Fobi

What Fobi does

Fobi AI Inc. is a publicly traded (TSX Venture: FOBI) data intelligence and mobile wallet technology company headquartered in Vancouver, Canada, with operations across five countries and fewer than ten employees as of 2026. The company combines mobile wallet pass technology with real-time data analytics, serving enterprise and mid-market customers in sports and entertainment, retail, hospitality, telecommunications, insurance, corporate HR, and investor relations verticals. The portfolio of named customers includes the Oscars, PGA Tour, NCAA, MGM Resorts, Telus, NTT DATA, NielsenIQ, Mercedes Benz Consulting, and a U.S. stock exchange, with platform scale claims of 100M+ wallet passes issued across 150+ countries.

The core platform comprises the Wallet Pass Platform (creation, management, and distribution of loyalty cards, digital ticketing, coupons, e-gift cards, membership cards, proof of insurance, health passes, HR passes, and giveaways via Apple Wallet and Google Wallet) and the Insights Portal (a plug-and-play analytics dashboard aggregating structured POS data from Lightspeed, Square, Shopify, Oracle, and IdealPOS integrations). Sub-products include AltID (digital age and ID verification using computer vision) and PulseIR (investor relations communications). The most recent technology addition is FIXYR, an agentic AI customer service and technical support platform launched in December 2025 and built on proprietary enterprise LLM infrastructure with data sovereignty features (Canadian servers); initial deployment processed over 20,000 digital tickets and 200+ customer inquiries with 100% uptime and zero human intervention. The platform holds SOC 2 Type II compliance and is GDPR, PIPEDA, and CCPA compliant.

Fobi monetizes through a hybrid revenue model combining subscription/SaaS platform fees, professional services (consulting, implementation, and campaign management), and hardware sales. Go-to-market is sales-led for enterprise accounts with a self-serve option through the Admin Portal for mid-market customers. Despite a marquee logo roster, Fobi is a micro-cap company with a market capitalization of approximately $6.43M (shares trading at $0.03) and an annual revenue run rate below $1.3M as of early 2026. The company has relied on repeated non-brokered private placements (approximately C$1.35M raised across multiple tranches in 2026 alone), completed two acquisitions (PassWallet in 2021 for €888K and Passworks SA in 2023 for €500K), and is currently operating under a partial revocation of a cease trade order from the British Columbia Securities Commission related to historical continuous disclosure filing defaults.

Name

Fobi

Legal name

Fobi AI Inc.

Website

https://fobi.ai

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fobi AI is a Vancouver-based public data intelligence and mobile wallet platform company serving enterprise customers in sports, entertainment, retail, and hospitality with wallet pass technology, real-time POS analytics, and a recently launched agentic AI customer service product called FIXYR.

Ownership category

akta.pro rank

Product category

Mobile Wallet & Data Intelligence Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Mobile Wallets (NFC Tap-to-Pay / HCE) (FSAMAEAB)

akta.pro secondary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Mobile wallet passes
• Data intelligence platform
• Digital ticketing solutions
• Loyalty engagement software
• AI customer service

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription / SaaS Platform Fees: Ongoing subscription fees for access to the wallet pass platform and Insights Portal, typically invoiced monthly or annually per the General Terms of Service.
2. Professional Services: Managed services including wallet pass strategy and consulting, tech stack design, development, implementation, and campaign management. Full-service project management and consulting offerings.
3. Hardware Sales: Sale of proprietary Fobi Hardware devices for data collection, along with third-party components. Hardware ownership remains with Fobi; customers pay for use.
4. Service Fees: Service fees including subscription and professional services, invoiced per Order with 30-day payment terms. Late payments subject to 12% annual interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fobi sells a mobile wallet pass platform and data intelligence SaaS to enterprises, enabling creation, management, and distribution of digital wallet passes for loyalty, ticketing, coupons, and membership use cases, combined with real-time POS data aggregation and customer behavior analytics. The offering is complemented by FIXYR, an agentic AI customer service platform built on proprietary LLM infrastructure, and supported by professional services for implementation and ongoing campaign management.

