McCormick & Company
- Company typePublic
- Founded1889
- HeadquartersBaltimore, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
McCormick & Company firmographics
Firmographics- Name
- McCormick & Company
- Legal name
- McCormick & Company, Incorporated
- Website
- https://mccormickcorporation.com
- Company type
- Public
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
McCormick & Company industry classification
Industry- Product category
- Spices, Seasonings and Condiments
- NAICS
- Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industries
- Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Bulk Baking & Ingredients Supply Stores (Flour, Spices, Grains) (CRAHAMAK)
Keywords
Where McCormick & Company is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Markets served
McCormick & Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consumer Portfolio Product Sales: Consumer packaged goods sold at retail under brand names including McCormick, French's, Frank's RedHot, Lawry's, OLD BAY, Cholula, Stubb's, Ducros, Schwartz, and Vahine. Represents 58% of total sales with categories spanning spices & herbs, recipe mixes, extracts, condiments, marinades, stocks/broths/bouillons, sauces, toppings, rice mixes, salad dressings, desserts, and breadings.
- Flavor Solutions B2B Sales: B2B flavor and ingredient solutions sold to food manufacturers, foodservice operators, and quick service restaurants globally. Represents 42% of total sales with offerings in flavorings, branded foodservice products, condiments, coating systems, and ingredients.
- Custom Flavor Development (CreateIT®): Co-creation of proprietary custom flavors for food manufacturers and foodservice operators across beverages, snacks, dairy, bakery/confectionery, savory, performance nutrition, and health categories using proprietary CreateIT® process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail products (spices, seasonings, condiments, sauces) sold at retail price points across grocery, mass, club, discount, specialty and e-commerce channels in ~150 countries. |
| Other | Multi-year contract | B2B Flavor Solutions — quote-based contracts with food manufacturers, QSRs, casual dining, retail foodservice, distributors, cash & carry, and e-commerce partners. |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
McCormick & Company product offering
Product offeringCore offering
McCormick & Company manufactures, markets, and distributes spices, seasoning mixes, condiments, and flavor products to retail consumers through its Consumer Portfolio (58% of sales) and to food manufacturers, foodservice operators, and quick-service restaurants through its B2B Flavor Solutions segment (42% of sales). Operations span 29 countries with raw materials sourced from over 91 countries, selling in approximately 150 countries and territories under iconic brands including McCormick, Frank's RedHot, French's, Lawry's, OLD BAY, Cholula, Stubb's, Ducros, Schwartz, and Vahine.
Product overview
McCormick & Company operates as a global flavor leader with a two-segment architecture: a Consumer Portfolio (58% of sales) distributing spices, herbs, recipe mixes, extracts, condiments, marinades, sauces, and dressings through retail and ecommerce channels across ~150 countries, and a Flavor Solutions segment (42% of sales) serving food manufacturers, foodservice operators, and distributors with flavorings, branded foodservice products, coating systems, and ingredients. The portfolio spans flagship sub-brands such as McCormick, Frank's RedHot, French's, Lawry's, OLD BAY, Cholula, Stubb's, Vahine, Schwartz, and Ducros. Underpinning the offerings are proprietary platforms including Create IT® (co-creation process used by Custom Flavor Development), SAGE (proprietary AI technology for flavor development that analyzes hundreds of millions of data points), EsSense Profile® (emotional flavor response methodology), the annual Flavor Forecast® trend report, and the McCormick Science Institute (MSI) which funds independent health research on herbs and spices.
Differentiator
Problem solved
Functional benefit
Brands
- McCormick: Flagship brand of McCormick & Company, encompassing spices, seasonings, recipe mixes, extracts, condiments and related flavor products.
- Frank's RedHot
- Lawry's
- OLD BAY
- French's
- Cholula
- Vahine
- Schwartz
- Ducros
- Stubb's
Products and services
- McCormick consumer brand portfolio (spices, herbs, recipe mixes, extracts, condiments, marinades, sauces, dressings)
- Flavor Solutions (B2B custom flavors, branded foodservice products, coating systems, ingredients)
- Frank's RedHot hot sauce
- French's mustard and condiments
- Lawry's seasonings
- OLD BAY Chesapeake Bay seasoning
- Cholula hot sauce
- Stubb's BBQ sauces and marinades
- Vahine bakery and dessert decorations
- Schwartz spices and seasonings
- Ducros spices and herbs
- McCormick organic onion powder line
- Specialty Flavor division (McCormick Italy - Vanilla, Citrus & Fruits, Botanical extractions)
Companies that use McCormick & Company
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
McCormick & Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature5 records
McCormick & Company partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and flagship.
