Weber

What Weber does

Weber-Stephen Products LLC is a U.S.-based outdoor cooking equipment manufacturer founded in 1952, headquartered in Palatine, Illinois. The company designs, produces, and sells a comprehensive portfolio of grills across all major fuel types — gas (Spirit, Genesis, Summit, Weber Q, Traveler), charcoal (Original Kettle, Master-Touch, Performer, Smokey Mountain, Summit Kamado), wood pellet (Searwood, Smoque), electric (Lumin), and griddles (Slate) — along with accessories, replacement parts, tools, and cookware. Weber operates the Weber Connect smart grilling ecosystem, a connected platform linking smart grills, wireless probes, and a mobile application that provides remote temperature monitoring, alerts, timers, and recipe guidance.

The company's business model is primarily direct-to-consumer and retail-driven hardware sales, distributed through weber.com e-commerce (with Affirm financing), Amazon, Home Depot, Walmart, Lowe's, authorized dealer networks, and an emerging commercial foodservice channel for hotels and restaurants. A dedicated corporate gifting division (Special Markets) generates B2B revenue from bulk orders for employee recognition, safety awards, and corporate events. Pricing spans from sub-$100 portable grills to $1,149+ premium Genesis and Summit models, with a strong seasonal promotional cadence tied to July 4th, Memorial Day, and Black Friday. Promotional pricing is also wrapped around specific SKUs (e.g., $50 off Spirit, $100 off Genesis).

Following the May 2025 merger with Blackstone Products, the combined entity operates as Weber Blackstone under Blackstone founder Roger Dahle as CEO. Both Weber and Blackstone brands are retained with distinct market identities, Blackstone's outdoor griddle portfolio extending Weber's category reach. The combined company is privately held (having previously traded as NYSE: WEBR before being taken private), has 1,001-5,000 employees, and continues to expand through product launches (Weber Traveler, Performer Premium Smart, Spirit EX-325, Slate Griddles) and ecosystem investment in connected grilling technology.

Name

Weber

Legal name

Weber-Stephen Products LLC

Website

https://weber.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Weber is a 70-year-old U.S. outdoor cooking equipment manufacturer selling gas, charcoal, wood pellet, electric, and griddle grills plus accessories to retail consumers through DTC, Amazon, Home Depot, Walmart, and Lowe's. Post-2025 Blackstone merger, it operates the Weber Connect smart grilling ecosystem.

Ownership category

akta.pro rank

Product category

Outdoor Cooking Equipment

NAICS

Small Electrical Appliance Manufacturing (33521), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Housewares & Fans (3634), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD)

Keywords

• Outdoor grills
• Charcoal grills
• Gas grills
• Smart grilling accessories
• Griddle cooking

Headquarters

HQ city

Palatine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales (Grills and Accessories): Primary revenue from selling grills (gas, charcoal, wood pellet, electric, griddle) and related accessories including replacement parts, tools, cookware, fuel, and smart grilling devices. Products range from portable grills under $100 to premium grills over $1,000.
2. Replacement Parts and Maintenance: Ongoing revenue from selling genuine replacement parts for Weber grills, supporting product longevity and customer retention
3. Corporate Gifting and Team Events: B2B revenue stream targeting corporate clients for employee recognition, safety awards, sales incentives, and consumer prizes through Weber's special markets team

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Weber designs, manufactures, and sells outdoor cooking equipment including gas, charcoal, wood pellet, and electric grills as well as flat-top griddles. The company's product portfolio spans multiple price points and use cases, complemented by the Weber Connect smart ecosystem that links grills to a mobile application for remote temperature monitoring, alerts, timers, and recipe guidance. The company also sells replacement parts, modular accessories, and offers corporate gifting through its Special Markets division.

Product overview

Weber is an outdoor cooking equipment company offering a comprehensive portfolio of grills across multiple fuel types: gas (Spirit, Genesis, Summit, Weber Q, Weber Traveler), charcoal (Original Kettle, Master-Touch, Performer, Smokey Mountain, Summit Kamado, Ranch), wood pellet (Searwood, Weber Smoque), electric (Lumin, Weber Q), and griddles (Slate). The company has developed the Weber Connect smart ecosystem that connects smart grills, accessories, and the Weber Connect mobile app across all fuel types, enabling remote temperature monitoring, smartphone alerts, timers, and recipe guidance. Accessory systems include Weber Works (modular Snap-On and Drop-In accessories) and Weber Crafted (custom cooking grates and grillware). Weber merged with Blackstone Products in May 2025, forming Weber Blackstone with both brands retained.

