SmartCraft ASA
SmartCraft is a Nordic vertical SaaS provider serving 13,300+ construction industry customers with specialized software for electricians, HVAC/plumbing contractors, SMEs, and enterprise builders across Norway, Sweden, Finland, and the UK.
- Company typePublic
- Founded1987
- HeadquartersÅlesund, Norway
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What SmartCraft ASA does
SmartCraft ASA (now operating as SmartCraft Group AB (publ) following a March 2026 cross-border merger) is the leading Nordic provider of vertical SaaS solutions for craftsmen and the construction industry, serving over 13,300 customers and 184,000 users across Norway, Sweden, Finland, and the UK. Founded in 1987 in Ålesund, Norway, the company reorganized into SmartCraft ASA in 2021 and is listed on Nasdaq Stockholm under the ticker SMCRT, with a market capitalization of approximately SEK 2.73 billion as of June 2026.
The company's product portfolio is organized into four business segments: Electro (SmartCraft Spark, EL-VIS, ELinn) for electricians; HVAC & Plumbing (SmartCraft Flow, Cordel) for service contractors; Enterprise (Congrid, Homerun, Coredination, Locka, Clixifix) for large construction operations and residential developers; and SME Construction (Bygglet, Kvalitetskontroll) for small and medium contractors. All products are powered by SmartCraft Core, a shared multi-tenant cloud platform, and increasingly incorporate domain-specific AI for quoting, quality control, and emissions tracking. The open-source SmartCraft Tellus API extends the platform into telematics data integration.
SmartCraft operates a subscription-based SaaS model with over 95% recurring revenue, generating NOK 559 million in FY2025 revenue and ARR of NOK 522.3 million at end-Q4 2025, growing to SEK 504 million ARR in Q1 2026 (+7.3% YoY). The business achieved a 28% adjusted EBITDA-CAPEX margin in FY2025, improving to 30% in Q1 2026, with churn declining to 8.3%. Distribution combines direct enterprise sales, self-serve digital onboarding, and channel partnerships with trade associations such as Elfag and Mestergruppen. The company has executed six acquisitions since 2021 to expand its vertical footprint and entered the UK market in 2024 via the Clixifix acquisition.
SmartCraft ASA firmographics
Firmographics- Name
- SmartCraft ASA
- Legal name
- SmartCraft ASA
- Website
- https://smartcraft.com
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SmartCraft is a Nordic vertical SaaS provider serving 13,300+ construction industry customers with specialized software for electricians, HVAC/plumbing contractors, SMEs, and enterprise builders across Norway, Sweden, Finland, and the UK.
- Ownership category
- akta.pro rank
SmartCraft ASA industry classification
Industry- Product category
- Construction Industry SaaS
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
Keywords
Where SmartCraft ASA is headquartered
LocationHeadquarters
- HQ city
- Ålesund
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
SmartCraft ASA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Revenue: SmartCraft generates the vast majority of its revenue from recurring SaaS subscriptions. Over 95% of revenue is recurring in nature, providing high predictability and visibility. Revenue is generated across four business segments: Electro, HVAC & Plumbing, Enterprise, and SME Construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based SaaS pricing for construction software products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SmartCraft ASA product offering
Product offeringCore offering
SmartCraft provides mission-critical cloud-based SaaS solutions that help craftsmen and construction companies streamline quoting, project planning, documentation, quality and safety management, invoicing, and field operations. The portfolio serves electricians, HVAC and plumbing professionals, large construction enterprises, and SME contractors across Norway, Sweden, Finland, and the UK through specialized products unified by a shared SmartCraft Core platform.
Product overview
SmartCraft is the leading Nordic provider of mission-critical SaaS solutions for craftsmen and the construction industry. The platform is organized into four business segments: Electro (SmartCraft Spark, EL-VIS, ELinn for electricians), HVAC & Plumbing (SmartCraft Flow, Cordel for plumbers and HVAC professionals), Enterprise (Congrid, Homerun, Coredination, Locka, Clixifix for large construction operations), and SME Construction (Bygglet, Kvalitetskontroll for small and medium contractors). The company operates a platform-plus-products architecture powered by SmartCraft Core, with an open API product called Tellus for emissions data integration. Products serve over 13,300 customers and 184,000+ users across Norway, Sweden, Finland, and the UK.