- PepsiCo & Soil and Water Outcomes Fund (SWOF)coreMcCormick partnered with PepsiCo and the Soil and Water Outcomes Fund to scale regenerative agriculture across key U.S. sourcing regions (Minnesota, South Dakota, Wisconsin, northern Iowa). First year results: ~100 farmers supported, ~50,000 MT CO2e abated, ~60,000 acres enrolled. Documented with United Nations Global Compact as a leading case study.
- Illumination (Minions & Monsters film)coreFrench's partnered with Illumination for the Minions & Monsters animated film (releasing July 1, 2026), launching limited-edition Goomi's Green Mustard and Minion-themed packaging in the U.S. and Canada starting June 1, 2026. Includes immersive launch event at The Grove, Los Angeles.
- 1/ST (The Stronach Group / Preakness Stakes)minorOLD BAY partnered with 1/ST to commemorate the 151st Preakness Stakes via a limited-edition collectible tin, marking the brand's return to its iconic original tin packaging.
- Maryland Institute College of Art (MICA)minorOLD BAY collaborated with MICA students to design a limited-edition collectible tin celebrating Maryland tradition; available on the OLD BAY website and at select retailers.
- Wiz Khalifa & Peachie (Lawry's campaign)minorLawry's 'Mama Said Lawry's' Mother's Day/cookout season campaign featuring Grammy and Golden Globe-nominated artist Wiz Khalifa and his mother Peachie; includes social media content showcasing family recipes and cooking tips with Lawry's products throughout summer 2026.
- Paris Hilton / 11:11 MediacoreLimited-edition co-created seasoning range launching February 2027 across meals, snacks, appetizers, and beverages, with Hilton directly involved in flavor testing, packaging design, and naming. Unveiled at POSSIBLE conference in Miami; targets Gen Z and Millennial consumers.
- Warner Bros. Discovery (Butterbeer Season 2026)coreMcCormick featured as one of more than a dozen brands producing Butterbeer-flavored products for the global '25 Years of Magic' celebration, including at Coffee Mate, Hershey's, Keebler, Goldfish, Peeps, and Cinnabon; available at major U.S. retailers and restaurants through May 31, 2026.
- Andrew Foust (Chief Integration Officer appointment)coreMcCormick appointed Andrew Foust, currently President Americas, as Chief Integration Officer to oversee integration of Unilever's foods business. Patrick Davis, President North America Consumer Products since 2024, was named Interim President Americas.
- Huer FoodsminorMcCormick licensed its Frank's RedHot and Cholula brands to Huer Foods (Canadian confectionery), which launched Frank's RedHot Spicy Gummy Bears at Albertsons — selling 8x faster than the leading swicy gummy brand — and additional Cholula-flavored products.
- Unilever (Foods business)flagshipMcCormick and Unilever announced a Reverse Morris Trust combination of Unilever's Foods business (excluding India and certain units) with McCormick, creating a global flavor powerhouse with ~$20B in combined 2025 revenue. Unilever receives $15.7B in cash plus a 65% equity stake in the combined company; McCormick shareholders receive 35%. Deal values Unilever Foods at $44.8B. Expected annual cost synergies of $600M within three years; expected close by mid-2027. Bank of America provided $15.7B bridge facility.
- Sedex (Supplier Ethical Data Exchange)coreMcCormick requires high-risk suppliers to sign up for Sedex, one of the world's leading ethical trade membership organizations, to improve working conditions in global supply chains.
- CARE International (CARE Impact Partners)coreMcCormick has partnered with CARE Impact Partners since 2018 to develop the McCormick Women's Empowerment Framework (M-WEF) and implement women's empowerment programs in farming communities, including over 400 women farmers in oregano-growing regions of Turkey.
- Supplier IOminorMcCormick leverages the Supplier IO platform to manage, optimize, and scale its supplier diversity program by identifying suppliers that meet its needs.
- NAVEX GlobalcoreNAVEX Global operates McCormick's confidential Business Ethics Hotline, available 24/7 in nearly all languages, enabling employees and external stakeholders to report violations of McCormick policies without fear of retaliation.
- Global Employee Assistance Program (EAP) partnersminorMcCormick transitioned to a single EAP partner in 2026 to provide consistent confidential support, counseling, and resources (stress, parenting, budgeting, communication, resilience) for all employees worldwide.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
McCormick & Company competitors and assessment
Company assessmentDirect peers
- Givaudan: Swiss-based global leader in flavors and fragrances serving food, beverage, and consumer goods manufacturers — competes with McCormick in custom flavor development, sensory science, and AI-augmented R&D capabilities for multinational CPG customers.
