Gannett
USA TODAY Co. (formerly Gannett) is a publicly traded media company operating the USA TODAY national flagship, 200+ local U.S. news brands, and UK regional newspapers through Newsquest, monetizing via subscriptions, advertising, AI content licensing, and LocaliQ digital marketing for SMBs.
- Company typePublic
- Founded1924
- HeadquartersMclean, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Gannett does
Gannett, operating as USA TODAY Co. since November 18, 2025 (NYSE: TDAY, formerly GCI), is the largest U.S. newspaper operator, founded in 1924 and headquartered in McLean, Virginia. The company operates a national flagship (USA TODAY), a network of 200+ local news brands across the United States, and Newsquest regional newspapers in the United Kingdom, reaching 195M+ monthly unique visitors across digital properties. Its content portfolio spans Pulitzer Prize-winning journalism, lifestyle, sports, and entertainment verticals, supported by event properties such as Ad Meter, Movie Meter, the Wine & Food Experience Tour, and the Hot Chocolate Run Series.
The company's underlying technology stack is increasingly AI-mediated: Taboola's DeeperDive AI answer engine is deployed at full scale on USA TODAY, the LocaliQ Voice AI Agent handles real-time SMB sales conversations, and Snowflake Marketplace integration enables audience data monetization. Gannett licenses its journalism corpus to AI companies (Meta, Microsoft, Perplexity) for training and answer-engine retrieval, creating a new revenue stream layered on its archival IP.
Gannett monetizes through four principal streams: digital and print subscriptions across 200+ publications, digital and print advertising (including Taboola Realize programmatic), AI content licensing, and LocaliQ digital marketing solutions sold to SMBs and mid-market businesses. It serves consumer readers, national and local advertisers (including enterprise sponsors such as State Farm and Uber Eats), and SMB clients across the U.S. and UK. The company completed a $100M cost-reduction program in 2025 and is pursuing further consolidation via the MediaNews Group LOI and the Detroit News acquisition.
Gannett firmographics
Firmographics- Name
- Gannett
- Legal name
- USA TODAY Co., Inc.
- Website
- https://gannett.com
- Company type
- Public
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- USA TODAY Co. (formerly Gannett) is a publicly traded media company operating the USA TODAY national flagship, 200+ local U.S. news brands, and UK regional newspapers through Newsquest, monetizing via subscriptions, advertising, AI content licensing, and LocaliQ digital marketing for SMBs.
- Ownership category
- akta.pro rank
Gannett industry classification
Industry- Product category
- Newspaper Publishing & Digital Media
- NAICS
- Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
Keywords
Where Gannett is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gannett business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Digital and Print Subscriptions: Recurring subscription revenue from digital and print news products across 200+ local publications and USA TODAY national properties
- Digital and Print Advertising: Advertising revenue from digital display, programmatic, video, and print advertising across the company's media network
- AI Content Licensing: Licensing revenue from AI companies (Meta, Microsoft, Perplexity) for use of Gannett's journalistic content in AI training and answer engines
- LocaliQ Digital Marketing Solutions: Digital marketing services and solutions sold to SMBs and mid-market businesses through the LocaliQ platform
Distribution channels3 records
Marketing channels7 records
Gannett product offering
Product offeringCore offering
Gannett (USA TODAY Co.) publishes the USA TODAY national newspaper and 200+ local news brands across the US and UK, operating digital news and advertising sites. The company also sells digital marketing solutions to small and mid-market businesses through its LocaliQ platform. Additional revenue streams include licensing of journalistic content to AI companies and branded live event experiences.
Product overview
USA TODAY Co. operates as a platform-plus-modules architecture, with USA TODAY serving as the core national flagship product, supported by the USA TODAY Network of over 200 local news brands and Newsquest in the UK. Digital marketing solutions are delivered through LocaliQ and its Dash platform with Voice AI Agent. AI-powered capabilities include DeeperDive answer engine and Taboola Realize advertising. The company also operates diverse engagement products including USA TODAY PLAY (digital comics), Studio IX (women's sports), USA TODAY Acoustic (audio), Ad Meter, Movie Meter, and various live events (Wine & Food Experience, Hot Chocolate Run, Great American Tailgate). The portfolio spans journalism, digital marketing, AI-powered content discovery, entertainment, and experiential events.
Differentiator
Problem solved
Functional benefit
Brands
- LocaliQ: Digital marketing solutions division of Gannett/USA TODAY Co. offering local businesses digital advertising and marketing tools, including Dash prospecting and lead management software with AI-powered Voice Agent feature.
- Newsquest
- USA TODAY
- USA 250
- Studio IX
- USA TODAY Movie Meter
- USA TODAY Ad Meter
- DeeperDive
Products and services
- USA TODAY
Quantifiable outcome
- 195M+ monthly unique visitors across digital properties
- +1 more outcomes
Companies that use Gannett
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Gannett technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature3 records
Gannett partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MetacoreMulti-year AI licensing partnership in which Meta licenses Gannett's journalistic content for use in Meta's AI training and answer generation products. This is part of Gannett's broader strategy to monetize its content library through AI-era licensing agreements.
