Bloomberg
Bloomberg L.P. is a privately held global financial data and media company providing the Bloomberg Terminal to financial professionals and Bloomberg Media across TV, digital, radio, and events to global business audiences.
- Company typePrivate
- Founded1981
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
What Bloomberg does
Bloomberg L.P. is a privately held global financial data, media, and technology company founded in 1981 by Michael Bloomberg and headquartered in New York. The company operates two principal businesses: Bloomberg Professional Services, anchored by the flagship Bloomberg Terminal that delivers real-time market data, news, analytics, and trading tools to financial professionals; and Bloomberg Media, the consumer-facing division spanning Bloomberg Television (reaching 433 million households), Bloomberg.com (707,000+ paying digital subscribers in FY25), Bloomberg Radio, Bloomberg Businessweek, Bloomberg Live events, and a portfolio of vertical brands (Bloomberg Green, CityLab, Equality, Wealth, Pursuits, Technology, Markets). The company also operates industry-specific professional products — Bloomberg Law, Bloomberg Tax, Bloomberg Government, BloombergNEF (clean-energy research), Bloomberg Indices, and the Bloomberg Beta venture fund.
Underlying technology centers on the Bloomberg Terminal platform and its data infrastructure, complemented by proprietary analytics such as Bloomberg Intelligence research, the 11 Bloomberg Eris SOFR Swap Futures Tracker Indices, and an Alternative Data Analytics Platform integrating Similarweb digital signals. Editorial operations draw on 3,000+ journalists and analysts across 100+ bureaus, producing a multi-platform content delivery system spanning TV, radio, digital, podcasts, and live events.
Bloomberg's business model combines recurring enterprise subscriptions (Terminal), consumer digital subscriptions (Bloomberg.com), advertising and branded-content revenue (Bloomberg Media Studios), live-event sponsorships, content licensing (e.g., JioTV in India, JoongAng Ilbo in South Korea), and podcast distribution via iHeartMedia. Go-to-market is sales-led with enterprise field sales for Terminal and B2B media services, complemented by self-serve consumer subscription acquisition. FY25 results showed +6% total Media revenue growth with subscriptions +10%, live events +30%, and audio advertising +16% YoY.
Bloomberg firmographics
Firmographics- Name
- Bloomberg
- Legal name
- Bloomberg L.P.
- Website
- https://bloombergmedia.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bloomberg L.P. is a privately held global financial data and media company providing the Bloomberg Terminal to financial professionals and Bloomberg Media across TV, digital, radio, and events to global business audiences.
- Ownership category
- akta.pro rank
Bloomberg industry classification
Industry- Product category
- Financial Data & Analytics Platform
- NAICS
- Periodical Publishers (513120), Radio and Television Broadcasting Stations (5161), Newspaper Publishers (513110)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industries
- Business & Financial News Channels (MPABAIAB), News Agencies & Wire Services (General & Specialized) (MPAJADAE), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
Keywords
Where Bloomberg is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Bloomberg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Bloomberg Terminal Subscriptions: Premium professional services subscription revenue from Bloomberg Terminal providing financial data, news, and trading tools. Major revenue driver for Bloomberg L.P.
- Consumer Digital Subscriptions: Paid digital subscriptions for Bloomberg.com providing access to business and financial news and analysis. Grew to 707,000+ paying subscribers with double-digit YoY growth.
- Advertising Revenue: Core advertising and sponsorship revenue across Bloomberg's digital, video, audio, and streaming platforms. Includes display advertising, video advertising, and branded content partnerships. 82% client retention rate.
- Live Events: Bloomberg Live conferences and events including New Economy Forum, Bloomberg House Davos, Tech SF, Screentime, and Qatar Economic Forum. Live events sponsorships grew 30% YoY.
- Podcast Distribution: Podcasts distributed through iHeartPodcasts and other platforms. Bloomberg produces 30+ podcasts with over 2.53 million streams/downloads. Audio advertising grew 16% YoY driven by 36% podcast growth.
