Notcoin Ø
Notcoin Ø is a private cryptocurrency and gaming ecosystem on the TON blockchain, distributed via Telegram to 35 million clicker-game users and 2.8 million on-chain NOT token holders. It monetizes via exchange listings, partner revenue sharing, and branded merchandise.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Notcoin Ø does
Notcoin Ø is a private cryptocurrency and gaming ecosystem built on the TON blockchain and distributed natively inside the Telegram messenger. Its anchor product, the Notcoin Clicker tap-to-earn game, has reached 35 million users and produced 2.8 million on-chain NOT token holders, with 60% of holders retaining their positions since launch. The broader ecosystem extends across Not Pixel (a collaborative painting game with 25 million users and 8 billion pixels painted), Lost Dogs (an NFT/collectible game with 11 million users and a 393 million $WOOF airdrop), and Notcoin Explore (a Web3 project-discovery tool that has distributed $4.56M in user rewards and generated $7M through partner projects, plus a $3.3M $DOGS airdrop). The token architecture underwent a complete supply reset via a 233.5 million NOT burn covering 100% of circulation.
The technology stack centers on the TON blockchain with Telegram-native bot integrations (notcoin_bot/click), avoiding conventional wallet onboarding friction. Token liquidity is provided across tier-1 centralized exchanges (Binance, OKX, Bybit, Kraken) and TON-native decentralized exchanges (StonFi, DeDust), with fiat on-ramps through Revolut and Telegram Wallet. Distribution leverages the 900M+ Telegram user base, contest platforms (contest.notco.in), and meme-driven organic social channels on X and Instagram (@cultofnot).
Monetization at the entity level is limited: Notcoin does not directly capture trading fees, and the $7M in Explore partner revenue accrued to users. The only direct revenue channel is the Not Store at cultofnot.store, which sells branded apparel and accessories priced from $2 to $2,100 under the "Cult of Not" sub-brand. No headcount, management team, funding rounds, revenue figures, ownership structure, regulatory actions, or M&A history are disclosed in the available source material. The customer base is a horizontally-segmented mass market of Telegram Web3 gamers, crypto traders/holders, and retail crypto newcomers accessing via fiat rails.
Notcoin Ø firmographics
Firmographics- Name
- Notcoin Ø
- Website
- https://notcoin.org
- Company type
- Private
- Operating status
- Operating
- Short description
- Notcoin Ø is a private cryptocurrency and gaming ecosystem on the TON blockchain, distributed via Telegram to 35 million clicker-game users and 2.8 million on-chain NOT token holders. It monetizes via exchange listings, partner revenue sharing, and branded merchandise.
- Ownership category
- akta.pro rank
Notcoin Ø industry classification
Industry- Product category
- Blockchain Gaming
- NAICS
- Amusement Arcades (71312)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Blockchain Game Studios & Game Development (FSAPAGAC)
Keywords
Notcoin Ø business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain
Revenue model
- Token Trading & Transaction Fees: Revenue derived from token trading volume across listed exchanges. NOT token trades on Binance, OKX, Bybit, Kraken, StonFi, and DeDust generate transaction fees and potential trading take-rates.
- Merchandise Sales: Direct sales of branded apparel through the Not Store e-commerce platform (cultofnot.store), selling t-shirts ($70-$80), hoodies ($140), longsleeves ($90), and accessories ($2-$2,100).
- Ecosystem & Partner Revenue: Revenue sharing from Notcoin Explore partner projects where $7M was earned by exploring partner projects and $3.3M in $DOGS was airdropped to Notcoiners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts priced at $70-$80 |
| Unit Pricing | Pay-as-you-go | Longsleeves priced at $90 |
| Unit Pricing | Pay-as-you-go | Hoodies priced at $140 |
| Unit Pricing | Pay-as-you-go | Accessories priced at $2-$2,100 |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels7 records
Notcoin Ø product offering
Product offeringCore offering
Notcoin operates a TON-blockchain-based cryptocurrency and gaming ecosystem accessed primarily through Telegram. Its core product is the Notcoin Clicker game (35M users, 2.8M on-chain holders), supported by companion games (Not Pixel, Lost Dogs), a Web3 exploration rewards tool (Notcoin Explore), the $NOT token listed on major exchanges, and a branded merchandise store. The platform combines gamified token earning, community engagement, and ecosystem-driven tokenomics including large-scale token burning.
Product overview
Notcoin is a cryptocurrency and gaming ecosystem built on the TON blockchain, centered around the Notcoin Clicker game (35M users) within the Telegram app. The core offerings include the Notcoin Clicker as the primary product, supplemented by gaming applications (Not Pixel with 25M users, Lost Dogs with 11M users), the Notcoin Explore Web3 discovery tool ($4.56M in user rewards), and the Not Store merchandise platform. The ecosystem supports the $DOGS and $WOOF tokens alongside the primary $NOT token, with approximately 2.8 million on-chain holders and 60% holder retention since launch.
Differentiator
Problem solved
Functional benefit
Brands
- Not Pixel: Gaming platform with 25M users and 8 billion pixels painted
- Lost Dogs
- Notcoin Clicker
- Not Store
Products and services
- Notcoin Clicker Telegram-based clicker game where users tap to earn NOT tokens; primary product of the Notcoin ecosystem with 35M users and 2.8M on-chain holders, designed for viral Web3 onboarding.
- Not Pixel Collaborative multiplayer pixel-art game within the Notcoin ecosystem where users paint pixels on a shared canvas; 25M users, 8 billion pixels painted, designed to drive community engagement.
- Lost Dogs NFT-style collectible game in the Notcoin ecosystem with a lost-dogs theme; 11M users, distributed a 393M $WOOF token airdrop to participants.