Differentiator

Problem solved

Functional benefit

Brands

• Weber Connect: Smart grilling technology platform with app connectivity for remote monitoring and temperature control
• Weber Crafted
• Weber Works
• Weber Blackstone
• Weber Grill Restaurant

Products and services

• Spirit Gas Grills Mid-range gas grills available in multiple configurations including smart-connected models with WiFi and Bluetooth for remote temperature monitoring and cooking alerts, targeting mainstream home consumers.
• Genesis Gas Grills Premium gas grill line featuring high-performance burners, sear stations, and smart connectivity through the Weber Connect ecosystem for enthusiast home grillers.
• Summit Gas Grills High-end gas grills featuring premium materials, advanced burner technology, and integrated rotisserie systems for premium outdoor cooking enthusiasts.
• Weber Q Series Gas Grills Compact and portable gas grills designed for on-the-go grilling including camping, tailgating, and small outdoor spaces.
• Weber Traveler Portable Gas Grill Portable gas grill with a foldable frame designed for easy transport and storage, targeting consumers seeking a full grilling experience without permanent outdoor setup.
• Spirit EX-325 Smart Gas Grill Smart gas grill featuring the WeberWorks modular accessory system, in-built smart thermometer with WiFi connectivity, and SearZone burners for high-heat searing.
• Original Kettle Charcoal Grill Iconic dome-shaped kettle charcoal grill introduced in 1952, featuring porcelain-enameled bowl and lid as the company's flagship product.
• Master-Touch Charcoal Grill Premium kettle charcoal grill with adjustable cooking grate, built-in thermometer, and compatibility with Weber's Gourmet BBQ System accessories.
• Performer Charcoal Grill Premium charcoal grill combining kettle design with convenient features like a work table and gas-assisted ignition, available in smart models with WiFi connectivity.
• Smokey Mountain Cooker Smoker Vertical water smoker designed for low-and-slow smoking, featuring multiple cooking racks for smoking large quantities of meat.
• Summit Kamado Grill Premium kamado-style ceramic grill offering versatile cooking capabilities from high-heat searing to low-and-slow smoking.
• Searwood Pellet Grill Wood pellet grill offering full temperature range from 180° to 600°F for smoking and searing, with Weber Connect app compatibility via Wi-Fi and Bluetooth.
• Weber Smoque Pellet Smoker Entry-level pellet smoker with smart app controls and temperature probes for slow-cooked meats with smoky flavor.
• Lumin Electric Grill Electric grill featuring rapid heating up to 600°F and smoky flavor mode, designed for indoor/outdoor use where open flame cooking is restricted.
• Slate Griddles Stand-up and tabletop griddles featuring rust-resistant carbon-steel cooktops, digital thermometers, and closed cabinets for versatile flat-top cooking.
• Weber Connect Smart Grilling Accessories Smart probes, hubs, and wireless devices that connect to the Weber Connect ecosystem, enabling temperature monitoring and automation for non-smart grills.

Quantifiable outcome

• Over 3.6 million grills sold annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Blackstone ProductsflagshipStrategic or Co-development Partner · 1 May 2025Weber completed a merger with Blackstone Products in May 2025, forming Weber Blackstone under Roger Dahle's leadership as CEO. The combined entity retains both brands (Weber and Blackstone) maintaining distinct market identities. The merger creates the market leader in outdoor cooking with Blackstone's strength in outdoor griddles and Weber's leadership in traditional grills. Headquarters remain in Logan, Utah for Blackstone operations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Traeger: Wood-pellet grill pioneer and category leader with a connected WiFIRE grilling platform and proprietary smart-app ecosystem. Direct competitor to Weber's Searwood and Smoque lines and to the Weber Connect app across the connected-grilling segment.
• Napoleon: Canadian manufacturer of premium gas grills, charcoal grills, and outdoor kitchen components. Competes head-to-head with Weber in the mid-to-premium gas-grill segment and is part of the top-three outdoor cooking cohort alongside Weber and Traeger.
• Char-Broil: Mass-market gas and electric grill brand and one of the largest grill manufacturers by volume in North America. Directly competes with Weber's Spirit and Weber Q lines at entry-level price points.
• Broil King: Gas grill specialist known for heavy-duty construction and dual-tube burner technology. Overlaps with Weber's Spirit, Genesis, and Summit lines across the mid-to-premium gas category.
• Big Green Egg: Iconic ceramic kamado grill brand with a devoted enthusiast community and broad accessory ecosystem. Competes with Weber's Summit Kamado and Smokey Mountain smoker in the premium kamado and smoking segments.
• Pit Boss Grills: Value-to-mid-tier pellet and gas grill brand owned by Dansons (acquired by W.C. Bradley in 2023). Competes with Weber's Searwood and Spirit lines on price in the fast-growing wood-pellet category.
• Masterbuilt: Specialist in electric, gravity-fed, and cabinet smokers plus gravity charcoal grills. Directly overlaps with Weber's electric Lumin and charcoal Smokey Mountain smoker lines in the smoking and electric categories.
• Rec Tec: Premium wood-pellet grill brand with a strong enthusiast following and connected controls. Overlaps with Weber's Searwood line in the premium wood-pellet segment.
• Camp Chef: Outdoor cooking brand spanning pellet grills, griddles, and camp stoves. Overlaps with Weber's wood-pellet and Slate griddle categories and competes for the portable/tailgating use case alongside the Weber Traveler.

Broad incumbents

• Middleby Corporation: Diversified commercial and residential cooking equipment conglomerate owning multiple grill, outdoor kitchen, and foodservice brands (e.g., Lynx, Char-Broil, Kamado Joe, Viking). A broader incumbent that competes across multiple Weber price points and channels rather than in a single niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WeberGrills
• YouTubeyoutube.com/user/GrillwithWeber
• Facebookfacebook.com/weberbbq
• Instagraminstagram.com/webergrills
• TikToktiktok.com/@webergrills
• LinkedInlinkedin.com/company/webergrills

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weber