NowRx
NowRx was a Mountain View-based digital pharmacy offering same-day prescription delivery and telehealth services to individual healthcare consumers, having raised over $43 million via equity crowdfunding before being acquired by Alto Pharmacy in November 2022.
- Company typePrivate
- Founded2016
- HeadquartersMountain View, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What NowRx does
NowRx was a digital pharmacy and last-mile logistics company founded in 2015 in Mountain View, California, that provided same-day and same-hour prescription medication delivery to individual consumers. The company combined a licensed pharmacy operation with proprietary delivery infrastructure, enabling direct-to-consumer fulfillment of prescriptions without requiring patients to visit a brick-and-mortar location. Its product portfolio comprised a core prescription delivery service and a Telehealth Service launched in 2021 that enabled virtual healthcare consultations, which experienced 1,200% growth in its first year. The technology platform integrated prescription management, telehealth consultations, and health information content delivery to consumers.
The company operated a direct-to-consumer go-to-market motion, targeting individual healthcare consumers seeking convenience over traditional pharmacy channels. Its revenue model was built on prescription fulfillment fees and telehealth service subscriptions. NowRx raised over $43 million in total funding primarily through equity crowdfunding on SeedInvest, with a Series C round of $18.6 million closed in May 2022 from over 6,100 retail investors. The company grew from $600,000 in revenue in 2016 to over $20 million by 2022, reaching 51-100 employees.
In November 2022, NowRx was acquired by Alto Pharmacy, a competing digital pharmacy, ending its independent operations. Multiple securities class action lawsuits filed in 2025 allege that NowRx concealed material adverse financial information, including near-bankruptcy and reduced valuation, from investors during its February-November 2022 Series C offering period.
NowRx firmographics
Firmographics- Name
- NowRx
- Legal name
- Nowrx
- Website
- https://nowrx.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- NowRx was a Mountain View-based digital pharmacy offering same-day prescription delivery and telehealth services to individual healthcare consumers, having raised over $43 million via equity crowdfunding before being acquired by Alto Pharmacy in November 2022.
- Ownership category
- akta.pro rank
NowRx industry classification
Industry- Product category
- Digital Pharmacy and Prescription Delivery Services
- akta.pro primary industry
- Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)
- akta.pro secondary industries
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD), Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)
Keywords
Where NowRx is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Markets served
NowRx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Prescription Pharmacy Services: Traditional pharmacy prescription fulfillment and delivery services to consumers
- Telehealth Services: Virtual healthcare consultations and services, experienced 1,200% growth in 2021
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NowRx product offering
Product offeringCore offering
NowRx is a digital pharmacy and last-mile logistics company that provides same-day and same-hour prescription medication delivery directly to consumers. The company also operates a telehealth service enabling virtual healthcare consultations and prescription management, and publishes health information content covering medications, conditions, and wellness topics.
Product overview
NowRx operates primarily as a health information platform that provides educational content about medications, health conditions, and pharmacy services through its website. The platform publishes health articles and wellness guidance covering topics such as medication management, natural remedies, prescription refills, and various health conditions. The company also offers a telehealth service that launched in 2021 and experienced significant growth, enabling remote healthcare consultations. The product portfolio consists of the core health information website and the telehealth service offering.
Differentiator
Problem solved
Functional benefit
Products and services
- NowRx Prescription Delivery Service Same-day and same-hour prescription medication delivery service providing direct-to-consumer home delivery of prescription medications, eliminating the need to visit a traditional brick-and-mortar pharmacy. Targeted at individual healthcare consumers seeking fast, accurate, and convenient prescription fulfillment.
- NowRx Telehealth Service Telehealth service platform that enables remote virtual healthcare consultations and prescription management, providing a seamless digital experience that integrates with NowRx's prescription delivery offering. Designed for individual consumers needing virtual care and prescription access.
- NowRx Health Information Platform Health information and insights platform publishing educational articles about medications, health conditions, wellness topics, natural remedies, and pharmacy services. Targeted at individual healthcare consumers seeking trusted health information and expert insights.
