What Blum does

Blum is a Telegram-native crypto trading ecosystem founded in early 2024 by Gleb Kostarev (CEO) and Vladimir Smerkis, operating as Blum Labs Inc. (USA) with a fully remote team of 60+ professionals headquartered in Dubai. The platform provides retail crypto traders direct access to spot trading, perpetual futures (up to 100x leverage on 24+ assets), memecoin launches, and multichain token trading from within the Telegram Mini App, requiring no downloads, seed phrases, or external wallets. The technical stack is non-custodial and multichain — built primarily on the TON blockchain with native support for Solana, BNB Chain, Ethereum, Arbitrum, and Polygon, featuring a built-in bridge, limit orders with auto-execution, and a bonding-curve-based memecoin launchpad (Memepad) that migrates tokens to Ston.fi DEX at a 9165 TON market-cap threshold.

The platform monetizes primarily through a flat 1% trading fee on all buy/sell transactions, plus fixed token launch fees (0.5 TON for creation and 50 TON for DEX deployment) and a two-level referral program that pays 20%/2.5% commissions in TON. Distribution is product-led and community-led: Blum grew from 20M to 90M+ registered users between Q2 and Q4 2024 via gamified tasks, Blum Points/Meme Points loyalty programs, the Blumies ambassador network, and Squad incentives. The $BLUM utility token (1B total supply) launched in June 2025 and was listed on Binance Alpha and BNB Chain by October 2025; Blum was also selected for Binance Labs' MVB VII accelerator.

Customers are predominantly individual retail crypto traders — including memecoin creators and leverage-seeking derivatives users — across emerging markets with limited access to traditional exchanges. Geographic restrictions exclude the USA, North Korea, Iran, and Venezuela. Blum has raised $5M in combined pre-seed/seed funding (February 2025) led by Gumi Cryptos with participation from YZI Labs, OKX Ventures, BitScale Capital, The Open Platform, The Spartan Group, Wintermute Ventures, and NoLimit Holdings. Revenue is not publicly disclosed.

Name

Blum

Legal name

Blum Labs Inc.

Website

https://blum.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Blum is a Telegram-native crypto trading ecosystem offering spot trading, perpetual futures (up to 100x leverage), memecoin launches, and multichain token trading directly within the Telegram Mini App. It serves retail crypto traders and memecoin creators globally, excluding the USA, via a non-custodial multichain platform built primarily on TON.

Ownership category

akta.pro rank

Product category

Cryptocurrency Trading Platform

NAICS

Securities and Commodity Exchanges (52321), Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

OTC Spot Trading & Block Execution (FSADAJAB)

Keywords

• Cryptocurrency exchange platform
• Perpetual futures trading
• Memecoin launchpad
• Telegram crypto trading
• Multichain trading bot

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Trading Fees: Blum charges a flat 1% trading fee per trade on all transactions. This applies to both buy and sell operations conducted through Memepad and Trading Bot. The fee is standard market average and helps cover platform operational costs.
2. Token Launch Fees: Memepad charges 0.5 TON for launching a memecoin and 50 TON for DEX deployment. These fees cover the platform's operational costs for token creation and liquidity pool setup on Ston.fi.
3. $BLUM Token Utility: The $BLUM token launched in June 2025 serves as the central utility token powering the ecosystem. While primarily designed for utility and rewards, the token creates potential value capture through ecosystem growth and token holder benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Blum is a Telegram-native crypto trading ecosystem that combines a multichain spot trading terminal, perpetual futures with up to 100x leverage, a memecoin launchpad, and automated trading bots inside a single Telegram Mini App. Users trade without downloads or seed phrases, and the platform charges a 1% fee on spot trades plus launch fees on memecoin creation. The product targets retail crypto traders seeking frictionless, multichain access to spot, derivatives, and early-stage token launches.

Product overview

Blum is a Telegram-native crypto trading ecosystem offering a unified platform with multiple interconnected modules. The core products include Blum Perps (perpetual futures trading with up to 100x leverage), Blum Memepad (memecoin launchpad on TON blockchain), and Blum Trading Bot/Terminal (multichain trading across TON, Solana, and BNB Chain). Additional features include TradeHub (web-based trading terminal), Tribes (community collaboration), and $BLUM utility token powering the ecosystem. The platform is accessible directly within Telegram with no downloads or seed phrases required.

