What Fetch does

Fetch is a consumer-engagement and data-intelligence platform headquartered in Madison, Wisconsin, operating a two-sided marketplace that connects everyday shoppers with consumer brands, retailers, restaurants, and advertising agencies. On the consumer side, Fetch's free mobile app enables users to earn points by scanning receipts, shopping online via the Fetch Shop browser extension, playing mobile games (Fetch Play), referring friends, and linking e-receipts; points are redeemable for gift cards across more than 600 brands. The platform serves 12.5 million monthly active users and processes approximately 13 million receipts daily, making it the third-largest source of transactional data after Walmart and Amazon.

The company's core technology combines computer-vision receipt scanning with patented AI-driven SKU-level purchase data analysis, built on Snowflake's data cloud infrastructure. The B2B side monetizes this data asset through FAST (an AI-powered insights and activation platform launched September 2025 that uses natural-language AI to query household purchase data), industry-specific solutions (Fetch for CPG, Retail, Restaurants, and Agencies), and an in-house RCT measurement framework independently validated by ABCS Insights. Fetch operates a product-led growth motion for consumers and a dedicated enterprise field sales motion for brand partners, with over 500 global brand partners including PepsiCo, Unilever, General Mills, Mars Wrigley, Kimberly-Clark, Albertsons, CVS, Popeyes, Chipotle, and Starbucks.

Fetch generates revenue through three primary streams: affiliate marketing and sponsored offers with retailers and brands, brand partnerships and advertising from over 500 global partners who pay for targeted campaign activation, and data monetization through insights products like FAST. The company has raised over $500 million in total funding, including a $240 million round in April 2022 led by Hamilton Lane that valued it above $2.5 billion (making it Wisconsin's first unicorn), and a $110 million senior debt facility from Morgan Stanley Private Credit in September 2025 to accelerate AI/ML development and vertical expansion.

Name

Fetch

Legal name

Fetch Rewards, LLC

Website

https://fetch.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fetch operates a two-sided consumer rewards and B2B data-intelligence platform: a free mobile app enabling shoppers to earn points via receipt scanning and brand offers, paired with a purchase-based advertising and AI-powered insights platform serving over 500 brand partners across CPG, retail, restaurant, and agency verticals.

Ownership category

akta.pro rank

Product category

Consumer Loyalty and Marketing Analytics Platform

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Gift, Novelty, and Souvenir Retailers (45942), Convenience Retailers (445131)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Consumer rewards platform
• Receipt scanning app
• Brand advertising insights
• Loyalty marketing platform
• Purchase data analytics

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Affiliate Marketing & Sponsored Offers: Revenue generated through affiliate partnerships with retailers and brands. Brands pay Fetch to have their products featured in offers, driving consumer purchasing behavior. The three-way partnership model connects retailers, Fetch, and consumers.
2. Brand Partnerships & Advertising: Fetch earns revenue from over 500 global brand partners who bid on exclusivity to drive consumer purchasing. Brands pay for targeted advertising and campaign activation through Fetch's platform.
3. Data Monetization & Insights: Fetch monetizes its verified purchase data through insights products like FAST, providing AI-powered analytics to brands and agencies. Also enables purchase-based audience activation across partner platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Fetch operates a consumer rewards mobile app where users earn points by scanning receipts, shopping online through Fetch Shop, playing mobile games, referring friends, and linking e-receipts, redeemable for gift cards from 600+ brands. On the B2B side, Fetch provides brands, retailers, restaurants, and agencies with verified purchase-based audience targeting, campaign activation, and AI-powered insights (FAST) backed by deterministic, item-level transaction data from approximately 13 million receipts processed daily.

Product overview

Fetch is a consumer rewards platform consisting of a mobile app for shoppers and a B2B analytics and advertising platform for brands. The consumer side includes the core Fetch Rewards App for receipt scanning, Fetch Shop (browser extension for online purchases), Fetch Play (mobile gaming rewards), Fetch Social (friend referrals), and promotional programs like Spin & Win and PointPass. The B2B side includes FAST (AI-powered insights platform), Fetch for CPG/Retail/Restaurants/Agencies (industry-specific brand solutions), and RCT Measurement Framework. The platforms connect through Fetch's proprietary receipt scanning technology and item-level purchase data covering 12.5 million monthly active users and $179+ billion in annualized consumer spending.

Differentiator

Problem solved

Functional benefit

Brands

• FAST: AI-powered insights and activation platform that combines natural-language AI with real-time household purchase data, allowing marketers to query consumer behavior data in natural language.
• Fetch Español

Products and services

• Fetch Rewards App Consumer-facing mobile app enabling shoppers to earn points by scanning receipts, shopping online through Fetch Shop, playing mobile games via Fetch Play, referring friends, and linking e-receipts. Points are redeemable for gift cards from 600+ partner brands.
• FAST by Fetch AI-powered insights and activation platform for brand marketers that combines natural-language AI with real-time household purchase data covering up to $179 billion in annualized consumer spending. Enables marketers to query consumer behavior data in natural language.
• Fetch for CPG B2B solution for Consumer Packaged Goods brands to acquire new buyers, drive repeat purchases, maximize LTV, and increase share of wallet through purchase-based targeting and verified attribution.
• Fetch for Retail B2B solution for grocery, convenience, gas, big-box, and department store retailers enabling acquisition of new consumers, basket growth, trip frequency increase, and share of wallet growth through purchase-based targeting.
• Fetch for Restaurants B2B solution for QSR, fast casual, and casual dining restaurant brands to acquire new diners, fuel trial and retention, increase visit frequency, and boost check size through real purchase behavior insights.
• Fetch for Agencies B2B solution providing advertising and marketing agencies with audience insights, smarter targeting based on verified purchase behavior, and proven impact measurement for client campaigns.
• Fetch Card Co-branded credit card issued in partnership with Imprint enabling automatic Fetch points on card-linked purchases. Includes the Spin & Win promotional feature for cardholders.
• Fetch Finds Consumer insights research series powered by billions of verified receipts from Fetch users, providing trend analysis on American spending patterns across categories, retailers, restaurants, and ecommerce.

Quantifiable outcome

• +18.15% average sales lift across 32 ABCS-validated studies
• +11 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• SnowflakecoreTechnology or IntegrationFetch uses Snowflake's data platform as its core infrastructure for processing and analyzing consumer purchase data. The partnership enables Fetch to compete in agentic commerce where AI agents make purchasing decisions on behalf of consumers, leveraging Snowflake's data cloud capabilities.
• TelevisaUnivisionmajorStrategic or Co-development PartnerStrategic partnership announced as part of the 2022 funding, expanding Fetch's reach into Spanish-language markets. This partnership supports the development of Fetch Español.
• NielsenIQmajorStrategic or Co-development PartnerStrategic partnership to expand Fetch's data and analytics capabilities, enhancing the company's position as a source of consumer purchase intelligence for brand partners.
• UnitymajorStrategic or Co-development PartnerPartnership announced June 2026 to extend Fetch's purchase-based audience segments to Unity's mobile gaming inventory. CPG, restaurant, and retail advertisers can now activate verified shopper audiences across mobile gaming environments, bridging commerce activity with gaming engagement.
• Bain & CompanymajorStrategic or Co-development PartnerResearch partnership with Bain's data science division Pyxis to study how rewards influence customer acquisition, retention, and growth. The study found rewards increased first-time customer acquisition by +32% and generated 8x net ROI within three months.
• ABCS InsightsmajorStrategic or Co-development PartnerPartnership for independent third-party validation of Fetch's RCT measurement framework. ABCS validated Fetch campaigns across 32 studies showing +18.15% average sales lift and $4.40 iROAS, providing credibility for brand marketing measurement.
• ImprintmajorGTM or Marketing PartnerCo-branded credit card partnership where Fetch Card is issued through Imprint's card platform. The Fetch Card enables automatic rewards on card-linked purchases and is part of Imprint's Rewards Network alongside Rakuten, Booking.com, and Crate & Barrel.

Scale indicators19 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Ibotta: Ibotta is the closest direct competitor, operating a receipt-based cashback and rewards app with a similar two-sided model serving CPG brands and consumers. It targets the same brand budgets and competes for overlapping consumer mindshare in grocery and convenience categories.
• Rakuten: Rakuten offers a cashback and rewards platform with strong affiliate marketing roots, serving both online and in-store purchases. It overlaps directly with Fetch's Fetch Shop browser extension and is also a partner in Imprint's Rewards Network alongside Fetch Card.
• Coupons.com (Quotient Technology): Coupons.com, now part of Quotient, is a leading digital coupon and retailer-media network that monetizes CPG promotions through digital and mobile channels. It competes with Fetch on CPG brand budgets and shopper-marketing attribution.
• Shopkick: Shopkick (now part of Trax) is a shopping rewards app that uses location-based and receipt-scanning mechanics to drive in-store visits. It targets the same brand-and-retailer ecosystem and competes for mobile-first consumers.
• Flipp: Flipp is a digital circulars and shopping-list platform that connects retailer promotions with consumers. It competes with Fetch on retailer-side promotional tools and offers adjacent capabilities to Fetch for Retail.

Emerging players

• Numerator: Numerator is a consumer purchase intelligence company that combines receipt-panel data with media insights for CPG brands. It overlaps with Fetch's FAST insights platform and competes for the same data-monetization and analytics budgets.
• Dosh: Dosh offered card-linked cashback rewards tied to consumer debit/credit cards before being acquired. It represents the card-linked-offer category that Fetch Card via Imprint now competes within, alongside network-level offerings from card issuers.
• Upside: Upside is a cashback and receipt-verified offer platform focused on fuel, grocery, and restaurants. It overlaps directly with Fetch's restaurant and convenience-retailer offerings and competes for the same CPG/retail budgets.

Broad incumbents

• Catalina Marketing: Catalina is a long-standing shopper intelligence and targeted-media company with deep retailer relationships and point-of-sale purchase data. It is a broader incumbent that competes with Fetch for CPG shopper-marketing budgets at scale.
• NielsenIQ: NielsenIQ is the dominant consumer purchase-measurement and retail-data incumbent and is also a Fetch strategic partner. It competes with Fetch's FAST platform on the analytics and insights side while partnering on data enrichment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fetchrewards
• Facebookfacebook.com/FetchRewards
• LinkedInlinkedin.com/company/fetch-rewards
• Instagraminstagram.com/fetchrewards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds14 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fetch