Yotpo
Yotpo is a private eCommerce retention marketing cloud serving direct-to-consumer brands with an integrated platform spanning Reviews & UGC, Loyalty & Referrals, SMS, Email, and AI Visibility products, supported by 180+ integrations and ~$213M ARR as of 2024.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Yotpo does
Yotpo is a private eCommerce retention marketing cloud platform founded in 2011 and headquartered in New York, with its parent operating entity Yotpo Ltd. incorporated in Israel and additional entities in the UK and Bulgaria (SMSBump Ltd., serving as its EU GDPR representative). The company serves direct-to-consumer brands primarily on Shopify, BigCommerce, WooCommerce, Adobe Commerce, and Salesforce Commerce Cloud, offering an integrated four-product suite — Reviews & UGC, Loyalty & Referrals, SMS Marketing, and Email Marketing — augmented by Subscriptions, the Yotpo Ocean membership program, the Yotpo Spotlight loyalty-on-page feature, and an Early-Access AI Visibility product called Yotpo Discover. Yotpo's technology layer applies NLP, sentiment analysis, and generative AI to review data, an AI-native benchmark (DTC Index) covering ~40 publicly traded DTC brands, and — post the April 2025 Coho AI acquisition — a customer data platform for cross-touchpoint unification. The platform exposes 180+ pre-built integrations and a Core API (core-api.yotpo.com/reference/), and runs a Premier/Select-tiered global agency partner program.
Yotpo operates a freemium-led, sales-assisted GTM model. It reports ~4,000 paying customers plus ~60,000 brands on a free tier, served through self-serve app-store signups, direct enterprise sales, and agency partners. Revenue is subscription-based with annual contract values that scale by segment: SMB ~$15K/year (50-60% of revenue), mid-market ~$45K/year (30-40%), and enterprise ~$190K/year (~10%); usage-based charges apply to features like SMS. Disclosed financial scale is $213M ARR for fiscal year 2024 (per third-party press citing CEO Tomer Tagrin), gross margins of 80-82%, and a last-reported valuation of $1.4B. Cross-product adoption is a key lever: 57% of paying customers use three or more of the four products. Material strategic anchors include a September 2021 strategic investment and multi-year partnership from Shopify, the Coho AI acquisition (April 2025), and named-logo customers across apparel, beauty, footwear, and consumer electronics (Patagonia, Allbirds, Dr. Martens, GoPro, Steve Madden, Moroccanoil, Revolution Beauty, ThirdLove, Princess Polly, Brooklinen, Goodr, Chubbies). The company reports 501-1,000 employees and complies with GDPR/UK GDPR/CCPA, the EU-U.S. Data Privacy Framework, and WCAG 2.1 AA accessibility standards.
Yotpo firmographics
Firmographics- Name
- Yotpo
- Legal name
- Yotpo Ltd.
- Website
- https://yotpo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Yotpo is a private eCommerce retention marketing cloud serving direct-to-consumer brands with an integrated platform spanning Reviews & UGC, Loyalty & Referrals, SMS, Email, and AI Visibility products, supported by 180+ integrations and ~$213M ARR as of 2024.
- Ownership category
- akta.pro rank
Yotpo industry classification
Industry- Product category
- eCommerce Marketing Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186), Advertising Material Distribution Services (54187)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Yotpo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Yotpo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Supply Chain, Others
Revenue model
- SMB Subscriptions: Recurring subscription revenue from small-and-medium DTC brands, averaging ~$15,000/year per customer. Accounts for ~50-60% of revenue.
- Mid-Market Subscriptions: Recurring subscription revenue from mid-market DTC brands, averaging ~$45,000/year per customer. Accounts for ~30-40% of revenue.
- Enterprise Subscriptions: Recurring subscription revenue from enterprise customers, averaging ~$190,000/year per customer. Accounts for ~10% of revenue.
- Freemium Tier (Free Product): Free product tier with ~60,000 brands, used as top-of-funnel for upsell to paid plans and as a source of UGC content.
- Cross-Sell/Upsell Across Products: Cross-selling of multiple products drives revenue expansion — 57% of paying customers use 3 or more of Yotpo's four products.
- Usage-Based / Transactional Charges: Usage-based credits apply to certain features (e.g., SMS messaging caps) and may be forfeited if unused.
