LooksRare
LooksRare is a decentralized NFT marketplace on Ethereum and Arbitrum that aggregates listings across major platforms, offering token staking, gamified modules, and raffles to NFT traders, collectors, and Web3 gamers globally.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What LooksRare does
LooksRare is a decentralized NFT marketplace founded in 2021 and headquartered in New York, operating on Ethereum and Arbitrum. Its core product is an NFT trading platform that aggregates listings from major marketplaces so users can find the best prices on blue-chip NFTs, accessible via self-serve Web3 wallet integration (Metamask, Coinbase Wallet). The platform has expanded beyond pure trading into an integrated suite of modules: a LOOKS token staking system with compounder and WETH Earner mechanisms, the YOLO spin-to-win game and Poke the Bear adventure game, NFT raffles with 32+ participating creators, and an affiliate program that pays ETH rewards on referred maker activity.
The business model is transaction-based, taking fees on NFT trades (industry range 0%–15%, LooksRare-specific fees not publicly disclosed), supplemented by the affiliate referral program. Customer segments are horizontal and consumer-facing: NFT traders and collectors, Web3 gamers, NFT influencers and content creators, and niche collectors such as RTFKT/Nike virtual fashion buyers. Distribution is entirely digital and global, relying on Discord, developer documentation, mailing lists, organic social, and the affiliate channel for acquisition. LooksRare operates as a private company with a small team (1–10 employees), and has only one disclosed funding event (a January 2022 round with ICONIUM), leaving the current financial profile and capitalization effectively opaque to outside observers.
LooksRare firmographics
Firmographics- Name
- LooksRare
- Website
- https://looksrare.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LooksRare is a decentralized NFT marketplace on Ethereum and Arbitrum that aggregates listings across major platforms, offering token staking, gamified modules, and raffles to NFT traders, collectors, and Web3 gamers globally.
- Ownership category
- akta.pro rank
LooksRare industry classification
Industry- Product category
- NFT Marketplace
- NAICS
- Securities and Commodity Exchanges (523210), Commodity Contracts Intermediation (52316)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- General NFT Marketplaces (Multi-Category) (FSADANAA)
- akta.pro secondary industries
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB), NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ), NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG)
Keywords
Where LooksRare is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
LooksRare business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- NFT Trading Fees: Platform charges fees on NFT trades. Marketplaces typically charge between 0% to 15% platform fees based on industry data.
- Affiliate Program: Partners can earn ETH rewards when referrals complete maker activities (creating listings, making offers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | NFT trading platform fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
LooksRare product offering
Product offeringCore offering
LooksRare operates a decentralized NFT marketplace on Ethereum and Arbitrum where users connect Web3 wallets to buy, sell, and collect NFTs. The platform aggregates listings from major NFT marketplaces to surface competitive prices for blue-chip NFTs. Native LOOKS token staking, gamified features (YOLO spin-to-win, Poke the Bear), NFT raffles, and an ETH-denominated affiliate program round out the core offering.
Product overview
LooksRare operates as an NFT marketplace platform offering a core marketplace for buying, selling, and collecting NFTs, supplemented by multiple gamified modules including the YOLO spin-to-win game, Poke The Bear adventure game, and a staking rewards system for LOOKS token holders. The platform also features NFT raffles and an affiliate marketing program. All components are built around the native LOOKS token ecosystem and support cross-marketplace aggregation of listings.
Differentiator
Problem solved
Functional benefit
Products and services
- NFT Marketplace A decentralized NFT marketplace enabling users to buy, sell, and collect NFTs across Ethereum and Arbitrum, featuring listings aggregated from multiple marketplaces to ensure competitive pricing for blue-chip NFTs.
- YOLO Game A standalone spin-to-win game where players compete for a prize pool by playing with ETH, LOOKS tokens, or NFTs, currently available on Arbitrum.
- Poke the Bear A standalone adventure game where players enter caves with entry fees and compete for prizes across multiple locations on Ethereum and Arbitrum networks.
- LOOKS Staking Rewards A standalone staking mechanism where users commit LOOKS tokens to earn protocol rewards, including YOLO Shards from the YOLO Games collaboration and WETH earnings through the LOOKS Compounder and WETH Earner.
- NFT Raffles A standalone raffle feature allowing any user to create and host NFT raffles for distributing NFTs through a lottery-style mechanism, with over 32 creators participating.
