Katapult
Katapult Holdings (NASDAQ: KPLT) operates a digital lease-to-own platform serving non-prime U.S. consumers, offering sub-five-second AI-driven approvals without credit checks across 200+ retailers including Amazon, Best Buy, Walmart, and Wayfair. The company is pursuing an all-stock merger with The Aaron's Company and CCF Holdings to form a $4B+ pro forma omni-channel durable goods and consumer finance platform.
- Company typePublic
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Katapult does
Katapult Holdings, Inc. (NASDAQ: KPLT) is a digital lease-to-own fintech that enables subprime and non-prime U.S. consumers to acquire everyday essentials — primarily furniture, mattresses, electronics, jewelry, appliances, and home goods — through short-term leases that lead to ownership. The company was founded circa 2014, is headquartered in New York with a Plano, TX office, employs 51-100 people, and operates a consumer mobile app, a B2B retailer portal, the "Katapult Pay" virtual card, and a content hub called "Katapult Konnect." Its core technology is a proprietary AI/ML credit assessment engine that processes alternative financial data to render lease approval decisions in under five seconds without a hard credit check, with pre-approval amounts up to $3,500 and no late fees.
Katapult generates revenue primarily through recurring lease payments comprising principal, fees, and interest-equivalent charges, with a subscription-style recurring revenue profile and an early purchase option available after three months. Distribution is omnichannel: a direct-to-consumer app and website, e-commerce platform integrations (Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, BigCommerce, nopCommerce, OpenCart), and point-of-sale integrations across 200+ retail partners including Amazon, Best Buy, Walmart, Target, Wayfair, IKEA, Lenovo, Mattress Firm, Casper, and Zales. Merchant onboarding is supported by a B2B sales team and increasingly by self-serve (e.g., the Shopify app, live in under an hour). The company has reported 14 consecutive quarters of growth, with Q1 2026 revenue of $79.0 million (~10% YoY) and Adjusted EBITDA of $6.4 million (~200% YoY improvement); 60% of customers are repeat purchasers and 1.5M+ customers have been approved to date.
In December 2025, Katapult announced a definitive all-stock merger agreement with The Aaron's Company and CCF Holdings LLC, expected to close in 2026, which would create a combined omni-channel platform with approximately $4 billion in pro forma LTM revenue, $450 million in pro forma LTM Adjusted EBITDA, roughly 3,000 retail touchpoints, and more than 7 million recently served customers. The company has faced securities-related scrutiny (an investigation by Halper Sadeh LLC tied to the merger), covenant compliance issues requiring multiple limited waivers under its loan agreement in 2026, and an IP settlement with Flexshopper in April 2026. Leadership includes CEO Orlando Zayas, CFO Nancy Walsh, CTO Chandan Chopra, President/CGO Derek Medlin, and newly appointed EVP of Omnichannel Development Maurice Edwards (May 2026).
Katapult firmographics
Firmographics- Name
- Katapult
- Legal name
- Katapult Holdings, Inc.
- Website
- https://katapult.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Katapult Holdings (NASDAQ: KPLT) operates a digital lease-to-own platform serving non-prime U.S. consumers, offering sub-five-second AI-driven approvals without credit checks across 200+ retailers including Amazon, Best Buy, Walmart, and Wayfair. The company is pursuing an all-stock merger with The Aaron's Company and CCF Holdings to form a $4B+ pro forma omni-channel durable goods and consumer finance platform.
- Ownership category
- akta.pro rank
Katapult industry classification
Industry- Product category
- Consumer Lease-to-Own Financing
- NAICS
- Consumer Goods Rental (5322)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Rent-to-Own / Lease-to-Own Short-Term Credit (FSAKAMAK)
- akta.pro secondary industries
- Merchant-Branded Installment Financing (Retailer Private-Label) (FSAKAFAA), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
Keywords
Where Katapult is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Katapult business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Lease-to-Own Financing: Lease-to-own financing model where customers make recurring payments that lead to eventual ownership of the product. Customers can exercise an early purchase option after three months. Katapult earns revenue through the total lease payments which include principal, fees, and interest equivalent costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Lease-to-own financing with personalized terms |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Katapult product offering
Product offeringCore offering
Katapult operates a digital lease-to-own payment platform that enables subprime and non-prime U.S. consumers to acquire furniture, electronics, mattresses, and other big-ticket items through flexible installment payments without traditional credit checks. The platform uses proprietary AI/ML technology to deliver approval decisions in under five seconds and is integrated into the checkout flows of 200+ retail partners. Merchants gain access to a previously underserved customer segment, while consumers receive pre-approval amounts up to $3,500 with no hidden fees or late charges.
