GrubMarket
GrubMarket is an AI-powered B2B eCommerce and food supply chain technology company operating across all 50 U.S. states and 70+ countries, serving wholesalers, distributors, foodservice operators, retailers, and farmers with integrated ERP, AI agents, payments, and marketplace software at $5.5B annual GMV.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What GrubMarket does
GrubMarket is a vertically integrated food supply chain technology company founded in 2014 and headquartered in San Francisco, operating across all 50 U.S. states and more than 70 countries. The company carries a $4.5B pre-money valuation (Series H, February 2026), reports $2.4B in annual recurring revenue for 2025 while operating profitably, processes approximately $5.5B in annual gross merchandise volume, and employs between 1,001 and 5,000 people. Recent regulatory disclosure includes an SEC settlement in January 2025 related to prior unreliable investor financial communications.
GrubMarket firmographics
Firmographics- Name
- GrubMarket
- Legal name
- GrubMarket, Inc.
- Website
- https://grubmarket.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GrubMarket is an AI-powered B2B eCommerce and food supply chain technology company operating across all 50 U.S. states and 70+ countries, serving wholesalers, distributors, foodservice operators, retailers, and farmers with integrated ERP, AI agents, payments, and marketplace software at $5.5B annual GMV.
- Ownership category
- akta.pro rank
GrubMarket industry classification
Industry- Product category
- Food Supply Chain Platform
- NAICS
- General Line Grocery Merchant Wholesalers (42441)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Foodservice & Hospitality Supply Marketplaces (CRAFAHAE)
Keywords
Where GrubMarket is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
GrubMarket business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Food Distribution & Wholesale: Core revenue stream from operating as the largest private food technology company in the U.S. — wholesale distribution of fresh produce across all 50 states and over 70 countries, generating $5.5 billion in annual GMV and $2.4 billion in ARR (2025).
- SaaS Software Licensing (WholesaleWare, GrubAssist AI, AI Orders, Orders IO, GrubPay, Farmigo, Procurant): Subscription-based SaaS revenue from AI-powered ERP, eCommerce, payments, AI agents, and CSA management software licensed to food wholesalers, distributors, shippers, foodservice operators, and farmers. Sold via demo-led enterprise sales motion.
- Direct-to-Consumer Home Delivery: Revenue from farm-to-doorstep delivery to end consumers across the U.S., with prices up to 50% less than grocery stores. Free delivery on orders $29.99+; $5.99 fee under threshold.
- Payment Processing (GrubPay): Revenue from ACH and credit card payment processing services for food distribution businesses, stores, and online shops.
- Marketplace Commission (B2B eCommerce): Marketplace revenue from B2B eCommerce platform (business.grubmarket.com) connecting farmers and food producers with business buyers; facilitates $5.5B annual GMV.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct-to-consumer home delivery |
| Other | Multi-year contract | Enterprise SaaS — Quote-based |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels8 records
GrubMarket product offering
Product offeringCore offering
GrubMarket operates a vertically integrated B2B food supply chain platform that combines a wholesale eCommerce marketplace (business.grubmarket.com) with a suite of proprietary AI-powered enterprise software (WholesaleWare ERP, GrubAssist AI with specialized agents, AI Orders, Orders IO, GrubPay payments, Farmigo CSA, Procurant). The company also runs direct-to-consumer home delivery via grubmarket.com and mobile apps, plus a wholesale distribution network built through regional M&A across all 50 U.S. states and 70+ countries.
Product overview
GrubMarket operates a vertically integrated food supply chain technology platform with the B2B eCommerce Marketplace as its commercial foundation, complemented by an ecosystem of enterprise AI and software modules. The core ERP backbone is WholesaleWare (cloud-based ERP for food wholesalers, distributors, and shippers), wrapped by the GrubAssist AI suite of virtual AI assistants that hosts specialized agents — the Sales AI Agent, Inventory Management AI Agent, Reporting AI Agent, Monitoring AI Agent, and the GrubAssist AI Chatbot. Adjacent modules include AI Orders (automated order extraction from voicemails, emails, and text), Orders IO (branded mobile eCommerce app for customers), GrubPay (ACH and credit card payments), and Farmigo (CSA and food hub management). Through acquisitions GrubMarket has integrated Procurant (a SaaS fresh produce procurement platform supporting 850+ customers and $5.5B annual GMV) and consumer D2C local-food hubs including Good Eggs, FreshGoGo, Boston Organics, and Doorganics. The combined stack is positioned as the food supply chain industry's only fully integrated ERP, AI, and eCommerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- WholesaleWare: Cloud-based, AI-powered ERP software for food wholesalers, distributors, and shippers covering inventory, warehouse management, grower accounting, manufacturing, HR management, and general ledger.
