Modern Life
Modern Life is an AI-driven life insurance brokerage platform that helps US financial advisors quote, underwrite, and place policies across 30+ carriers through embedded AI agents and proprietary Express Decision underwriting.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Modern Life does
Modern Life is an AI-enabled life insurance brokerage platform that serves licensed financial advisors and insurance producers across the United States. The company operates as a licensed insurance producer in all 50 states and the District of Columbia, partnering with more than 30 national carriers including John Hancock, Prudential, Lincoln Financial, Pacific Life, Nationwide, and Symetra to distribute term life, permanent life, long-term care, disability, and annuity products. Its core technology is an AI-driven platform embedding specialized AI agents across quoting, underwriting, planning, and operations, with a proprietary Express Decision capability that compresses policy cycle times from months to minutes. The platform consolidates fragmented data from inboxes, PDFs, and spreadsheets into unified real-time workflows and includes integrated tools such as an online client fact finder, e-HIPAA compliance, digital trial applications, and case management. The company is SOC 2 Type II certified as of March 2026 and is headquartered in New York.
Modern Life firmographics
Firmographics- Name
- Modern Life
- Legal name
- Modern Life Group, Inc.
- Website
- https://modernlife.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modern Life is an AI-driven life insurance brokerage platform that helps US financial advisors quote, underwrite, and place policies across 30+ carriers through embedded AI agents and proprietary Express Decision underwriting.
- Ownership category
- akta.pro rank
Modern Life industry classification
Industry- Product category
- Life Insurance Technology
- NAICS
- Insurance Agencies and Brokerages (524210), Software Publishers (5132)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industries
- Level Term Life Insurance (FSAIAAAA), Simplified Issue Whole Life / UL Insurance (FSAIABAH)
Keywords
Where Modern Life is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modern Life business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Insurance Brokerage Commissions: Modern Life acts as a licensed insurance producer and broker, earning commissions from insurance carriers when policies are placed through their platform. The company partners with 30+ national carriers including John Hancock, Prudential, Lincoln, Pacific Life, and Nationwide, earning referral/placement fees on successful policy sales.
- Platform Services for Advisors: Modern Life provides technology and brokerage services to financial advisors and insurance producers, generating revenue through commissions earned on insurance products placed through their platform. Securities are offered through The Leaders Group, Inc. (Member FINRA/SIPC).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based brokerage model |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Modern Life product offering
Product offeringCore offering
Modern Life is an AI-first licensed insurance brokerage and technology platform that helps financial advisors and insurance producers quote, underwrite, apply for, and manage life insurance and financial protection products. The platform embeds AI agents across the entire sales journey and provides access to more than 30 national carriers through a single integrated workflow. The company is licensed as an insurance producer in all 50 US states and earns commissions on policies placed through the platform.
Product overview
Modern Life offers an AI-driven technology platform and brokerage services for life insurance distribution to financial advisors. The core platform integrates artificial intelligence across the entire sales journey, featuring Express Decision for accelerated policy approvals. The company partners with 30+ national carriers to offer comprehensive insurance products including Permanent Life, Term Life, Long-Term Care, Disability, and Annuities. The AI platform embeds specialized agents for quoting, underwriting, planning, and operations, consolidating fragmented data from legacy systems into unified workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Modern Life AI Platform AI-driven technology platform that embeds artificial intelligence agents across the entire life insurance sales journey — quoting, underwriting, planning, and operations — consolidating fragmented data from legacy systems into unified real-time workflows for financial advisors and insurance producers.
- Express Decision Proprietary accelerated underwriting capability that enables financial advisors to take clients from quote to approved in minutes, dramatically reducing policy cycle times from months to minutes through a first-of-its-kind digital life insurance journey.
- Permanent Life Insurance Life insurance coverage designed not to expire that combines a death benefit with a tax-advantaged savings component, used for estate planning, retirement savings, income protection, and charitable giving strategies. Distributed through 30+ carrier partners via the Modern Life platform.
- Term Life Insurance Life insurance protection for a fixed term of 10 to 30 years without a savings component, offered as simple and affordable coverage for time-bound needs such as mortgages, income protection, and key person insurance.
- Long-Term Care Insurance Protection against expenses of needing care for activities of daily living due to old age or disability, available as a standalone policy or combined with life insurance as a living benefit.
- Disability Insurance Long-term disability insurance that compensates clients unable to work for an extended period due to illness or injury, typically based on a fraction of income.
- Annuities Retirement income product purchased with a lump sum or series of payments, available as fixed, variable, or indexed options for retirement planning, income protection, and wealth transfer strategies.
