Spiceology
Spiceology is a Spokane-based chef-founded spice company offering 300+ fresh-ground spices, signature blends, and rubs to home cooks, professional chefs, and national retailers through D2C e-commerce, foodservice distribution, and major retail chains.
- Company typePrivate
- Founded2013
- HeadquartersSpokane, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Spiceology does
Spiceology is a Spokane, Washington-based spice and seasoning company founded in 2013 by chefs, offering a catalog of more than 300 fresh spices, signature blends, rubs, chiles, herbs, salts, modernist ingredients, and bundled variety packs. Its core differentiator is a proprietary fresh-ground processing method in which spices are ground only at the moment of packing to control volatile oil counts, preserving flavor intensity and shelf life relative to pre-ground commodity alternatives. The company also runs an AI-powered "Chatbot Kitchen Helper" for foodservice education and operates the Test Kitchen, a community platform where customers shape future product development.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce at spiceology.com with broad retail placement at Walmart, Target, Costco, H-E-B, and Amazon, plus a national foodservice distribution network anchored by PRO*ACT and dedicated Pro Chef accounts offering same-day shipping, no minimums, and client-success-manager support. Pricing for individual 4–6oz jars runs roughly $14.95–$19.99, with variety packs and bundles priced from approximately $39.95 to $96.95 and free shipping on direct orders over $50. Brand-building draws heavily on celebrity chef sub-lines (Derek Wolf, Jet Tila, Adam McKenzie, Sasquatch BBQ) and entertainment collaborations such as the Hulu King of the Hill Beer-Infused BBQ Rub.
Operationally, Spiceology grew revenue 27% year-over-year in 2024 while keeping operating costs flat and reaching profitability, supported by automation investments that lifted sachet production capacity by nearly 5x. The company employs approximately 85 people across its Spokane headquarters and warehouse, has expanded into additional warehouse space at Playfair Commerce Park, and has been named to the Inc. 5000 list of fastest-growing privately-held U.S. companies for six consecutive years. To date it has raised approximately $15 million across multiple rounds, including a $7 million round led by Jackson Square Ventures in January 2022.
Spiceology firmographics
Firmographics- Name
- Spiceology
- Legal name
- Spiceology
- Website
- https://spiceology.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Spiceology is a Spokane-based chef-founded spice company offering 300+ fresh-ground spices, signature blends, and rubs to home cooks, professional chefs, and national retailers through D2C e-commerce, foodservice distribution, and major retail chains.
- Ownership category
- akta.pro rank
Spiceology industry classification
Industry- Product category
- Spices and Seasonings
- NAICS
- Spice and Extract Manufacturing (311942), Seasoning and Dressing Manufacturing (31194), Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)
- akta.pro secondary industries
- Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK), Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades) (AFAJANAK)
Keywords
Where Spiceology is headquartered
LocationHeadquarters
- HQ city
- Spokane
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spiceology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Spiceology generates primary revenue through its direct-to-consumer e-commerce platform spiceology.com, selling individual spice jars, blends, and variety packs. Products range from single-blend jars ($14-28) to bundles ($26-130) with free shipping on orders over $50.
- Retail Distribution: Revenue from sales through major retail partners including Walmart, Target, Costco, H-E-B, and Amazon marketplace. Products are sold at competitive retail prices with many blends SNAP eligible.
- Foodservice/Professional Chefs: Supply of 300+ spices and blends to professional kitchens through direct accounts and distributor network including PRO*ACT. Offers dedicated client success managers, same-day shipping, and no minimum orders for pro chef accounts.
- Brand Collaborations and Limited Editions: Revenue from limited-time collaborations with entertainment partners (Hulu King of the Hill), national restaurant chains (MOD Pizza, Shake Shack), and celebrity chef partnerships (Derek Wolf, Jet Tila).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Single-Jar Blends |
| Unit Pricing | Pay-as-you-go | Bulk/Large Format Sizes |
| Unit Pricing | Pay-as-you-go | Variety Packs and Bundles |
| Transaction based/ take rate | Pay-as-you-go | Foodservice Bulk Orders |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
Spiceology product offering
Product offeringCore offering
Spiceology produces and sells chef-crafted, fresh-ground spices, seasoning blends, rubs, and modernist pantry ingredients through a portfolio of 300+ SKUs. The company manufactures single-origin chiles, herbs, salts, confections, signature blends, traditional blends, and salt-free blends, complemented by bundled variety packs, limited-edition entertainment collaborations, and a dedicated Pro Chef Program serving professional kitchens with same-day shipping and dedicated support.