Quantifiable outcome
- Revenue growth from $600,000 to over $20 million since 2016
- +1 more outcomes
Companies that use NowRx
Customer profileSegments1 record
Ideal customer profiles1 record
NowRx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NowRx partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alto PharmacyminorNowRx was acquired by Alto Pharmacy, a digital pharmacy company, announced in late 2022 period following the Series C offering and associated legal disputes.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
NowRx competitors and assessment
Company assessmentBroad incumbents
- Walgreens: Major US retail pharmacy with same-day prescription delivery in many markets — large incumbent competitor in pharmacy fulfillment with far greater scale and capital.
- Amazon Pharmacy: Amazon's mail-order pharmacy service (including PillPack), providing prescription delivery at scale with Prime integration — a much larger incumbent pursuing the same digital pharmacy opportunity as NowRx.
- CVS Pharmacy: Largest US retail pharmacy chain with home delivery and digital prescription services — broad incumbent with overlapping fulfillment and consumer prescription offerings.
Emerging players
- Blink Health: Digital pharmacy offering prescription discounts and home delivery — comparable DTC prescription delivery and online pharmacy positioning.
- Truepill: Digital pharmacy and telehealth infrastructure platform serving D2C health brands with fulfillment, telehealth, and pharmacy APIs — overlapping with NowRx's pharmacy + telehealth integration thesis.
- Mark Cuban Cost Plus Drug Company: Online mail-order pharmacy offering transparent pricing and direct-to-consumer prescription delivery — emerging DTC pharmacy competitor with different value proposition but overlapping customer segment.
- Hims & Hers Health: D2C telehealth and subscription pharmacy platform combining virtual consultations with prescription fulfillment — comparable integration of telehealth and pharmacy services in a consumer brand wrapper.
Direct peers
- Capsule Pharmacy: Digital-first pharmacy offering free same-day delivery and a mobile-first prescription management experience; competes head-to-head with NowRx for DTC prescription customers in major US metros.
- Alto Pharmacy: Acquirer of NowRx and a leading venture-backed digital pharmacy offering same-day delivery, pharmacist consultations, and integrated prescription management — directly comparable business model, customer base, and last-mile delivery infrastructure.
- Medly Pharmacy: Digital pharmacy providing free same-day prescription delivery and telehealth-style pharmacist consultations in select US markets — closely comparable DTC model and customer experience to NowRx.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
NowRx social profiles
Digital presenceNowRx financial estimates
Financial estimateRevenue estimate
Valuation estimate
NowRx leadership team
Management profileNumber of profiles
Profiles2 records
NowRx funding detail
Funding detailFunding overview
Funding rounds13 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NowRx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NowRx
What does NowRx do?
NowRx is a digital pharmacy and last-mile logistics company that provides same-day and same-hour prescription medication delivery directly to consumers. The company also operates a telehealth service enabling virtual healthcare consultations and prescription management, and publishes health information content covering medications, conditions, and wellness topics.
Is NowRx a public or private company?
NowRx is a private company. It is classified as corporate owned and is currently acquired.
When was NowRx founded?
NowRx was founded in 2016. It employs 51 to 100 people.
Where is NowRx based?
NowRx is headquartered in Mountain View, United States, in the North America region.
How does NowRx make money?
Two revenue lines are on record. Prescription Pharmacy Services are the primary driver. The others are telehealth Services.
Who are NowRx's main competitors?
Broad incumbents on record are Walgreens, Amazon Pharmacy and CVS Pharmacy. Emerging players are Blink Health, Truepill, Mark Cuban Cost Plus Drug Company and Hims & Hers Health. Direct peers are Capsule Pharmacy, Alto Pharmacy and Medly Pharmacy.
Does NowRx have an API?
No public API is recorded for NowRx.
What industry is NowRx in?
NowRx's product category is Digital Pharmacy and Prescription Delivery Services. Its primary akta.pro industry code is HLALABAL, Virtual Pharmacy & Medication Management Integration Platforms, with a secondary code of HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs).