What Doji does

Doji is a New York City-based mobile application company that operates an AI-powered virtual try-on platform for fashion. The product uses proprietary diffusion models to generate personalized full-body avatars from user selfies, enabling consumers to visualize how clothing items would look on their own likeness before purchasing. The app is distributed via the iOS App Store in invite-only mode across more than 80 countries and includes social sharing features that let users post looks and discover styles.

The core product, branded simply as Doji, combines avatar generation, virtual garment rendering, social discovery, and planned in-app checkout in a single mobile experience. The technology stack centers on generative AI built around diffusion models, with computer vision applied to selfie-to-avatar processing and recommendation-style logic for style and fit matching. The company is positioned inside the virtual try-on category, which third-party sources project to grow from $14.2 billion in 2025 to $128.1 billion by 2035, a 24.6% CAGR.

The business model is direct-to-consumer, with planned monetization via transaction fees once in-app purchasing is integrated. Pricing is not publicly disclosed, the app remains invite-only, and the go-to-market is product-led and supported by organic social channels (Instagram, X, TikTok) and earned media coverage in TechCrunch, Forbes, and Vogue. The company is privately held, venture-backed by Thrive Capital, Seven Seven Six Ventures, and Y Combinator, and serves fashion-conscious individual consumers as its primary segment.

Name

Doji

Legal name

Doji

Website

https://doji.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Doji is an AI-powered mobile virtual try-on app that uses diffusion models to create personalized full-body avatars from selfies, enabling fashion-conscious consumers to visualize luxury apparel on their own likeness before purchasing.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. E-commerce Transaction: Platform enables users to virtually try on fashion items with plans to integrate direct purchasing feature within the app, moving from redirecting users to external sites
2. Fashion E-commerce Integration: Virtual try-on platform for luxury fashion brands enabling visualization of clothing fit and style matching, with potential for direct in-app purchasing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Doji is a mobile app that uses AI and diffusion models to generate personalized full-body avatars from user selfies, allowing individual consumers to virtually try on luxury fashion items before purchase. Users can browse curated designer pieces, visualize fit and styling on their own likeness, and share looks socially, with direct in-app purchasing planned. The app is currently distributed via the iOS App Store in invite-only mode across more than 80 countries.

Product overview

Doji is a single unified product—a mobile fashion shopping app that creates personalized AI avatars from user selfies to enable virtual try-on of luxury fashion items. The platform allows users to generate lifelike full-body avatars, virtually try on clothes, browse curated designer items, share looks socially, and ultimately purchase directly through the app. The core offering is the Doji app itself, available on iOS, which combines avatar generation, virtual try-on, and social sharing into one seamless fashion discovery and shopping experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Doji AI-powered virtual try-on mobile app that creates personalized full-body avatars from user selfies, enabling individual consumers to virtually try on luxury fashion items, browse curated designer pieces, share looks socially, and shop with confidence. Available on iOS in invite-only mode across more than 80 countries.

Quantifiable outcome

• Virtual try-on market projected to grow from $14.2B in 2025 to $128.1B by 2035 (24.6% CAGR)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Google (Virtual Try-On): Google has launched AI-powered virtual try-on across Shopping and Search for apparel, directly competing with Doji's core value proposition of photorealistic garment visualization. Mentioned in Doji's own positioning as a category co-leader.
• Walmart (Zeekit): After acquiring Zeekit, Walmart operates a virtual try-on feature across its massive apparel catalog. Walmart is a comparable in core functionality (virtual try-on for apparel) but at vastly larger scale and with owned inventory.
• Amazon (Virtual Try-On / Made for You): Amazon has shipped AR/virtual try-on for shoes and eyewear and continues to expand its apparel visualization features. Comparable as a marketplace-owned try-on experience competing for the same fashion discovery moment.
• Snap (Snapchat AR Try-On): Snap operates AR try-on lenses for fashion and beauty brands, leveraging its social graph of younger users. Overlaps with Doji on AR/visual try-on but uses AR lens technology rather than personalized AI avatars from selfies.

Direct peers

• Vue.ai: Vue.ai provides AI-driven styling, visual recommendation, and virtual try-on for fashion retailers via APIs. It is a direct competitor in offering AI visualization tools to apparel brands, but B2B-oriented rather than consumer-app.
• 3DLOOK: 3DLOOK uses AI and computer vision to generate body measurements and avatars from photos for apparel fit and try-on. Closely aligned with Doji in leveraging user photos to power AI-driven fashion visualization.

Emerging players

• Obsess (Obsess VR): Obsess builds immersive 3D/AR shopping experiences and virtual stores for fashion and beauty brands. Comparable in enabling virtual apparel discovery and shopping, with a brand-partnered (B2B) rather than direct-to-consumer model.
• AR WARDROBE (various indie apps): A category of smaller consumer apps offering AR/AI wardrobe and try-on experiences. Represents the long tail of direct-to-consumer virtual try-on apps that compete with Doji for the same fashion-curious Gen Z/Millennial audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/doji_com
• YouTubeyoutube.com/@doji
• Instagraminstagram.com/doji_com
• TikToktiktok.com/@doji

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doji