What Rogers Communications does

Rogers Communications is a vertically integrated Canadian communications, sports, and entertainment company headquartered in Toronto, operating the country's largest wireless network with over 10 million subscribers across 5G/5G+ infrastructure built on 3800/3500 MHz mid-band and 600 MHz low-band spectrum with a 5G standalone core. The company provides mobile, internet, TV (Rogers Xfinity), home phone, home security, device financing, and satellite-to-mobile services (Rogers Satellite, powered by Starlink), alongside banking services through Rogers Bank and a co-branded Mastercard program. Rogers holds a uniquely advantaged sports and media portfolio: full ownership of Maple Leaf Sports & Entertainment (Toronto Maple Leafs, Raptors, Toronto FC, Blue Jays, Argonauts), 12-year exclusive NHL English-language broadcast rights through 2038 valued at CAD $11 billion, and the Sportsnet broadcasting network.

Name

Rogers Communications

Legal name

Rogers Communications Inc.

Website

https://rogers.com

Company type

Public

Founded year

1960

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Rogers Communications is Canada's largest wireless carrier, providing mobile, internet, TV, home security, and banking services to over 10 million subscribers, while owning MLSE sports franchises and exclusive NHL broadcast rights through 2038.

Ownership category

akta.pro rank

Product category

Wireless Telecommunications and Media

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), Radio and Television Broadcasting Stations (5161), Satellite Telecommunications (5174)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

General Entertainment Cable Networks (MPABAFAA)

akta.pro secondary industries

Sports Cable Networks (MPABAFAD), News & Business Information Cable Networks (MPABAFAE)

Keywords

• Wireless telecommunications
• Home internet services
• Cable television
• Mobile network operator
• Media broadcasting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Wireless/Mobile Services: Recurring monthly service revenue from mobile phone plans including voice, data, and messaging services. Q1 2026 wireless revenue grew 2% year-over-year. Total service revenue of $4.9 billion in Q1 2026.
2. Cable/Internet Services: Monthly subscriptions for home internet, TV services (Rogers Xfinity), and home phone. Cable revenue grew 1% in Q1 2026.
3. Media/Sports Assets: Revenue from sports media properties including Sportsnet, Toronto Blue Jays, Toronto Maple Leafs, Toronto Raptors, and broadcasting rights. Media revenue surged 82% to $988 million in Q1 2026 driven by MLSE consolidation.
4. Device Sales and Financing: One-time device sales and device financing programs including Save & Return lease programs and Equal Payment Plans for smartphones.
5. Rogers Bank/Credit Card: Rogers Red Mastercard credit card partnership with Mastercard generating transaction fees and interchange revenue. New World Legend tier launched with $495 annual fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Rogers Communications is Canada's largest wireless carrier and a vertically integrated telecommunications and media company. It provides mobile wireless (5G+), cable and 5G home internet, television via Rogers Xfinity, home phone, and home security/monitoring services to Canadian consumers and businesses. The company also owns Sportsnet and major sports franchises (Toronto Maple Leafs, Raptors, Blue Jays, Toronto FC) under Rogers Sports & Media, and operates Rogers Bank offering the Rogers Red Mastercard credit card.

Product overview

Rogers Communications is Canada's leading communications, sports, and entertainment company offering a comprehensive portfolio of products and services. The core offerings include Rogers 5G+ mobile plans (Lite, Essentials, Popular, Ultimate tiers), home internet services (fiber, cable, and 5G Home Internet), and Rogers Xfinity TV (cable and streaming). The company has expanded into satellite connectivity through Rogers Satellite for text messaging and satellite-ready apps in remote areas. Rogers Sports & Media division controls major sports assets including the NHL broadcast rights (12-year, $11 billion deal), Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Blue Jays, and operates Sportsnet+. Rogers Bank provides financial products including Rogers Red Mastercard credit cards. Additional services include Device Protection insurance, Home Security, Trade-Up programs, and enterprise mobility management through partnerships with ServiceNow and Geotab for IoT asset tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Rogers Red Mastercard: Credit card partnership with Mastercard offering cash back rewards
• Sportsnet
• Rogers Satellite
• Rogers Xfinity

