One Tree Planted
One Tree Planted is a 501(c)(3) nonprofit operating a global reforestation platform that connects individual donors and corporate partners with 489 in-country planting organizations across 84 countries, having facilitated the planting of 171M+ trees since 2014.
- Company typePrivate
- Founded2014
- HeadquartersShelburne, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What One Tree Planted does
One Tree Planted is a 501(c)(3) nonprofit founded in 2014 and headquartered in Shelburne, Vermont, that operates a global reforestation platform connecting individual donors, corporate partners, and local planting organizations. The organization has facilitated the planting of more than 171 million trees across 84 countries through a network of 489 in-country planting partners, with annual planting volume of 52.8 million trees in 2022 and 51.9 million in 2023. It runs 101–250 employees and is led by President and CEO Harry 'Hank' Lynch, with founder Matt Hill and CMO Doug Burnett in supporting leadership roles. The organization holds a Charity Navigator 4-star rating, has been a 1% For The Planet member since 2019, and is an official partner of the UN Decade on Ecosystem Restoration. It has also received industry recognition including a Webby in 2026 and an Anthem Award in 2025.
The business model is built on a low-friction individual donation interface anchored at $1 per tree, augmented by a tiered monthly subscription program called The Grove ($10/$30/$50/$100 per month) and a multi-tier corporate partnership stack with a $1,000/year minimum, custom cause-marketing campaigns starting at $25,000+, and event sponsorships at $100,000+. The corporate segment includes a roster of high-profile brands: AstraZeneca (committed to 200 million trees by 2030), FedEx, Volvo, Microsoft (108,000+ trees), Coldplay's Music of the Spheres World Tour (~8 million trees), and Felix Mobile (2.3 million+ trees). The technology stack centers on a donation platform, partner-coordination workflows, and project monitoring via GPS, drone, and satellite data; the organization has publicly identified 'Emergent Technology Trials' as a strategic pillar, signaling exploration of new technology surfaces, though no proprietary AI capabilities are disclosed. The organization has set a 500,000-hectare restoration target by 2035, indicating a transition from pure tree-count metrics toward landscape-scale outcome reporting.
One Tree Planted firmographics
Firmographics- Name
- One Tree Planted
- Legal name
- One Tree Planted, Inc.
- Website
- https://onetreeplanted.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- One Tree Planted is a 501(c)(3) nonprofit operating a global reforestation platform that connects individual donors and corporate partners with 489 in-country planting organizations across 84 countries, having facilitated the planting of 171M+ trees since 2014.
- Ownership category
- akta.pro rank
One Tree Planted industry classification
Industry- Product category
- Environmental Nonprofit Services
- NAICS
- Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
Keywords
Where One Tree Planted is headquartered
LocationHeadquarters
- HQ city
- Shelburne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
One Tree Planted business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Individual Donations: One-time and recurring donations from individuals supporting reforestation projects globally. Donors can give to specific funds (Urban Forestry, Wildfire, Women's Empowerment) or general reforestation.
- Corporate Partnerships: Corporate donations ranging from $1,000/year minimum to $25,000+ for cause marketing programs. Includes supporter badges, marketing materials, digital fundraising tools, dedicated account managers, and website/annual report recognition.
- Gift Trees: Tree-Card gift program allowing purchase of trees as gifts ($10 for 1 tree, $30 for 3 trees) with personalized e-cards and certificates sent to recipients.
- Monthly Giving (The Grove): Recurring monthly donations with preset tiers ($10, $30, $50, $100/month) creating a community of monthly donors supporting ongoing reforestation.