Product overview

Fobi is an AI, technology, and data intelligence company offering a unified platform combining mobile wallet pass solutions with real-time data analytics. The core product portfolio includes the Wallet Pass Platform for digital wallet pass creation, management, and distribution; the Insights Portal for real-time analytics and business intelligence; and FIXYR, an agentic AI customer service platform. The Wallet Pass Platform supports multiple use cases including Loyalty Cards, Digital Ticketing, Coupons & Vouchers, E-Gift Cards, Membership Cards, Proof of Insurance, Health Pass, HR Pass, Giveaways, and specialized solutions AltID (digital ID verification) and PulseIR (investor relations). The platform integrates with POS systems (Lightspeed, Square, IdealPOS) and provides data aggregation, customer segmentation, and omnichannel reporting through the Insights Portal. FIXYR, launched in December 2025, extends the platform with autonomous AI customer service capabilities built on proprietary LLM infrastructure. Fobi operates across 5 countries with a portfolio of Tier-1 clients including the Oscars, PGA, Telus, Shopify, and AWS.

Differentiator

Problem solved

Functional benefit

Brands

• FIXYR: An enterprise agentic AI customer service and technical support platform built on the company's proprietary enterprise large language model infrastructure with data sovereignty features.
• PulseIR
• AltID
• Fan Pass

Products and services

• Wallet Pass Platform Core mobile wallet pass platform enabling creation, management, and distribution of digital wallet passes for loyalty, memberships, ticketing, promotions, and coupons. Supports real-time updates, push and SMS notifications, NFC validation, and multi-channel distribution for enterprise customers.
• Insights Portal Data intelligence and analytics platform providing real-time business intelligence by aggregating POS data from Lightspeed, Square, Shopify, Oracle, and IdealPOS to deliver customer behavior insights, ROI measurement, omnichannel reporting, and predictive analytics through a plug-and-play dashboard.
• FIXYR Agentic AI customer service and technical support platform built on proprietary enterprise LLM infrastructure with data sovereignty. Processes customer inquiries and digital tickets autonomously with zero human intervention, deployed on Canadian servers for data sovereignty.
• AltID Digital age and ID verification solution providing autonomous, secure, and easy-to-use identity verification through the mobile wallet for proof of insurance, digital ID, and age-restricted purchases.
• PulseIR Investor relations communications platform enabling public issuers to deliver personalized, automated, and data-driven investor relations solutions to shareholders through mobile wallet technology.
• Managed Services Professional services offering tailored full-service wallet pass management including wallet pass strategy and consulting, tech stack design, development, implementation, and ongoing campaign management for enterprise customers.
• PassWallet (Acquired App) Leading Android application for managing mobile wallet passes, acquired by Fobi in October 2021 to expand wallet pass reach into over 150 countries and strengthen FinTech positioning.
• Passworks (Acquired Platform) European digital wallet and mobile marketing platform acquired in April 2023 to strengthen Fobi's global mobile wallet leadership, expand Tier-1 customer base, and provide European market presence.

Quantifiable outcome

• 88% higher customer engagement with wallet pass solutions vs alternatives
• +4 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and strategic.

