Taranis
Taranis provides AI-powered crop intelligence to agricultural retailers, cooperatives, and growers across the US, Brazil, and Europe. It captures submillimeter aerial imagery to detect crop threats, delivering insights through tiered SaaS subscriptions, generative AI agronomy, and USDA conservation services.
- Company typePrivate
- Founded2015
- HeadquartersWestfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Taranis does
Taranis is a precision agriculture technology company founded in 2015 and headquartered in Westfield, Indiana, with additional operations in Israel and Brazil. The company provides AI-powered crop intelligence to agricultural retailers, cooperatives, and growers, serving over 100 enterprise customers globally with subscriptions covering more than 3 million acres of farmland. Its core platform combines submillimeter-resolution aerial imagery — captured via a fleet of FAA Part 107 certified drone pilots, manned aircraft, and satellites — with proprietary computer vision models to detect early-stage crop threats (weeds, diseases, insect pressure, and nutrient deficiencies) at the leaf level across millions of acres per season.
The product suite centers on Taranis AcreForward, a tiered SaaS offering (Pro+, Advanced+, Elite+) that delivers field-level insights, agronomist-validated recommendations, and a mobile scouting application. In July 2024, Taranis launched Ag Assistant, a generative AI agronomy tool built on top of its proprietary dataset, followed by Taranis Conservation in December 2024, a service that uses AI-derived field data to help growers qualify for USDA cost-share conservation programs and monetize conservation practices at $19 to $125 per acre. The platform also includes Taranis Flight Operations, a white-label offering that enables ag retailers to brand the solution as their own, and Taranis Yield Impact (May 2026), which extends the platform into predictive yield analytics.
Taranis monetizes through tiered per-acre SaaS subscriptions, per-acre conservation service fees, and white-label enterprise contracts. Distribution is anchored by a flagship partnership with Syngenta (October 2024) and direct relationships with major ag retailers and cooperatives including Nutrien, Wilbur-Ellis, Central Valley Ag, Co-Alliance, and GreenPoint Ag. The company has raised approximately $100 million across multiple funding rounds through a Series D led by Inven Capital in September 2022, acquired Mavrx in May 2018 to consolidate imagery capabilities, and has been active on the partnership and product front through 2024-2026.
Taranis firmographics
Firmographics- Name
- Taranis
- Legal name
- A.A.A Taranis Visual Ltd.
- Website
- https://taranis.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Taranis provides AI-powered crop intelligence to agricultural retailers, cooperatives, and growers across the US, Brazil, and Europe. It captures submillimeter aerial imagery to detect crop threats, delivering insights through tiered SaaS subscriptions, generative AI agronomy, and USDA conservation services.
- Ownership category
- akta.pro rank
Taranis industry classification
Industry- Product category
- Precision Agriculture Software
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB)
- akta.pro secondary industries
- Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC), Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Satellite Imagery & Monitoring Platforms (AFAAAFAI), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF)
Keywords
Where Taranis is headquartered
LocationHeadquarters
- HQ city
- Westfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Taranis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription Services: Tiered service plans (Advanced+, Elite+, Pro+) providing full-service, end-to-end crop intelligence solutions. Includes satellite layers, AI-driven leaf-level insights, seasonal analysis, and engagement analytics. Billed through annual/multi-year contracts.
- Per-Acre Conservation Services: Success-based conservation funding services charging fees on received USDA funding. Pricing ranges from ~$19-$125/acre depending on conservation practice (pest management ~$42/acre, nutrient management ~$32-$85/acre, cover crops ~$75-$125/acre).