- Planned Giving: Legacy giving options including bequests in wills, securities donations, real estate, retirement plans, life insurance, and cryptocurrency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Individual tree donation - $1 per tree |
| Unit Pricing | One time | Gift Trees - $10 for 1 tree |
| Subscription | Monthly | Monthly Giving (The Grove) - $10, $30, $50, or $100/month |
| Subscription | Annual | Corporate Partnership - Starting at $1,000/year |
| Transaction based/ take rate | Annual | Commercial Co-Venture - Minimum $25,000 with CCV |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
One Tree Planted product offering
Product offeringCore offering
One Tree Planted is a 501(c)(3) nonprofit organization that channels donations into global reforestation projects, planting one tree for every dollar donated across 84 countries through 489 vetted planting partners. It offers a suite of giving programs including one-time and recurring individual donations, gift trees, corporate sustainability partnerships, monthly subscriptions, planned giving, and specialized impact funds (urban forestry, wildfire restoration, women's empowerment).
Product overview
One Tree Planted is a 501(c)(3) nonprofit reforestation organization offering a comprehensive suite of giving programs centered on global tree planting. The core offering consists of individual and corporate donation programs that fund reforestation across six global regions. Key products include: General Tree Planting (one-time/recurring donations), Gift Trees and Gift Trees In Memory (e-card gifting services), The Grove monthly giving subscription, Corporate Sustainability partnerships with tiered giving levels, and specialized impact funds (Urban Forestry Action Fund, Wildfire Fund, Women's Empowerment Fund). Additional programs include T.R.E.E.S. School environmental education, Tree Ambassador volunteer network, Planned Giving/legacy donations, Donor-Advised Fund integration, cryptocurrency donations, and a carbon offset conservation program. The organization partners with businesses from small companies to Fortune 500 corporations and operates across 84 countries with 489 planting partners.
Differentiator
Problem solved
Functional benefit
Brands
- The Grove: The Grove is One Tree Planted's monthly giving program, a community of individuals dedicated to reforestation and environmental restoration on a global scale.
Products and services
- General Tree Planting Donation Core donation program allowing individuals to plant trees through one-time or recurring donations at $1 per tree, supporting reforestation projects across six global regions (Africa, Asia-Pacific, Europe, Latin America & Caribbean, United States & Canada).
- Gift Trees E-card gifting service allowing users to send a Tree-Card with customizable designs and personalized messages to plant trees in someone's name, with pricing starting at $10 for one tree and $30 for three trees.
- Gift Trees In Memory Memorial gifting service to honor loved ones by planting trees in their memory, with personalized certificates and project updates.
- The Grove: Monthly Giving Program Monthly recurring donation subscription with preset giving levels ($10, $30, $50, $100/month) providing consistent support for reforestation projects with no minimum obligation.
- Urban Forestry Action Fund City-centered tree planting initiative focused on environmental justice, providing funding for urban tree projects in underserved communities worldwide.
- Wildfire Fund Reforestation fund supporting wildfire restoration in areas that have experienced high severity fires, with options for one-time or recurring donations.
- Women's Empowerment Fund Reforestation fund supporting projects that emphasize gender equity and foster economic opportunities for women in the environmental sector.
- Corporate Sustainability Program Business partnership program offering corporate donations, cause marketing, employee engagement, customer giving programs, and custom collaborations for reforestation with tiered giving levels starting at $1,000/year and benefits including supporter badges, marketing materials, and dedicated account managers at $10K+.
- Philanthropic Giving Major gifts and transformational philanthropy program connecting high-net-worth donors with impactful reforestation projects and customized giving opportunities, supported by a dedicated Major Gifts Officer.
- Planned Giving Legacy giving program including bequests, securities donations, real estate, retirement plans, life insurance, and other planned gift options for long-term donor commitments.
- Donor-Advised Fund Giving Program allowing donors to direct DAF grants to One Tree Planted through Fidelity Charitable, DAFGiving360 (Schwab), and BNY Mellon via DAF Direct integration widgets.
- T.R.E.E.S. School Program Free K-12 environmental education program offering lesson plans, modules, resources, and fundraising tools for teachers to discuss reforestation and sustainability.
- Little Tree Huggers Environmental action program for 5-12 year olds accepting proposals for youth-led environmental projects including tree planting at schools and compost programs.
- Tree Ambassador Program Volunteer program for passionate environmental stewards to represent One Tree Planted through fundraising and community engagement at work, home, or school.