Differentiator
Problem solved
Functional benefit
Brands
- SmartCraft Spark: Quoting and calculation tool for electricians
- EL-VIS
- ELinn
- SmartCraft Flow
- Cordel
- Congrid
- Homerun
- Coredination
- Locka
- Clixifix
- Bygglet
- Kvalitetskontroll
- Digimeter
- Tellus
- Miljøpakken
Products and services
- SmartCraft Spark Digital quoting and calculation tool for electricians that helps create accurate quotes, speed up workflow, and reduce risk of expensive errors. Includes visual quote builder with floor plan support, CRM, and follow-up tools.
- EL-VIS Complete SaaS suite for documentation, cable dimensioning, and compliance trusted by electricians across Sweden. Includes over 300 ready-made templates and access to 18,000+ regulations and industry standards.
- ELinn Digital workflow for order handling and documentation built for the way electricians work. Features interactive checklists for compliance and risk assessments with QR-code access for customers.
- SmartCraft Flow Fast and intuitive quoting and calculation tool for HVAC and plumbing professionals with visual quote builder and floor plan integration. Includes AI-assisted estimation capabilities.
- Cordel Complete business system for HVAC, plumbing, and service contractors covering project management, tender estimation, time tracking, invoicing, documentation, and integrated accounting and payroll options. Mobile-first with offline capability.
- Congrid Quality and safety management platform for large-scale construction operations with real-time inspections, customizable quality matrices, BIM for model-based workflows, and mobile-first design with offline capability.
- Homerun Project communication and documentation platform for renovation and resident interaction. Manages the full customer journey from start to warranty with centralized project bank and electronic signatures.
- Coredination Field operations platform for planning, job tracking, and asset coordination for companies in transport, construction, and equipment rental. Features GPS-based planning, live tracking, and custom forms.
- Locka Sales, visualization, and customer journey tools for residential development supporting 3D models, virtual walkthroughs, interactive housing selectors, digital handover tools, and aftermarket support.
- Clixifix Defect and aftercare management platform for contractors, developers, and housing providers. Centralizes issue reporting, contractor coordination, and customer communication with real-time reporting and audit trails.
- Bygglet Digital project management tool for small and medium-sized contractors covering quotes, time tracking, invoicing, documentation, and quality control. Includes resource planning, mobile-first design, and accounting integrations.
- Kvalitetskontroll Cloud-based quality management system for construction with checklists, risk assessments, deviation management, time tracking, and order management. Includes more than 250 industry-specific templates.
- SmartCraft Tellus Open-source and free API that allows retrieval of real fuel consumption data from truck telematics into any system. Helps measure emissions from heavy vehicles for sustainability tracking.
- SmartCraft Core Cloud-based, scalable, multi-tenant SaaS architecture powering SmartCraft's multi-product development. Provides shared capabilities across the platform for stability, performance, and continuous improvement across the portfolio.
Quantifiable outcome
- 8.4% ARR growth YoY in Q4 2025, reaching NOK 522.3M
- +3 more outcomes
Companies that use SmartCraft ASA
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
SmartCraft ASA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
SmartCraft ASA partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ElfagcoreSmartCraft entered a partnership with Elfag (Norwegian electrical trade association) to simplify everyday workflows for electricians in Norway. The partnership extends SmartCraft's distribution reach into the established Norwegian electrical trade network.
- Bartekampen (Norway), Mustaschkampen (Sweden), Syöpäsäätiö (Finland)minorSmartCraft partnered with prostate cancer associations in Norway, Sweden, and Finland for annual Movember fundraising campaigns. Proceeds from SmartCraft's internal fundraising efforts go to these organizations.
- MestergruppencoreSmartCraft entered a new collaboration agreement with Mestergruppen to provide digital tools to Norwegian small and medium-sized construction companies within the Mestergruppen network.
- Clixifix Ltd.coreSmartCraft acquired Clixifix Ltd., a UK SaaS company specializing in construction defect management, for GBP 10.2 million. The acquisition added GBP 2.76 million in annual recurring revenue and marked SmartCraft's entry into the UK market.
- Locka (Sweden)coreSmartCraft acquired Swedish SaaS company Locka, a digital platform supporting real estate transactions from marketing and sales to interior design choices and aftermarket service, expanding SmartCraft's enterprise segment offering.
- InprogcoreSmartCraft acquired Inprog to strengthen its leadership position within software for electricians, expanding its electro segment capabilities.
- Kvalitetskontroll AScoreSmartCraft acquired Kvalitetskontroll AS, a company with over 14 years of growth in the Nordic region, enhancing SmartCraft's offerings in the construction SaaS market and aligning with its goal to become the largest SaaS provider in northwest Europe for the construction industry.
