Vertafore
Vertafore provides cloud-based insurance distribution software to U.S. independent agencies, MGAs, and carriers. Its SaaS platform spans agency management, underwriting, compliance, and AI-powered workflow tools, serving 98 of the top 100 agencies and 96 of the top 100 carriers.
- Company typePrivate
- Founded1969
- HeadquartersDenver, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Vertafore does
Vertafore is a U.S. insurance technology company that provides cloud-based software and information products to the insurance distribution channel — specifically independent agencies, Managing General Agents (MGAs), and insurance carriers. Founded in 1969 and headquartered in Denver, Colorado, the company serves 98 of the top 100 agencies, 96 of the top 100 carriers, and 85% of the fastest-growing MGAs, reaching more than 1.6 million insurance professionals. Its platform processes over 200 million rating transactions annually and, through the Sircon product line, handles 50% of all industry producer-compliance transactions and 168M+ commission-related transactions each month. Vertafore is a privately held wholly-owned subsidiary of Roper Technologies (NASDAQ: ROP), a $51B diversified software and technology conglomerate whose Application Software segment contributes 56.3% of total revenue.
The product portfolio is organized as a platform-plus-modules architecture. Core systems include AMS360 and QQCatalyst (agency management), Sagitta (enterprise agency management), AIM and MGA Systems (MGA management), Sircon (carrier distribution management and compliance), ImageRight (document management), and BenefitPoint (benefits administration). These are augmented by add-on modules for rating, quoting, client communications, and analytics, plus acquired brands AgencyZoom (sales automation) and Surefyre (P&C underwriting). In April 2026, Vertafore launched the Velocity AI Platform with six specialized insurance AI agents (submission processing, reconciliation, email, benefit plan setup, insurance expertise, program launching) and ReferenceConnect AI, a knowledge retrieval platform built on 1M+ verified insurance documents from 75+ publishers. The stack is connected through Vertafore Single Sign-On (VSSO) and APIs.
Vertafore generates revenue primarily through recurring SaaS subscriptions to agencies, MGAs, and carriers, supplemented by professional services for implementation and Sircon Managed Services for compliance BPO. Pricing is quote-based and not publicly disclosed; the company offers tiered packages (Core and VAP) for AgencyOne and bundles client communications for eligible AMS360 users. Distribution is sales-led via direct enterprise field sales and inside sales, supported by the NetVU user community and the Orange Partner Program. The company holds SOC 2 Type 2, GDPR, and CCPA compliance certifications.
Vertafore firmographics
Firmographics- Name
- Vertafore
- Legal name
- Vertafore, Inc.
- Website
- https://vertafore.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Vertafore provides cloud-based insurance distribution software to U.S. independent agencies, MGAs, and carriers. Its SaaS platform spans agency management, underwriting, compliance, and AI-powered workflow tools, serving 98 of the top 100 agencies and 96 of the top 100 carriers.
- Ownership category
- akta.pro rank
Vertafore industry classification
Industry- Product category
- Insurance Distribution Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industries
- Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
Keywords
Where Vertafore is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vertafore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions: Subscription-based SaaS model providing real-time access to insurance software solutions. Users access platforms via the internet on a recurring subscription basis. Tiered plans available (Core, VAP for AgencyOne). No upfront hardware costs.
- Professional Services: Implementation, consulting, and managed services for deployment, onboarding, and ongoing support. Sircon Managed Services provides business process outsourcing for insurance compliance and licensing.
- Enterprise Licensing (Wrap-Up): For Vertafore Wrap-Up, a subscription-based model allows users to access or report information in real-time via the internet, with potential for sponsors to save 50% of costs compared to outsourced administration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AMS360 with AgencyOne Core or VAP package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Vertafore product offering
Product offeringCore offering
Vertafore develops and sells cloud-based SaaS insurance software serving the entire U.S. insurance distribution channel, including independent agencies, Managing General Agents (MGAs), and carriers. Its product portfolio spans agency management systems (AMS360, QQCatalyst, Sagitta, BenefitPoint, AgencyOne), MGA policy administration and underwriting platforms (AIM, MGA Systems, Surefyre), carrier distribution management (Sircon suite for licensing, compensation, onboarding, and compliance), and the Velocity AI Platform with embedded agentic AI. The company also offers Vertafore Wrap-Up for construction industry controlled insurance programs.
