AnimalBiome
AnimalBiome is a US pet health biotechnology company that sells at-home gut and oral microbiome test kits and species-specific FMT capsule supplements for dogs, cats, horses, and exotic animals, serving 100,000+ pet owners and 5,000+ veterinarians through DTC e-commerce and wholesale.
- Company typePrivate
- Founded2016
- HeadquartersOakland, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What AnimalBiome does
AnimalBiome (legally Animal Microbiome Analytics, Inc.) is a US-based pet health biotechnology company founded in 2016 and headquartered in Oakland, California. The company develops and sells gut and oral microbiome diagnostics and restorative supplements for companion animals (dogs, cats, horses, and exotics). Its core technology combines 16S rRNA gene sequencing with a proprietary bioinformatics pipeline and the world's largest reference database of healthy-pet fecal samples (30,000+ specimens), enabling at-home test kits and personalized recommendations for pet owners and veterinarians. The flagship product line is enteric-coated Fecal Microbiota Transplant (FMT) capsules (Gut Restore for Dogs, Cats, and Raw-Fed Dogs) containing cryoprotected, freeze-dried donor stool that delivers a species-specific bacterial community to address chronic diarrhea, IBD, and skin conditions — backed by a rigorous donor screening program (~7% acceptance rate) verified by IDEXX and Antech third-party labs.
The company monetizes through a direct-to-consumer e-commerce storefront (animalbiome.com) supplemented by a B2B wholesale program to veterinarians and pet retailers, an affiliate channel, and international shipping via USPS and DHL. Product pricing is unit-based with pay-as-you-go billing: FMT capsules priced at $105–$125, microbiome tests at $135, with a broader supplement portfolio spanning $17–$95. Ancillary services include 45-minute expert consultations at $90. Marketing combines educational content, SEO, email, social (Facebook/Instagram/YouTube), press coverage (Forbes, CBS News), and an interactive product-recommendation quiz offering a 20% discount to convert visitors. The customer base comprises 100,000+ pet parents and 5,000+ recommending veterinarians globally, with primary use cases targeting chronic digestive and skin conditions that have not responded to traditional veterinary care.
AnimalBiome operates under three sub-brands — DoggyBiome, KittyBiome, and HorseyBiome — and publishes an annual State of the Gut™ research report based on thousands of pet-parent surveys. The company has raised approximately $12.3M in disclosed funding across rounds from SOSV/IndieBio, Moai Capital, Cargill (lead of the 2021 $8.6M round), Digitalis Ventures, Michelson Found Animals Foundation, and R/GA Ventures, and has executed research partnerships with Felix Biotechnology (phage-based pet diarrhea therapeutics) and Green Juju (plant-based diet effects on canine microbiota). It is a private corporation with no parent company, no disclosed subsidiaries, and 51–100 employees.
AnimalBiome firmographics
Firmographics- Name
- AnimalBiome
- Legal name
- Animal Microbiome Analytics, Inc.
- Website
- https://animalbiome.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AnimalBiome is a US pet health biotechnology company that sells at-home gut and oral microbiome test kits and species-specific FMT capsule supplements for dogs, cats, horses, and exotic animals, serving 100,000+ pet owners and 5,000+ veterinarians through DTC e-commerce and wholesale.
- Ownership category
- akta.pro rank
AnimalBiome industry classification
Industry- Product category
- Pet Microbiome Health
- NAICS
- Medical and Diagnostic Laboratories (6215)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Non-Human Microbiome Therapeutics (veterinary/animal microbiome interventions) (HLAAAFAL)
- akta.pro secondary industries
- Digestive & Gut Health (Probiotics/Prebiotics/Enzymes) (HLAMALAC), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH), Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal) (HLAAAFAH)
Keywords
Where AnimalBiome is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AnimalBiome business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Direct Product Sales: E-commerce sales of microbiome-focused supplements (Gut Restore, Gut Maintain, S. boulardii + FOS, Skin Rescue, etc.) and at-home microbiome test kits directly to pet owners through animalbiome.com.
- Microbiome Testing Services: DNA-based gut and oral microbiome testing services for dogs, cats, horses, and exotic animals. Includes customized reports and optional consultations with microbiome experts.
- Wholesale Program: B2B wholesale distribution of AnimalBiome products to veterinarians and pet retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gut Restore for Dogs - $125 for 30 capsules |
| Unit Pricing | Pay-as-you-go | Gut Restore for Cats - $105 for capsules |
| Unit Pricing | Pay-as-you-go | Gut Maintain for Dogs - $26 |
| Unit Pricing | Pay-as-you-go | S. boulardii + FOS Powder - $49 for 30g |
| Unit Pricing | Pay-as-you-go | Gut Microbiome Test for Dogs - $135 |
| Unit Pricing | Pay-as-you-go | Gut Microbiome Test for Cats - similar pricing |
| Unit Pricing | Pay-as-you-go | Skin Rescue - $45 |
| Unit Pricing | Pay-as-you-go | Gut Rebuild for Dogs - $95 |
| Unit Pricing | Pay-as-you-go | Gut Microbiome Test for Horses - HorseyBiome |
| Unit Pricing | Pay-as-you-go | Oral Microbiome Test for Dogs |
| Unit Pricing | Pay-as-you-go | Pill Putty - $17 |
| Unit Pricing | Pay-as-you-go | Microbiome Expert Consultation - $90 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
AnimalBiome product offering
Product offeringCore offering
AnimalBiome sells at-home gut and oral microbiome test kits and a portfolio of microbiome-targeted supplements (including FMT-based Gut Restore capsules, Gut Maintain, Gut Rebuild, S. boulardii + FOS, and Skin Rescue) for dogs, cats, horses, and exotic animals. Its proprietary 16S rRNA sequencing pipeline and large healthy reference database enable personalized diagnostics, while its enteric-coated FMT capsules deliver a complete community of species-specific bacteria to restore digestive and skin health. The business operates a direct-to-consumer e-commerce model with supporting wholesale distribution to veterinarians and pet retailers.
Product overview
AnimalBiome offers a comprehensive pet microbiome health platform centered on gut microbiome testing and restoration products. The core portfolio includes FMT (Fecal Microbiota Transplant) capsule supplements (Gut Restore for Dogs/Cats/Raw-Fed Dogs) for restoring digestive health, paired with at-home DNA sequencing-based gut microbiome test kits across multiple animal categories (Dogs, Cats, Horses, Exotic Animals). The product line extends to oral microbiome testing (Dogs, Cats), skin health solutions (Skin Rescue), and a broad range of targeted supplements including Gut Maintain, Gut Rebuild, S. boulardii + FOS, Daily Digest, Mushroom Biome Blend, Gut Shield Chews, Gut Defend, Fiber Biome Blend, Super Shield Chews, and oral care products (Oral Cleanse Powder, TEEF for Life). The company operates under sub-brands including KittyBiome, DoggyBiome, and HorseyBiome, with the science-backed approach leveraging 25 years of pet microbiome research and over 30,000 fecal samples analyzed to build a proprietary healthy reference database.
Differentiator
Problem solved
Functional benefit
Brands
- DoggyBiome: Brand for dog-specific gut health products including Gut Restore for Dogs and DoggyBiome Gut Health Test
- KittyBiome
- HorseyBiome
- State of the Gut
Products and services
- Gut Restore for Dogs (DoggyBiome) Fecal microbiota transplant (FMT) oral capsules for dogs that deliver thousands of healthy dog-specific bacteria to restore digestive health and address chronic diarrhea, soft stools, and itchy skin. Intended for pet owners (often on veterinarian recommendation) whose dogs have not responded to conventional treatments.
- Gut Restore for Cats (KittyBiome) FMT oral capsules for cats that introduce healthy cat-specific bacteria to resolve chronic digestive issues, diarrhea, and related skin problems. Intended for cat owners whose pets suffer from IBD, chronic diarrhea, or other microbiome-related conditions.
- Gut Restore Supplement from Raw-Fed Dogs FMT capsules sourced from raw-fed donor dogs, formulated for dogs on raw food diets to deliver a donor microbiome matched to the recipient's diet.
- Gut Maintain for Dogs (DoggyBiome) Ongoing digestive health maintenance supplement for dogs designed to support gut health and prevent occasional diarrhea after initial restoration.
- Gut Maintain for Cats (KittyBiome) Ongoing digestive health maintenance supplement for cats, used after initial microbiome restoration to maintain healthy gut function.
- S. boulardii + FOS Powder for Cats and Dogs Probiotic and prebiotic powder combining Saccharomyces boulardii yeast probiotic with fructooligosaccharides (FOS) for effective diarrhea management in cats and dogs.
- Gut Microbiome Test for Dogs (DoggyBiome) At-home gut health test kit for dogs using 16S rRNA DNA sequencing to identify bacterial imbalances, detect pathogens, and provide customized actionable recommendations against a healthy reference database.
Quantifiable outcome
- 80% of dogs with IBD show improved digestive symptoms after 25 days of Gut Restore
- +4 more outcomes
Companies that use AnimalBiome
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
AnimalBiome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AnimalBiome partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Felix BiotechnologycorePartnership to develop innovative phage-based solutions for pet diarrhea. Combines Felix Biotechnology's machine learning and synthetic biology expertise with AnimalBiome's microbiome-focused pet health technology. Aims to address rising demand for chemical-free, safe antimicrobial treatments that target pathogenic bacteria while preserving beneficial gut microbes. This collaboration extends Felix's phage technology into the animal health sector.
- Green JujuminorPartnership to study plant-based diet effects on canine gut microbiota. Research collaboration to understand how plant-based diets impact dog gut bacteria composition and health outcomes.
- IDEXX Reference LaboratoriescoreThird-party laboratory screening partner for donor stool testing. IDEXX performs PCR testing for bacterial, viral, protozoal, and helminth pathogens as part of AnimalBiome's rigorous donor screening process. Leading veterinary diagnostics company trusted by thousands of veterinary clinics worldwide.
- Antech DiagnosticscoreThird-party laboratory screening partner for donor stool testing. Antech performs additional screening tests including parasite detection and A. caninum resistance marker testing. Leading veterinary diagnostics laboratory trusted globally.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
AnimalBiome competitors and assessment
Company assessmentEmerging players
- NaturVet: Long-standing pet supplement manufacturer with digestive, joint, and skin health SKUs sold via retail and vet channels. Overlaps with AnimalBiome's supplement portfolio in the supplement category.
- Pet Honesty: Fast-growing DTC pet supplements brand offering probiotics, skin & coat, and digestive chews. Competes with AnimalBiome's supplement SKUs (Gut Maintain, Gut Defend, Skin Rescue) for direct-to-consumer pet parent spend on Amazon and retail.
- VetIQ: OTC pet health product brand with a probiotics and digestive supplement line sold through mass retail. Competes with AnimalBiome on shelf-and-online digestive health SKUs at lower price points.
Broad incumbents
- Wisdom Panel (Mars Petcare): Industry-leading pet DNA testing service owned by Mars Petcare; sells at-home kits and breed/health insights. While focused on genetics rather than microbiome, it competes for the same direct-to-consumer pet-owner testing wallet share and signals where large incumbents may expand.
- Nestlé Purina PetCare: Largest pet nutrition company globally and owner of the Calming Care BNR probiotic line, which directly competes with AnimalBiome's gut health SKUs. Purina's veterinary sales force, R&D budget, and shelf placement represent the most significant competitive threat AnimalBiome faces.
- Mars Petcare (Royal Canin): Mars Petcare's veterinary-focused nutrition division sells specialty diets for digestive and skin health, the same clinical conditions AnimalBiome targets. As the dominant veterinary-channel pet nutrition brand, it competes with AnimalBiome's wholesale program and shapes vet recommendation behavior.
Direct peers
- Basepaws (Zoetis): At-home pet genetic and oral microbiome testing brand acquired by Zoetis. Operates a direct-to-consumer model for companion animal DNA and microbiome analysis, competing head-on with AnimalBiome's gut and oral microbiome test kits.
- Nutramax Laboratories: Sells veterinary supplements including Proviable, a multi-strain probiotic for pets, and a broad line of joint and digestive nutraceuticals (Cosequin, Welactin). It is the closest direct competitor to AnimalBiome in pet digestive/gut-health supplements, particularly given overlapping veterinary distribution channels.
Others
- IDEXX Reference Laboratories: Leading veterinary diagnostics laboratory and current third-party screening partner for AnimalBiome's donor stool program. Functions as both an ecosystem partner and a potential competitor if it expands into direct pet microbiome diagnostics for clinics.
- Felix Biotechnology: Machine-learning-driven phage therapy biotech partnered with AnimalBiome (announced Feb 2026) to co-develop pet diarrhea antimicrobials. Represents the strategic R&D adjacency that could move AnimalBiome into prescription-grade therapeutics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
AnimalBiome social profiles
Digital presenceAnimalBiome financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnimalBiome leadership team
Management profileNumber of profiles
Profiles5 records
AnimalBiome funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnimalBiome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnimalBiome
What does AnimalBiome do?
AnimalBiome sells at-home gut and oral microbiome test kits and a portfolio of microbiome-targeted supplements (including FMT-based Gut Restore capsules, Gut Maintain, Gut Rebuild, S. boulardii + FOS, and Skin Rescue) for dogs, cats, horses, and exotic animals. Its proprietary 16S rRNA sequencing pipeline and large healthy reference database enable personalized diagnostics, while its enteric-coated FMT capsules deliver a complete community of species-specific bacteria to restore digestive and skin health. The business operates a direct-to-consumer e-commerce model with supporting wholesale distribution to veterinarians and pet retailers.
Is AnimalBiome a public or private company?
AnimalBiome is a private company. It is classified as venture growth investor backed and is currently operating.
When was AnimalBiome founded?
AnimalBiome was founded in 2016. It employs 51 to 100 people.
Where is AnimalBiome based?
AnimalBiome is headquartered in Oakland, United States, in the North America region.
How does AnimalBiome make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are microbiome Testing Services and wholesale Program.
Who are AnimalBiome's main competitors?
Emerging players on record are NaturVet, Pet Honesty and VetIQ. Broad incumbents are Wisdom Panel (Mars Petcare), Nestlé Purina PetCare and Mars Petcare (Royal Canin). Direct peers are Basepaws (Zoetis) and Nutramax Laboratories. Others are IDEXX Reference Laboratories and Felix Biotechnology.
Does AnimalBiome have an API?
No public API is recorded for AnimalBiome.
What industry is AnimalBiome in?
AnimalBiome's product category is Pet Microbiome Health. Its primary akta.pro industry code is HLAAAFAL, Non-Human Microbiome Therapeutics (veterinary/animal microbiome interventions), with a secondary code of HLAMALAC, Digestive & Gut Health (Probiotics/Prebiotics/Enzymes). Its NAICS code is 6215 and its SIC code is 2835.