- Affiliate / Referral Revenue: Yotpo runs an Affiliate Program where partners earn commissions for referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier (Reviews, UGC and basic features) — ~60,000 brands |
| Subscription | Annual | SMB paid plan — avg ~$15,000/year per customer |
| Subscription | Annual | Mid-Market plan — avg ~$45,000/year per customer |
| Subscription | Multi-year contract | Enterprise plan — avg ~$190,000/year per customer |
| Subscription | Annual | Yotpo Discover (AI Visibility) — Quote-based |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Yotpo product offering
Product offeringCore offering
Yotpo sells a connected eCommerce retention marketing cloud that combines customer reviews and user-generated content collection/display, custom loyalty and referral programs, SMS and email marketing, subscription management, and an AI Visibility product (Yotpo Discover) that tracks and optimizes how AI engines rank a brand's products. The platform is sold primarily to direct-to-consumer (DTC) and eCommerce brands on Shopify, BigCommerce, WooCommerce, Adobe Commerce, and Salesforce Commerce Cloud, with tiers from a free product through enterprise ($190K ACV).
Product overview
Yotpo is a single, connected eCommerce customer retention marketing platform that combines four primary Products — Reviews & UGC, Loyalty & Referrals, SMS Marketing, and Email Marketing — with additional offerings including Subscriptions, the Ocean membership program, the Yotpo Spotlight loyalty highlight, and the Yotpo Discover AI Visibility product (Early Access). The platform is unified around AI-native capabilities (Yotpo AI, Gen AI Services, the Ask Ben add-on, and the AI-powered DTC Index / commerceGPT tools) and is strengthened by the 2025 acquisition of Coho AI, which brings a customer data platform into the stack to unify customer data across touchpoints. Together, these products enable brands to collect user-generated content, drive reviews and visual marketing, run loyalty and referral programs, execute SMS/email retention campaigns, and manage AI-search visibility across third-party answer engines such as ChatGPT and Gemini.
Differentiator
Problem solved
Functional benefit
Brands
- Yotpo Reviews & UGC: AI-driven product reviews and user-generated content collection and display across the buyer journey.
- Yotpo Loyalty & Referrals
- Yotpo Discover
- Yotpo Ocean
- Ask Ben
- Yotpo DTC Index
- commerceGPT
Products and services
- Yotpo Reviews & UGC Customer reviews and user-generated content platform that collects, organizes, and displays reviews, photos, and videos across the buyer journey, with AI-driven displays, customizable galleries, multilingual support, and AI review analysis for themes and sentiment. For eCommerce brands running on Shopify, BigCommerce, WooCommerce, Adobe Commerce, and Salesforce Commerce Cloud.
- Yotpo Loyalty & Referrals Loyalty and referral program platform that lets eCommerce brands create custom-tailored points, rewards, tier programs, and member referral incentives, with SMS and email engagement tools, milestone celebrations, and retention marketing features.
- Yotpo SMS Marketing SMS/MMS marketing product that enables brands to engage end-users via SMS, MMS, and text message campaigns and transactional messaging, with built-in compliance and deliverability features.
- Yotpo Email Marketing Email marketing product that allows brands to send marketing and transactional emails to end-users via Yotpo's platform with built-in compliance and deliverability features.
- Yotpo Subscriptions Subscription product that lets brands offer recurring purchase options on their sites, with automated shipments and charges for the products end-users choose.
- Yotpo Discover AI Visibility product in Early Access that tracks and controls how AI engines such as ChatGPT and Gemini rank and recommend a brand's products, monitors AI rankings, optimizes on-site and off-site signals via agents, and builds authority by activating reviews, communities, and publisher content.
- Yotpo Ocean Subscription shopping membership that allows customers to connect with their favorite brands and retailers and receive benefits in exchange for shopping with them.
- Yotpo DTC Index AI-powered benchmark and insight tool that tracks approximately 40 publicly traded direct-to-consumer brands, combining financial metrics from APIs with AI-extracted themes and sentiment from earnings call transcripts; updated quarterly with free summaries.
