Tensor Labs
Tensor Labs operates Tensor, a Solana-based NFT marketplace enabling self-serve trading of digital collectibles and inscriptions. It serves NFT traders, collectors, creators, and Web3 gaming communities with real-time data, aggregated liquidity, and a token-incentivized rewards program.
- Company typePrivate
- Founded2022
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tensor Labs does
Tensor Labs operates Tensor, a non-custodial NFT marketplace built natively on the Solana blockchain, positioned by the company as "Solana's leading NFT marketplace" and commonly described as the "Blur of Solana." The platform enables users to trade, buy, sell, and manage NFTs across major Solana collections, with the company emphasizing real-time market data, aggregated liquidity, and high transaction throughput as core differentiators. The product surface includes a core marketplace with Lite and Pro trading modes (Lite targeting collectors with simplified defaults, Pro targeting professional traders with advanced charts and order controls), a dedicated Inscriptions trading module supporting Solana Ordinals and SPL-20/22 fully on-chain assets, a self-serve creator onboarding portal at create.tensor.trade, and a TNS (Tensorians) rewards program that distributes points, leaderboard rewards, referrals, and a 5% Gib Back cashback incentive to drive trading activity. The underlying technology is a web-based application that integrates with Solana wallets for direct on-chain settlement, with no disclosed mobile app.
The company monetizes primarily through transaction fees on NFT trades, layered on top of creator-enforced royalty rates that range from 0% to 8.88% per collection (e.g., Mad Lads 4.20%, DeGods 3.33%, Whal3s 0%, Degen Boyz 8.88%); the platform's own take rate is not publicly disclosed. Tensor serves four primary user segments: NFT traders and collectors seeking fast execution and deep liquidity, DeFi and memecoin enthusiasts engaged in gamified trading products (e.g., Gib Meme), Web3 gamers playing collection-linked PvP games (e.g., The Seven Seas, Tribal Games), and NFT creators requiring marketplace infrastructure and royalty enforcement. Go-to-market is product-led and self-serve, relying on the marketplace itself as the primary acquisition channel, complemented by creator partnerships with marquee Solana collections (Mad Lads, DeGods, Claynosaurz, y00ts, Okay Bears, SolPunks) and enterprise IP holders (Todd McFarlane's 21-collection portfolio).
Tensor Labs firmographics
Firmographics- Name
- Tensor Labs
- Legal name
- Tensor Foundation
- Website
- https://www.tensor.trade
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tensor Labs operates Tensor, a Solana-based NFT marketplace enabling self-serve trading of digital collectibles and inscriptions. It serves NFT traders, collectors, creators, and Web3 gaming communities with real-time data, aggregated liquidity, and a token-incentivized rewards program.
- Ownership category
- akta.pro rank
Tensor Labs industry classification
Industry- Product category
- NFT Marketplace
- NAICS
- Securities and Commodity Exchanges (523210), Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
- akta.pro secondary industries
- Trading Cards & Collectibles NFT Marketplaces (FSADANAI), NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG)
Keywords
Where Tensor Labs is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Tensor Labs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- NFT Trading Fees: Marketplace collects trading fees on NFT transactions. Collections enforce royalty rates ranging from 0% to 8.88%, which are shared with collection creators. Tensor takes a portion of each transaction.
- Reward Token Economy: TNS (Tensorians) token rewards system where users earn points through trading activity, referrals, and leaderboard participation. Points can be redeemed for rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard marketplace trading |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Tensor Labs product offering
Product offeringCore offering
Tensor Labs operates Tensor, a Solana-based NFT marketplace where users can buy, sell, and trade non-fungible tokens. The platform supports NFT collection trading and inscriptions trading, providing professional trading tools, deep liquidity, and fast on-chain data for individual collectors, traders, and creators in the Solana ecosystem.
Product overview
Tensor is an NFT marketplace platform built on Solana, functioning as 'Solana's leading NFT marketplace.' The platform consists of a core NFT marketplace for trading collections, an inscriptions trading module for Solana Ordinals and SPL-20/22 tokens, a rewards program (TENSORIANS) with leaderboard and referral features, and creator tools for listing collections. The platform emphasizes fast data and deep liquidity for NFT trading on Solana.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 30,000 monthly active users at time of March 2023 seed funding
- +1 more outcomes
Companies that use Tensor Labs
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Tensor Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tensor Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Solana MobilecoreSolana Mobile partnered with Claynosaurz for the Saga expansion characters mint experience. Tensor supports this partnership by providing marketplace infrastructure for the collection and its sub-collections.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tensor Labs competitors and assessment
Company assessmentDirect peers
- Magic Eden: Magic Eden is the incumbent leading NFT marketplace on Solana, offering trading across multiple chains (Solana, Bitcoin, Ethereum, Polygon). It directly competes with Tensor for the same NFT traders, creators, and liquidity on Solana, making it the most directly comparable peer.
