Plan A

What Plan A does

Plan A (PlanA.earth GmbH) is a Berlin-based SaaS provider of carbon accounting and decarbonisation software, founded in 2017 by Lubomila Jordanova. The platform offers GHG Protocol-compliant and TÜV Rheinland-certified measurement, reporting and reduction of corporate carbon footprints across Scopes 1, 2, and 3, with an AI-enhanced user interface (Gaia AI / Sustainability Navigator) that supports adaptive data onboarding, automated emission calculations, predictive forecasting, and one-click narrative report generation.

The core technology is delivered as a modular SaaS platform organised around three pillars — Measure, Report, Reduce — with optional add-ons including a CSRD Manager (ESRS-aligned reporting and double materiality), a Supply Chain+ Module (automated Scope 3 supplier data scraping), and a REST-style API for programmatic ingestion and export. Plan A sells through three subscription tiers (Essential, Pro, Enterprise) on annual or multi-year billing, supplemented by expert services (CSRD readiness, decarbonisation consulting, data migration). Its customer base spans European mid-market and enterprise companies across Software & IT, Business Services, Fleet Management, Media, and Fashion & Apparel verticals, including tier-1 logos such as BMW, Visa, Deutsche Bank, KFC, Chloé, Trivago, Alphabet, Flix, Sorare, Mollie, Payhawk, and Doctolib. The company operates from offices in Berlin, Paris, and London and was acquired by NASDAQ-listed Diginex Limited in January 2026 for approximately €55 million, with founder Lubomila Jordanova subsequently appointed CEO of the combined group.

Name

Plan A

Legal name

PlanA.earth GmbH

Website

https://plana.earth

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

1–10 employees

Short description

Plan A is a Berlin-based SaaS platform offering AI-enhanced, TÜV Rheinland-certified carbon accounting and decarbonisation software to measure, report, and reduce Scopes 1–3 emissions for European mid-market and enterprise customers. Acquired by Diginex (NASDAQ: DGNX) in January 2026.

Ownership category

akta.pro rank

Product category

Carbon Accounting Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA)

akta.pro secondary industries

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)

Keywords

• Carbon accounting software
• ESG reporting software
• GHG emissions management
• CSRD compliance software
• Decarbonization planning platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS subscriptions — Essential, Pro, Enterprise: Tiered recurring SaaS subscriptions across three plans (Essential, Pro, Enterprise) that scale in features (data collection, automated calculations, API access, dashboards, CSRD Manager, dedicated CSM, onboarding, deep personalised support, and supplier modules). Plan A bundles the core carbon accounting platform into the subscription, with API access from Pro upwards and up to 500 suppliers included in Enterprise.
2. Professional / expert services: Optional paid expert services layered on top of subscriptions, including custom carbon accounting, advanced CCF reporting presentations, CSRD readiness (DMA, gap analysis), decarbonisation consulting, and data migration/transformation services from other systems.
3. Add-on modules: Optional add-ons (Supply Chain+ Module, Gaia AI Pro, CSRD Manager) generate incremental recurring or one-time revenue on top of the core subscription tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Plan A is a SaaS carbon accounting and decarbonization platform that helps businesses measure, report, and reduce their corporate carbon footprint across Scopes 1, 2, and 3 using GHG Protocol-compliant, TÜV Rheinland-certified calculation methodologies. The platform provides AI-powered data onboarding (Gaia AI / Sustainability Navigator), automated emissions calculations, one-click investor-grade reporting, CSRD/ESRS compliance support, and science-based decarbonization planning with forecasting and scenario modelling.

Product overview

Plan A (PlanA.earth GmbH) offers a single unified carbon accounting and decarbonisation platform with a modular architecture. The core Plan A Carbon Accounting Platform is organised around three pillars — Measure (Emissions Measurement + Data Collection), Report (Carbon Reporting), and Reduce (Decarbonisation + Science-Based Target Setting) — and is delivered through three pricing tiers (Essential, Pro, Enterprise). On top of the core, Plan A sells add-on modules including the CSRD Manager (for step-by-step CSRD/ESRS reporting) and the Supply Chain+ Module (for automated Scope 3 supplier data ingestion), as well as Gaia AI Pro (an AI Sustainability Navigator) for Pro/Enterprise customers. The platform is complemented by free tools (Carbon Scanner, Decarbonisation Savings Calculator), an Academy/Whitepaper/Glossary content hub, and an annual Sustainability Trendbook. Plan A's offering is delivered as a certified (TÜV Rheinland, GHG Protocol-compliant), AI-enhanced SaaS, offered now under Diginex (NASDAQ: DGNX) after its January 2026 acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Gaia AI: Plan A's AI-powered sustainability chatbot/Sustainability Navigator that helps users learn about sustainability and find resources for carbon management and decarbonisation journeys.