- White-Label/Co-Branded Solutions: Ag retailers can brand the Taranis service under their own brand with custom-branded apps and co-branded materials, creating additional revenue stream through reseller/partner model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Advanced+ plan (4 missions) |
| Subscription | Annual | Elite+ plan (5 missions) |
| Subscription | Annual | Pro+ plan (6 missions) |
| Unit Pricing | Pay-as-you-go | Pest Management Conservation |
| Unit Pricing | Pay-as-you-go | Nutrient Management Conservation |
| Unit Pricing | Pay-as-you-go | Cover Crops Conservation |
| Unit Pricing | Pay-as-you-go | Reduced Tillage Conservation |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Taranis product offering
Product offeringCore offering
Taranis provides an AI-powered crop intelligence platform that captures submillimeter-resolution aerial imagery of farm fields using its own certified drone fleet, processes the data through computer vision and machine learning models trained on 500M+ data points, and delivers actionable insights to agricultural advisors, retailers, and growers. The platform identifies crop threats including weeds, diseases, insects, and nutrient deficiencies at leaf level (0.3mm/pixel), and includes a generative AI agronomy engine (Ag Assistant), conservation services for USDA funding access, and yield loss quantification (Yield Impact). It also offers white-label/co-branded solutions for ag retailers and a dedicated customer success team.
Product overview
Taranis is a B2B SaaS crop intelligence platform providing a unified solution combining AI-powered leaf-level imagery analysis, generative AI agronomic recommendations, and conservation services. The core Taranis AcreForward platform is supported by specialized products including Ag Assistant™ (generative AI agronomy engine), Taranis Conservation™ (USDA funding access), and Taranis Yield Impact™ (yield loss quantification). The company offers tiered service plans (Advanced+, Elite+, Pro+), operates its own drone flight operations for data capture, and provides white-label solutions for ag retail partners. The platform serves agricultural retailers, advisors, and growers across the US, Brazil, and Europe, with 3M+ subscribed acres and 100+ global customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Taranis AcreForward Platform AI-powered crop intelligence platform that captures submillimeter-resolution aerial imagery of farm fields via drones, processes the data through computer vision and machine learning models trained on 500M+ data points, and delivers actionable insights for precision crop management. Targets agricultural advisors, retailers, and growers managing row crops including corn, soybeans, cotton, and sugarcane.
- Ag Assistant™ Generative AI-powered agronomy engine that transforms crop input and farm management decision making by combining leaf-level imagery insights with large language model technology. Provides data-driven expert agronomic recommendations and personalized guidance tied to specific conservation practices. Designed for agronomists and growers.
- Taranis Conservation™ Success-based conservation advisory service helping growers access USDA funding programs including EQIP and CSP. Uses leaf-level crop intelligence and automated practice verification and reporting for conservation practice implementation including pest management, nutrient management, cover crops, and reduced tillage.
- Taranis Yield Impact™ Proprietary AI model that quantifies yield loss (bushels per acre) associated with every detected crop threat, transforming leaf-level insights into economic action. Provides growers and agronomists with precise, actionable estimates to prioritize in-season decisions.
- Taranis Flight Operations Enterprise drone operations service using certified FAA Part 107 pilots and advanced drone sensors to capture high-resolution aerial crop imagery at submillimeter resolution. Provides the data foundation for Taranis's AI-powered crop intelligence platform.
Quantifiable outcome
- 30-40% crop loss reduction potential from timely threat detection
- +2 more outcomes
Companies that use Taranis
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
Taranis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Taranis partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- SiFly AviationcoreJoint 2026 Field Validation Program combining SiFly's Q12 drone (up to 3 hours flight time with advanced sensor payloads) with Taranis AI-driven agronomic analysis. The program validates a new operational model for large-scale aerial crop intelligence across US agricultural regions during the 2026 growing season. Companies will jointly evaluate mission outcomes, operational efficiency, and data analysis performance under real-world field conditions.
- Pivot BiocorePartnership announced June 2025 to expand access to conservation funding for growers. Pivot Bio and Taranis collaborate to help growers qualify for and access USDA conservation programs through Taranis' conservation platform combined with Pivot Bio's nitrogen solutions.
- Syngenta Crop ProtectionflagshipMulti-year strategic collaboration announced October 2024 bringing AI-driven agronomic productivity and conservation-focused innovation to agricultural retail partners in the US. Syngenta will extend unique offers in the Midwest to support targeted retailers' adoption of Taranis' AI-driven intelligence platform with 0.3mm/pixel resolution threat detection. The collaboration includes technology integration with Syngenta's Cropwise platform and targets innovation in conservation agronomy, agricultural productivity, and AI-enabled agronomic solutions. Future plans include integration of Syngenta's Cropwise Sustainability platform with Taranis' Conservation Service.