- MicrosoftcoreAI licensing deal granting Microsoft access to Gannett's content for use in Microsoft AI products. This follows the industry trend of AI companies compensating publishers for training data and content access.
- PerplexitycoreAI content licensing agreement with Perplexity, an AI-powered search engine, allowing Perplexity to cite and link to Gannett journalism in its AI-generated answers. The deal provides a new revenue stream from AI companies seeking authoritative content.
- SnowflakecoreSnowflake data marketplace partnership enabling Gannett to monetize its audience data assets and provide advanced data capabilities to advertising partners. The partnership allows data-driven advertising targeting and analytics through Snowflake's data cloud infrastructure.
- TaboolacoreAI advertising partnership including the DeeperDive AI answer engine and Realize performance advertising platform. Taboola provides native advertising technology and AI solutions integrated into Gannett's digital properties, generating advertising revenue through programmatic and native ad placements.
- XPR MediaminorContent distribution agreement expanding the reach of Gannett's journalism and entertainment content through XPR Media's distribution channels, increasing audience reach and advertising inventory.
- AddressUSAminorNational real estate agreement through which Gannett provides real estate content and listings distribution across its local news properties, generating revenue from the real estate vertical.
- BelocoreGannett completed its acquisition of Belo, a major TV broadcast company, expanding Gannett's multimedia footprint to include television broadcasting alongside its newspaper and digital operations.
- MediaNews GroupcoreGannett entered into a binding letter of intent with MediaNews Group for a strategic transaction, representing potential consolidation of newspaper assets in the local media sector.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Gannett competitors and assessment
Company assessmentDirect peers
- The New York Times Company: The leading U.S. national newspaper publisher with a similar digital subscription and advertising model. NYT's success in pivoting to digital subscriptions is the primary benchmark for Gannett's USA TODAY subscription strategy.
- News Corp: Global newspaper and digital media operator (Wall Street Journal, New York Post, UK titles) with overlapping national + local publishing structure and digital subscription monetization that mirrors Gannett's strategy.
- Lee Enterprises: U.S. local newspaper chain operating dozens of daily newspapers across mid-size markets, directly comparable to Gannett's USA TODAY Network local portfolio and facing the same print-decline headwinds.
- McClatchy: U.S. local and regional newspaper publisher (Miami Herald, Sacramento Bee) with a comparable local-news portfolio, digital subscription model, and print-revenue decline profile.
- Tribune Publishing (Alden Global): Major U.S. newspaper group (Chicago Tribune, NY Daily News) acquired by Alden Global Capital, providing a comparable local-newspaper publisher benchmark for cost restructuring and digital transition.
- Daily Mail and General Trust (DMGT): UK-headquartered newspaper and digital media group (Daily Mail, MailOnline) with overlapping operations in the U.S. and UK. Direct peer in newspaper-to-digital transition and a co-plaintiff alongside Gannett in the Google ad-tech antitrust case.
Broad incumbents
- Hearst Communications: Private diversified media conglomerate operating newspapers, magazines, TV stations, and digital media. Overlaps with Gannett in national newspapers, local news, and television broadcasting (post-Belo acquisition).
- Bloomberg Media: Business and financial news publisher with a digital subscription and advertising model that competes for premium national advertisers and readers — particularly relevant to Gannett's AI content licensing strategy.
- Axel Springer: European media company operating major newspapers and digital classifieds platforms (Business Insider, Politico). Comparable as a multi-brand newspaper and digital media operator pursuing AI-era content monetization.
Emerging players
- Dotdash Meredith (IAC): Digital-content publisher operating well-known lifestyle and news brands with a programmatic-display and affiliate model that competes with Gannett's digital advertising and content licensing businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gannett social profiles
Digital presenceGannett financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gannett leadership team
Management profileNumber of profiles
Profiles8 records
Gannett subsidiaries and ownership
Company hierarchySubsidiaries3 records
Gannett funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gannett M&A and investment
M&A and investmentM&A21 records
Investments25 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gannett
What does Gannett do?
Gannett (USA TODAY Co.) publishes the USA TODAY national newspaper and 200+ local news brands across the US and UK, operating digital news and advertising sites. The company also sells digital marketing solutions to small and mid-market businesses through its LocaliQ platform. Additional revenue streams include licensing of journalistic content to AI companies and branded live event experiences.
Is Gannett a public or private company?
Gannett is a public company. It is classified as public and is currently operating.
When was Gannett founded?
Gannett was founded in 1924. It employs 5,001 to 10,000 people.
Where is Gannett based?
Gannett is headquartered in Mclean, United States, in the North America region.
How does Gannett make money?
Four revenue lines are on record. Digital and Print Subscriptions are the primary driver. The others are digital and Print Advertising, AI Content Licensing and localiQ Digital Marketing Solutions.
Who are Gannett's main competitors?
Direct peers on record are The New York Times Company, News Corp, Lee Enterprises, McClatchy, Tribune Publishing (Alden Global) and Daily Mail and General Trust (DMGT). Broad incumbents are Hearst Communications, Bloomberg Media and Axel Springer. Dotdash Meredith (IAC) is listed as an emerging player.
Does Gannett have an API?
No public API is recorded for Gannett.
What industry is Gannett in?
Gannett's product category is Newspaper Publishing & Digital Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.