Products and services

• Rogers 5G+ Mobile Plans Postpaid wireless voice, text, and data plans on Rogers' 5G+ network with tiered offerings from 60GB to unlimited high-speed data, including US/Mexico roaming, satellite connectivity, streaming benefits, and 5-Year Price Guarantee on the Ultimate tier. For Canadian consumers and businesses.
• Rogers Home Internet Residential home internet service delivered via fiber and cable with tiered speed and data plans; includes Premier 2G Internet at $85/mo when paired with mobile and Auto-Pay. For Canadian households.
• Rogers 5G Home Internet Wireless home internet delivered via the Rogers 5G mobile network with tiered plans (Essentials 200GB, Popular 600GB, Ultimate unlimited) using WiFi 6 or WiFi 7 gateways. No term commitment required. For Canadian households.
• Rogers Xfinity TV Cable and streaming TV service delivered through the Rogers Xfinity platform offering live TV, on-demand content, and streaming apps (Sportsnet+, Netflix, Disney+, Apple TV). Popular TV available at $55/mo on 24-month term when bundled with mobile and internet.
• Rogers Satellite Satellite-to-mobile connectivity service enabling text messaging, satellite-ready apps, and emergency satellite-to-911 service in areas without traditional cellular coverage. Available to compatible device users; standalone pricing at $15/mo or included with select 5G+ plans.
• Rogers Home Security Residential home monitoring and security service including cameras, thermostats, sensors, and 24/7 professional monitoring for Canadian households.
• Rogers Bank Credit Cards (Rogers Red Mastercard) Co-branded Rogers Red Mastercard credit cards offering cash-back rewards (3% on Rogers purchases, 2% general) and travel benefits, including the premium Rogers Red World Legend Mastercard with $495 annual fee, no foreign transaction fees, and 2% cash back. For Canadian consumers.
• Rogers Business Mobility Management Enterprise mobility management solution delivered with Samsung SDS via ServiceNow integration, enabling automated mobile device lifecycle management, procurement, carrier management, and billing for Canadian enterprises.
• GO Anywhere Plus Satellite IoT Satellite-powered IoT asset tracking service launched with Geotab, providing real-time location tracking for trailers, containers, and equipment in remote areas beyond traditional cellular coverage. For enterprise fleet management, forestry, and mining sectors.
• Rogers On the Go Internet Portable WiFi internet device providing 500GB of data with HD video streaming capability and all-day battery life for mobile connectivity at $70/mo with no term commitment.
• Rogers Device Protection Mobile device insurance covering accidental damage, loss, theft, and warranty malfunctions for Apple and Android devices at $7.99/mo, including screen repair, device replacement, and fast service options.
• StreamSaver Bundle Bundled streaming subscription offering Netflix Standard with ads, Disney+ Standard with ads, and Apple TV at $22/mo (over 30% savings) when paired with select internet and mobile plans.