Product overview
Spiceology is a Spokane-based spice and seasoning company offering a diversified portfolio of over 300 products across multiple categories. The core offering consists of chef-crafted seasoning blends organized into Signature Blends (Korean BBQ, Rosemary Dijon, Cowboy Crust), Traditional Blends (Chile Margarita, Jamaican Jerk), and Salt-Free options (Really Ranch, Greek Freak). Specialty lines include the Derek Wolf Collection (BBQ-focused rubs), Sasquatch BBQ Collection, and Beer-Infused Rubs (including the limited-edition King of the Hill collaboration). The product range spans individual chiles (16 varieties), spices (41 varieties), herbs (13 varieties), salts (4 varieties), modernist ingredients (9 varieties), confections (2 varieties), and sauces (Korean BBQ Glaze). Bundled offerings include Variety Packs (8 options like the 12-jar Ultimate Rub Collection) and Seasoning Bundles (Greek Freak + Black Magic, Brown Butter Collection, etc.). Additional services include a Pro Chef Program for foodservice operators, Build Your Own Box customization tool, Find Your Flavor Quiz discovery tool, and annual Flavor Trend Reports. The company operates as both direct-to-consumer (via spiceology.com) and wholesale distributor model serving retailers (Target, Walmart, Amazon, Costco, H-E-B) and foodservice operators through a national distributor network.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Blends Chef-crafted specialty seasoning blends including Korean BBQ, Rosemary Dijon, Cowboy Crust Espresso Chile Rub, Pink Peppercorn Lemon Thyme, and Black Magic Cajun, sold in 4oz to multi-pound bulk sizes for home cooks, chefs, and foodservice operators.
- Traditional Blends Classic seasoning blends including Chile Margarita, Jamaican Jerk Caribbean, and Italian Crushed for everyday cooking applications across consumer and professional kitchens.
- Salt-Free Blends Health-conscious seasoning options including Really Ranch Salt-Free, Greek Freak Mediterranean Salt-Free, and Black Magic Salt-Free for sodium-restricted diets.
- Beer-Infused Rubs BBQ rubs infused with beer extracts, including the King of the Hill Beer-Infused BBQ Rub and Derek Wolf beer-infused collection with spirit- and beer-based flavor profiles for grilling and BBQ applications.
- Derek Wolf Collection BBQ-focused seasoning line created by pitmaster Derek Wolf, featuring Cowboy Candy, Maple Bourbon, Nashville Hot Chicken, Gaucho Steakhouse, Chipotle Garlic, and spirit-infused blends targeted at grilling enthusiasts and competitive BBQ cooks.
- Sasquatch BBQ Collection BBQ seasoning line featuring Erubtion Rib Rub, Butter Toss, Moss Herb Rub, and Mother Plucker Poultry Rub, with flavor profiles centered on BBQ and smoked meat applications.
- Chiles Single-origin and ground chiles including Aleppo Pepper Flake, Ancho Chile, Chipotle Powder, Gochugaru Korean Chile Flake, Guajillo Chile, Habanero Powder, Jalapeno Powder, and specialty varieties across 16 SKUs.
- Spices Individual ground and whole spices including Black Pepper, Cardamom, Cinnamon, Clove, Coriander, Cumin, Ginger, Nutmeg, Turmeric, Saffron Threads, and specialty items across 41 varieties.
- Herbs Dried culinary herbs including Basil, Bay Leaves, Dill Weed, Herbs de Provence, Lavender, Marjoram, Oregano, Parsley, Rosemary, Sage, Tarragon, and Thyme across 13 varieties.
- Salts Specialty salts including Alderwood Smoked Salt, Black Truffle Salt, Celery Salt, and Seasoned Salt across 4 varieties for finishing and cooking.
- Modernist Ingredients Professional culinary ingredients including Agar Agar, Ascorbic Acid, Citric Acid, Cream of Tartar, Malt Vinegar Powder, MSG, Nutritional Yeast Flakes, Sodium Citrate, and Xanthan Gum across 9 varieties.
- Confections Sweetening ingredients including Carbonated Sugar and Honey Granules for specialty culinary applications across 2 varieties.
- Korean BBQ Glaze Ready-to-use sauce product complementing the Korean BBQ Seasoning blend for Asian-inspired marinades and glazes.
- Spiceology Stainless Steel Rack for Chefs Professional kitchen organization tool for storing and displaying Spiceology spice jars in commercial or home kitchens.
- Variety Packs Curated sample sets including Ultimate Rub Collection (12 Mini Rub Jars), BBQ Rubs Variety Pack (Top 8), Popcorn Seasoning Variety Pack, Rub Sets (4-Pack and 6-Pack), and Luxe Infused Salt Variety Pack, with 8 variety packs available.
- Seasoning Bundles Multi-blend bundles combining complementary seasonings including Black Magic & Greek Freak Bundle, Brown Butter Seasoning Bundle, Cajun Seasoning Bundle, Derek Wolf Complete Cowboy Collection, Grilling Seasoning Bundle, Holiday Bundle, Latin Seasoning Bundle, Mediterranean Bundle, and Pizza Bundle.
- Pro Chef Program Professional chef-focused service offering 300+ products with dedicated Client Success Manager support, same-day shipping, no minimum orders, and access to a growing distributor network for foodservice operators.
- Brown Butter Cookie Seasoning Sweet baking-focused seasoning blend launched December 2025, featuring cinnamon, nutmeg, maple sugar, and brownulated sugar for oatmeal, snickerdoodles, and other baked goods.
