What VELUX does

VELUX is a Danish privately-held building products company founded in 1941 that designs, manufactures, and distributes roof windows, modular skylights, flat roof windows, and sun tunnels — the core product platform that delivers daylight and fresh air through the roof into residential and commercial buildings. The portfolio is anchored by manual and solar/electric roof windows and extended through accessories (decorative blinds, awning blinds, roller shutters including a 2026 Red Dot 'Best of the Best' sash-mounted shutter), the VELUX ACTIVE with NETATMO smart-home control system, and proprietary glazing technology such as vacuum insulating glass that achieves triple-glazed performance with two panes. Supporting digital tools — the Daylight Visualizer, BIM/CAD libraries, and the Daylight Design Guide for flat roofs — embed the company into architectural workflows and EN 17037 compliance processes.

The company operates sales and manufacturing in 37 countries, employs approximately 11,400 people (2025), and reports FY2025 revenue of EUR 2.97 billion. It is wholly owned by VKR Holding A/S (EUR 4.11 billion consolidated revenue in 2025), itself owned by the Villum Foundation and the Kann Rasmussen family. VELUX sells through three primary channels: a direct e-commerce storefront, a global network of independent dealers and installers, and local VELUX sales companies handling B2B and B2C trade. Customer segments span residential homeowners (primary), architects and building professionals (primary, served via digital design tools), housing associations and developers (Living Places partnerships with Habitat for Humanity, igloo Regeneration, Domea.dk, Thylander), and climate-specific segments such as the Southern U.S. hurricane/hail market.

VELUX's strategic positioning is built on three pillars: brand and sustainability leadership (EcoVadis Platinum, top 1% globally, 100% renewable electricity since 2023, partnership with BayWa r.e. for 167 GWh solar PPAs covering ~90% of global consumption), high-visibility consumer marketing (official Tour de France partnership reaching 1B+ viewers), and category-defining product platforms in healthy-building research (Healthy Buildings Barometer, Living Places concept, forest conservation via WWF). The 2025 launch of polycarbonate dome skylights for the U.S. Southern market and ongoing Living Places expansion into affordable housing suggest selective growth in new geographies and customer verticals, partly offset by a November 2025 announcement of 100 job cuts in Denmark.

Name

VELUX

Legal name

VELUX A/S

Website

https://velux.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

VELUX is a Danish privately-held building products company that designs, manufactures, and sells roof windows, skylights, sun tunnels, and smart ventilation solutions across 37 countries, serving residential homeowners, architects, and building professionals with a EUR 2.97B FY2025 revenue base.

Ownership category

akta.pro rank

Product category

Roof Windows and Skylights

NAICS

Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131), Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Skylights, Roof Windows & Daylighting (IMADAFAL)

akta.pro secondary industries

Skylights & Roof Windows (IMADAIAD), Connected Lighting & Smart Switches Retail (CRAIAMAB), Smart Thermostats & HVAC Controls Retail (CRAIAMAC)

Keywords

• Roof windows
• Skylight systems
• Daylighting solutions
• Roof ventilation
• Smart home integration

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Roof Windows and Skylights: Sale of VELUX roof windows, modular skylights, flat roof windows, and sun tunnels for residential and commercial applications
2. Accessories and Add-ons: Decorative blinds, sun screening products, roller shutters, installation products, and smart home solutions
3. Installation and Services: Arrangement of measure and quote for installation, window servicing, and guarantee claims

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

VELUX manufactures and sells roof windows, modular skylights, flat roof windows, and sun tunnels that bring natural daylight and fresh air into buildings, complemented by blinds, roller shutters, awning blinds, and the VELUX ACTIVE smart home control system. The company serves residential homeowners, architects, building professionals, and large-scale housing developers across 37 countries, also offering installation, servicing, and digital design tools (Daylight Visualiser, BIM/CAD libraries, Daylight Design Guide).