- Blur: Blur is a leading pro-trader NFT marketplace on Ethereum known for fast data, aggregated liquidity, and a token-driven rewards/loyalty model. Tensor explicitly positions itself as the "Blur of Solana," mirroring Blur's data-first, trader-focused product strategy and airdrop-style token economy.
- Hyperspace: Hyperspace was a Solana-focused NFT marketplace and aggregator offering multi-marketplace listings and a similar UI to Magic Eden. It directly overlaps with Tensor's core NFT trading and aggregation functionality on the Solana ecosystem.
- Element: Element is a multi-chain NFT marketplace and aggregator with strong professional-trader features and aggregated liquidity across Ethereum, Polygon, BSC, and Solana. It competes with Tensor in the pro-trader, aggregated-liquidity niche and across chains where Solana listings exist.
- LooksRare: LooksRare is an Ethereum NFT marketplace that, like Tensor, used a token rewards program (LOOKS) to drive trader activity and platform loyalty. It is a useful comparable for Tensor's token-driven, trader-incentivized marketplace model.
- X2Y2: X2Y2 is an Ethereum NFT marketplace competing with OpenSea, Blur, and LooksRare, also featuring a native token (X2Y2) for trader rewards. It is comparable to Tensor as another token-incentivized, trader-focused NFT marketplace in a different chain ecosystem.
Broad incumbents
- OpenSea: OpenSea is the largest and most established NFT marketplace across multiple chains. While not Solana-native, it competes for the same NFT trader and creator audience and represents the broader incumbent standard that all NFT marketplaces, including Tensor, are benchmarked against.
Emerging players
- Hadeswap: Hadeswap (Hades) is a Solana-native NFT AMM and marketplace, providing peer-to-peer swapping and pool-based liquidity for NFTs. It overlaps with Tensor in NFT trading on Solana but differentiates through AMM-style liquidity rather than order-book-style aggregator trading.
- Coral: Coral is an NFT marketplace and creator-tooling platform that has operated across multiple chains. It overlaps with Tensor in NFT marketplace functionality and creator tooling, though it has a smaller scale and less Solana-native focus.
- Tensor-inspired Solana competitors (e.g., Sniper's Edge / Solsniper): Smaller Solana NFT trading and sniping tools that target similar pro-trader workflows (sniping, sweeps, real-time data) on Solana. These are niche emerging players with partial overlap with Tensor's pro-trader, data-fast positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tensor Labs social profiles
Digital presenceTensor Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tensor Labs leadership team
Management profileNumber of profiles
Profiles2 records
Tensor Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tensor Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tensor Labs
What does Tensor Labs do?
Tensor Labs operates Tensor, a Solana-based NFT marketplace where users can buy, sell, and trade non-fungible tokens. The platform supports NFT collection trading and inscriptions trading, providing professional trading tools, deep liquidity, and fast on-chain data for individual collectors, traders, and creators in the Solana ecosystem.
Is Tensor Labs a public or private company?
Tensor Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tensor Labs founded?
Tensor Labs was founded in 2022. It employs 11 to 50 people.
Where is Tensor Labs based?
Tensor Labs is headquartered in Toronto, Canada, in the North America region.
How does Tensor Labs make money?
Two revenue lines are on record. NFT Trading Fees are the primary driver. The others are reward Token Economy.
Who are Tensor Labs's main competitors?
Direct peers on record are Magic Eden, Blur, Hyperspace, Element, LooksRare and X2Y2. OpenSea is listed as a broad incumbent. Emerging players are Hadeswap, Coral and Tensor-inspired Solana competitors (e.g., Sniper's Edge / Solsniper).
Does Tensor Labs have an API?
No public API is recorded for Tensor Labs.
What industry is Tensor Labs in?
Tensor Labs's product category is NFT Marketplace. Its primary akta.pro industry code is FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing), with a secondary code of FSADANAI, Trading Cards & Collectibles NFT Marketplaces. Its NAICS code is 523210 and its SIC code is 6200.