- Fundraiser Platform Online fundraising platform (powered by Raisely) allowing individuals and teams to create personal fundraisers for birthdays, challenges, and events supporting One Tree Planted.
- Cryptocurrency Donations Cryptocurrency donation program accepting various digital currencies for tax-deductible contributions to reforestation.
- Carbon Offset Program Conservation-based carbon offset program entailing conservation of mature forests (rather than reforestation), where offsets can be claimed and retired via Climate Action Reserve. Note: traditional reforestation projects are not carbon certified.
Quantifiable outcome
- 171 million+ trees planted since 2014
- +5 more outcomes
Companies that use One Tree Planted
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
One Tree Planted technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
One Tree Planted partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- PMI FoodscoreParker Migliorini International (PMI Foods) partnership for tree planting in Amazon rainforest. Donation of over $13,000 on Earth Day 2026 to plant 10,000 trees. Partnership has planted over 100,000 trees total.
- ecoATMcoreEarth Month 2026 partnership to plant 50,000 trees in North America, specifically Canadian areas impacted by wildfires. Combines responsible e-waste recycling with ecosystem restoration.
- AstraZenecacoreAZ Forest program where AstraZeneca pledged to plant and maintain 200 million trees across six continents by 2030 as part of climate action and nature protection commitments.
- FedExcoreFedEx helped launch Urban Forestry Action Fund in 2022 and has participated in tree planting projects in 25+ cities worldwide, including hands-on volunteer days.
- VolvocoreVolvo for Life Fund supports reforestation and urban tree planting in seven countries across five continents, targeting restoration of 450+ hectares of land annually.
- ColdplaycoreSustainability leaders in music industry planting one tree for each ticket sold for Music Of The Spheres World Tour. Have supported planting of nearly 8 million trees worldwide.
- MicrosoftcoreDonations have supported installation of over 108,000 trees near Microsoft data centers in Mexico, Indonesia, Ireland, and India as part of Nature-based Solutions commitment.
- Felix MobilecoreMobile company committed to planting one tree for every customer per month. Has donated over 2.3 million trees through this business model.
- LemonademinorInsurance partnership offsetting carbon emissions from car insurance policyholders by planting trees based on tracked mileage through the Lemonade app.
- Cotton On FoundationcoreCorporate partner supporting reforestation initiatives globally.
- L'OccitanecoreCorporate partner in reforestation and environmental sustainability initiatives.
- Little CanadaminorMarch Break 2026 partnership with BMO for Build-a-Tiny-Tree Workshop where participants' creations support real tree planting in Canada.
- Hawx ServicesminorPest control company planted over 25,000 trees through partnership as part of environmentally sustainable business practices.
- World Resources InstitutecoreStrategic alliance with World Resources Institute for land restoration and conservation initiatives.
- Global Mangrove AlliancecoreStrategic partnership for mangrove restoration and coastal ecosystem protection globally.
- Jane Goodall InstitutecorePartnership for restoring Uganda ecosystems for endangered chimpanzees through community-based reforestation.
- U.S. Department of Agriculture Forest ServicecoreStrategic alliance with USDA Forest Service for reforestation and forest restoration in the United States.
- Terrafund for AFR100coreCo-manager of Terrafund for AFR100, supporting African forest restoration commitments.
- UN Decade on Ecosystem RestorationcoreImplementation partner of the UN Decade on Ecosystem Restoration (2021-2030) for global land restoration.
- One Trillion Trees InitiativecoreCouncil Member of the US Chapter of the One Trillion Trees Initiative.
- Convention on Biological DiversitycoreOfficial Delegate of the Convention on Biological Diversity.
- 1% For The PlanetcoreMember since 2019, receiving Nonprofit Changemaker Award. Connects businesses to environmental nonprofits for giving programs.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
One Tree Planted competitors and assessment
Company assessmentDirect peers
- Arbor Day Foundation: The Arbor Day Foundation is one of the largest nonprofit tree-planting organizations in the US, distributing millions of trees annually through corporate partnerships and member donations. It is comparable to One Tree Planted in its donation-funded model, multi-country planting programs, and corporate sustainability partnership structure.