- Notcoin Explore Web3 exploration tool that rewards users with $4.56M+ in payouts for discovering and contributing to new projects; users have earned $7M from Notcoin partner projects.
- $NOT Token Primary cryptocurrency token of the Notcoin ecosystem on the TON blockchain, tradable on centralized and decentralized exchanges with active token-burning supply management.
- Not Store (Cult of Not) E-commerce storefront selling Notcoin-branded apparel and accessories including t-shirts ($70-$80), longsleeves ($90), hoodies ($140), and accessories ($2-$2,100) for community monetization.
Quantifiable outcome
- 35M users engaged with clicker game, 2.8M on-chain holders
- +3 more outcomes
Companies that use Notcoin Ø
Customer profileSegments3 records
Ideal customer profiles3 records
Notcoin Ø technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Notcoin Ø partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Not PixelcoreNot Pixel is a flagship gaming partner within the Notcoin ecosystem, featuring 25M users and 8 billion pixels painted. It serves as a major user acquisition and engagement vehicle for the ecosystem.
- Lost DogscoreLost Dogs is a gaming partner that conducted a 393M $WOOF airdrop to participants, with 11M users engaged. Represents cross-token ecosystem collaboration.
- BinancecorePrimary centralized exchange listing for NOT token, providing global trading liquidity and user access.
- OKXcoreCentralized exchange listing for NOT token trading and liquidity provision.
- BybitcoreCentralized exchange listing for NOT token trading and market access.
- KrakencoreCentralized exchange listing for NOT token trading on established crypto exchange.
- StonFicoreDecentralized exchange on TON blockchain providing automated market making and token swaps for NOT.
- Telegram (TON Foundation)coreNotcoin is built on the TON blockchain and operates within the Telegram ecosystem, leveraging 900M+ Telegram users for distribution. The gaming platform and Web3 tools are accessible through Telegram app.
- RevolutminorBanking partner providing fiat-to-crypto on-ramp via Revolut for purchasing NOT tokens.
- Telegram WalletcoreTelegram-native wallet integration for seamless token purchases and storage within the Telegram ecosystem.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Notcoin Ø competitors and assessment
Company assessmentDirect peers
- Hamster Kombat: Telegram-based tap-to-earn / clicker game on TON blockchain that grew to tens of millions of users in 2024, pursuing the same viral airdrop-driven gaming playbook as Notcoin Clicker.
- Catizen: Telegram-native GameFi / tap-to-earn platform on TON focused on a feline idle/merge game; overlaps directly with Notcoin Clicker in audience, mechanics, and TON distribution.
- DOGS (Dogs of TON): A Telegram-mined meme token on TON that distributed a $3.3M airdrop to Notcoin holders and shares the same Telegram-native user base and airdrop-driven growth model.
- TapSwap: Tap-to-earn mobile app on TON that awards tokens for tapping, mirroring Notcoin's core clicker mechanics and onboarding funnel inside Telegram's broader ecosystem.
- YesCoin: Telegram-based tap-to-earn project on TON with a swipe-style game, targeting the same retail onboarding audience as Notcoin via similar gamified token rewards.
- W Coin (WAT): A TON-ecosystem token referenced inside Notcoin's Explore program, sharing distribution via Telegram and competing for TON user attention and liquidity.
Broad incumbents
- Axie Infinity: The pioneering play-to-earn GameFi game on Ronin/Ethereum; uses similar token-reward-driven engagement loops to Notcoin but at much larger scale and longer operating history, serving as the category benchmark.
- STEPN: Move-to-earn GameFi app on Solana that pioneered mobile-native token rewards; comparable to Notcoin in retail-onboarding-through-game mechanics, though with a fitness theme rather than tapping.
- TON Foundation: The foundation governing the TON blockchain that Notcoin is built on; comparable as the platform layer providing the user reach, token infrastructure, and exchange integrations on which Notcoin's ecosystem depends.
- Binance: The world's largest centralized crypto exchange and NOT's primary liquidity venue; comparable as the broad incumbent that hosts Notcoin's token trading and user acquisition at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Notcoin Ø social profiles
Digital presenceNotcoin Ø financial estimates
Financial estimateRevenue estimate
Valuation estimate
Notcoin Ø leadership team
Management profileNumber of profiles
Notcoin Ø funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Notcoin Ø M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Notcoin Ø
What does Notcoin Ø do?
Notcoin operates a TON-blockchain-based cryptocurrency and gaming ecosystem accessed primarily through Telegram. Its core product is the Notcoin Clicker game (35M users, 2.8M on-chain holders), supported by companion games (Not Pixel, Lost Dogs), a Web3 exploration rewards tool (Notcoin Explore), the $NOT token listed on major exchanges, and a branded merchandise store. The platform combines gamified token earning, community engagement, and ecosystem-driven tokenomics including large-scale token burning.
Is Notcoin Ø a public or private company?
Notcoin Ø is a private company. It is classified as unknown and is currently operating.
When was Notcoin Ø founded?
Notcoin Ø was founded in -1.
How does Notcoin Ø make money?
Three revenue lines are on record. Token Trading & Transaction Fees are the primary driver. The others are merchandise Sales and ecosystem & Partner Revenue.
Who are Notcoin Ø's main competitors?
Direct peers on record are Hamster Kombat, Catizen, DOGS (Dogs of TON), TapSwap, YesCoin and W Coin (WAT). Broad incumbents are Axie Infinity, STEPN, TON Foundation and Binance.
Does Notcoin Ø have an API?
No public API is recorded for Notcoin Ø.
What industry is Notcoin Ø in?
Notcoin Ø's product category is Blockchain Gaming. Its primary akta.pro industry code is FSAPAGAC, Blockchain Game Studios & Game Development. Its NAICS code is 71312 and its SIC code is 6200.