What Colossal does

Colossal (legally Colossal Management, LLC, a Delaware limited liability company) is a professional fundraising company founded in 2022 and headquartered in Phoenix, Arizona. The company operates a portfolio of more than 25 themed online competitions in which participants make donations that function as votes to support specific candidates or causes; the donations are routed through two partner 501(c)(3) organizations, DTCare and Action Initiative Team, to designated charity beneficiaries. Since inception, Colossal has facilitated over $225.7 million in grants to charitable causes, with $63.3 million facilitated in 2024 and over $100 million facilitated in 2025. Major beneficiary charities include Baby2Baby (a single $24.4 million check is referenced), PAWS (over $29 million cumulative), Children's Miracle Network Hospitals, the James Beard Foundation, the National Wildlife Federation, the National Breast Cancer Foundation, the B+ Foundation, Toys for Tots, and the V Foundation for Cancer Research.

The platform is a web-based system built on Squarespace infrastructure, with competitions driven by a roster of celebrity ambassadors including Jamie Lee Curtis, Russell Wilson, Paris Hilton, Johnny Depp, Heidi Klum, Bill Nye, Carla Hall, Tony Hawk, Jeff Corwin, Daymond John, David Arquette, Shawn Johnson East, and Ciara. Prizes typically combine cash awards (ranging from $10,000 to $50,000), magazine features (Reader's Digest, Modern Cat/Dog, Sports Illustrated, Taste of Home, Artforum, Bake from Scratch, NewBeauty, Inked, Outside, Variety), and experiential elements (e.g., Milan Fashion Week, Global Citizen Festival, school assemblies with Bill Nye, wildlife adventures with Jeff Corwin). The platform is COPPA-compliant (no direct marketing to under-13s and parental consent required for minor participants) and CCPA-compliant. Marketing is driven primarily by organic social media, public relations, email, and celebrity endorsements rather than paid acquisition.

Colossal generates revenue by charging a "nominal" percentage-based fee on donations processed through its competitions, with the stated purpose of covering fundraising expenses (staffing, marketing, technology, and prizes). It serves three primary stakeholder segments: individual participants who compete for prizes and visibility, nonprofit organizations that benefit from the fundraised sums, and corporate sponsors (Coca-Cola, Gibson, Hasbro, EJAF) that gain brand alignment. The company has disclosed a single external funding round of $3.2 million in April 2023 and is otherwise privately held as a founder/management-owned LLC, with Mary Hagen serving as Chief Executive Officer and Scott Frazee as Chief Information Officer.

Name

Colossal

Legal name

Colossal Management, LLC

Website

https://colossal.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Colossal is a Phoenix-based professional fundraising company (Colossal Management, LLC, founded 2022) that operates 25+ online competitions where participants donate to vote for candidates or causes, routing funds through partner 501(c)(3) organizations to charities including Baby2Baby, PAWS, and the James Beard Foundation, having facilitated over $225.7 million in grants since inception.

Ownership category

akta.pro rank

Product category

Charitable Fundraising Services

NAICS

Grantmaking Foundations (813211), Business Associations (81391), Media Buying Agencies (541830)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industries

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Public Media Fundraising & Membership (Pledge Drives, Major Gifts) (MPABADAJ)

Keywords

• Online fundraising competitions
• Charitable donation platform
• Professional fundraising services
• Voting-driven donations
• Nonprofit fundraising support

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Distribution channels1 record

Marketing channels4 records

Core offering

Colossal is a professional fundraising company that runs online voting-based competitions where participants make donations that count as votes to support competitors, with the resulting funds granted to designated 501(c)(3) charity partners such as PAWS, Baby2Baby, Children's Miracle Network, and the National Breast Cancer Foundation. Winners receive cash prizes, magazine features, and experiential rewards, while Colossal retains a nominal percentage-based fee to cover its staffing, marketing, technology, and prize costs. The portfolio spans 25+ active competitions across categories including pets, culinary, motherhood, education, fitness, art, and youth athletics.

Product overview

Colossal operates as a professional fundraising platform that runs online competitions benefiting various charitable causes. The platform offers a portfolio of 25+ distinct competition products organized by category (kids/family, fitness/health, creative arts, lifestyle). Core competitions include America's Favorite Pet, Favorite Chef, Super Mom, Toddler of the Year, Youth Athlete of the Year, Jr. Ranger, and many others. Each competition follows a similar model: participants compete through public voting, winners receive prizes (cash, experiences, magazine features), and donations support designated 501(c)(3) charity partners via DTCare or Action Initiative Team. The platform has raised over $225.7 million since 2022 across its competition portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• America's Favorite Pet: World's largest online pet competition and fundraiser supporting PAWS, where one cat and one dog appear on the cover of Modern Cat or Modern Dog magazine and take home $10,000 cash.
• America's Favorite Teacher
• America's Favorite Student
• Favorite Chef
• Super Mom
• Toddler of the Year
• Jr. Ranger
• Youth Athlete of the Year
• The People's Artist
• Fab Over 40
• Greatest Baker
• America's Most Artistic Kid
• Mr. and Ms. Health & Fitness