- Eden Reforestation Projects: Eden Reforestation Projects is a nonprofit focused on reforestation through employment-based restoration models in critical regions. It is the most direct comparable to One Tree Planted in the donation-funded global reforestation nonprofit space, operating multi-country partner networks and corporate partnership programs.
- Plant-for-the-Planet: Plant-for-the-Planet is a youth-led global reforestation movement that has planted and restored millions of trees worldwide. It is comparable to One Tree Planted via its UN-affiliated status, global planting network, and donation-driven reforestation model spanning multiple continents.
- Trees for the Future: Trees for the Future is a nonprofit organization dedicated to ending hunger and poverty by training farmers in agroforestry and planting trees. It operates a donor-funded model similar to One Tree Planted, with corporate partnerships, recurring donations, and project-based monitoring in Africa and other developing regions.
- National Forest Foundation: The National Forest Foundation partners with the U.S. Forest Service on reforestation and forest restoration across 193 million acres of national forests. It is comparable to One Tree Planted through its donation-based reforestation model and corporate partnership programs.
- WeForest: WeForest is an international nonprofit that funds reforestation projects through corporate partnerships and individual donations in critical ecosystems worldwide. It is highly comparable to One Tree Planted in scope, funding model, and geographic spread across Africa, Latin America, and Asia.
Broad incumbents
- Conservation International: Conservation International is a large environmental nonprofit with science-based conservation, restoration, and climate programs, including significant tree planting in the tropics. Its broad portfolio overlaps with One Tree Planted's restoration focus; it is also a strategic partner via board member Starry Sprenkle-Hyppolite.
- The Nature Conservancy: The Nature Conservancy is the world's largest environmental nonprofit, working across conservation, reforestation, climate, and water security. While far larger and broader than One Tree Planted, it competes for corporate ESG dollars and large philanthropic gifts in the reforestation/restoration space.
- Natural Resources Defense Council: The NRDC is a major US environmental nonprofit with climate, forests, and ecosystems programs. While far broader in advocacy scope, it competes with One Tree Planted for philanthropic and corporate-ESG donor attention, particularly in carbon-sequestration narratives.
- World Resources Institute: World Resources Institute is a global research nonprofit focused on environmental sustainability, including restoration initiatives like the Trillion Trees campaign. It is a strategic partner of One Tree Planted and competes for institutional donor dollars targeting landscape restoration.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
One Tree Planted social profiles
Digital presenceOne Tree Planted compliance and trust
Trust signalCompliance8 records
One Tree Planted financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Tree Planted leadership team
Management profileNumber of profiles
Profiles15 records
One Tree Planted funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Tree Planted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Tree Planted
What does One Tree Planted do?
One Tree Planted is a 501(c)(3) nonprofit organization that channels donations into global reforestation projects, planting one tree for every dollar donated across 84 countries through 489 vetted planting partners. It offers a suite of giving programs including one-time and recurring individual donations, gift trees, corporate sustainability partnerships, monthly subscriptions, planned giving, and specialized impact funds (urban forestry, wildfire restoration, women's empowerment).
Is One Tree Planted a public or private company?
One Tree Planted is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was One Tree Planted founded?
One Tree Planted was founded in 2014. It employs 101 to 250 people.
Where is One Tree Planted based?
One Tree Planted is headquartered in Shelburne, United States, in the North America region.
How does One Tree Planted make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, gift Trees, monthly Giving (The Grove) and planned Giving.
Who are One Tree Planted's main competitors?
Direct peers on record are Arbor Day Foundation, Eden Reforestation Projects, Plant-for-the-Planet, Trees for the Future, National Forest Foundation and WeForest. Broad incumbents are Conservation International, The Nature Conservancy, Natural Resources Defense Council and World Resources Institute.
Does One Tree Planted have an API?
No public API is recorded for One Tree Planted.
What industry is One Tree Planted in?
One Tree Planted's product category is Environmental Nonprofit Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized). Its NAICS code is 11531 and its SIC code is 800.