Quotacy
Quotacy (now EasyLife Insurance) is a direct-to-consumer life insurance marketplace, founded in 2014, that lets individuals obtain personalized quotes online and via licensed advisors. The platform is powered by parent Highland Capital Brokerage and serves customers with dependents or life-event coverage needs.
- Company typePrivate
- Founded2014
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Quotacy does
Quotacy is a direct-to-consumer life insurance marketplace founded in 2014 and headquartered in Minneapolis, US. The company operates a digital quoting platform that lets consumers obtain personalized life insurance coverage estimates by entering a ZIP code and then connect with licensed insurance advisors by phone (855.422.4968) or email ([email protected]). The platform serves individuals with financial dependents (spouses, children, aging parents) and customers navigating major life events such as marriage, childbirth, home purchase, or inheritance planning, addressing use cases including funeral expenses, college funding, daily living costs, mortgage coverage, and inheritance protection.
Underlying the consumer experience is a licensed insurance brokerage relationship: Quotacy is powered by Highland Capital Brokerage, headquartered in Birmingham, Alabama, which handles underwriting, policy management, and regulatory licensing. Quotacy has been rebranded as EasyLife Insurance, with the EasyLife service team continuing to support all existing policyholders. There is no proprietary technology disclosed beyond the website-based QuickQuote tool; no mobile app, APIs, SDKs, patents, or certifications are reported in the source data.
The business model is a recurring, premium-based revenue stream generated through life insurance policies placed via Highland Capital Brokerage. Pricing is fully individualized based on age, tobacco use, health, occupation, hobbies, and policy type — no standard pricing tiers are publicly disclosed. Go-to-market is direct-to-consumer, relying on organic website traffic and inbound phone/email advisor assistance, with the small 11–50 employee footprint focused on the EasyLife consumer brand rather than multi-product distribution.
Quotacy firmographics
Firmographics- Name
- Quotacy
- Website
- https://quotacy.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quotacy (now EasyLife Insurance) is a direct-to-consumer life insurance marketplace, founded in 2014, that lets individuals obtain personalized quotes online and via licensed advisors. The platform is powered by parent Highland Capital Brokerage and serves customers with dependents or life-event coverage needs.
- Ownership category
- akta.pro rank
Quotacy industry classification
Industry- Product category
- Life Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Whole Life Insurance (FSAIABAA)
Keywords
Where Quotacy is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Quotacy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Life Insurance Premiums: The company generates revenue through life insurance policy premiums, powered by Highland Capital Brokerage as a licensed insurance brokerage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Individualized life insurance quotes based on personal factors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Quotacy product offering
Product offeringCore offering
Quotacy operates a direct-to-consumer life insurance quoting platform (now branded EasyLife Insurance) that lets individuals obtain personalized life insurance quotes online by entering a ZIP code and get matched with licensed insurance advisors. Policies are underwritten and serviced through its parent company, Highland Capital Brokerage, a licensed insurance brokerage, with ongoing policyholder support handled by the EasyLife service team.
Product overview
Quotacy has rebranded to EasyLife Insurance, a single unified life insurance marketplace platform powered by Highland Capital Brokerage. The platform offers consumers a QuickQuote tool to get started with life insurance quotes, along with educational resources about coverage needs. EasyLife Insurance serves as the primary consumer-facing product for obtaining life insurance through Highland's network of advisors.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyLife Insurance (formerly Quotacy)
Companies that use Quotacy
Customer profileSegments2 records
Ideal customer profiles2 records
Quotacy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Quotacy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Highland Capital BrokeragecoreHighland Capital Brokerage is the parent company and licensed insurance brokerage powering the EasyLife Insurance platform (formerly Quotacy). They handle underwriting, policy management, and provide the regulatory and licensing infrastructure for selling life insurance products. All policyholder support is handled through their service team at [email protected].
Recent moves5 records
Expansion highlights3 records
Quotacy competitors and assessment
Company assessmentDirect peers
- Policygenius: Direct-to-consumer life insurance (and broader) marketplace that aggregates multiple carriers, provides online quoting, and connects consumers with licensed advisors — directly comparable to Quotacy/EasyLife's ZIP-code-driven quoting and advisor handoff model.
- Ladder: D2C term life insurance platform offering instant online quoting and underwriting, with a digital-first customer experience analogous to Quotacy/EasyLife's online funnel and advisor-support model.
- Haven Life: Online term life insurer backed by MassMutual that issues policies directly to consumers with streamlined digital underwriting; directly comparable D2C life insurance proposition to Quotacy/EasyLife's marketplace offering.
- Bestow: D2C term life insurance platform using algorithmic underwriting to issue policies without medical exams, serving the same online-first consumer shopping journey that Quotacy/EasyLife targets.
- Ethos: Digital life insurance platform offering instant online applications and partner-channel distribution; comparable to Quotacy/EasyLife in consumer-facing life insurance technology and underwriting partnerships.
Broad incumbents
- SelectQuote: Public insurance brokerage that aggregates life and other coverage from multiple carriers through digital and agent-assisted channels — broader portfolio but overlapping life insurance distribution model with Quotacy/EasyLife.
- Bankrate: Established consumer finance comparison site that offers life insurance quotes from multiple carriers via its content-driven funnel; similar SEO-driven top-of-funnel model to Quotacy/EasyLife's ZIP-code entry experience.
- Insurance.com: Long-running consumer insurance comparison site offering quotes across life, auto, home, and health from partner carriers; comparable ZIP-code-driven online quote entry and partner-carrier distribution model.
Emerging players
- SmartAsset: Financial decisioning platform that includes life insurance matching and quoting tools alongside investing, banking, and retirement content — overlaps with Quotacy/EasyLife on the educational-to-quote funnel.
- Credible: Online multi-product financial marketplace (student loans, mortgages, credit cards) that has expanded into life insurance — comparable as a digital comparison/quoting destination with brokered fulfillment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Quotacy social profiles
Digital presenceQuotacy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quotacy leadership team
Management profileNumber of profiles
Profiles4 records
Quotacy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quotacy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quotacy
What does Quotacy do?
Quotacy operates a direct-to-consumer life insurance quoting platform (now branded EasyLife Insurance) that lets individuals obtain personalized life insurance quotes online by entering a ZIP code and get matched with licensed insurance advisors. Policies are underwritten and serviced through its parent company, Highland Capital Brokerage, a licensed insurance brokerage, with ongoing policyholder support handled by the EasyLife service team.
Is Quotacy a public or private company?
Quotacy is a private company. It is classified as corporate owned and is currently operating.
When was Quotacy founded?
Quotacy was founded in 2014. It employs 11 to 50 people.
Where is Quotacy based?
Quotacy is headquartered in Minneapolis, United States, in the North America region.
How does Quotacy make money?
One revenue line is on record: life Insurance Premiums.
Who are Quotacy's main competitors?
Direct peers on record are Policygenius, Ladder, Haven Life, Bestow and Ethos. Broad incumbents are SelectQuote, Bankrate and Insurance.com. Emerging players are SmartAsset and Credible.
Does Quotacy have an API?
No public API is recorded for Quotacy.
What industry is Quotacy in?
Quotacy's product category is Life Insurance Brokerage. Its primary akta.pro industry code is FSAIABAA, Whole Life Insurance. Its NAICS code is 5242 and its SIC code is 6311.