Differentiator

Problem solved

Functional benefit

Brands

• Blum Perps: Perpetual futures trading platform within Telegram with up to 100x leverage
• Blum Memepad
• Blum Trading Terminal
• Blum Trading Bot
• $BLUM Token

Products and services

• Blum Perps

Quantifiable outcome

• User growth from 20M to 90M+ in 6 months (Q2-Q4 2024)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• Ston.ficoreTechnology or IntegrationDEX partner for Memepad token liquidity. When memecoins reach 9165 TON market cap on bonding curve, they migrate to Ston.fi where a liquidity pool is created with 200M tokens and ~1450 TON.
• Alchemy PaycoreTechnology or Integration$BLUM integrated with Alchemy Pay for seamless fiat on and off-ramp access, enabling users to buy crypto with fiat currency and convert crypto back to fiat.
• AEONstrategicStrategic or Co-development PartnerPartnership to expand crypto payments and bring real-world utility to $BLUM token. Focus on enabling crypto payment adoption and token utility in practical applications.
• TON (The Open Network)coreTechnology or IntegrationPrimary blockchain infrastructure for Memepad and core platform operations. TON is built by Telegram team and provides fast, scalable blockchain with low fees ideal for token launches and trading.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Pump.fun: Solana-based memecoin launchpad and the leading direct competitor to Blum Memepad. Both enable anyone to launch a token in seconds via a bonding curve mechanism; Pump.fun is the Solana equivalent of what Blum is to TON, making it the most directly comparable peer for Blum's memecoin launchpad product.
• Ston.fi: TON blockchain's primary decentralized exchange and Blum's direct integration partner — Memepad tokens migrate to Ston.fi for liquidity at the 9,165 TON market cap threshold. Operates as a DEX on the same TON ecosystem Blum targets, making it a directly comparable peer.
• Hyperliquid: Decentralized perpetual futures exchange offering high-leverage derivatives trading on crypto assets. Closest direct competitor to Blum Perps — both target active traders seeking leveraged derivatives in a non-custodial DEX setting with cross-margin wallet pooling.
• dYdX: Decentralized perpetuals exchange offering leveraged derivatives trading on crypto assets. Competes directly with Blum Perps on leverage-based derivatives trading, though dYdX is more established and focuses on a professional trading audience rather than Telegram-native retail.
• GMX: Decentralized perpetual futures exchange on Arbitrum/Avalanche offering leveraged crypto trading without traditional order books. Directly comparable to Blum Perps as a non-custodial perps DEX competing for retail leverage traders.
• Jupiter: Solana's leading DEX aggregator and trading platform — comparable to Blum Trading Bot/Terminal as a multi-chain/multi-venue trading interface. Both aim to provide best-execution token trading through integrated routing, though Jupiter is Solana-centric and Blum is Telegram-native.

Emerging players

• Notcoin: Telegram-native crypto project that pioneered tap-to-earn mechanics and built a 35M+ user base inside Telegram before token launch. Closest comparable for Blum's community-led growth motion and points/airdrop engagement model inside the Telegram ecosystem.
• Hamster Kombat: Telegram-based tap-to-earn crypto game claiming 300M+ users in 2024 — the largest Telegram Mini App success. Comparable to Blum as a competitor for Telegram user attention and onboarding into crypto, though focused on gaming rather than trading.
• Catizen: Telegram-native crypto game and ecosystem with millions of users built around gamified engagement and a token launch. Overlaps with Blum's community/engagement mechanics on Telegram, though focused on gaming rather than trading.

Broad incumbents

• Bybit: Major centralized crypto exchange offering spot, perpetual futures up to 100x, and token launch products — overlapping with Blum's full product suite (Perps, Memepad-style launches, spot trading). Broader incumbent comparison given Bybit's scale and institutional positioning.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blumcrypto
• LinkedInlinkedin.com/company/blumcrypto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blum