National Breast Cancer Foundation

What National Breast Cancer Foundation does

National Breast Cancer Foundation, Inc. (NBCF) is a 501(c)(3) nonprofit organization founded in 1991 by breast cancer survivor Janelle Hail and headquartered in Frisco, Texas. The foundation delivers early detection, education, and support services to women in the United States — primarily uninsured, underinsured, and low-income women — through a portfolio of programs including the National Mammography Program (free screening and diagnostic mammograms via a partner facility network), the Patient Navigator Program, HOPE Kits (curated comfort packages shipped to patients in treatment), Metastatic Breast Cancer Retreats, the Patient Relief Program, the Military Patient Relief Fund, the Latina Initiative, the Community Ambassador Program, and free educational guides (downloaded 500,000+ times).

NBCF's technology footprint is operational rather than product-software oriented: a WordPress content platform in English and Spanish, a partner-clinic network for mammography service fulfillment, and direct-to-patient HOPE Kit logistics. The foundation's "platform" is its ecosystem — 20,000+ corporate brand partners, 4,000+ trained community ambassadors, healthcare facility partners, and a network of survivor storytellers — which collectively funded 539,000+ screening and navigation services and 93,000+ HOPE Kits over FY2021–FY2025. More than 80% of spending is directed to programs, and the organization has held Charity Navigator's 4-star rating for 19 consecutive years.

NBCF's revenue model is donation-driven rather than transactional. The foundation raises funds through individual donations (website, mail, monthly giving, stock, crypto, planned giving), corporate partnerships with tiered programs (Fundraising Partnership with no minimum, Full-Service Partnership starting at $3,000 annually with trademark usage), cause-marketing campaigns (e.g., HOTWORX Workouts for Heroes, WORKPRO Pink Tools for HOPE), grants from institutional funders (DTCare, Populus Financial Group), and the Colossal Fab Over 40 competition (over $27 million since 2022). A small e-commerce channel (NBCF Shop, Amazon Wish List) provides ancillary revenue. Pricing is unit-based for impact transparency (e.g., $150 funds one mammogram). Beneficiary customers are end-user women served at no cost; "paying" customers are donors and corporate partners.

Name

National Breast Cancer Foundation

Legal name

National Breast Cancer Foundation, Inc.

Website

https://nationalbreastcancer.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

National Breast Cancer Foundation is a 501(c)(3) nonprofit founded in 1991 that delivers free mammograms, patient navigation, HOPE Kits, and breast health education to uninsured and underserved women in the United States, funded through individual donations, corporate partnerships, and grants.

Ownership category

akta.pro rank

Product category

Breast Cancer Nonprofit Support Services

NAICS

Grantmaking Foundations (813211), Individual and Family Services (6241), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

Keywords

• Breast cancer support services
• Free mammogram program
• Patient navigation services
• Breast health education
• Cancer nonprofit programs

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute money through the NBCF website, mail, monthly giving programs, stock donations, cryptocurrency donations, and planned giving. One example: $150 provides a mammogram for a woman in need.
2. Corporate Partnerships: Companies partner with NBCF through fundraising partnerships, full-service partnerships (minimum $3,000/year with trademark usage), and product donations. Partners include Olight, Brahmin Leather Works, Gina Group, Razer, QVC, and others.
3. Cause Marketing Campaigns: Companies run campaigns where a portion of sales supports NBCF, such as HOTWORX's Workouts for Heroes campaign raising $63,253.42 and WORKPRO's Pink Tools for HOPE line.
4. E-commerce Sales: NBCF Shop sells merchandise with proceeds supporting the foundation's mission. Products include educational materials and awareness items.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

National Breast Cancer Foundation (NBCF) is a 501(c)(3) nonprofit organization that delivers free breast cancer programs including the National Mammography Program providing free screening and diagnostic mammograms, a Patient Navigator Program guiding women through cancer care, the HOPE Kit care package program for patients in treatment, metastatic breast cancer retreats, support groups, patient financial relief, breast health education, and corporate breast cancer awareness presentations. Services are funded primarily through individual donations, corporate partnerships, and grants, and are provided to underserved, uninsured, and underinsured women across the United States.

Product overview

National Breast Cancer Foundation offers a comprehensive portfolio of patient support and education programs centered around early detection, education, and support services for those affected by breast cancer. The core programs include the National Mammography Program providing free mammograms and diagnostic services, the Patient Navigator Program helping women navigate the healthcare system, and the HOPE Kit program delivering comfort packages to patients in treatment. Additional support offerings include Metastatic Breast Cancer Retreats for late-stage patients, Breast Cancer Support Groups, Patient Relief Program, and Military Patient Relief Fund for veterans. Educational initiatives encompass free Breast Health Education, a Latina Initiative providing Spanish-language resources, Breast Cancer Awareness in the Workplace presentations, and an extensive library of Educational Guides and eBooks covering breast health topics. The Breast Cancer Research program, including the Hope Innovation Lab, funds innovative projects to improve patient care. These programs work together to provide holistic support from early detection through survivorship.

