Sincerely Yours

Name

Sincerely Yours

Legal name

Sincerely Yours Inc.

Website

https://sincerely-yours.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Sincerely Yours is a US-based Gen Alpha skincare brand co-founded by Jordan Matter, his daughter and influencer Salish Matter, and beauty industry veteran Julia Straus, selling dermatologist-developed cleansers, moisturizers, sunscreen, lip care, and bundles for teens via Sephora and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Teen Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Kids Skincare (Moisturizers, Sensitive Skin) (CRABAJAI), Sun Protection Lip Care (SPF Lip Balms) (CRABAHAK)

Keywords

• Teen skincare
• Barrier-friendly skincare
• Dermatologist-developed skincare
• Mineral sunscreen
• Gen Alpha beauty

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Skincare Product Sales: One-time purchase model for individual skincare products and bundled sets. Products priced at $16-$28 for individual items, with bundled sets offering 15-40% savings ($44-$85). Subscribe & Save option provides 10% recurring discount for subscription orders.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 10% off on recurring orders with ability to pause, skip, or cancel anytime. Customers can choose delivery frequency of 1-4 months.
3. Gift Card Sales: Digital gift cards available for purchase on the website for gifting purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sincerely Yours designs, sells, and distributes a dermatologist-developed skincare line formulated specifically for developing teen and tween skin, structured as a four-step daily routine (cleanse, treat, moisturize, protect) around Kindly Clean Hydrating Cleanser, Hit Refresh Soothing Serum Mist, So Soft Daily Moisturizer, and Sunny Side Up Mineral Sunscreen SPF 30. The line extends into Sugarcoat Gloss Balm, Face to Face Time Whipped Clay Mask, bundle sets, merchandise, and digital gift cards, all powered by the proprietary BFF (Barrier-Friendly Formula) Complex and sold direct-to-consumer and through Sephora.

Product overview

Sincerely Yours is a teen skincare brand offering a unified product portfolio centered on four core products—the Kindly Clean Hydrating Cleanser, Hit Refresh Soothing Serum Mist, So Soft Daily Moisturizer, and Sunny Side Up Mineral Sunscreen SPF 30—designed as a four-step ritual (cleanse, treat, moisturize, protect) specifically formulated for developing teen skin. The brand has expanded with complementary products including the Sugarcoat Gloss Balm (lip care), Face to Face Time whipped clay mask, and branded merchandise (The Sweet Life Hoodie). Bundle offerings combine products at discounted prices: The Essentials provides all four core products together, The Fresh Starter Set offers travel sizes, The Sweet Tooth Set bundles both lip balm variants, and The Endless Summer Set pairs sunscreen with the serum mist. All products feature the proprietary Barrier-Friendly Formula (BFF) containing Ceramides, Niacinamide, and Hyaluronic Acid, and are dermatologist-developed, clinically tested, vegan, and Leaping Bunny certified cruelty-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Kindly Clean Hydrating Cleanser Hydrating facial cleanser that gently removes dirt, oil, and makeup without stripping skin. Uses a natural surfactant system with coconut-derived cleansers and includes Snow Mushroom, Cucumber Extract, and Aloe for soothing hydration. Designed for developing teen skin.
• Hit Refresh Soothing Serum Mist Soothing facial serum mist that refreshes and hydrates skin using Cucumber Extract, Chamomile, and Aloe to soothe and cool while hydrating and de-puffing. Can be used under or over makeup.
• So Soft Daily Moisturizer Daily facial moisturizer with a lightweight gel-cream texture that melts into skin for cloud-like hydration. Contains the proprietary BFF Complex (Ceramides, Niacinamide, Hyaluronic Acid), Ectoin, and Allantoin. National Eczema Association approved.
• Sunny Side Up Mineral Sunscreen SPF 30 Mineral sunscreen with SPF 30 PA+++ broad-spectrum protection using non-nano Zinc Oxide. Protects against UVA and UVB rays without clogging pores. National Eczema Association approved.
• Sugarcoat Gloss Balm Hydrating lip balm with a glossy, non-sticky finish that cushions lips. Contains the BFF Complex (Hyaluronic Acid, Niacinamide, Ceramides), Shea Butter, and Vitamin E. Available in Sheer Vanilla and Bubbleberry flavors.
• Face to Face Time Whipped Clay Mask Whipped clay mask for facial treatment, positioned for clarifying use and summer/beach conditions as part of the teen skincare line.
• The Essentials Bundle All-in-one four-step routine bundle providing full-size Kindly Clean, Hit Refresh, So Soft, and Sunny Side Up for a complete cleanse, treat, hydrate, and protect routine. Priced at $85 (15% off the $100 individual total).
• The Fresh Starter Set Travel trio set containing three core products in travel sizes for introductory use. Priced at $44 (originally $72), a 39% savings versus individual prices.
• The Sweet Tooth Set Bundle of two Sugarcoat Gloss Balms, one Sheer Vanilla and one Bubbleberry, priced at $28 (originally $32).
• The Endless Summer Set Website-exclusive bundle including full-size Hit Refresh Soothing Serum Mist, full-size Sunny Side Up Mineral Sunscreen, and an exclusive Cloud Case Travel Bag in Blue Skies Ahead colorway. Priced at $48 (originally $74).
• The Sweet Life Hoodie Branded Sincerely Yours hoodie sold as merchandise/apparel through the website.
• Digital Gift Cards Digital gift cards purchasable on the website, redeemable for any Sincerely Yours products. Non-refundable.