Products and services

• Plan A Carbon Accounting Platform Certified, AI-enhanced SaaS platform that helps companies measure, report, and reduce their corporate carbon footprint across Scopes 1, 2, and 3. Built on GHG Protocol-compliant and TÜV Rheinland-certified methodology, with structured data collection, automated calculations, dashboards, and one-click carbon reporting.
• CSRD Manager CSRD reporting add-on module that provides step-by-step guidance, double materiality assessment, ESRS-based data collection, stakeholder collaboration tools, automatic integration of E1 carbon disclosure data from the Carbon Manager, and automated CSRD report export for EU Corporate Sustainability Reporting Directive compliance.
• Supply Chain+ Module Optional add-on module that integrates suppliers into the carbon management journey and automatically scrapes available supplier emissions data to fill Scope 3 reporting data gaps.
• Gaia AI Pro (Sustainability Navigator) AI-powered sustainability chatbot that retrieves data from the Plan A platform, analyses it, and suggests the best course of action for company decarbonization. Available as an optional add-on for Pro and Enterprise customers.

Quantifiable outcome

• 70% faster data management (reducing month-long projects to weeks)
• +7 more outcomes

Named customers53 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship.

• DoctolibflagshipStrategic or Co-development Partner · 19 March 2026Strategic partnership announced 19 March 2026 between Doctolib SAS (Europe's leading healthcare technology company) and Plan A (Diginex's carbon-accounting subsidiary) to deploy Plan A's AI-driven carbon management platform. Doctolib will transition to quarterly carbon reporting, strengthen its B Corp credentials and build a decarbonisation roadmap that integrates emissions reductions with financial impact analysis. The collaboration supports Doctolib in identifying ROI-positive climate initiatives and preparing for evolving compliance requirements including CSRD.
• Diginex LimitedflagshipStrategic or Co-development Partner · 7 January 2026Plan A.earth GmbH was acquired by NASDAQ-listed Diginex Limited in January 2026 for approximately €55 million (€3M cash + 6,720,317 ordinary shares + up to €25M earnout). Plan A's founder Lubomila Jordanova became Diginex's CEO, and the acquisition combines Diginex's ESG reporting (19 global frameworks) with Plan A's AI-driven carbon accounting to create one of Europe's leading integrated ESG, carbon accounting and decarbonization platforms.
• Lubomila Jordanova (Founder)flagshipOthers · 1 January 2017Lubomila Jordanova founded Plan A in 2017, served as CEO, and following the Diginex acquisition in January 2026 became CEO of Diginex while Plan A continues as a subsidiary carbon-accounting and decarbonisation brand.
• Chad FrischmannOthers

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emitwise: Carbon accounting and reduction platform for enterprises with strong Scope 3 and supply chain focus. Comparable to Plan A's Supply Chain+ Module and CSRD readiness offering for global enterprises.
• Position Green: Nordic ESG and sustainability reporting platform with CSRD/ESRS functionality. Overlaps with Plan A on EU regulatory compliance and mid-market enterprise customer base.
• Normative: Stockholm-based carbon accounting engine with deep methodology and science-based target support. Directly competes with Plan A on calculation accuracy, Scope 3 coverage, and science-based decarbonisation pathway modelling.
• Sweep: European carbon accounting and ESG data management platform targeting mid-market and enterprise customers with CSRD/ESG reporting workflows. Closest geographic and product overlap with Plan A across European sustainability regulation.
• Greenly: Carbon accounting platform focused on SMB and mid-market with CSRD-aligned reporting. Comparable to Plan A's mid-market motion and verticalised industry pages, particularly on Scope 3 and supply chain emissions.
• Persefoni: Cloud-based carbon accounting and climate management platform serving enterprises and financial institutions. Directly comparable to Plan A on Scope 1/2/3 measurement, decarbonisation planning, and finance-grade reporting.
• Watershed: US-based enterprise carbon accounting and climate platform offering Scope 1/2/3 measurement, reporting, and reduction tools. Most direct competitor to Plan A in mid-market and enterprise carbon SaaS, with deeper North American penetration and a larger funding base.

Broad incumbents

• Salesforce Net Zero Cloud: Sustainability module within the Salesforce CRM/CRM-analytics stack providing carbon accounting, ESG data, and reduction tracking. Comparable at the platform layer but bundles carbon into a broader enterprise software suite rather than specialising.
• Workiva: Public, broad-platform SEC/ESG/sustainability reporting incumbent serving large enterprises with audit-ready disclosures. Overlaps with Plan A on CSRD/ESRS-aligned reporting workflows but as part of a much wider reporting suite, not a carbon-accounting specialist.

Emerging players

• Climeworks (carbon accounting adjacent): Listed for thematic adjacency rather than direct competition: Climeworks operates in carbon removal rather than accounting, but shares the climate-tech/ESG theme, European HQ, and Diginex-adjacent ecosystem. Included to mark the broader sustainability theme Plan A operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/planaearth
• Facebookfacebook.com/planaearth
• LinkedInlinkedin.com/company/planaearth
• Instagraminstagram.com/planaearth/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan A