Nutramax Laboratories
Nutramax Laboratories is a privately held, family-owned nutritional supplement manufacturer founded in 1992, producing clinically studied joint, liver, digestive, immune, and behavioral health supplements for dogs, cats, horses, and humans under brands including Cosequin, Dasuquin, Denamarin, and Cosamin, distributed through veterinarians, healthcare practitioners, and direct-to-consumer channels.
- Company typePrivate
- Founded1992
- HeadquartersEdgewood, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nutramax Laboratories does
Nutramax Laboratories, Inc. is a privately held, family-owned nutritional supplement manufacturer founded in 1992 by Dr. Robert 'Dr. Bob' Henderson and headquartered in Lancaster, South Carolina. The company researches, develops, manufactures, and markets clinically studied supplements across two operating subsidiaries: Nutramax Laboratories Veterinary Sciences, Inc. (pet products for dogs, cats, and horses) and Nutramax Laboratories Consumer Care, Inc. (human products). Its portfolio spans joint health (Cosequin, Dasuquin, Cosamin), liver support (Denamarin), digestive health (Proviable, Cosequin ASU Balance), behavioral health (Solliquin), skin and coat (Welactin), immune health (Imuquin, Tivose, Avmacol), anal gland (Filaquin), and phosphate binding (Naraquin, Cobalequin), supported by proprietary ingredients such as trademarked ASU, NMX72595 postbiotic yeast culture, and NMXFBR4 fiber blend. Manufacturing is conducted in-house under cGMP certification from Underwriters Laboratories, with 80 quality checks per batch across raw materials, in-process, and finished-product stages, complemented by an in-house Translational Research Laboratory for cellular and molecular biomarker evaluation.
The company's revenue model combines direct-to-consumer e-commerce through brand-specific storefronts (cosequin.com, cosamin.com, avmacol.com, etc.), a veterinarian-gated Vet & Medical Portal for veterinary-exclusive SKUs, the myNutramax professional dashboard with subscription-style discounted programs for clinic owners, staff, students, and faculty, and international distribution. Go-to-market relies on a hybrid of enterprise field sales to veterinary professionals, event-driven demand generation (Westminster Kennel Club Dog Show, AKC Diving Dogs, Kentucky Three-Day Event, equestrian athlete endorsements), and traditional digital/email marketing. The customer base is diversified across individual pet owners, individual human consumers, veterinary clinics, and an emerging healthcare practitioner segment via the newly launched Nutramax Practitioner Formulas line. Nutramax is Lancaster County's largest manufacturing employer with over 800 employees nationwide and over 750 in Lancaster, having added approximately 200 jobs via a 200,000-square-foot, $30 million facility expansion completed in 2022.
Nutramax Laboratories firmographics
Firmographics- Name
- Nutramax Laboratories
- Legal name
- Nutramax Laboratories, Inc.
- Website
- https://nutramaxlabs.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nutramax Laboratories is a privately held, family-owned nutritional supplement manufacturer founded in 1992, producing clinically studied joint, liver, digestive, immune, and behavioral health supplements for dogs, cats, horses, and humans under brands including Cosequin, Dasuquin, Denamarin, and Cosamin, distributed through veterinarians, healthcare practitioners, and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Nutramax Laboratories industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI) (HLAMAHAH)
- akta.pro secondary industries
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Immune Support Supplements (HLAMALAE)
Keywords
Where Nutramax Laboratories is headquartered
LocationHeadquarters
- HQ city
- Edgewood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nutramax Laboratories business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Veterinary Nutritional Supplements: Joint health, digestive health, liver support, behavioral health, skin/coat health, and immune health supplements for dogs, cats, and horses. Products include Cosequin, Dasuquin, Denamarin, Proviable, Solliquin, Welactin, and new Filaquin. Many products veterinary-exclusive.
- Human Nutritional Supplements: Products for people including Cosamin for joint health and Avmacol for sulforaphane/detoxification support. New Nutramax Practitioner Formulas line for healthcare practitioners.
- Professional/Veterinary Programs: Discounted rates for enrolled clinic owners, administrators, clinical staff, vet students, and faculty through Vet & Medical Portal and myNutramax programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional Programs - Clinic Owner/Administrator, Staff, Vet Student, Faculty |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Nutramax Laboratories product offering
Product offeringCore offering
Nutramax Laboratories researches, develops, manufactures, and markets nutritional supplements for both pets (dogs, cats, horses) and humans. Core product categories include joint health (Cosequin, Dasuquin, Cosamin), liver health (Denamarin), digestive health (Proviable), immune health (Imuquin, Avmacol, Tivose), behavioral health (Solliquin), skin/coat health (Welactin), anal gland health (Filaquin), and phosphate binding (Naraquin). All products are manufactured in-house at state-of-the-art facilities in Lancaster, SC under Good Manufacturing Practices with 80 quality checks per batch.
Product overview
Nutramax Laboratories is a nutritional supplement company offering separate product lines for pets and humans. The pet supplements include joint health products (Cosequin®, Dasuquin®), liver support (Denamarin®), digestive health (Proviable®), behavioral health (Solliquin®), immune health (Imuquin®), skin/coat health (Welactin®), and anal gland support (Filaquin™). Human products include joint health (Cosamin®), sulforaphane/detoxification support (Avmacol®), and immune health (Tivose®). The company also offers practitioner-exclusive formulas for healthcare professionals and equine-specific supplements. Products are backed by scientific studies and undergo rigorous quality testing.
Differentiator
Problem solved
Functional benefit
Brands
- Cosequin: Joint health supplement for cats, dogs, and horses - the #1 veterinarian recommended retail joint health supplement brand
- Cosamin
- Dasuquin
- Avmacol
- Denamarin
- Welactin
- Proviable
- Solliquin
- Imuquin
- Tivose
- Naraquin
- Filaquin
- Cobalequin
Products and services
- Cosequin Joint Health Supplement Joint health supplement for cats, dogs, and horses. The #1 veterinarian recommended retail joint health supplement brand for over 30 years.
- Dasuquin Joint Health Supplement
Quantifiable outcome
- Cosequin is the #1 veterinarian recommended retail joint health supplement brand
- +2 more outcomes
Companies that use Nutramax Laboratories
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Nutramax Laboratories technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nutramax Laboratories partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- American Kennel Club (AKC)coreCosequin serves as presenting sponsor of AKC Diving Dogs Premier Cup. Events held at Mississippi State University (2025) and Arapahoe County Fairgrounds in Aurora, CO (2024). Competition broadcast nationally on ESPN2.
- Will Coleman (Equestrian Athlete)coreInternational 5* Eventer named as newest sponsored rider for Cosequin brand. Enhances Cosequin roster of sponsored athletes. Notable competitive record at elite equestrian events globally.
- Olivia Dutton (Equestrian Athlete)minorInternational eventer joins Cosequin as sponsored rider, following in father Phillip Dutton's footsteps. Newest sponsored rider for the brand.
- Texas A&M UniversitycoreNew chair partnership with Texas A&M University College of Veterinary Medicine. Supports academic leadership in veterinary medicine through endowed chair position.
- Westminster Kennel ClubflagshipCosequin has been the official joint health supplement sponsor of the Westminster Kennel Club Dog Show for over 10 consecutive years. Partnership includes presenting sponsorship of Demo Ring and Dock Diving events during Canine Celebration Day. Also co-sponsors service dogs in training with Valor Service Dogs.
- Phillip Dutton (Equestrian Athlete)core25-year partnership with International 5* Eventer Phillip Dutton. Longest partnership for Nutramax with any athlete or ambassador. Represents Cosequin Joint Health Supplement for horses. Dutton has won numerous medals from prestigious international sporting events.
- Valor Service DogsminorCo-sponsored service dog in training with Westminster Kennel Club. Nonprofit organization helping wounded post-9/11 veterans and first responders regain independence through mobility assistance and PTSD service dogs.
- Christian Veterinary Mission (CVM)minorPartnership to equip veterinary professionals and students for service in remote regions. Reflects organizational commitment to honoring God through veterinary medicine.
- University Research PartnerscoreNutramax pays a maximum of 15% indirect costs to universities and other research organizations for external research collaborations. Conducts and supports laboratory research and clinical studies on products.
- Underwriters' Laboratories (UL)coreUL administers annual GMP certification program covering full GMP audit criterion based on 21 CFR Part 111 for dietary supplements. Third-party independent auditing and certification.
- NSF InternationalminorNSF International provides Certified for Sport designation for Tivose Immune Health Supplement, a highly regarded certification organization for public safety.
- 4:10 Initiative Partner BusinessesminorLocal small businesses supported through 4:10 Initiative. More than $711,000 in vouchers directed to local businesses since 2020. Initiative launched to support small businesses during economic hardship.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Nutramax Laboratories competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nutramax Laboratories social profiles
Digital presenceNutramax Laboratories compliance and trust
Trust signalCompliance2 records
Nutramax Laboratories financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutramax Laboratories leadership team
Management profileNumber of profiles
Profiles7 records
Nutramax Laboratories subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nutramax Laboratories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutramax Laboratories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutramax Laboratories
What does Nutramax Laboratories do?
Nutramax Laboratories researches, develops, manufactures, and markets nutritional supplements for both pets (dogs, cats, horses) and humans. Core product categories include joint health (Cosequin, Dasuquin, Cosamin), liver health (Denamarin), digestive health (Proviable), immune health (Imuquin, Avmacol, Tivose), behavioral health (Solliquin), skin/coat health (Welactin), anal gland health (Filaquin), and phosphate binding (Naraquin). All products are manufactured in-house at state-of-the-art facilities in Lancaster, SC under Good Manufacturing Practices with 80 quality checks per batch.
Is Nutramax Laboratories a public or private company?
Nutramax Laboratories is a private company. It is classified as family owned and is currently operating.
When was Nutramax Laboratories founded?
Nutramax Laboratories was founded in 1992. It employs 501 to 1,000 people.
Where is Nutramax Laboratories based?
Nutramax Laboratories is headquartered in Edgewood, United States, in the North America region.
How does Nutramax Laboratories make money?
Three revenue lines are on record. Veterinary Nutritional Supplements are the primary driver. The others are human Nutritional Supplements and professional/Veterinary Programs.
Does Nutramax Laboratories have an API?
No public API is recorded for Nutramax Laboratories.
What industry is Nutramax Laboratories in?
Nutramax Laboratories's product category is Nutritional Supplements. Its primary akta.pro industry code is HLAMAHAH, Nutraceuticals & Functional Ingredients for Animal Diets (Probiotics, Omega-3, Joint, GI), with a secondary code of HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species). Its NAICS code is 3111 and its SIC code is 2000.