- Tomatador Mediterranean Seasoning Spanish-inspired seasoning blend launched July 2024, expanding Spiceology's portfolio into Mediterranean cuisine.
Quantifiable outcome
- 27% year-over-year revenue growth while maintaining flat operating costs
- +3 more outcomes
Companies that use Spiceology
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Spiceology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Spiceology partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and strategic.
- HuluflagshipLimited-edition King of the Hill Beer-Infused BBQ Rub collaboration coinciding with the animated series Season 14 premiere. Product features beer can packaging with resealable lid, priced at $14.95. Described as a marketing masterclass leveraging nostalgia and entertainment partnership.
- PRO*ACTcoreStrategic partnership to elevate culinary experiences for chefs and foodservice operators. PRO*ACT distributes Spiceology products through their network of regional and broadline distributors.
- MOD PizzastrategicLimited-time offer partnership creating exclusive menu offerings. Collaboration part of broader commercial partnership growth strategy.
- Shake ShackstrategicLimited-time offer partnership creating exclusive menu offerings. Collaboration part of broader commercial partnership growth with national chains.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Spiceology competitors and assessment
Company assessmentDirect peers
- Penzeys Spices: Penzeys is a direct-to-consumer and retail spice company with a similar premium, chef-positioned branding and broad spice/blend catalog. It is the closest direct comparable to Spiceology's DTC-plus-retail model and curated blend strategy.
- Badia Spices: Badia is a leading US spice and seasoning brand with a similarly broad SKU portfolio and strong retail penetration. Comparable to Spiceology in product breadth and multi-channel distribution, though more value-positioned.
- Simply Organic: Simply Organic is a branded organic spice and seasoning line (owned by Frontier Co-op) sold in retail and foodservice. Comparable to Spiceology's premium, branded-blend strategy and emphasis on clean/quality positioning.
- Frontier Co-op: Frontier is a wholesale and retail spice/herb cooperative with broad bulk and branded offerings, including Simply Organic. Comparable to Spiceology on the B2B foodservice/distribution side and on broad-category spice coverage.
Broad incumbents
- McCormick & Company: McCormick is the dominant global spice and seasoning incumbent with full retail coverage and acquired premium brands (Ranchology, Spice Hunter). It competes broadly across Spiceology's categories and represents both a competitive threat and a likely strategic acquirer.
- Tone's: Tone's is a long-standing mass-market US spice brand with deep retail penetration. It represents the value-tier competitor whose shelf-share dynamics influence Spiceology's expansion in grocery.
- Weber Seasonings: Weber's rubs and seasonings line competes directly with Spiceology's BBQ-focused products (Derek Wolf collection, Sasquatch BBQ). Comparable on grilling/BBQ positioning and licensed-brand-driven category marketing.
- Lawry's: Lawry's is a McCormick-owned retail seasoning brand with established rubs and marinades. Comparable on retail spice-blend competition and on category presence in supermarkets where Spiceology is expanding.
- Old El Paso: Old El Paso (General Mills) is a branded seasoning/sauce line competing in retail and foodservice. Comparable on retail CPG spice/seasoning competition and on cross-category (blends + sauces) merchandising.
Emerging players
- Spicewalla: Spicewalla is a chef-founded (Sean Brock) DTC and wholesale spice brand with a similar premium, fresh-focused positioning. Closest emerging direct competitor to Spiceology's chef-driven, community-led brand model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Spiceology social profiles
Digital presenceSpiceology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spiceology leadership team
Management profileNumber of profiles
Profiles5 records
Spiceology funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spiceology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spiceology
What does Spiceology do?
Spiceology produces and sells chef-crafted, fresh-ground spices, seasoning blends, rubs, and modernist pantry ingredients through a portfolio of 300+ SKUs. The company manufactures single-origin chiles, herbs, salts, confections, signature blends, traditional blends, and salt-free blends, complemented by bundled variety packs, limited-edition entertainment collaborations, and a dedicated Pro Chef Program serving professional kitchens with same-day shipping and dedicated support.
Is Spiceology a public or private company?
Spiceology is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spiceology founded?
Spiceology was founded in 2013. It employs 51 to 100 people.
Where is Spiceology based?
Spiceology is headquartered in Spokane, United States, in the North America region.
How does Spiceology make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution, foodservice/Professional Chefs and brand Collaborations and Limited Editions.
Who are Spiceology's main competitors?
Direct peers on record are Penzeys Spices, Badia Spices, Simply Organic and Frontier Co-op. Broad incumbents are McCormick & Company, Tone's, Weber Seasonings, Lawry's and Old El Paso. Spicewalla is listed as an emerging player.
Does Spiceology have an API?
No public API is recorded for Spiceology.
What industry is Spiceology in?
Spiceology's product category is Spices and Seasonings. Its primary akta.pro industry code is CRADAOAO, Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends), with a secondary code of AFAKADAN, Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing. Its NAICS code is 311942 and its SIC code is 2090.