- Licensing & Partnerships: Content licensing agreements including partnerships with JioTV (India), JoongAng Ilbo (South Korea), and other international distributors. Revenue slightly declined 2% YoY.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bloomberg Terminal Professional Services |
| Subscription | Annual | Bloomberg.com Digital Subscriptions |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels8 records
Bloomberg product offering
Product offeringCore offering
Bloomberg is a global financial data, media, and technology company. Its flagship offering, the Bloomberg Terminal, delivers real-time market data, news, analytics, trading, risk, and compliance tools to financial professionals. Bloomberg Media operates multi-platform business journalism across Bloomberg Television, Bloomberg Radio, Bloomberg.com (digital subscriptions), Bloomberg Businessweek, Bloomberg Originals, and live events, reaching 100M+ monthly decision-makers.
Product overview
Bloomberg is a global financial data, media, and technology company offering a multi-platform portfolio of products. The core professional offering is the Bloomberg Terminal, providing real-time data, trading tools, risk management, compliance, and indices for financial professionals. Bloomberg's media organization operates across multiple platforms including Bloomberg Television (live 24/7 business news reaching 400+ million homes), Bloomberg.com (digital subscriptions), Bloomberg Radio (24-hour business radio), Bloomberg Businessweek (weekly magazine), and numerous vertical brands such as Bloomberg Technology, Bloomberg Markets, Bloomberg Opinion, Bloomberg Pursuits, Bloomberg Politics, Bloomberg Green, Bloomberg Equality, Bloomberg CityLab, and Bloomberg Wealth. Bloomberg also offers industry-specific professional products including Bloomberg Law (legal research), Bloomberg Tax (tax information), Bloomberg Government (policy intelligence), and BloombergNEF (clean energy research). Bloomberg Indices provides index products for benchmarking. On the consumer-facing side, Bloomberg Media Studios creates branded content for partners, while the Audience Accelerator provides first-party data-driven ad targeting. Bloomberg Originals produces documentary series across technology, climate, culture, and sports. The company reaches over 100 million monthly consumers across all platforms with 3,000+ journalists and analysts in 100+ bureaus worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Bloomberg Law: Legal research and information services platform
- Bloomberg Tax
- Bloomberg Government
- BloombergNEF (New Energy Finance)
- Bloomberg Beta
- Bloomberg CityLab
- Bloomberg Equality
- Bloomberg Wealth
- Bloomberg Pursuits
Products and services
- Bloomberg Terminal Flagship professional platform delivering real-time market data, news, analytics, and trading tools to financial professionals worldwide. Provides access to market data, trading, risk management, compliance, and indices across global markets.
- Bloomberg.com Digital Subscriptions Bloomberg's consumer digital news platform offering real-time business and financial news, market data, analysis, and premium subscription content. 707,000+ paying subscribers in FY25.
- Bloomberg Television 24-hour global business news television network broadcasting from studios in New York, London, and Hong Kong, reaching over 433 million households worldwide with live breaking news, market analysis, and interview programming.
- Bloomberg Radio 24-hour global business radio station providing continuous business and financial news coverage, with 1.6 million U.S. listeners and broadcast across multiple international cities and platforms.
- Bloomberg Businessweek Weekly business magazine combining Bloomberg's financial journalism with in-depth feature reporting, delivered in print and digital formats with a global readership.
- Bloomberg Originals Bloomberg's slate of original documentary-style series and feature-length documentaries covering business through the lens of technology, climate, culture, and sports, including The Circuit, The Deal, Posthuman, Bullish, and An Optimist's Guide to the Planet.
- Bloomberg Law Legal research platform providing legal news, analysis, and research tools for legal professionals, integrating Bloomberg's financial data with legal information.
- Bloomberg Tax Tax information and analysis platform providing tax news, regulatory updates, and research tools for tax professionals and accounting practitioners.
- Bloomberg Government Government-focused intelligence platform providing news, analysis, and data on government contracts, policy developments, and regulatory matters affecting businesses.
- BloombergNEF (BNEF) Research and analysis service covering clean energy, decarbonization, transportation, and emerging technologies, providing data-driven insights for the energy transition.
- Bloomberg Indices Bloomberg's index products and services including the Bloomberg Eris SOFR Swap Futures Tracker Indices and other rules-based index offerings for benchmarking and investment purposes.
- Bloomberg Live Events Bloomberg's global conference and event business hosting summits, forums, and live convenings including the Bloomberg New Economy Forum, Bloomberg Invest, Bloomberg House Davos, Tech SF, Screentime, and regional industry events.
- Bloomberg Media Studios Bloomberg's global creative studio creating branded content, custom video series, and thought leadership platforms for partners across industries including technology, finance, luxury, and tourism, operating from offices in New York, London, Dubai, Singapore, and UAE.