Product overview
Vertafore offers a comprehensive platform-plus-modules architecture serving the entire insurance distribution channel including agencies, MGAs, and carriers. The core platform includes AgencyOne (unified agency platform), AMS360 (agency management system), QQCatalyst and Sagitta (additional agency management options), AIM and MGA Systems (MGA management), and Sircon (distribution management for carriers). These core systems are augmented by specialized AI capabilities through the Velocity AI Platform with six AI agents, ReferenceConnect AI for knowledge retrieval, and various add-on modules for rating, quoting, compliance, document management, client communications, and premium finance. The portfolio includes acquired brands like AgencyZoom (sales automation) and MGA Systems (policy administration), all connected through VSSO (Vertafore Single Sign-On) and APIs to enable data sharing and workflow automation across the insurance ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Velocity AI Platform: AI platform designed to automate everyday insurance workflows for agencies, MGAs, and carriers.
- ReferenceConnect AI
- AgencyOne
- Sircon
- Surefyre
- AMS360
- MGA Systems
- BenefitPoint
- QQCatalyst
- Sagitta
- InsurLink
- AgencyZoom
- ImageRight
- NetRate
- PL Rating
- RiskMatch
- TransactNOW
- Book Roll
- Vertafore Wrap-Up
- WorkSmart
- FinancePro
- Prevail Network
Products and services
- AMS360 Industry-leading agency management system that serves as the core of independent insurance agency operations, managing clients, policies, accounting, and workflows in one unified system.
- AgencyOne Unified agency platform that connects people, partners, workflows, data, and Vertafore solutions into a single platform, powered by the Velocity AI Platform with embedded AI agents.
- QQCatalyst Insurance management software designed for growing agencies to manage their business operations and workflow.
- Sagitta Enterprise-class agency management system for agencies requiring advanced capabilities and scalability.
- BenefitPoint Employee benefits management solution for agencies to manage benefits administration workflows.
- AgencyZoom Sales automation platform for insurance agents that automates follow-ups, reminders, and pipeline management to improve agency operations and customer experience.
- Sircon for Carriers Comprehensive insurance distribution management solution for carriers to manage producer relationships, licensing, compensation, onboarding, and compliance.
- AIM MGA management system providing an end-to-end platform for managing MGA operations, underwriting, and distribution.
- MGA Systems Policy administration system for Managing General Agents, expanding Vertafore's product suite for the MGA segment following the 2022 acquisition.
- Surefyre AI-powered, fully configurable P&C agent portal and underwriting workbench for MGAs, with AI features for operational efficiency and faster quoting.
- ImageRight Modern content management and workflow solution for claims, underwriting, and distribution operations, primarily serving carriers.
- Vertafore Wrap-Up Web-based SaaS solution for managing Owner Controlled Insurance Programs (OCIP) and Contractor Controlled Insurance Programs (CCIP), automating communication, document management, contractor enrollment, payroll reporting, and compliance tracking for the construction industry.
- Velocity AI Platform AI platform foundation for rapidly bringing agentic AI into Vertafore solutions, automating repetitive work, strengthening decision quality, and powering insurance workflows across agencies, MGAs, and carriers.
- ReferenceConnect AI AI-powered insurance knowledge base and search platform built on the Velocity AI Platform, drawing from over 75 industry publishers, one million verified documents, and 60 commercial lines of business to deliver verified insurance answers up to 80% faster.
Quantifiable outcome
- Submission processing reduced from 1 hour to approximately 2 minutes
- +9 more outcomes
Companies that use Vertafore
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Vertafore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature6 records
Vertafore partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- BrokerTech VenturescoreBrokerTech Ventures, based in Des Moines, Iowa, founded in 2019 as the first broker-led convening platform and accelerator focused on insurance innovation, presented BrokerTech Connect 2026. Vertafore is listed as a sponsor alongside FormativGroup, The BrokerTech Fund, Fulcrum, StitchStudio, Ascend, Iowa Economic Development Authority, and Cowbell. The event brings together C-suite executives, senior leaders, and decision-makers from insurance brokerages, carriers, wholesalers, startups, VCs, and technology providers.
- eventualcoreeventual served as the presenting sponsor for BrokerTech Connect 2026, the curated gathering for insurance and insurtech leaders hosted by BrokerTech Ventures.
- DocuSigncoreVertafore partnered with DocuSign to provide the insurance industry with an electronic signature process that starts and ends in the management system. Documents are sent for signature quickly, easily, and securely. Once signed, documents are automatically filed in AMS360 or the Vertafore Agency Platform without manual scanning or activity creation. AMS360 and Vertafore Agency Platform are the only agency systems offering built-in DocuSign integration.
- Orange Partner ProgramminorThe Orange Partner Program enables technology integrators and solution providers (e.g., ePayPolicy for electronic payments) to integrate with and co-sell Vertafore solutions. Partners gain access to co-marketing, referral programs, and integration support.
- CelentminorVertafore and Celent co-published research reports on how carrier compensation shapes the relationship between independent agents and insurers in life and health insurance markets. The research was based on a survey of 600 agents and highlights the importance of specialized technology for managing complex compensation structures.