- Yotpo Sampling Yotpo's sampling program that supports product seeding, authentic content creation, eligibility verification, and review campaign fulfillment for brand partners (merchants, retailers, manufacturers, agencies, marketplaces, sponsors) and sampling participants (testers, reviewers, panelists, creators).
Quantifiable outcome
- +38% sales from repeat customers (Goodr)
- +7 more outcomes
Companies that use Yotpo
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles3 records
Yotpo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability11 records
Feature8 records
Yotpo partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered major, flagship and core.
- Intuit MailchimpmajorYotpo integrated with Intuit Mailchimp as a review platform alongside Judge.me, enabling unified data with email and SMS automation across 34 new European markets. Part of Mailchimp's broader ecommerce feature launch in February 2026.
- Coho AImajorYotpo acquired Coho AI, an AI-driven customer data platform. The acquisition enhances Yotpo's eCommerce marketing platform with real-time, actionable insights, unifying customer data across multiple touchpoints and improving personalized marketing strategies. Solidifies Yotpo's pitch for retention over incrementality.
- ShopifyflagshipMulti-year strategic partnership and investment to develop new online shopping experiences and marketing technologies. Aims to accelerate Yotpo's growth, improve retailer-customer connections, and develop first-to-market competitive marketing tools. Reflects Shopify's broader ecosystem expansion strategy.
- KlaviyocorePre-built integration in Yotpo's integrations menu (also referenced as a strategic partner across Yotpo's ecosystem of 180+ integrations).
- GooglecorePre-built Google integration listed in Yotpo's integrations menu.
- TikTok ShopcoreTikTok Shop integration enabling UGC and reviews across the social commerce channel.
- TargetcoreTarget integration listed in Yotpo's integrations menu, supporting retail syndication and data exchange.
- Twilio SegmentcoreTwilio Segment integration enables unified customer data and event routing across Yotpo's suite.
- Salesforce Commerce CloudcorePre-built integration listed across Yotpo's integrations menu and footer.
- Adobe Commerce (Magento)corePre-built integration with Adobe Commerce (Magento) for enterprise merchants.
- BigCommercecorePre-built BigCommerce integration listed across Yotpo's integrations menu.
- WooCommercecorePre-built WooCommerce integration listed across Yotpo's integrations menu.
- Siena AIcorePre-built integration with Siena AI listed in Yotpo's integrations menu.
- TapcartcorePre-built Tapcart integration listed in Yotpo's integrations menu for mobile commerce apps.
- Triple WhalecoreIntegration with Triple Whale, an analytics platform for Shopify merchants.
- RebuycoreRebuy integration enabling personalized product recommendations with Yotpo reviews and loyalty.
- Retention.comcoreRetention.com integration for list growth and customer reactivation.
- AfterShip PersonalizationcoreIntegration with AfterShip Personalization listed in Yotpo's integrations menu.
- SlackcoreSlack integration enabling notifications and workflows for Yotpo users.
- Prime (web/app)corePre-built Prime integration listed across Yotpo's integrations menu.
- MailChimpcoreMailChimp integration listed in Yotpo's integrations menu for email marketing campaigns.
- ZendeskcoreZendesk integration enabling customer support workflows alongside Yotpo.
- PostPilotcorePostPilot integration for direct mail marketing tied to Yotpo audiences.
- GorgiascoreGorgias integration enabling customer support integration with Yotpo data.
- FacebookcoreFacebook integration listed in Yotpo's integrations menu.
- Yotpo Premier and Select Agency Partners (Global / NA / EMEA / APAC)coreYotpo's Partner Program includes Premier and Select tier agencies across Global, North America, EMEA, and APAC. Partners offer Retention Marketing, SMS Marketing, Loyalty Program Strategy, CRO, Replatforms to Shopify Plus, AEO/SEO, Email Marketing, Affiliate Marketing, Full Service, Digital Transformation Consulting. They earn commissions via a Commission Board.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Yotpo competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is a leading DTC-focused email and SMS marketing automation platform that is a direct competitor to Yotpo's SMS Marketing and Email Marketing products. Both are tightly integrated with Shopify and compete for the same retention marketing wallet of DTC brands.
- Bazaarvoice: Bazaarvoice is a long-standing reviews and user-generated content platform for retailers and brands, directly competing with Yotpo Reviews & UGC across enterprise retailers and DTC brands.