Quantifiable outcome
- Bloomberg Media achieved 6% total revenue growth in FY25 with 707,000+ subscribers
- +3 more outcomes
Companies that use Bloomberg
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Bloomberg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Bloomberg partnerships and signals
Strategic signalScale indicators20 records
Recent moves9 records
Expansion highlights6 records
Bloomberg competitors and assessment
Company assessmentDirect peers
- Reuters (Thomson Reuters): Global financial news and data provider that, like Bloomberg, combines a professional terminal/data business (Refinitiv/LSEG) with a wire service serving business decision-makers; both compete for the same institutional audience and consumer subscribers.
- The Wall Street Journal (Dow Jones): Flagship business newspaper with a large paid digital subscription base, competing head-to-head with Bloomberg.com for executive readers and premium business-news CPMs across advertising and subscriptions.
- Financial Times: Subscription-led global business newspaper with strong international readership, comparable audience profile and pricing strategy to Bloomberg.com and similar B2B advertising positioning.
- CNBC: 24-hour business news television network and digital publisher that directly competes with Bloomberg Television and Bloomberg.com for viewers, advertisers, and consumer subscribers.
- Forbes Media: Business and financial news publisher with a global audience of business decision-makers, competing with Bloomberg Media for branded content and premium display advertising budgets.
Broad incumbents
- S&P Global: Large financial data, ratings, and indices provider that overlaps with Bloomberg's professional data business (Bloomberg Terminal) and competes in indices, ESG data, and energy research via BloombergNEF.
Emerging players
- The Information: Subscriber-funded digital newsroom covering technology and business with a similar premium subscription model targeting executives and investors, increasingly competing for the same paying reader.
- Axios: Digital-first business and politics news brand with a strong newsletter franchise; competes with Bloomberg's vertical newsletters (Bloomberg Green, CityLab, Wealth) for executive attention and advertising dollars.
Regional players
- Nikkei: Japan's leading business newspaper and owner of the Financial Times; comparable business-news franchise and competes with Bloomberg's Japan operations for Japanese-language readers and advertisers.
- Caixin: Premier Chinese-language business news publisher serving executives and investors in Greater China; overlaps with Bloomberg's China coverage and competes for regional advertisers and licensed content partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat7 records
Key risks5 records
Key highlights6 records
Customer concentration
Bloomberg social profiles
Digital presenceBloomberg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomberg leadership team
Management profileNumber of profiles
Profiles14 records
Bloomberg subsidiaries and ownership
Company hierarchySubsidiaries5 records
Bloomberg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomberg M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomberg
What does Bloomberg do?
Bloomberg is a global financial data, media, and technology company. Its flagship offering, the Bloomberg Terminal, delivers real-time market data, news, analytics, trading, risk, and compliance tools to financial professionals. Bloomberg Media operates multi-platform business journalism across Bloomberg Television, Bloomberg Radio, Bloomberg.com (digital subscriptions), Bloomberg Businessweek, Bloomberg Originals, and live events, reaching 100M+ monthly decision-makers.
Is Bloomberg a public or private company?
Bloomberg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bloomberg founded?
Bloomberg was founded in 1981. It employs 5,001 to 10,000 people.
Where is Bloomberg based?
Bloomberg is headquartered in New York, United States, in the North America region.
How does Bloomberg make money?
Six revenue lines are on record. Bloomberg Terminal Subscriptions are the primary driver. The others are consumer Digital Subscriptions, advertising Revenue, live Events, podcast Distribution and licensing & Partnerships.
Who are Bloomberg's main competitors?
Direct peers on record are Reuters (Thomson Reuters), The Wall Street Journal (Dow Jones), Financial Times, CNBC and Forbes Media. S&P Global is listed as a broad incumbent. Emerging players are The Information and Axios. Regional players are Nikkei and Caixin.
Does Bloomberg have an API?
Yes. Bloomberg launched a customizable real-time news feed aimed at improving systematic trading workflows. Bloomberg Terminal offers a comprehensive set of functions accessible via the {TV } function for subscribers globally. The Bloomberg Terminal also supports Alternative Data Analytics through integration with Similarweb.
What industry is Bloomberg in?
Bloomberg's product category is Financial Data & Analytics Platform. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPABAIAB, Business & Financial News Channels. Its NAICS code is 513120 and its SIC code is 2721.