Quantifiable outcome

• Ranked Canada's best 5G+ network by umlaut for 8 consecutive years
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Kilmer Sports Inc. (Larry Tanenbaum)coreStrategic or Co-development Partner · 6 July 2026Rogers acquiring remaining 25% stake in Maple Leaf Sports & Entertainment from Kilmer Sports Inc. for C$4.35 billion, giving Rogers 100% ownership of sports conglomerate including Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Scotiabank Arena. Transaction expected to close Q4 2026.
• Starlink (SpaceX)coreTechnology or Integration · 16 April 2026Rogers partnered with Starlink in Canada to connect Pano AI fire-detection cameras to authorities for early wildfire alerts and launched satellite-to-mobile service using Starlink's low-earth orbit satellite constellation enabling connectivity in remote areas beyond traditional cellular coverage.
• T-MobilecoreTechnology or Integration · 16 April 2026Rogers expanded its satellite-to-mobile coverage to the United States through partnership with T-Mobile, enabling customers to make app-based voice calls, send texts, and use applications while roaming in areas without cellular network coverage in the US.
• MastercardcoreGTM or Marketing Partner · 2 March 2026Mastercard launched its new World Legend premium card tier in Canada with Rogers Bank as the debut issuer partner for the Rogers Red World Legend Mastercard, offering 2% cash back (3% on Rogers purchases), no foreign transaction fees, and premium travel benefits for $495 annual fee.
• GeotabcoreTechnology or Integration · 24 February 2026Rogers partnered with Geotab to launch Go Anywhere Plus, the first Canadian wireless carrier to offer satellite-to-mobile service for IoT. The service enables real-time asset tracking for trailers, containers, and equipment in remote areas beyond cellular coverage, targeting fleet management, forestry, and mining sectors.
• EricssoncoreTechnology or Integration · 19 February 2026Rogers deployed Ericsson's 5G Advanced technology across its national network, becoming the first Canadian operator to offer 5G Advanced which requires a 5G standalone core network. The deployment includes Ericsson 5G Advanced RedCap software to support next-generation IoT devices.

Scale indicators17 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Charter Communications: Charter is a major U.S. cable/broadband operator with Spectrum Mobile (MVNO wireless). Comparable in cable subscription model, broadband-plus-wireless bundling, and reliance on network-as-moat positioning.
• Comcast Corporation: Comcast is the U.S. analog of Rogers: a vertically integrated cable, broadband, wireless (Xfinity Mobile), and content (NBCUniversal) conglomerate. Closest model match for the integrated telecom-media strategy Rogers is pursuing.
• Verizon Communications: Verizon is a top-tier U.S. wireless carrier with broadband (Fios) and former media assets (Yahoo/AOL). Comparable large-scale 5G investment, enterprise/IoT focus, and high-margin subscription business model.
• AT&T Inc. AT&T is a U.S. integrated telecom with wireless, fiber, and prior media assets (WarnerMedia). Closely comparable in operating scale, fiber/wireless convergence strategy, and exposure to capital-intensive network buildouts.

Direct peers

• BCE Inc. (Bell Canada): Bell Canada is Canada's largest communications company and Rogers' primary direct competitor across wireless, wireline, internet, and TV. Both operate under CRTC regulation, compete head-to-head on NHL/sports media rights, and have similar enterprise/government segments.
• TELUS Corporation: TELUS is the other member of Canada's Big Three wireless oligopoly, competing with Rogers on consumer mobile, home internet, and business services. Comparable subscription-based telecom model with overlapping coverage and competitive pricing dynamics.
• T-Mobile US: T-Mobile is a U.S. wireless carrier that has partnered with SpaceX Starlink on satellite-to-mobile services. Direct functional peer for Rogers' wireless-plus-satellite strategy and recently announced cross-border roaming partner.

Regional players

• Quebecor (Vidéotron): Quebecor operates Vidéotron, a cable/wireless provider primarily in Quebec, plus TVA Group media assets. Direct competitor in cable distribution and wireless across Eastern Canada with vertically integrated content (TVA Sports).
• Cogeco Communications: Cogeco is a Canadian cable/broadband operator (Cogeco Connexion) with U.S. cable assets (Atlantic Broadband). Comparable subscription cable business model focused on regional/secondary Canadian markets.

Emerging players

• Corus Entertainment: Corus is a Canadian media/broadcasting company operating Global Television, specialty channels, and radio. Comparable in Canadian broadcast media content production and distribution, often licensing or competing for the same sports and entertainment rights.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rogers
• YouTubeyoutube.com/rogers
• Facebookfacebook.com/Rogers
• LinkedInlinkedin.com/company/rogers-communications
• Instagraminstagram.com/rogerscanada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds9 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments14 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Communications