• Passworks SA (Acquired)coreOthers · 19 April 2023Acquired Portugal-based digital wallet and mobile marketing company with global Tier-1 clients. Acquisition expanded Fobi's digital payment wallet capabilities, customer base, and European market presence. Acquired for €500,000 (US$547,160) via 1.6 million share issuance.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS is used as Fobi's hosting infrastructure provider. Data including personal information and content is stored on AWS servers. AWS provides cloud infrastructure enabling Fobi's platform operations.
• ApplecoreTechnology or IntegrationApple integration through Apple Wallet for wallet pass issuance and management. Fobi's platform supports Apple Wallet passes as part of its mobile wallet solutions.
• GooglecoreTechnology or IntegrationGoogle integration for wallet pass solutions and analytics. Partnership enables Fobi's solutions to work across Google ecosystem including potential Google Pay integration.
• OraclestrategicTechnology or IntegrationOracle POS integration allowing Fobi to aggregate data from Oracle-based retail systems for unified customer analytics.
• NielsenIQstrategicTechnology or IntegrationData intelligence partnership for retail analytics and consumer insights. NielsenIQ provides benchmark data that integrates with Fobi's real-time analytics.
• LightspeedcoreTechnology or IntegrationLightspeed POS integration for data aggregation. Fobi provides unified insights for Lightspeed users including multi-location franchise reporting, historical data sync, and permission-based access.
• ShopifycoreTechnology or IntegrationShopify integration for e-commerce analytics and customer data aggregation. Partnership enables unified reporting across Shopify and physical retail locations.
• SquarecoreTechnology or IntegrationSquare POS integration for transaction data aggregation and customer insights. Partnership enables Fobi analytics for Square merchants.
• NTT DATAstrategicStrategic or Co-development PartnerStrategic partnership for digital transformation and data intelligence solutions. NTT DATA provides enterprise-scale implementation and consulting services leveraging Fobi's platform.
• The Coupon BureaustrategicChannel Partner/ Reseller/ DistributorChannel partnership for digital coupon and voucher distribution through Fobi's wallet pass platform. The Coupon Bureau enables digital coupon delivery to consumers via mobile wallets.
• Venue NextstrategicTechnology or IntegrationVenue technology integration for sports and entertainment venue management solutions. Partnership enables seamless digital ticketing and venue operations.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PassKit: PassKit is a SaaS platform for creating, managing, and distributing digital wallet passes for Apple Wallet and Google Pay, including loyalty, coupons, tickets, and membership cards. It is the closest direct comparable to Fobi's core Wallet Pass Platform on functionality and target use cases.
• AppCard: AppCard provides a digital loyalty and marketing platform with POS integrations and wallet pass delivery for SMB and mid-market retailers. It targets similar customer segments and use cases to Fobi's retail/CPG wallet pass offering.
• Vibes: Vibes is a mobile marketing platform specializing in SMS, MMS, and mobile wallet campaigns for enterprise brands. It competes directly with Fobi in mobile wallet pass distribution and engagement-driven loyalty/promotional use cases.

Broad incumbents

• Square (Block) Loyalty: Square offers integrated loyalty and marketing tools inside its POS and commerce platform, serving millions of SMB merchants. As one of Fobi's POS integration partners, it also represents a competitive incumbent that could natively bundle wallet pass functionality into its own stack.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a large incumbent in cross-channel marketing automation, analytics, and customer engagement for enterprise brands. While not a wallet pass specialist, it overlaps with Fobi's analytics, customer engagement, and loyalty use cases at the high end of the market.
• Yotpo: Yotpo is a broader e-commerce marketing platform spanning reviews, SMS, loyalty, and subscriptions. Its loyalty and SMS marketing modules overlap with Fobi's customer engagement and wallet-based loyalty capabilities, although Yotpo is a much larger incumbent.
• Punchh: Punchh is a loyalty and engagement platform serving major restaurant and retail chains, with wallet pass delivery and POS integrations. It overlaps with Fobi's retail/CPG loyalty and POS-integrated analytics offerings, but is larger and more focused on chain restaurant operators.
• SessionM (Mastercard): SessionM, owned by Mastercard, is a customer data and loyalty platform for enterprise brands. It addresses similar pain points to Fobi's Insights Portal and wallet-based loyalty but at significantly greater scale and as part of Mastercard's broader services portfolio.
• Airship: Airship is an enterprise mobile engagement platform for push notifications, in-app messaging, and wallet-based experiences. It competes with Fobi's wallet pass engagement and mobile messaging use cases but serves as a broader cross-channel engagement suite.

Others

• The Coupon Bureau: The Coupon Bureau is an industry consortium standardizing digital coupons and is a channel partner of Fobi. While not a direct competitor, it sits in the same digital coupon and consumer promotion ecosystem and could enable competing wallet pass distribution for CPG brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Fobi_inc
• Facebookfacebook.com/Fobiinc
• LinkedInlinkedin.com/company/fobiinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fobi