Differentiator

Problem solved

Functional benefit

Brands

• HOPE Kits: Tangible expression of hope providing comfort and encouragement to women undergoing breast cancer treatment, filled with items such as fuzzy socks, tumbler, tea, clean beauty products, unscented lotion, lip balm, hard candy, HOPE journal and pen, inspirational bracelet, educational resources, and encouragement cards.
• Hope Innovation Lab
• Hope Ignited Podcast

Products and services

• National Mammography Program Provides free mammograms and diagnostic services including screening mammograms, diagnostic mammograms, tomosynthesis (3D mammograms), clinical breast exams, ultrasounds, and biopsies for low-income, uninsured, and underinsured women through a network of partner medical facilities across the United States.
• Patient Navigator Program Patient navigation services that help women navigate the complex cancer care system, guiding patients through barriers of cost, fear, and misinformation to ensure timely diagnosis, treatment, and support.
• HOPE Kit A tangible care package providing comfort and encouragement to women undergoing breast cancer treatment, containing items such as fuzzy socks, a tumbler, tea, clean beauty products, unscented lotion, lip balm, hard candy, a HOPE journal and pen, an inspirational bracelet, educational resources, and encouragement card.
• Metastatic Breast Cancer Retreats Weekend retreats for patients living with late-stage (Stage 4) breast cancer, providing renewed hope, increased knowledge, and connection with others. Sessions include oncology consultation, end-of-life preparations, yoga, and card writing to family.
• Breast Cancer Support Group Monthly support group creating a safe space for dialogue between patients and survivors, with a facilitator leading caring and sharing sessions to encourage education and emotional support.
• Breast Health Education Empowers women to take control of their health through education about breast health and breast cancer resources, including outreach partnerships and community ambassador programs that deliver early detection services.
• Patient Relief Program Financial support program helping ease the cost of breast cancer treatment so patients can focus on survivorship rather than financial burdens.
• Military Patient Relief Fund One-time disbursement of up to $1,000 for eligible active-duty service members or honorably discharged veterans in active breast cancer treatment with financial hardship under 500% of federal poverty level, covering transportation, housing, groceries, and prescription co-pays.
• Breast Cancer Awareness in the Workplace Corporate program providing in-person, live virtual, and on-demand presentations on breast health, early detection, supporting patients and survivors, and workplace accommodations.
• Educational Guides Free comprehensive educational materials on breast health and healthy living including eBooks, guides, and resources on topics such as early detection, mammogram preparation, breast cancer types, staging, nutrition, caregiver support, and survivorship.
• Latina Initiative Spanish-language program providing free breast health educational resources and support to help more Latinas prioritize their health and reduce inequities in access to breast cancer care.
• Breast Cancer Research Research program focused on helping women now through investments in early detection, diagnostics, and improvements to current therapies. Includes the Hope Innovation Lab funding innovative projects at healthcare facilities nationwide, with over $8 million in research investments since founding.
• Corporate Partnership Program Two-tier corporate partnership program: Fundraising Partnership (no minimum contribution, co-branded fundraising platform) and Full-Service Partnership (minimum $3,000 annually, includes dedicated success manager, logo and trademark usage, and comprehensive brand support). Trusted by over 20,000 brands.