Product overview
Katapult is an e-commerce focused financial technology company operating a digital lease-to-own (LTO) platform that enables subprime consumers to acquire everyday essentials through partner retailers without traditional credit checks. The core product is the Katapult Lease-to-Own Platform, which consists of a consumer-facing mobile app for approvals and payments, merchant partner integrations across major e-commerce platforms (Shopify, Magento, WooCommerce, Salesforce, BigCommerce), a retailer portal for partner management, and Katapult Pay virtual card functionality. The platform serves the underserved U.S. non-prime consumer segment in a market estimated at over $100 billion, offering flexible payment plans up to $3,500 with approval decisions in under 5 seconds. Katapult's proprietary AI and ML technology processes alternative financial data for credit assessment, and the company maintains a B2B content hub (Katapult Konnect) for industry insights and partner resources.
Differentiator
Problem solved
Functional benefit
Brands
- Katapult Pay: Virtual card payment solution offered by Katapult for lease-to-own transactions
- Katapult App
Products and services
- Katapult Lease-to-Own Platform Digital lease-to-own payment platform enabling subprime U.S. consumers to acquire everyday essentials (furniture, electronics, mattresses, appliances, jewelry) through e-commerce partners without traditional credit checks. Consumers receive AI-driven approval decisions in under five seconds, pre-approval amounts up to $3,500, flexible lease payment plans with a 3-month early purchase option, and no hidden fees or late charges. Used by 1.5M+ approved customers historically.
- Katapult Mobile App Consumer-facing mobile application available on iOS and Android (Google Play and Apple App Store) that enables shoppers to apply for lease approvals, browse 200+ partner retailers, receive virtual card details, and manage lease payments. Features include instant approval decisions, virtual card functionality for checkout, and access to lease limits for additional purchases.
- Merchant Partner Integration E-commerce platform integrations and retailer portal enabling merchants to offer Katapult's lease-to-own option at checkout. Includes off-the-shelf plugins for Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, BigCommerce, nopCommerce, and OpenCart, plus custom direct integration options. Implementation ranges from under one hour (Shopify app install) to 1-3 weeks for enterprise platforms. Targets 200+ retail partners including Amazon, Best Buy, Walmart, Target, Wayfair, IKEA, and major furniture/mattress brands.
- Katapult Pay Virtual credit card feature allowing consumers to use their Katapult lease approval at partner retailers. Consumers download the Katapult app, receive virtual card details, and use the card for checkout at Wayfair and other partners as part of the financing waterfall. Extends lease approval utility beyond directly integrated merchants.
- Retailer Portal Back-end portal for retail partners to manage lease purchase agreements, review applications, track deliveries, process returns, and access performance analytics. Available 7 days a week with dedicated account management support. Includes developer API resources for custom direct integration.
Quantifiable outcome
- Five-second approval decisions
- +6 more outcomes
Companies that use Katapult
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles2 records
Katapult technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature1 record
Katapult partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, minor and core.
- The Aaron's CompanyflagshipPending all-stock merger transaction where Katapult would combine with The Aaron's Company and CCF Holdings LLC to create a combined entity with over $4 billion in pro forma revenue, 3,000+ retail locations, and 7 million+ customers. The combined entity would have pro forma LTM Adjusted EBITDA of approximately $450 million.
- CCF Holdings LLCflagshipCo-merger partner alongside The Aaron's Company in pending all-stock merger transaction to create combined entity with significant scale in lease-to-own and rent-to-own markets.
- Flexshopper, Inc.minorPatent lawsuit settlement reached in April 2026, resolving intellectual property disputes between the two lease-to-own financing companies.
- ShopifycoreE-commerce platform integration enabling Katapult's lease-to-own payment option at checkout for Shopify merchants.
- WooCommercecoreE-commerce platform integration enabling Katapult's lease-to-own payment option at checkout for WooCommerce merchants.
- MagentocoreE-commerce platform integration enabling Katapult's lease-to-own payment option at checkout for Magento merchants.
- Salesforce Commerce CloudcoreEnterprise e-commerce platform integration enabling Katapult's lease-to-own payment option at checkout for Salesforce Commerce Cloud merchants.
- BigCommercecoreE-commerce platform integration enabling Katapult's lease-to-own payment option at checkout for BigCommerce merchants.
- AmazoncoreMajor retail partner offering Katapult's lease-to-own financing option to customers purchasing furniture, electronics, and other eligible products on Amazon.com.
- Best BuycoreMajor retail partner offering Katapult's lease-to-own financing option to customers purchasing electronics and appliances in-store and online.
- WalmartcoreMajor retail partner offering Katapult's lease-to-own financing option to customers purchasing furniture, electronics, and other eligible products at Walmart.
- TargetcoreMajor retail partner offering Katapult's lease-to-own financing option to customers purchasing furniture and home goods at Target.
- WayfaircoreMajor e-commerce furniture retailer offering Katapult's lease-to-own financing option to customers purchasing furniture and home goods on Wayfair.com.
- LenovocoreTechnology hardware partner offering Katapult's lease-to-own financing option to customers purchasing laptops and computers from Lenovo.
- IKEAcoreMajor furniture retailer offering Katapult's lease-to-own financing option to customers purchasing furniture and home goods at IKEA.
- Mattress FirmcoreMajor mattress retailer offering Katapult's lease-to-own financing option to customers purchasing mattresses and bedding.