Quantifiable outcome

• Products sold out within days of launch across online and Sephora stores
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SephoracoreChannel Partner/ Reseller/ DistributorExclusive retail partner at launch with 384 store locations nationwide. Also distributes through Sephora.com. Brand sold out within days of Sephora launch.
• rePurpose GlobalminorStrategic or Co-development PartnerEnvironmental partnership making Sincerely Yours plastic negative. Every product purchased funds removal of twice its plastic footprint from the environment.
• Girls Inc. of Los AngelesminorOthersNon-profit impact partner receiving 1% of every sale. Helps empower teens to grow up strong, smart, and bold.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bubble: Bubble is a direct competitor in the teen skincare category, offering gentle cleansers, moisturizers, and treatments formulated specifically for younger, acne-prone skin. Closely comparable target demographic (Gen Z/Gen Alpha teens), price band ($10-$25), and D2C-plus-mass-retail distribution model.
• Starface: Starface built a teen-and-young-adult brand around hydrocolloid pimple patches and supporting skincare. Comparable in its influencer-adjacent origin story, Gen Z/Gen Alpha positioning, retail placement at Sephora and Target, and gentle/safe-formulation messaging.
• Florence by Mills: Florence by Mills is a celebrity-founded (Millie Bobby Brown) Gen Z skincare and beauty brand targeting teens and young adults with clean, gentle formulations. Highly comparable as a creator-led teen brand sold at Sephora with barrier-friendly positioning.
• Versed: Versed is a clean, dermatologist-developed affordable skincare brand distributed at Target and Sephora. Comparable in its gentle/barier-friendly formulation ethos, accessible pricing ($8-$35), and mass-premium positioning aimed at younger consumers.
• Tula Skincare: Tula is a probiotic-focused skincare brand previously led as CEO by Julia Straus (Sincerely Yours' current CEO). Comparable on gentle, barrier-supportive formulation philosophy, Sephora distribution, and millennial-to-Gen-Z target consumer — and unusually directly comparable via shared executive lineage.
• Youth To The People: Youth To The People is a premium "clean" skincare brand using superfood-derived actives, sold at Sephora with a younger-skewing consumer base. Comparable on Sephora distribution, gentle-yet-effective positioning, vegan/cruelty-free certifications, and a barrier-conscious formulation ethos.

Broad incumbents

• CeraVe: CeraVe is the dominant dermatologist-developed sensitive-skin brand (owned by L'Oréal) with ceramides, hyaluronic acid, and niacinamide in nearly every product. A broad incumbent competitor that overlaps heavily on formulation philosophy (barrier repair, ceramides) and serves many of the same teen consumers through parental purchase.
• La Roche-Posay: La Roche-Posay is a L'Oréal-owned dermatologist-recommended sensitive-skin brand with strong teen-credibility via toleriane and effaclar lines. Comparable on EU-grade formulation standards, dermatologist endorsements, and Eczema Association approvals — a credible premium alternative parents may switch to.
• Glow Recipe: Glow Recipe is a Sephora-staple fruit-active skincare brand targeting Gen Z and younger millennials with playful, viral packaging and gentle actives. Comparable as a Sephora-distributed, social-media-native, gentle-actives brand competing for the same younger consumer wallet share.
• Cetaphil: Cetaphil (Galderma) is a mass-market dermatologist-recommended gentle skincare brand commonly used by parents purchasing for teens with sensitive or acne-prone skin. A broad incumbent on accessible gentle cleansers and moisturizers that competes for the same parent-buyer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SincerelyYours-SY
• Instagraminstagram.com/sincerelyyours
• TikToktiktok.com/@sincerelyyours

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sincerely Yours