Drop
Drop Technologies is a Toronto-based consumer mobile app, founded in 2015, that lets users earn automatic cashback rewards on purchases through linked debit or credit cards and partner merchants, monetizing via affiliate commissions, advertising, premium memberships, merchant partnerships, and data.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Drop does
Drop Technologies Inc. is a Toronto-based consumer fintech company founded in 2015 that operates a mobile cashback rewards application serving individual consumers in the retail and everyday-spending category. The app connects to users' debit and credit cards and enables automatic cashback and rewards accrual on purchases made through partnered merchants, eliminating the need for portal-based shopping or promo codes. The platform is built around a mobile-first architecture distributed globally via the Apple App Store and Google Play, with a freemium user experience and a product-led growth motion supplemented by content marketing, referral programs, and affiliate partnerships.
Drop firmographics
Firmographics- Name
- Drop
- Legal name
- Drop Technologies Inc.
- Website
- https://joindrop.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Drop Technologies is a Toronto-based consumer mobile app, founded in 2015, that lets users earn automatic cashback rewards on purchases through linked debit or credit cards and partner merchants, monetizing via affiliate commissions, advertising, premium memberships, merchant partnerships, and data.
- Ownership category
- akta.pro rank
Where Drop is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Drop business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Marketing: Earns commissions when users make purchases through partnered merchants via the Drop platform
- In-App Advertising: Generates revenue through sponsored offers and advertisements displayed within the app
- Premium Memberships: Optional paid tier offering enhanced benefits or accelerated earning rates for subscribed users
- Merchant Partnerships: Revenue sharing arrangements with merchants seeking to drive customer acquisition through the platform
- Data Monetization: Anonymized and aggregated purchase behavior data sold to interested parties for market research and targeting purposes
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Drop product offering
Product offeringCore offering
Drop is a consumer mobile application that lets users automatically earn cashback rewards and loyalty points on everyday purchases by linking their debit or credit cards. The app aggregates offers from partnered merchants, allowing rewards to accrue without promo codes or portal shopping. It monetizes through affiliate commissions, in-app advertising, optional premium memberships, merchant revenue-share partnerships, and anonymized data monetization.
Product overview
Drop is a single cashback rewards mobile application. The company offers a consumer-facing mobile app that enables users to earn points, rewards, and cash back on purchases from partnered merchants. Based on the source material, Drop operates in the cashback and rewards space alongside other similar platforms like Rakuten, Fetch Rewards, Shopkick, and Dosh.
Differentiator
Problem solved
Functional benefit
Products and services
- Drop Mobile App
Quantifiable outcome
- 71% of respondents own rewards or cashback credit cards
- +1 more outcomes
Companies that use Drop
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Drop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Drop partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Drop competitors and assessment
Company assessmentDirect peers
- Shopkick: Location- and receipt-based rewards app rewarding consumers for in-store and online shopping engagement. Direct competitor in the multi-vertical mobile rewards category.
- Fetch Rewards: Mobile receipt-scanning rewards app that lets users earn points on grocery and everyday purchases. Directly comparable consumer rewards platform competing for the same end-user wallet.
- Swagbucks: Rewards platform offering cashback for shopping, surveys, and online activities with a longstanding user base. Comparable multi-stream consumer rewards platform competing for everyday-engagement wallet.
- Ibotta: Public consumer cashback app offering rebates across grocery, retail, and online shopping with a large partner-merchant network. Closest publicly traded comparable for Drop's consumer rewards business.
- Dosh: Card-linked cashback platform that automatically returns a percentage of purchases to users at participating merchants. Most direct card-linked competitor to Drop's core mechanism.
- TopCashback: Cashback comparison and rewards portal operating a similar affiliate-commission model with mobile app presence. Comparable cashback rewards platform competing for the same merchant and user base.
- Rakuten: Largest North American cashback shopping platform (formerly Ebates), offering cash back at partnered merchants via web and mobile. Direct competitor to Drop in affiliate-driven consumer rewards.
Emerging players
- Upside: Cashback platform focused on gas, grocery, and restaurant purchases with a merchant-funded model. Emerging player overlapping with Drop in the everyday-spend cashback use case.
Broad incumbents
- Capital One Shopping: Capital One-owned browser and rewards tool offering price comparison, coupons, and card-linked rewards. Incumbent competitor backed by a major card issuer with superior distribution to cardholders.
- Honey (PayPal): PayPal-owned browser extension and rewards platform offering cashback and coupon stacking. Broader incumbent in the consumer savings/rewards category with significant balance-sheet and distribution advantages.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Drop social profiles
Digital presenceDrop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drop leadership team
Management profileNumber of profiles
Profiles8 records
Drop funding detail
Funding detailFunding overview
Funding rounds6 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drop M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drop
What does Drop do?
Drop is a consumer mobile application that lets users automatically earn cashback rewards and loyalty points on everyday purchases by linking their debit or credit cards. The app aggregates offers from partnered merchants, allowing rewards to accrue without promo codes or portal shopping. It monetizes through affiliate commissions, in-app advertising, optional premium memberships, merchant revenue-share partnerships, and anonymized data monetization.
Is Drop a public or private company?
Drop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Drop founded?
Drop was founded in 2015. It employs 51 to 100 people.
Where is Drop based?
Drop is headquartered in Toronto, Canada, in the North America region.
How does Drop make money?
Five revenue lines are on record. Affiliate Marketing is the primary driver. The others are in-App Advertising, premium Memberships, merchant Partnerships and data Monetization.
Who are Drop's main competitors?
Direct peers on record are Shopkick, Fetch Rewards, Swagbucks, Ibotta, Dosh, TopCashback and Rakuten. Upside is listed as an emerging player. Broad incumbents are Capital One Shopping and Honey (PayPal).
Does Drop have an API?
No public API is recorded for Drop.