- PowerReviews: PowerReviews provides enterprise-grade ratings, reviews, and UGC syndication for retailers and brands, directly overlapping with Yotpo Reviews & UGC in mid-market and enterprise segments.
- Trustpilot: Trustpilot is a global consumer review platform that brands adopt for verified review collection and social proof, directly competing with Yotpo's reviews offering, especially with brands seeking open/verified review syndication.
- LoyaltyLion: LoyaltyLion is a Shopify-focused loyalty and rewards platform that competes head-to-head with Yotpo Loyalty & Referrals for SMB and mid-market DTC merchants on Shopify.
- Smile.io: Smile.io is one of the most popular loyalty and referral apps on Shopify, directly competing with Yotpo Loyalty & Referrals for SMB and mid-market ecommerce merchants.
- Okendo: Okendo is a Shopify-native reviews, UGC, and customer marketing platform that directly competes with Yotpo Reviews & UGC, particularly with premium and mid-market DTC brands.
- Stamped.io: Stamped.io offers reviews, ratings, and loyalty tools for Shopify and BigCommerce merchants, competing directly with Yotpo's reviews and loyalty products in the SMB and mid-market tiers.
Emerging players
- Antavo: Antavo is an enterprise loyalty cloud platform serving global retail and fashion brands, competing with Yotpo Loyalty & Referrals in the upper-mid-market and enterprise segments, particularly for fashion and beauty.
Others
- Twilio Segment: Twilio Segment is a customer data platform and a Yotpo integration partner; it is an adjacent/enabling player in the martech stack and a potential competitor to Coho AI's CDP functionality inside Yotpo's platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Yotpo social profiles
Digital presenceYotpo compliance and trust
Trust signalCompliance5 records
Yotpo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yotpo leadership team
Management profileNumber of profiles
Profiles14 records
Yotpo subsidiaries and ownership
Company hierarchySubsidiaries4 records
Yotpo funding detail
Funding detailFunding overview
Funding rounds11 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yotpo M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yotpo
What does Yotpo do?
Yotpo sells a connected eCommerce retention marketing cloud that combines customer reviews and user-generated content collection/display, custom loyalty and referral programs, SMS and email marketing, subscription management, and an AI Visibility product (Yotpo Discover) that tracks and optimizes how AI engines rank a brand's products. The platform is sold primarily to direct-to-consumer (DTC) and eCommerce brands on Shopify, BigCommerce, WooCommerce, Adobe Commerce, and Salesforce Commerce Cloud, with tiers from a free product through enterprise ($190K ACV).
Is Yotpo a public or private company?
Yotpo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yotpo founded?
Yotpo was founded in 2011. It employs 501 to 1,000 people.
Where is Yotpo based?
Yotpo is headquartered in New York, United States, in the North America region.
How does Yotpo make money?
Seven revenue lines are on record. SMB Subscriptions are the primary driver. The others are mid-Market Subscriptions, enterprise Subscriptions, freemium Tier (Free Product), cross-Sell/Upsell Across Products, usage-Based / Transactional Charges and affiliate / Referral Revenue.
Who are Yotpo's main competitors?
Direct peers on record are Klaviyo, Bazaarvoice, PowerReviews, Trustpilot, LoyaltyLion, Smile.io, Okendo and Stamped.io. Antavo is listed as an emerging player. Twilio Segment is listed as an others.
Does Yotpo have an API?
Yes. Yotpo offers a Core API (referenced in the API Changelog and Terms of Service) that supports App Developer, Group, Core, and UGC API types. Developers can build or automate integrations to collect and manage Reviews & UGC, Loyalty & Referrals, SMS Marketing, and other platform functionality. The API is documented at https://core-api.yotpo.com/reference/ and versioned/updated via an API Changelog at https://www.yotpo.com/api-changelog/. The Terms of Service also reference Generative AI Services (Gen AI Services) that may use third-party Gen AI services to provide product and brand insights, and an Ask Ben add-on Service for product-related content optimized for commercial large language models. Developer documentation is at core-api.yotpo.com/reference.
What industry is Yotpo in?
Yotpo's product category is eCommerce Marketing Platform. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 5418 and its SIC code is 7310.