- FormativGroupminorSponsor of BrokerTech Connect 2026, supporting the insurance and insurtech innovation conference.
- The BrokerTech FundminorVenture fund sponsor of BrokerTech Connect 2026.
- FulcrumminorSponsor of BrokerTech Connect 2026.
- AscendminorSponsor of BrokerTech Connect 2026.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Vertafore competitors and assessment
Company assessmentBroad incumbents
- Sapiens International: Sapiens provides core insurance software platforms for life, P&C, and reinsurance carriers globally, overlapping with Vertafore's carrier-side solutions like ImageRight and Sircon.
- Majesco: Majesco offers a cloud-native core insurance platform (Majesco P&C, Majesco L&AH) for carriers and MGAs, comparable in customer base and product scope to Vertafore's MGA and carrier portfolio.
- Guidewire Software: Guidewire is a leading core insurance platform for P&C carriers (PolicyCenter, ClaimCenter, BillingCenter), serving the carrier side of the distribution channel that Vertafore also targets via Sircon — making it the primary carrier-side incumbent peer.
- Duck Creek Technologies: Duck Creek provides a SaaS core insurance suite for carriers and MGAs, comparable to Vertafore's MGA Systems and Surefyre offerings but with stronger global carrier focus.
Direct peers
- Zywave: Zywave provides sales, analytics, and content tools to insurance agencies and brokers, directly comparable to Vertafore's RiskMatch, ReferenceConnect AI, and client engagement solutions.
- Applied Systems: Applied Systems is the closest direct competitor to Vertafore in agency management software (Epic, TAM, Applied Epic) and also operates Ivans for industry connectivity, directly overlapping with Vertafore's AMS360 and TransactNOW products.
- Insurity: Insurity delivers cloud-based insurance software for P&C carriers, MGAs, and reinsurers, directly competing with Vertafore's MGA and carrier distribution management products.
- ITC (Insurance Technologies Corp): ITC offers agency marketing, rating, and management tools including TurboRater and AgencyBuzz, directly overlapping with Vertafore's PL Rating, NetRate, and AgencyZoom products.
- EZLynx (Applied Systems): EZLynx provides personal lines comparative rating and agency management technology, a direct competitor to Vertafore's PL Rating and AMS360 in the personal lines quoting segment.
Emerging players
- NowCerts: NowCerts is a fast-growing comparative rater and agency automation platform, an emerging competitor to Vertafore's rating and quoting products targeting mid-market agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Vertafore social profiles
Digital presenceVertafore compliance and trust
Trust signalCompliance3 records
Vertafore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vertafore leadership team
Management profileNumber of profiles
Profiles11 records
Vertafore subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vertafore funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vertafore M&A and investment
M&A and investmentM&A10 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vertafore
What does Vertafore do?
Vertafore develops and sells cloud-based SaaS insurance software serving the entire U.S. insurance distribution channel, including independent agencies, Managing General Agents (MGAs), and carriers. Its product portfolio spans agency management systems (AMS360, QQCatalyst, Sagitta, BenefitPoint, AgencyOne), MGA policy administration and underwriting platforms (AIM, MGA Systems, Surefyre), carrier distribution management (Sircon suite for licensing, compensation, onboarding, and compliance), and the Velocity AI Platform with embedded agentic AI. The company also offers Vertafore Wrap-Up for construction industry controlled insurance programs.
Is Vertafore a public or private company?
Vertafore is a private company. It is classified as corporate owned and is currently operating.
When was Vertafore founded?
Vertafore was founded in 1969. It employs 1,001 to 5,000 people.
Where is Vertafore based?
Vertafore is headquartered in Denver, United States, in the North America region.
How does Vertafore make money?
Three revenue lines are on record. SaaS Subscriptions are the primary driver. The others are professional Services and enterprise Licensing (Wrap-Up).
Who are Vertafore's main competitors?
Broad incumbents on record are Sapiens International, Majesco, Guidewire Software and Duck Creek Technologies. Direct peers are Zywave, Applied Systems, Insurity, ITC (Insurance Technologies Corp) and EZLynx (Applied Systems). NowCerts is listed as an emerging player.
Does Vertafore have an API?
Yes. Vertafore offers APIs for its AMS360 and other agency management systems, enabling agencies to navigate complex landscapes and integrate with carrier systems. The company provides API access through its Vertafore Single Sign-On (VSSO) platform. Specific API documentation URL is not publicly available in the provided sources. The company also mentions integration capabilities with carrier systems and third-party tools via APIs.
What industry is Vertafore in?
Vertafore's product category is Insurance Distribution Software. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAK, Document, Workflow & Policy Servicing Automation (RPA/No-Code). Its NAICS code is 5132 and its SIC code is 7372.