Pano
Pano AI builds AI-powered camera networks and cloud-based computer vision software for real-time wildfire detection and situational awareness, serving electric utilities, fire agencies, and government organizations across multiple U.S. states, Australia, and Canada on a per-camera annual subscription model.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Pano does
Pano AI, Inc. is a San Francisco-based private company founded in 2019 that builds AI-powered wildfire detection and situational awareness infrastructure for utilities, fire agencies, and government organizations. Its core product, Pano Rapid Detect, consists of proprietary high-definition camera stations (6-megapixel dual-camera, 30x optical zoom, 360-degree panoramic views) deployed on high vantage points and monitored 24/7 by cloud-based deep-learning and computer-vision models trained to detect smoke and fire in both day and night conditions. Every AI detection is verified by a human analyst at the Pano Intelligence Center before alerts are pushed to customers, blending automation with human-in-the-loop quality control. The companion Pano 360 platform provides a unified situational awareness interface, integrating patented triangulation for incident GPS coordinates, real-time weather data, fire perimeter information, and custom map layers to coordinate response across utilities and first responders.
Pano monetizes primarily through annual camera subscriptions priced at approximately $50,000 per camera per year, with custom multi-year enterprise agreements and volume-based pricing for larger utility deployments. Go-to-market is enterprise field sales targeting investor-owned utilities, cooperatives, and public utility organizations in U.S. states including California, Colorado, Texas, Arizona, Minnesota, Wisconsin, Oklahoma, Utah, and New Mexico, plus Australian states (New South Wales, Victoria) and British Columbia via a Rogers channel partnership. Fire agencies and government organizations receive free access to Pano 360 and stations in their region as part of the offering, while landowners constitute a secondary segment. The company has raised $64 million total ($20M Series A led by Initialized Capital in September 2022; $44M Series B led by Giant Ventures in June 2025) and operates from San Francisco with a regional headquarters in Sydney, Australia.
Notable customers include Xcel Energy (126+ cameras deployed in Colorado with multi-state expansion), Austin Energy (full service-territory deployment), Arizona Public Service (~40 cameras scaling to 71), Avista, Portland General Electric, Puget Sound Energy, CORE Electric Cooperative, and federal agencies including the U.S. Bureau of Land Management, U.S. Forest Service, and U.S. Fish and Wildlife Service. The company reports 735 wildfire alerts sent in 2025 (over half before traditional 911 calls) and has received recognition from TIME (100 Most Influential Companies 2025), Fast Company (Most Innovative Companies 2026 - Sustainability; AI 20 for 2025), and MIT Technology Review (2024 Climate Tech Companies to Watch), while holding ISO/IEC 27001:2022 certification and six granted U.S. patents covering its detection technology.
Pano firmographics
Firmographics- Name
- Pano
- Legal name
- Pano AI, Inc.
- Website
- https://pano.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pano AI builds AI-powered camera networks and cloud-based computer vision software for real-time wildfire detection and situational awareness, serving electric utilities, fire agencies, and government organizations across multiple U.S. states, Australia, and Canada on a per-camera annual subscription model.
- Ownership category
- akta.pro rank
Pano industry classification
Industry- Product category
- Wildfire Detection Technology
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Fire Detection & Early Warning (Lookouts, Sensors, Aerial Patrol) (AFAMAEAG)
- akta.pro secondary industries
- System Monitoring & Dispatch Services (Fire/CO Alarm Monitoring) (HSAHAFAF), Fire Alarm Monitoring & Dispatch (BPAKAFAC), Carbon Monoxide & Smoke Detection Monitoring Services (HSAHAAAJ)
Keywords
Where Pano is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pano business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Annual Camera/System Subscription: Annual subscription model charging approximately $50,000 per camera per year for the AI-powered wildfire detection system. Includes hardware (Pano Stations), software (Pano 360 platform), AI monitoring, human analyst review, and ongoing support.
- Enterprise Agreements: Custom enterprise agreements with utilities, fire agencies, and government organizations. Pricing and terms vary by customer, typically multi-year contracts with volume-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Per-camera annual subscription at approximately $50,000 per year |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Pano product offering
Product offeringCore offering
Pano sells an AI-powered wildfire detection and situational awareness solution that combines hardware camera stations (Pano Stations) with cloud-based computer vision software (Pano Rapid Detect) and a 360-degree operations platform (Pano 360). The system detects smoke at the earliest stages, triangulates GPS coordinates, and delivers verified alerts within minutes to utilities, fire agencies, governments, and landowners.
Product overview
Pano AI offers a unified wildfire detection and situational awareness platform. The core product, Pano Rapid Detect, combines AI-powered camera stations with continuous 24/7 monitoring to detect smoke and wildfires in near real-time. Detections are verified by human analysts at the Pano Intelligence Center before confirmed incidents are sent to response partners. Pano 360 serves as the situational awareness component, providing a unified interface with real-time data integration including weather feeds, fire perimeters, and custom map layers for coordinated wildfire response.
Differentiator
Problem solved
Functional benefit
Brands
- Pano Rapid Detect: AI-powered wildfire detection and real-time situational awareness platform for rapid response to wildfires.
- Pano 360
Products and services
- Pano Rapid Detect
Quantifiable outcome
- Detects fires approximately 45 minutes faster than traditional 911 calls on average
- +6 more outcomes
Companies that use Pano
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Pano technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
Pano partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and regional.