- CaspercoreMattress and sleep products retailer offering Katapult's lease-to-own financing option to customers purchasing Casper mattresses and sleep products.
- ZalescoreJewelry retailer offering Katapult's lease-to-own financing option to customers purchasing jewelry through Zales.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Katapult competitors and assessment
Company assessmentDirect peers
- Affirm: Largest U.S. POS financing/BNPL platform offering installment credit at online checkout across many of the same merchants Katapult serves (Wayfair, Amazon-adjacent retailers). Directly competes for checkout button placement and merchant shelf space, though Affirm is credit-based while Katapult is lease-based.
- Progressive Leasing (PROG Holdings): Largest U.S. virtual lease-to-own provider serving subprime consumers at retail point-of-sale. The most direct comparable to Katapult's core LTO model, with similar customer base, merchant categories (furniture, electronics, appliances), and revenue mechanics (lease payments over time).
- The Aaron's Company: Traditional rent-to-own operator and Katapult's announced merger partner. Directly comparable in product (rent/lease-to-own for furniture, electronics, appliances), customer segment (non-prime), and revenue model — combined, they form a $4B+ pro forma entity in the same LTO market.
- Acima Credit (Rent-A-Center subsidiary): Virtual lease-to-own provider acquired by Rent-A-Center, serving the same non-prime customer base across furniture, electronics, tires, and home goods at point-of-sale. Operates in the same competitive set as Katapult for both merchant and consumer mindshare.
- Flexshopper: Direct lease-to-own competitor for subprime consumers purchasing furniture, mattresses, electronics and appliances online. Recently settled patent litigation with Katapult, indicating overlapping IP footprints and competing products in the same niche.
- Klarna: Major BNPL provider competing for the same merchant checkout real estate (e.g., Wayfair financing waterfall). While Klarna is installment-credit based, it increasingly targets non-prime segments with pay-in-later products that overlap with Katapult's lease-to-own use cases.
- Afterpay (Block, Inc.): BNPL pioneer owned by Block, integrated at checkout across large U.S. retailers. Competes with Katapult for the same POS slot at merchants and for non-prime consumer mindshare, though structured as interest-free installments rather than LTO.
Emerging players
- Sezzle: Smaller U.S./Canada BNPL provider that has expanded into longer-duration installment products and non-prime segments via products like Sezzle Anywhere. Overlaps with Katapult at the subprime end of BNPL and competes for similar merchants.
- Zip (formerly QuadPay): BNPL provider operating in the U.S. market with installment offerings at retail checkout. Increasingly targeting non-prime cohorts, creating indirect competition for Katapult among merchants seeking an alternative to credit cards.
Broad incumbents
- Rent-A-Center: Largest traditional brick-and-mortar rent-to-own operator and parent of Acima (virtual LTO). Operates the same underlying business model as Katapult (lease-to-own for furniture, electronics, appliances) but at much larger legacy scale and with a physical store footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Katapult social profiles
Digital presenceKatapult financial estimates
Financial estimateRevenue estimate
Valuation estimate
Katapult leadership team
Management profileNumber of profiles
Profiles8 records
Katapult funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Katapult M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Katapult
What does Katapult do?
Katapult operates a digital lease-to-own payment platform that enables subprime and non-prime U.S. consumers to acquire furniture, electronics, mattresses, and other big-ticket items through flexible installment payments without traditional credit checks. The platform uses proprietary AI/ML technology to deliver approval decisions in under five seconds and is integrated into the checkout flows of 200+ retail partners. Merchants gain access to a previously underserved customer segment, while consumers receive pre-approval amounts up to $3,500 with no hidden fees or late charges.
Is Katapult a public or private company?
Katapult is a public company. It is classified as public and is currently operating.
When was Katapult founded?
Katapult was founded in 2016. It employs 51 to 100 people.
Where is Katapult based?
Katapult is headquartered in New York, United States, in the North America region.
How does Katapult make money?
One revenue line is on record: lease-to-Own Financing.
Who are Katapult's main competitors?
Direct peers on record are Affirm, Progressive Leasing (PROG Holdings), The Aaron's Company, Acima Credit (Rent-A-Center subsidiary), Flexshopper, Klarna and Afterpay (Block, Inc.). Emerging players are Sezzle and Zip (formerly QuadPay). Rent-A-Center is listed as a broad incumbent.
Does Katapult have an API?
Yes. Katapult offers developer resources and API access for merchant partners. The Developer Resources page is available at docs.katapult.com for technical integration. Direct and custom integration options are available for e-commerce platforms. Developer documentation is at docs.katapult.com/docs/getting-started.
What industry is Katapult in?
Katapult's product category is Consumer Lease-to-Own Financing. Its primary akta.pro industry code is FSAKAMAK, Rent-to-Own / Lease-to-Own Short-Term Credit, with a secondary code of FSAKAFAA, Merchant-Branded Installment Financing (Retailer Private-Label). Its NAICS code is 5322 and its SIC code is 6172.