Product overview

VELUX is a building products company offering a unified portfolio of daylight and ventilation solutions centered on roof windows and skylights. The core product line includes pitched roof windows (manual and solar/electric variants), flat roof windows, modular skylights, and sun tunnels. These are complemented by a suite of add-on products including decorative blinds, awning blinds, roller shutters (including a Red Dot Award-winning sash-mounted model), and the VELUX ACTIVE smart home system with NETATMO integration for automated indoor climate control. Supporting the physical products, VELUX provides digital tools including the Daylight Visualiser simulation software, BIM/CAD libraries, and a Daylight Design Guide for flat roofs. The portfolio is anchored by the Solar-Powered Fresh Air Skylight System (Green Builder Media's Sustainable Product of the Year) and recent additions including Residential Polycarbonate Dome Skylights for extreme weather markets, and vacuum insulating glass technology that achieves triple-glazed performance with two panes. All products carry CE marking documentation via the resources portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Windows Pitched roof windows available in manual and solar/electric operated variants, designed to bring daylight and fresh air into residential and commercial buildings.
• Modular Skylights Modular glass rooflight systems for flat and low-slope roofs, offering flexible configurations and higher daylight delivery for commercial and residential applications.
• Flat Roof Windows Skylight windows designed specifically for flat roof installations, enabling daylight access in flat or low-slope roof configurations.
• Sun Tunnels Tubular daylighting devices that channel natural light through reflective tubes from the roof into interior spaces where traditional skylights are impractical.
• Decorative Blinds Interior window treatments for VELUX roof windows offering light filtering, blackout, and decorative options for privacy and light control.
• Roller Shutters Exterior-mounted roller shutters for roof windows providing heat protection, security, and additional insulation, including the 2026 Red Dot: Best of the Best sash-mounted model.
• Awning Blinds Exterior sun screening products mounted above roof windows to reduce solar heat gain while maintaining daylight and outside views.
• VELUX ACTIVE with NETATMO Smart home control system connecting VELUX solar or electric roof windows, blinds, and shutters; uses NETATMO sensors to automatically adjust ventilation and heat protection based on real-time indoor air quality and climate data.
• Residential Polycarbonate Dome Skylights Polycarbonate dome skylights designed for extreme weather and high-heat conditions in Southern U.S. markets, with Class A Fire Resistance Rating, 5-year hail warranty, and tested hurricane resistance.
• Solar-Powered Fresh Air Skylight System Roof window system with integrated solar-powered motor for automated fresh air ventilation, enhancing natural light, energy performance, and passive design in residential buildings. Named Sustainable Product of the Year by Green Builder Media.
• Installation and Servicing Services Arrangement of measure-and-quote installation, window servicing, and guarantee claims delivered through VELUX's independent installer and dealer network.