Scale indicators17 records
Recent moves9 records
Expansion highlights6 records
SmartCraft ASA competitors and assessment
Company assessmentBroad incumbents
- Procore Technologies: Procore is a leading global construction management SaaS platform serving contractors and project owners. While it operates at much larger scale and serves enterprise customers globally, it competes with SmartCraft in the broader construction project management and quality/safety management software categories.
- Trimble: Trimble is a major construction technology provider offering hardware and software solutions for the building industry. It overlaps with SmartCraft in areas like construction project management, BIM, and field operations, though Trimble's portfolio is much broader and includes hardware components.
- Autodesk Construction Cloud: Autodesk Construction Cloud offers construction management, BIM, and project execution software. It competes with SmartCraft in quality management (Congrid) and enterprise project management, though Autodesk serves a broader customer base and has much larger scale.
Direct peers
- Buildertrend: Buildertrend is a construction project management SaaS platform targeting residential builders and remodelers, particularly SMBs. It directly competes with SmartCraft's Bygglet and SME Construction segment in project management, quoting, and customer communication for small contractors.
- Fieldwire: Fieldwire provides construction field management software for task management, inspections, and punch lists. It competes with SmartCraft's Congrid in quality and safety management for construction projects, with similar mobile-first field operations capabilities.
- LetsBuild: LetsBuild is a European construction management platform offering project management, quality management, and field collaboration tools. It directly competes with SmartCraft in the European construction SaaS market, particularly in quality/safety management (Congrid) and project oversight.
- CoConstruct: CoConstruct provides construction project management software for custom home builders and remodelers. It overlaps with SmartCraft's SME Construction and Homerun products in serving small-to-medium construction companies with project management and client communication tools.
- Constellation HomeBuilder Systems: Constellation HomeBuilder Systems provides software solutions for residential homebuilders and developers. It competes with SmartCraft's Locka and Homerun products in the enterprise residential development segment, particularly in 3D visualization, sales tools, and customer journey management.
Regional players
- Vitec Software Group: Vitec Software Group is a Nordic vertical SaaS provider serving multiple industries with specialized software. As a fellow Nordic-listed vertical SaaS company, it is comparable to SmartCraft in business model (recurring subscription SaaS for niche verticals) and geographic focus, though it serves different end markets.
- Addnode Group: Addnode Group is a Swedish-listed company that acquires and develops vertical software businesses, including in the design, construction, and public sector markets. Its acquisition-driven SaaS model and Nordic focus make it a relevant comparable for SmartCraft's roll-up strategy and vertical SaaS positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SmartCraft ASA social profiles
Digital presenceSmartCraft ASA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartCraft ASA leadership team
Management profileNumber of profiles
Profiles9 records
SmartCraft ASA subsidiaries and ownership
Company hierarchySubsidiaries12 records
SmartCraft ASA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartCraft ASA M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartCraft ASA
What does SmartCraft ASA do?
SmartCraft provides mission-critical cloud-based SaaS solutions that help craftsmen and construction companies streamline quoting, project planning, documentation, quality and safety management, invoicing, and field operations. The portfolio serves electricians, HVAC and plumbing professionals, large construction enterprises, and SME contractors across Norway, Sweden, Finland, and the UK through specialized products unified by a shared SmartCraft Core platform.
Is SmartCraft ASA a public or private company?
SmartCraft ASA is a public company. It is classified as public and is currently operating.
When was SmartCraft ASA founded?
SmartCraft ASA was founded in 1987. It employs 251 to 500 people.
Where is SmartCraft ASA based?
SmartCraft ASA is headquartered in Ålesund, Norway, in the Europe region.
How does SmartCraft ASA make money?
One revenue line is on record: saaS Subscription Revenue.
Who are SmartCraft ASA's main competitors?
Broad incumbents on record are Procore Technologies, Trimble and Autodesk Construction Cloud. Direct peers are Buildertrend, Fieldwire, LetsBuild, CoConstruct and Constellation HomeBuilder Systems. Regional players are Vitec Software Group and Addnode Group.
Does SmartCraft ASA have an API?
Yes. SmartCraft Tellus is an open-source and free API that allows users to retrieve real fuel consumption data from truck telematics into any system. This API enables construction companies to measure emissions from heavy vehicles and track CO2 footprint.
What industry is SmartCraft ASA in?
SmartCraft ASA's product category is Construction Industry SaaS. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center).