Companies that use LooksRare
Customer profileSegments4 records
Ideal customer profiles3 records
LooksRare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LooksRare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YOLO GamescoreSpecial collaboration where users can stake LOOKS tokens to earn YOLO Shards. These shards can be converted into YOLO tokens at the end of a Season. YOLO is the native Blast token of YOLO Games. The partnership integrates gaming tokenomics with LooksRare's staking rewards.
Scale indicators8 records
Recent moves4 records
Expansion highlights5 records
LooksRare competitors and assessment
Company assessmentDirect peers
- OpenSea: OpenSea is the largest NFT marketplace globally, offering buying, selling, and discovery of NFTs across Ethereum and other chains. It directly competes with LooksRare on the same product category and target user base of NFT traders and collectors.
- Blur: Blur is a professional NFT marketplace and aggregator targeting active traders with advanced analytics and bulk bidding tools. It directly competes with LooksRare's NFT marketplace and aggregation offering, especially for blue-chip NFT flipping.
- Magic Eden: Magic Eden is a multi-chain NFT marketplace expanding across Solana, Ethereum, Polygon, and Bitcoin. It competes with LooksRare on Ethereum-based NFT trading and is a comparable multi-chain marketplace business.
- X2Y2: X2Y2 is a community-owned NFT marketplace that pioneered the 'real-time' listing model and LOOKS-rival token rewards. It directly competes with LooksRare on Ethereum NFT trading with similar token-incentivized liquidity models.
- Rarible: Rarible is a multi-chain NFT marketplace offering aggregation and community governance via RARI token. It is directly comparable to LooksRare as a Web3-native NFT marketplace with cross-chain and aggregation features.
Broad incumbents
- Coinbase NFT: Coinbase NFT is the NFT marketplace offering from Coinbase, a major centralized crypto exchange. It overlaps with LooksRare as a consumer-facing NFT marketplace but is part of a much broader exchange and custody platform.
Emerging players
- Reservoir: Reservoir is an NFT liquidity aggregator and infrastructure provider offering cross-marketplace routing and API tools. It is comparable to LooksRare's aggregation focus and serves marketplaces and platforms needing NFT infrastructure.
- NFTPort: NFTPort is an NFT infrastructure platform providing APIs, minting, and aggregation tools for developers. It is comparable to LooksRare at the infrastructure layer, enabling NFT data and marketplace functionality.
- Sudoswap: Sudoswap is an AMM-based NFT marketplace using liquidity pools rather than order books. It is comparable to LooksRare as a Web3-native NFT venue with novel trading mechanisms, though targeting a more DeFi-native segment.
Regional players
- Element NFT: Element is a multi-chain NFT marketplace with strong Asia-Pacific user base and aggregated listings. It is comparable to LooksRare's marketplace and aggregation model, especially in regional segments outside the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LooksRare social profiles
Digital presenceLooksRare financial estimates
Financial estimateRevenue estimate
Valuation estimate
LooksRare leadership team
Management profileNumber of profiles
LooksRare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LooksRare M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LooksRare
What does LooksRare do?
LooksRare operates a decentralized NFT marketplace on Ethereum and Arbitrum where users connect Web3 wallets to buy, sell, and collect NFTs. The platform aggregates listings from major NFT marketplaces to surface competitive prices for blue-chip NFTs. Native LOOKS token staking, gamified features (YOLO spin-to-win, Poke the Bear), NFT raffles, and an ETH-denominated affiliate program round out the core offering.
Is LooksRare a public or private company?
LooksRare is a private company. It is classified as unknown and is currently operating.
When was LooksRare founded?
LooksRare was founded in 2021. It employs 1 to 10 people.
Where is LooksRare based?
LooksRare is headquartered in New York, United States, in the North America region.
How does LooksRare make money?
Two revenue lines are on record. NFT Trading Fees are the primary driver. The others are affiliate Program.
Who are LooksRare's main competitors?
Direct peers on record are OpenSea, Blur, Magic Eden, X2Y2 and Rarible. Coinbase NFT is listed as a broad incumbent. Emerging players are Reservoir, NFTPort and Sudoswap. Element NFT is listed as a regional player.
Does LooksRare have an API?
Yes. LooksRare exposes a public API. Developer documentation is at docs.looksrare.org/developers/public-api-documentation.
What industry is LooksRare in?
LooksRare's product category is NFT Marketplace. Its primary akta.pro industry code is FSADANAA, General NFT Marketplaces (Multi-Category), with a secondary code of FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing). Its NAICS code is 523210 and its SIC code is 6200.