Veruna
Veruna is a privately held insurance technology company that offers a Salesforce-native agency management platform combining CRM and carrier relationship management for insurance agencies seeking workflow consolidation and analytics-driven decision-making.
- Company typePrivate
- Founded2015
- HeadquartersHopkinton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Veruna does
Veruna is a privately held insurance technology company founded in 2015 and headquartered in Hopkinton, United States. The company develops an agency management platform built natively on Salesforce's CRM, integrating client, policy, carrier, and partner data into a single workflow layer targeted at insurance agencies. Its core system combines CRM capabilities with carrier relationship management and is being extended with analytics features intended to improve decision-making for agency operators.
The company operates a B2B SaaS business model, generating revenue through subscription-based licensing to insurance agencies. Its go-to-market is sales-led, focused on agencies seeking to modernize operations, eliminate manual data entry across siloed systems, and centralize client and carrier workflows on a Salesforce-native foundation. Pricing is not publicly disclosed.
Veruna has raised approximately $22 million across three funding rounds (2019, 2021, 2023), with the $10 million Series B in October 2023 led by Berkeley Ventures, CoVerica, Guidewire Software, and The Institutes Knowledge Group, alongside EMC Insurance and Keystone Insurers Group. The investor base is heavily weighted toward strategic insurance industry participants, providing channel access into U.S. agency groups and validation within the insurance vertical. Recent company materials (under the Amplo brand) position the platform with an 'AI-native foundation' claim, though no proprietary AI/ML capabilities, models, or data assets are detailed in the available disclosures.
Veruna firmographics
Firmographics- Name
- Veruna
- Legal name
- Veruna
- Website
- https://veruna.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veruna is a privately held insurance technology company that offers a Salesforce-native agency management platform combining CRM and carrier relationship management for insurance agencies seeking workflow consolidation and analytics-driven decision-making.
- Ownership category
- akta.pro rank
Veruna industry classification
Industry- Product category
- Insurance Agency Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Veruna is headquartered
LocationHeadquarters
- HQ city
- Hopkinton
- HQ country
- United States
- HQ region
- North America
Markets served
Veruna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Veruna operates as a B2B SaaS company providing an agency management system built on Salesforce CRM. The company generates revenue through subscription-based software licensing to insurance agencies.
Go-to-market motion1 record
Veruna product offering
Product offeringCore offering
Veruna provides an insurance Agency Management System (AMS) built natively on the Salesforce CRM platform. The platform unifies CRM capabilities with carrier relationship management to centralize data, eliminate duplicate manual entry across clients, carriers, and partners, and deliver analytics features that improve agency efficiency. It is sold as a B2B SaaS subscription to insurance agencies seeking to replace static, siloed legacy agency management systems.
Product overview
Veruna offers a unified insurance agency management platform built on Salesforce's CRM. The system integrates CRM capabilities with carrier relationship management to improve insurance agency efficiency.
Differentiator
Problem solved
Functional benefit
Products and services
- Veruna Agency Management System (AMS) Salesforce-native Agency Management System for insurance agencies that unifies CRM and carrier relationship management, eliminates duplicate manual data entry across clients, carriers, and partners, and provides analytics for better agency decision-making. Sold as a B2B SaaS subscription.
Quantifiable outcome
- Agency efficiency improvement through integrated CRM and carrier management
Companies that use Veruna
Customer profileSegments1 record
Ideal customer profiles1 record
Veruna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Veruna partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Veruna competitors and assessment
Company assessmentBroad incumbents
- Microsoft Dynamics 365 for Insurance: Horizontal enterprise platform with vertical templates and partner solutions for insurance. Competes with Veruna for agencies seeking a CRM-backed agency management solution from a global platform vendor.
- Guidewire Software: Major insurance platform provider serving carriers and, increasingly, agencies and brokerages. Functions as both a Veruna investor and a strategic competitor in adjacent insurance software categories, with substantially greater scale and resources.
- Salesforce Financial Services Cloud: Salesforce's vertical CRM offering for financial services including insurance. Represents the underlying platform Veruna is built on as well as a potential direct competitor for agency CRM and management workloads at the enterprise tier.
Direct peers
- Vertafore: Major insurance technology vendor offering agency management platforms such as AMS360 and NetCurve. Competes head-to-head with Veruna in the agency management and CRM space, and benefits from a broad carrier connectivity network.
- EZLynx: Agency workflow and comparative rating platform (owned by Roper Technologies). Competes with Veruna in agency-facing workflows, particularly around carrier connectivity and quoting workflows that overlap with CRM-led agency management.
- HawkSoft: Independent insurance agency management system vendor focused on small-to-mid-market agencies. Competes directly with Veruna in the same buyer segment, with comparable vertical SaaS positioning for independent agencies.
- Applied Systems: Largest provider of insurance agency management systems in North America (Applied Epic, Applied TAM). Directly competes with Veruna for insurance agency CRM and management platform deals, with deeper carrier integrations and a much larger installed base.
- NowCerts: Cloud-based insurance agency management and comparative rating platform. Targets the same independent agency buyer as Veruna with a SaaS delivery model, representing a direct mid-market competitive alternative.
Emerging players
- InsuredMine: Insurance CRM and agency management platform focused on smaller agencies. Overlaps with Veruna in CRM-led agency workflows but skews to a smaller customer profile with a more horizontal feature set.
- Jenesis Software: Insurance agency management vendor serving small and mid-size agencies. Competes in the same vertical SaaS space as Veruna, though with a narrower product footprint and smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights4 records
Customer concentration
Veruna social profiles
Digital presenceVeruna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veruna leadership team
Management profileNumber of profiles
Profiles5 records
Veruna funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veruna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veruna
What does Veruna do?
Veruna provides an insurance Agency Management System (AMS) built natively on the Salesforce CRM platform. The platform unifies CRM capabilities with carrier relationship management to centralize data, eliminate duplicate manual entry across clients, carriers, and partners, and deliver analytics features that improve agency efficiency. It is sold as a B2B SaaS subscription to insurance agencies seeking to replace static, siloed legacy agency management systems.
Is Veruna a public or private company?
Veruna is a private company. It is classified as venture growth investor backed and is currently operating.
When was Veruna founded?
Veruna was founded in 2015. It employs 11 to 50 people.
Where is Veruna based?
Veruna is headquartered in Hopkinton, United States, in the North America region.
How does Veruna make money?
One revenue line is on record: saaS Platform Subscription.
Who are Veruna's main competitors?
Broad incumbents on record are Microsoft Dynamics 365 for Insurance, Guidewire Software and Salesforce Financial Services Cloud. Direct peers are Vertafore, EZLynx, HawkSoft, Applied Systems and NowCerts. Emerging players are InsuredMine and Jenesis Software.
Does Veruna have an API?
No public API is recorded for Veruna.
What industry is Veruna in?
Veruna's product category is Insurance Agency Management Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 541511 and its SIC code is 7370.