Quantifiable outcome

• 539,000+ screening and navigation services provided to women in need (FY2021-FY2025)
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• HOTWORXcoreGTM or Marketing Partner · 28 January 2026HOTWORX conducted its 2025 Workouts for Heroes campaign raising $63,253.42 to support NBCF's Military Women's Patient Relief Fund. The campaign included Dedication Ribbons, limited-edition merchandise, and corporate match, split evenly between NBCF and Sacred Mountain Retreat Center.
• ColossalcoreGTM or Marketing Partner · 22 January 2026Colossal facilitates the annual Fab Over 40 competition benefiting NBCF. The event brings together past champions and breast cancer survivors for makeovers and fundraising. Since 2022, funds from the competition have resulted in grants totaling over $27 million for the foundation. In 2025, a $2.7 million grant was announced at the Phoenix event.
• Autobell Car WashminorGTM or Marketing Partner · 19 November 2025Autobell Car Wash conducted a two-week fundraiser supporting NBCF, donating $18,231 to assist in breast cancer education, early detection, and support services.
• WORKPRO ToolscoreGTM or Marketing Partner · 5 November 2025WORKPRO Tools, owned by Hangzhou GreatStar Industrial, has partnered with NBCF for 5+ years, donating over $600,000. The partnership includes the Pink Tools for HOPE line of pink tools to raise funds and awareness for breast cancer programs.
• Root'dminorGTM or Marketing Partner · 9 October 2025Root'd, a wellness brand based in Manhattan Beach, donated over $10,000 worth of multivitamins to NBCF. Donation supports NBCF's outreach programs for women impacted by breast cancer, motivated by co-founders' personal connections to the cause.
• Jordan Spieth Family FoundationcoreStrategic or Co-development Partner · 9 July 2024NBCF partnered with the Jordan Spieth Family Foundation to launch the Military Patient Relief Fund providing financial support to military members and veterans diagnosed with breast cancer. The fund offers one-time disbursements of up to $1,000 for eligible applicants covering non-medical expenses.
• Convoy of HopecoreStrategic or Co-development PartnerNBCF partners with Convoy of Hope to provide breast cancer education and early detection services at community outreaches nationwide. Through this initiative, NBCF has trained over 4,000 volunteers and delivered life-saving services to over 74,000 women on breast self-awareness techniques.
• OlightcoreGTM or Marketing PartnerCorporate partner with testimonial quote from CEO Fan Fox: 'We've trusted NBCF from the very beginning.'
• Brahmin Leather WorkscoreGTM or Marketing PartnerCorporate partner with testimonial from CEO Susan Thacker: 'NBCF is a great partner! The NBCF team works hard to create a unique partnership so every year feels impactful to our community.'
• QVCcoreGTM or Marketing PartnerCorporate partner with testimonial from Senior Community Affair Partner Jaime Hollerbach: 'Having earned high ratings on GuideStar and Charity Navigator, NBCF met our elevated standards for cause marketing efforts.'
• RazercoreGTM or Marketing PartnerCorporate partner with testimonial from Sr. Business Development Manager Mayumi Yokomizo: 'NBCF made it very easy for us to understand the impact that the donations have vs. other non-profits.'
• AvèneminorGTM or Marketing PartnerHOPE Kit partner providing skincare products for inclusion in care packages. Partnered with NBCF for October Breast Cancer Awareness Month giveaway.
• UnileverminorGTM or Marketing PartnerHOPE Kit partner contributing products for inclusion in care packages for breast cancer patients.
• Saint Luke's Cancer Institute & Koontz Center for Advanced Breast CancercoreStrategic or Co-development PartnerHealthcare facility partner hosting metastatic breast cancer retreats based on Lillie Shockney's retreat protocol. Conducted research on retreat outcomes showing improvements in gratitude and personal meaning for patients and caregivers.
• Academy of Oncology Nurse & Patient Navigators (AONN+)coreStrategic or Co-development PartnerNBCF collaborates with AONN+ on patient navigation research, leading to creation of the Navigation Metrics Toolkit available to patient navigation programs nationwide.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Breast Cancer Research Foundation: A leading breast cancer-focused grantmaking foundation funding research worldwide. Closely comparable to NBCF's grantmaking arm (Hope Innovation Lab) and its positioning as a high-efficiency breast cancer charity with strong charity-evaluator ratings.
• Susan G. Komen: The largest and most recognized US breast cancer nonprofit, funding research, community health, and direct services. Direct overlap with NBCF across mammography access, patient navigation, and education; NBCF competes for the same donor and corporate-partner dollars.
• Living Beyond Breast Cancer: National nonprofit focused on education, support, and resources for people impacted by breast cancer. Overlaps with NBCF's support-group, education, and metastatic patient programs and competes for similar individual-donor and corporate-grant dollars.

Emerging players

• Young Survival Coalition: A nonprofit focused specifically on young women diagnosed with breast cancer, offering resources, advocacy, and community. Overlaps with NBCF on patient support and education but targets a narrower demographic, competing for niche cause-marketing dollars.
• Planned Parenthood Federation of America: A national nonprofit providing women's health services including breast cancer screening referrals. Partially comparable as a women's-health nonprofit offering screening access and education, with overlapping individual-donor base even though the clinical scope is broader.

Broad incumbents

• National Cancer Institute: The US federal government's principal agency for cancer research and training. Comparable as a major source of breast cancer research funding, public education, and screening guidance that NBCF's research and education programs complement and reference.
• American Cancer Society: The largest US cancer nonprofit, with breast cancer as one of many program areas. Competes for general cancer-related donations, corporate partnerships, and BCAM attention; broader scope but overlaps with NBCF on screening, patient support, and education.
• United Way Worldwide: A large-scale nonprofit that aggregates corporate workplace giving and community grants, including health-focused distributions. Comparable as a competitor for corporate cause-marketing budgets, workplace giving campaigns, and BCAM-driven fundraising activations.
• Memorial Sloan Kettering Cancer Center: A leading cancer treatment and research institution that operates patient support, screening, and education programs. Comparable to NBCF on the patient-care and research side, with overlapping donor audiences even though MSK delivers direct clinical care.

Others

• CDC Foundation: A nonprofit that mobilizes philanthropic and private-sector resources to support the CDC's public health mission, including breast cancer screening initiatives. Comparable as a public-health-aligned grantmaking vehicle that channels corporate and donor funding into health programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NBCF
• YouTubeyoutube.com/nbcf91
• Facebookfacebook.com/nationalbreastcancer
• LinkedInlinkedin.com/company/national-breast-cancer-foundation-inc-
• Instagraminstagram.com/nbcf

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Breast Cancer Foundation