Products and services

• America's Favorite Pet World's largest online pet competition and fundraiser supporting PAWS. One cat and one dog are crowned champions, appearing on Modern Cat and Modern Dog magazine covers and taking home $10,000 in cash; has raised over $29 million since inception.
• Favorite Chef Culinary talent competition bringing together chefs, home cooks, and culinary creators to compete for $25,000, a Taste of Home magazine feature, and a cooking experience with ambassador Carla Hall; benefits the James Beard Foundation with over $12.9 million raised since 2023.
• Super Mom Nationwide competition celebrating motherhood while raising funds for Children's Miracle Network; champion receives $20,000, a NewBeauty Magazine feature, and a dream family vacation, with over $14.9 million raised.
• The People's Artist Art competition presented by Johnny Depp, awarding one artist $25,000, an Artforum Magazine feature, and an exhibit at The Art of Elysium's Art Salon in Los Angeles; benefits The Art of Elysium.
• Toddler of the Year Competition for kids ages 2-3 celebrating toddlerhood; winner receives $25,000, stars in a national ad campaign, and leads the Hollywood Christmas Parade; partners with Toys for Tots and Hasbro, having raised over $13.6 million in 2025.
• Youth Athlete of the Year Competition for young athletes featuring a $25,000 prize, a 3BRAND national advertising campaign on CBS and in Sports Illustrated, and a mentoring session with Russell Wilson; benefits the Why Not You Foundation.
• Jr. Ranger Competition for kids ages 4-12 celebrating nature and wildlife; winner receives $20,000, a wildlife adventure with Jeff Corwin, and a Ranger Rick Magazine feature; benefits the National Wildlife Federation with over $12.5 million raised.
• Inked Originals Tattoo-focused competition celebrating body art and self-expression; winner receives $25,000, a tattoo session with Bang Bang in NYC, and an Inked Magazine feature; benefits the B+ Foundation with over $4.3 million raised.
• America's Favorite Teacher Competition celebrating educators who foster curiosity and learning; winner receives $25,000, a Reader's Digest feature, a school assembly with Bill Nye, and a Hawaii vacation; benefits The Planetary Society.
• America's Favorite Student Competition celebrating students who demonstrate academic excellence and curiosity; winner receives $20,000, a Reader's Digest feature, and a tour of The Planetary Society with Bill Nye.
• America's Most Artistic Kid Competition for young artists ages 5-14; winner displays artwork at Minnetrista Museum, appears on The Joy of Painting episode, and receives $20,000; hosted by David Arquette and benefiting Blood Cancer United.
• Fab Over 40 Competition celebrating women over 40; winner receives $40,000 cash, a NewBeauty Magazine cover feature, and a spa-cation vacation; benefits the National Breast Cancer Foundation.
• Ms. Health & Fitness Largest fitness competition for women; winner receives $20,000 and a Muscle & Fitness HERS magazine cover feature.
• Mr. Health & Fitness Fitness competition for men; winner receives $20,000 and a Muscle & Fitness magazine feature.
• Style Icon Fashion competition; winner attends Versace's 2026 Show at Milan Fashion Week, is featured in Flaunt Magazine, and takes home $20,000.
• Face of Horror Horror fan competition featuring a photoshoot with Kane Hodder for Rue Morgue Magazine and a $13,000 prize.
• Karaoke Knockout Karaoke competition where eight performers compete in Hollywood for $10,000 and a podcast interview; benefits HelpUsAdopt.org.
• Ultimate Explorer Adventure competition; winner receives $10,000, explores national parks in a Winnebago RV, and appears in Outside Magazine.
• Greatest Baker Baking competition; winner receives $10,000 and a Bake from Scratch magazine feature; benefits The Andrew McDonough B+ Foundation with over $5.2 million raised.
• Bar Boss Bartending competition; winner receives $20,000 and a magazine feature.
• Entrepreneur of Impact Competition for entrepreneurs ages 13+; winner receives $25,000, an Entrepreneur Magazine feature, and mentorship with Daymond John; benefits GENYOUth.
• America's Favorite Couple Love story competition; winning couple receives $20,000 and a Variety advertorial feature.
• Dance Icon Dance competition; winner appears in Ciara's music video and receives $20,000.
• Top Hitmaker Music competition; winner performs at the Global Citizen Festival, appears in Rolling Stone, and wins $50,000; benefits MusiCares.
• Baby of the Year Competition for babies; winner receives $25,000 and a Variety advertorial feature; benefits Baby2Baby with over $42 million raised over two years.
• Skatepark Hero Competition benefiting The Skatepark Project; winner receives a skatepark experience and features a Tony Hawk partnership.
• Cosplay Star Cosplay competition celebrating costume play artistry.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prizeo: Prizeo operates celebrity-fronted charity prize draws and competitions, directly overlapping Colossal's celebrity-ambassador + donation-vote format for nonprofit fundraising.
• Omaze: Omaze runs celebrity-driven prize experiences funded by charitable donations, with voting/donation mechanics nearly identical to Colossal's competition model. It is the closest direct competitor in the prize-for-charity fundraising category.
• RallyUp: RallyUp is a fundraising platform for nonprofits offering raffles, sweepstakes, auctions, and competitions - serving the same nonprofit customers as Colossal with adjacent competition-based fundraising mechanics.
• Givebutter: Givebutter is a modern fundraising platform for nonprofits with donations, events, auctions, and peer-to-peer campaigns. It competes with Colossal for the same nonprofit customer base with a broader but less celebrity-driven toolkit.
• Funraise: Funraise provides nonprofit fundraising software including donation forms, events, and peer-to-peer campaigns. It is a direct competitor for the underlying fundraising-platform layer that supports Colossal's charity partners.

Emerging players

• Tiltify: Tiltify powers charity fundraising through livestreaming and gaming-driven campaigns. It overlaps Colossal's competition-based engagement but focuses on creator/streamer audiences rather than mainstream celebrity verticals.

Broad incumbents

• Classy (Bonterra): Classy, part of Bonterra, is a broader nonprofit fundraising platform serving many of the same charity partners as Colossal with donation forms, events, and CRM - a more enterprise-oriented incumbent.
• Network for Good: Network for Good is an established donor management and fundraising software provider for nonprofits, serving the same charity customer base as Colossal with a broader portfolio-management approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/colossalorg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colossal