- Steward LinkcorePartnership announced September 2024 to deliver conservation opportunities to farmers. Steward Link focuses on connecting farmers with conservation markets and programs, complementing Taranis' conservation services for USDA funding access.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Taranis competitors and assessment
Company assessmentEmerging players
- Agremo: Drone-based agricultural analytics platform providing AI analysis of aerial imagery for crop monitoring. Comparable emerging peer in drone-derived crop intelligence, focused primarily on plant counting and stand assessment.
- Solorrow: Emerging precision agriculture company providing crop monitoring and analytics. Comparable emerging peer in delivering AI-driven field insights to ag retailers, though at smaller scale than Taranis.
- xFarm Technologies: European digital farming platform offering farm management, agronomy, and sustainability tools. Comparable emerging peer in serving growers with integrated farm intelligence and sustainability services.
Broad incumbents
- Planet Labs: Public satellite imagery company serving agriculture, government, and commercial markets. Provides foundational satellite data layer that Taranis integrates with, but competes at the satellite-only end of precision agriculture.
- Trimble Agriculture: Precision agriculture division of Trimble offering GPS guidance, variable rate application, and farm management. Comparable broad incumbent in agricultural data and decision-support serving growers and advisors.
Direct peers
- Indigo Ag: Agricultural technology company combining microbial products with digital agronomy and carbon programs for growers. Directly comparable to Taranis in data-driven crop intelligence and sustainability-focused revenue streams.
- Granular (Corteva): Farm management software acquired by Corteva, providing crop planning, field records, and agronomic insights. Comparable to Taranis's AcreForward platform in delivering SaaS-based farm intelligence to advisors and growers.
- Sentera: Drone-based imagery and analytics provider focused on agriculture. Direct peer to Taranis in capturing aerial crop imagery and delivering AI-driven insights, though with a smaller scale and narrower drone focus.
- Farmers Edge: Canadian precision agriculture company offering imagery, agronomy, and farm management tools. Directly comparable to Taranis in combining remote sensing with advisory services for ag retailers and growers.
- Climate Corporation (Bayer): Bayer's digital agriculture platform (acquired for ~$930M) offering field-level data analytics and agronomic recommendations. Closest direct peer to Taranis in crop intelligence software serving growers and advisors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Taranis social profiles
Digital presenceTaranis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taranis leadership team
Management profileNumber of profiles
Profiles11 records
Taranis funding detail
Funding detailFunding overview
Funding rounds6 records
Investors26 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taranis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taranis
What does Taranis do?
Taranis provides an AI-powered crop intelligence platform that captures submillimeter-resolution aerial imagery of farm fields using its own certified drone fleet, processes the data through computer vision and machine learning models trained on 500M+ data points, and delivers actionable insights to agricultural advisors, retailers, and growers. The platform identifies crop threats including weeds, diseases, insects, and nutrient deficiencies at leaf level (0.3mm/pixel), and includes a generative AI agronomy engine (Ag Assistant), conservation services for USDA funding access, and yield loss quantification (Yield Impact). It also offers white-label/co-branded solutions for ag retailers and a dedicated customer success team.
Is Taranis a public or private company?
Taranis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Taranis founded?
Taranis was founded in 2015. It employs 101 to 250 people.
Where is Taranis based?
Taranis is headquartered in Westfield, United States, in the North America region.
How does Taranis make money?
Three revenue lines are on record. SaaS Subscription Services are the primary driver. The others are per-Acre Conservation Services and white-Label/Co-Branded Solutions.
Who are Taranis's main competitors?
Emerging players on record are Agremo, Solorrow and xFarm Technologies. Broad incumbents are Planet Labs and Trimble Agriculture. Direct peers are Indigo Ag, Granular (Corteva), Sentera, Farmers Edge and Climate Corporation (Bayer).
Does Taranis have an API?
No public API is recorded for Taranis.
What industry is Taranis in?
Taranis's product category is Precision Agriculture Software. Its primary akta.pro industry code is AFABAMAB, Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial), with a secondary code of AFAGALAC, Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral). Its SIC code is 700.