Quantifiable outcome
- Reduces policy cycle times from 6 months to minutes
- +3 more outcomes
Companies that use Modern Life
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Modern Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Modern Life partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SymetracoreModern Life announced a distribution partnership with Symetra, enabling advisors to access Symetra insurance products through Modern Life's digital platform.
- Lincoln Financial GroupcoreLincoln Financial Group and Modern Life partnered to accelerate digital transformation in life insurance. This partnership enables Modern Life to offer Lincoln Financial products through its platform and provides technology integration for digital distribution.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Modern Life competitors and assessment
Company assessmentBroad incumbents
- Haven Life: Haven Life is a MassMutual subsidiary offering digital term life insurance directly to consumers and through employer channels. It competes with Modern Life in making life insurance faster and easier to buy via technology, though it operates as a carrier-backed entity with a different distribution model.
Direct peers
- Quotacy: Quotacy is an online life insurance brokerage that compares quotes from multiple carriers for advisors and consumers. It competes with Modern Life in the digital life insurance brokerage space, though with less emphasis on AI-driven underwriting workflows.
- AgentSync: AgentSync provides infrastructure for insurance distribution management, including producer onboarding, licensing, and compliance APIs. It serves the same advisor/producer ecosystem as Modern Life and competes for technology budget at agencies and brokerages.
- iPipeline: iPipeline is a direct competitor providing SaaS-based insurance distribution and underwriting workflow tools to advisors and carriers. Like Modern Life, it focuses on digitizing the life insurance sales process and integrates with major carriers, making it the closest comparable in the agent/brokerage technology layer.
- Sureify: Sureify provides a digital engagement platform for life insurance and annuity carriers and producers, with embedded AI for underwriting and customer service. It is comparable to Modern Life in serving the life insurance distribution workflow with modern technology.
- Ebix (life insurance division): Ebix provides end-to-end software for the life insurance and annuity industries, including policy administration, underwriting, and distribution platforms. It competes with Modern Life in digitizing life insurance workflows and serving carriers and producers.
Emerging players
- Bestow: Bestow is an AI-driven life insurance platform offering term and whole life policies, originally direct-to-consumer but increasingly building advisor and partner channels. It shares Modern Life's AI-first approach to underwriting and policy issuance, though it leans more DTC versus Modern Life's advisor-led model.
- Ethos: Ethos is a tech-enabled life insurance carrier using AI to streamline underwriting and policy issuance. While it underwrites its own policies rather than acting as a brokerage, it competes in the same AI-powered life insurance distribution space and represents a parallel model to Modern Life's broker approach.
- Ladder Financial: Ladder is a digital life insurance company offering instant-issue term life coverage online. Like Modern Life, it emphasizes speed and digital UX, though it focuses on direct-to-consumer term life rather than serving advisors with multi-carrier access.
Others
- EXL (life insurance analytics): EXL provides analytics, AI, and digital solutions to life insurance carriers for underwriting, claims, and customer experience. It is thematically related to Modern Life's AI-driven underwriting vision and represents an enabling/partner player rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Modern Life social profiles
Digital presenceModern Life compliance and trust
Trust signalCompliance1 record
Modern Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Life leadership team
Management profileNumber of profiles
Profiles5 records
Modern Life funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Life
What does Modern Life do?
Modern Life is an AI-first licensed insurance brokerage and technology platform that helps financial advisors and insurance producers quote, underwrite, apply for, and manage life insurance and financial protection products. The platform embeds AI agents across the entire sales journey and provides access to more than 30 national carriers through a single integrated workflow. The company is licensed as an insurance producer in all 50 US states and earns commissions on policies placed through the platform.
Is Modern Life a public or private company?
Modern Life is a private company. It is classified as venture growth investor backed and is currently operating.
When was Modern Life founded?
Modern Life was founded in 2022. It employs 11 to 50 people.
Where is Modern Life based?
Modern Life is headquartered in New York, United States, in the North America region.
How does Modern Life make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are platform Services for Advisors.
Who are Modern Life's main competitors?
Haven Life is listed as a broad incumbent. Direct peers are Quotacy, AgentSync, iPipeline, Sureify and Ebix (life insurance division). Emerging players are Bestow, Ethos and Ladder Financial. EXL (life insurance analytics) is listed as an others.
Does Modern Life have an API?
No public API is recorded for Modern Life.
What industry is Modern Life in?
Modern Life's product category is Life Insurance Technology. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAIAAAA, Level Term Life Insurance. Its NAICS code is 524210 and its SIC code is 6411.