- International Flavors & Fragrances (IFF): Global leader in flavors, fragrances, food ingredients, and enzyme solutions — most directly comparable to McCormick's Flavor Solutions B2B co-creation platform (CreateIT®) and SAGE-driven custom flavor development for food manufacturers and foodservice customers across multiple categories.
- Kerry Group: Irish-headquartered global taste and nutrition company providing flavors, ingredients, and functional solutions to food manufacturers and foodservice operators — a direct comp to McCormick's B2B Flavor Solutions segment (42% of sales) given overlapping customer base in QSRs, CPG manufacturers, and co-creation service offerings.
- Symrise: German-headquartered flavor and fragrance company with strong positions in taste, nutrition, and health ingredients — overlaps directly with McCormick Flavor Solutions across beverages, savory, snacks, and dairy co-creation categories.
- Sensient Technologies: Global manufacturer of flavors, fragrances, and natural color solutions for food, beverage, personal care, and specialty industrial markets — comparable to McCormick's specialty flavor operations (McCormick Italy / Vanilla, Citrus, Botanicals) and B2B ingredient portfolio.
Broad incumbents
- Hormel Foods: Multi-category packaged food company with branded consumer products (Skippy, Spam, Planters, Justin's) and foodservice operations — comparable to McCormick's two-segment Consumer + Flavor Solutions model, with similar distribution across retail and foodservice channels.
- Conagra Brands: Large U.S. packaged food company with competing spice, condiment, and sauce brands (e.g., Hunt's, PAM, Reddi-wip) sold through the same grocery, mass, and club channels as McCormick's Consumer Portfolio — comparable in CPG scale and U.S. retail positioning, with overlapping director (Gary Rodkin, former Conagra CEO) on McCormick's board.
- General Mills: Global packaged food company with spices, meals, and refrigerated/frozen categories plus a sizable U.S. foodservice business — comparable to McCormick's Consumer Portfolio (retail brands and channel breadth) and shares former-employee overlap (CEO Brendan Foley previously worked at General Mills).
- Kraft Heinz: One of the largest North American packaged food companies with condiment and sauce brands (Heinz ketchup, Kraft, Grey Poupon, Classico) competing directly with McCormick's French's, Cholula, and Lawry's — broad incumbent in the same retail channels and category segments as McCormick's Consumer Portfolio.
- Campbell Soup Company: Iconic packaged food company with overlapping categories in soup, sauces (Prego, Pace), and snacks (Pepperidge Farm, Goldfish, Lance) — comparable to McCormick in condiment/sauce adjacency (Prego/Pace vs. French's/Frank's RedHot) and in co-manufacturing flavor partnerships with major CPG manufacturers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
McCormick & Company social profiles
Digital presenceMcCormick & Company compliance and trust
Trust signalCompliance4 records
McCormick & Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
McCormick & Company leadership team
Management profileNumber of profiles
Profiles22 records
McCormick & Company subsidiaries and ownership
Company hierarchySubsidiaries3 records
McCormick & Company funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McCormick & Company M&A and investment
M&A and investmentM&A18 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McCormick & Company
What does McCormick & Company do?
McCormick & Company manufactures, markets, and distributes spices, seasoning mixes, condiments, and flavor products to retail consumers through its Consumer Portfolio (58% of sales) and to food manufacturers, foodservice operators, and quick-service restaurants through its B2B Flavor Solutions segment (42% of sales). Operations span 29 countries with raw materials sourced from over 91 countries, selling in approximately 150 countries and territories under iconic brands including McCormick, Frank's RedHot, French's, Lawry's, OLD BAY, Cholula, Stubb's, Ducros, Schwartz, and Vahine.
Is McCormick & Company a public or private company?
McCormick & Company is a public company. It is classified as public and is currently operating.
When was McCormick & Company founded?
McCormick & Company was founded in 1889. It employs 5,001 to 10,000 people.
Where is McCormick & Company based?
McCormick & Company is headquartered in Baltimore, United States, in the North America region.
How does McCormick & Company make money?
Three revenue lines are on record. Consumer Portfolio Product Sales are the primary driver. The others are flavor Solutions B2B Sales and custom Flavor Development (CreateIT®).
Who are McCormick & Company's main competitors?
Direct peers on record are Givaudan, International Flavors & Fragrances (IFF), Kerry Group, Symrise and Sensient Technologies. Broad incumbents are Hormel Foods, Conagra Brands, General Mills, Kraft Heinz and Campbell Soup Company.
Does McCormick & Company have an API?
No public API is recorded for McCormick & Company.
What industry is McCormick & Company in?
McCormick & Company's product category is Spices, Seasonings and Condiments. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of AFAIAIAF, Ethnic Spices, Herbs & Seasonings Wholesale. Its NAICS code is 311 and its SIC code is 2000.