Quantifiable outcome

• Buildings account for nearly 40% of Europe's energy consumption - VELUX products help reduce this
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• LOTS Group (Scania subsidiary)coreStrategic or Co-development Partner · 26 May 2026Partnership to explore electrified logistics across a 1,250km round-trip BEV corridor in Europe. Pilot phase launched early 2026 using LOTS Group's AI-based logistics platform Pathfinder to analyze routes, charging infrastructure, and operational constraints for deploying electric trucks in VELUX's European network.
• Habitat for HumanitycoreStrategic or Co-development Partner · 1 January 2025Bringing Living Places sustainable housing concept to the US market, showcasing how reimagined home design can improve health, comfort and affordability for American families.
• NoveliscoreStrategic or Co-development Partner · 1 January 2024Multi-year commercial agreement for supply of high recycled content aluminium (70%+ recycled) for flat-rolled aluminium used in VELUX products.
• Amaury Sport Organisation (ASO)flagshipGTM or Marketing Partner · 1 January 2024Official partner of Tour de France and Tour de France Femmes avec Zwift from 2025. VELUX brand appears on rider bibs reaching 1 billion+ TV viewers. Partnership extended to include Paris-Roubaix Hauts-de-France races.
• Domea.dkcoreStrategic or Co-development Partner · 1 January 2024Partner agreement to accelerate green transition of affordable housing sector in Denmark. Domea.dk is first non-profit housing organisation to facilitate full-scale testing of Living Places concept.
• igloo RegenerationcoreStrategic or Co-development Partner · 1 January 2024Partnership to build homes in Sunderland based on Living Places concept as part of city-wide project to transform Sunderland into connected international city.
• ThylandercoreStrategic or Co-development Partner · 1 January 2024First investor and developer in Denmark to work with Living Places concept for sustainable construction.
• DOVISTA and a:gainminorStrategic or Co-development Partner · 1 January 2024Collaboration to launch scalable, more circular product using insulated glass with minor non-performance variations for facade window systems sold by a:gain, optimizing resource use.
• SOS Children's VillagescoreStrategic or Co-development Partner · 1 January 2024Children's Living Places in Ukraine initiative with groundbreaking in Lviv as first of three planned locations.
• BayWa r.e.coreStrategic or Co-development Partner · 1 January 2022Virtual power purchase agreements for development of two solar PV parks in southern Spain. Plants generate 167 GWh annually, enough to cover all VELUX Group's European operations and about 90% of global electricity consumption.
• WWF (World Wide Fund for Nature)coreStrategic or Co-development Partner · 1 January 2021Forest conservation and restoration partnership financing projects in Uganda (2021), Vietnam and Madagascar. Projects aim to protect and restore forests while improving local community livelihoods. Partnership extended to 4th anniversary in September 2024.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solatube International: US-headquartered manufacturer of tubular daylighting devices (TDDs) — the same category as VELUX Sun Tunnels. Direct competitor in the daylighting niche for interior spaces where traditional skylights are impractical.
• Keylite Roof Windows: UK/Irish manufacturer of pitched and flat roof windows. Competes in the same residential roof-window category with comparable installer-led GTM and product feature sets (manual, electric, solar operation).
• Roto Frank: German manufacturer of roof windows (RotoQ), loft ladders, and window hardware. Direct competitor in European roof windows with overlapping installer distribution and similar pitched-roof product positioning to VELUX.
• Fakro: Polish-founded global manufacturer of roof windows, flat-roof skylights, and loft ladders. Fakro is the most direct head-to-head competitor to VELUX in pitched roof windows and competes in the same dealer and installer channels across Europe.

Broad incumbents

• Andersen Corporation: Large US manufacturer of windows and doors including skylights (Anderson Skylights). Broader portfolio than VELUX but competes in residential daylighting, particularly relevant as VELUX pushes polycarbonate skylights into Southern US markets.
• JELD-WEN: Global manufacturer of windows, doors, and related building products with a sizeable skylight range. Operates across multiple categories at greater scale than VELUX but competes in residential roof and skylight installations.
• Pella Corporation: Major US privately-held window and door manufacturer with a skylight offering. Comparable as a broad incumbent in residential fenestration that VELUX competes against for builder and homeowner specifications in North America.

Others

• Somfy: French global leader in motors and smart controls for blinds, shutters, awnings, and roof windows. Comparable because VELUX ACTIVE with NETATMO is a competing smart-control platform, and Somfy motors are widely used inside competing roof-window products.
• Signify (Philips Lighting): Global leader in lighting fixtures, controls, and connected lighting (Philips Hue). Comparable as an adjacent incumbent in the connected/healthy-buildings category where VELUX ACTIVE competes for the smart-home ecosystem budget.

Emerging players

• Velux competitor: Dakea: Economy roof-window brand owned by VELUX (via subsidiary Altaterra) targeting price-sensitive segments. Listed as a peer because it operates in the same category and shapes the competitive price ceiling for entry-level pitched roof windows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw1LHFvH5f...
• Facebookfacebook.com/velux
• LinkedInlinkedin.com/company/velux
• Instagraminstagram.com/velux
• Xx.com/VELUX

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VELUX