- GrubAssist AI
- AI Orders
- Orders IO
- GrubPay
- Farmigo
- Good Eggs
- FreshGoGo
- Boston Organics
- Doorganics
- Best Oriental Produce
Products and services
- GrubMarket B2B eCommerce Marketplace B2B eCommerce marketplace platform connecting local farmers and food producers with business buyers including restaurants, schools, government agencies, and grocers for wholesale fresh produce and food procurement.
- WholesaleWare ERP software platform tailored for food wholesalers, distributors, and shippers, centralizing inventory, orders, accounting, warehouse, logistics, and payments across the fresh produce supply chain.
- GrubAssist AI AI assistant platform purpose-built for the food supply chain, delivering specialized AI agents for sales, inventory management, reporting, operations monitoring, and customer chatbot interactions.
- AI Orders Automated 24/7 order extraction from voicemails, emails, and text messages, with multi-format document processing capability, eliminating manual order entry for fresh produce distributors.
- Orders IO Branded mobile eCommerce application service that lets food distributors launch their own custom iOS and Android ordering apps for their business customers.
- GrubPay Embedded payment processing platform integrated with the GrubMarket ecosystem, enabling food distributors and buyers to transact seamlessly.
- Farmigo CSA subscription and management software that helps farms and food producers run community-supported agriculture programs with member management, subscription billing, and delivery logistics.
- Procurant Procurement SaaS platform serving more than 850 grocers, convenience stores, and foodservice operators for fresh produce and food procurement workflows.
- GrubMarket Home Delivery Direct-to-consumer home delivery of farm-fresh and organic produce to consumer doorsteps, with free delivery thresholds and promotional discounts versus retail prices.
- Good Eggs Online grocer delivering fresh, high-quality food directly to consumer doorsteps, operating as an acquired GrubMarket D2C brand.
- FreshGoGo Online grocer serving Asian-American communities with fresh produce and groceries, operating as an acquired GrubMarket D2C brand.
- Boston Organics New England-based organic home delivery service offering fresh, local, and organic produce to consumer doorsteps, operating as an acquired GrubMarket D2C brand.
- Door Organics Michigan-based home delivery service for organic produce serving local consumers, operating as an acquired GrubMarket D2C brand.
Quantifiable outcome
- $5.5 billion in annual GMV processed through platform
- +6 more outcomes
Companies that use GrubMarket
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
GrubMarket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability14 records
Feature12 records
GrubMarket partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- One Tree PlantedminorSustainability partnership — GrubMarket committed to plant over 100,000 trees in the Sierra Nevada region as part of the Sustainable California initiative and TIME100 recognition.
Scale indicators18 records
Recent moves6 records
Expansion highlights9 records
GrubMarket competitors and assessment
Company assessmentMarket position
Competitive moat7 records
Key highlights7 records
Customer concentration
GrubMarket social profiles
Digital presenceGrubMarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrubMarket leadership team
Management profileNumber of profiles
Profiles8 records
GrubMarket subsidiaries and ownership
Company hierarchySubsidiaries24 records
GrubMarket funding detail
Funding detailFunding overview
Funding rounds11 records
Investors81 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrubMarket M&A and investment
M&A and investmentM&A59 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrubMarket
What does GrubMarket do?
GrubMarket operates a vertically integrated B2B food supply chain platform that combines a wholesale eCommerce marketplace (business.grubmarket.com) with a suite of proprietary AI-powered enterprise software (WholesaleWare ERP, GrubAssist AI with specialized agents, AI Orders, Orders IO, GrubPay payments, Farmigo CSA, Procurant). The company also runs direct-to-consumer home delivery via grubmarket.com and mobile apps, plus a wholesale distribution network built through regional M&A across all 50 U.S. states and 70+ countries.
Is GrubMarket a public or private company?
GrubMarket is a private company. It is classified as venture growth investor backed and is currently operating.
When was GrubMarket founded?
GrubMarket was founded in 2014. It employs 1,001 to 5,000 people.
Where is GrubMarket based?
GrubMarket is headquartered in San Francisco, United States, in the North America region.
How does GrubMarket make money?
Five revenue lines are on record. B2B Food Distribution & Wholesale is the primary driver. The others are saaS Software Licensing (WholesaleWare, GrubAssist AI, AI Orders, Orders IO, GrubPay, Farmigo, Procurant), direct-to-Consumer Home Delivery, payment Processing (GrubPay) and marketplace Commission (B2B eCommerce).
Does GrubMarket have an API?
No public API is recorded for GrubMarket.
What industry is GrubMarket in?
GrubMarket's product category is Food Supply Chain Platform. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 42441 and its SIC code is 5140.