- Western Weather GroupcoreStrategic partnership to integrate Western Weather Group's weather station data—including wind speed, humidity, and temperature—directly into Pano AI's wildfire intelligence platform, Pano 360. The integration enables utilities and fire agencies to view hyperlocal weather conditions alongside wildfire detections in real time, accelerating critical decision-making during wildfire response. Xcel Energy, a customer of both companies, highlighted the partnership's value.
- TechnosylvacoreStrategic partnership to integrate wildfire risk modeling and real-time incident detection technologies. The collaboration aims to provide utilities and fire agencies with a unified operational view to improve wildfire response and decision-making by combining predictive risk modeling with real-time detection.
- The Wildfire Industry CollectiveminorPano AI joined The Wildfire Industry Collective to help bring advanced technology to the frontline of wildland firefighting. The collective works to advance technology adoption and standards in the wildfire management industry.
- RogersregionalRogers partnered with Pano AI to bring world-leading wildfire detection and prevention technology to British Columbia, Canada. This partnership enables deployment of AI-powered camera networks across Rogers' service territory.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
Pano competitors and assessment
Company assessmentDirect peers
- ALERTWildfire: University of California San Diego-operated network of pan-tilt-zoom wildfire detection cameras deployed across the western US. Direct competitor to Pano's camera-based detection approach, though ALERTWildfire is a public-sector/academic initiative without commercial software layers.
- OroraTech: German-based satellite thermal infrared wildfire detection provider with its own constellation of small satellites. Competes with Pano in early wildfire detection but via space-based rather than ground-based cameras, and is also pursuing utility and forestry customers globally.
- Dryad Networks: Germany-based IoT sensor company deploying multi-sensor (gas, temperature, humidity) detection units in forests for ultra-early wildfire ignition detection. Competes with Pano in the wildfire early-detection category but uses distributed chemical/environmental sensors rather than visual AI.
Emerging players
- Technosylva: Provider of wildfire risk simulation and real-time incident prediction software used by utilities and fire agencies. Now an integration partner of Pano but historically a competitor in the broader wildfire intelligence software stack, addressing complementary predictive use cases.
- Simtable: Wildfire simulation, prescribed fire planning, and post-burn analysis platform serving utilities and land management agencies. Adjacent to Pano's situational awareness layer but focused on pre-incident planning and simulation rather than live detection.
- Descartes Labs: Geospatial analytics company applying AI to satellite imagery for agriculture, mining, and environmental monitoring including wildfire. Comparable in its AI-on-imagery technical approach to Pano but operates purely from satellite data without deployed ground sensors.
- SilviaTerra: AI-driven forest inventory and wildfire risk assessment company serving utilities, timberland owners, and government agencies. Competes with Pano in the utility wildfire mitigation conversation but focuses on pre-incident risk modeling and forest data rather than live detection.
- Kettle: AI reinsurance company using deep learning to model wildfire and other climate risks for insurance carriers. Comparable in its climate-AI approach and overlapping in utility/insurance customer base, though focused on risk pricing rather than live detection.
- BurnBot: Wildfire mitigation technology company deploying remote-controlled prescribed burning machines and AI-supported operations. Adjacent to Pano in the wildfire management ecosystem but addresses fuel reduction rather than early detection and response coordination.
Broad incumbents
- IQT (In-Q-Tel) backed wildfire startups (e.g., Chooch AI): Computer vision AI platform companies with wildfire/smoke detection modules that compete for utility and government budget share. Broader horizontal computer vision players with wildfire as one of many verticals versus Pano's category-specialized approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pano social profiles
Digital presencePano compliance and trust
Trust signalCompliance1 record
Pano financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pano leadership team
Management profileNumber of profiles
Profiles12 records
Pano funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pano
What does Pano do?
Pano sells an AI-powered wildfire detection and situational awareness solution that combines hardware camera stations (Pano Stations) with cloud-based computer vision software (Pano Rapid Detect) and a 360-degree operations platform (Pano 360). The system detects smoke at the earliest stages, triangulates GPS coordinates, and delivers verified alerts within minutes to utilities, fire agencies, governments, and landowners.
Is Pano a public or private company?
Pano is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pano founded?
Pano was founded in 2019. It employs 101 to 250 people.
Where is Pano based?
Pano is headquartered in San Francisco, United States, in the North America region.
How does Pano make money?
Two revenue lines are on record. Annual Camera/System Subscription is the primary driver. The others are enterprise Agreements.
Who are Pano's main competitors?
Direct peers on record are ALERTWildfire, OroraTech and Dryad Networks. Emerging players are Technosylva, Simtable, Descartes Labs, SilviaTerra, Kettle and BurnBot. IQT (In-Q-Tel) backed wildfire startups (e.g., Chooch AI) is listed as a broad incumbent.
Does Pano have an API?
No public API is recorded for Pano.
What industry is Pano in?
Pano's product category is Wildfire Detection Technology. Its primary akta.pro industry code is AFAMAEAG, Fire Detection & Early Warning (Lookouts, Sensors, Aerial Patrol), with a secondary code of HSAHAFAF, System Monitoring & Dispatch Services (Fire/CO Alarm Monitoring). Its NAICS code is 561621 and its SIC code is 7373.