MAI

What MAI does

MAI (Augmented Intelligence, LLC) is a private VR medical education company headquartered in Fairfax, Virginia, that develops immersive 3D anatomy and acupuncture training platforms for medical schools, acupuncture schools, and healthcare institutions. Founded in 2016, the company operates with a small team (1–10 employees) and serves more than 90 institutional customers globally across the United States, Canada, China, Japan, Taiwan, Korea, Singapore, the Philippines, Thailand, India, France, Germany, Romania, Peru, and Qatar.

The company's core products are BodyMap, a VR anatomy platform containing over 4,000 anatomical structures, 63 major body movement animations, 201 2D medical images (cadaver and radiographic), and 180+ curriculum courses, with multi-language interfaces across 10 languages; AcuMap, positioned as the world's first VR acupuncture training solution providing real-time needle insertion angle and depth feedback; and MAI Portal, a web-based LMS offering Admin, Instructor, Student, and Personal tiers for assessment creation, progress tracking, and organizational management. The platform runs on Meta Quest (Quest 3, Quest 2, Quest Pro, Rift S) and HTC VIVE (Focus 3, VIVE Pro, VIVE Cosmos) headsets, with BodyMap distributed natively through the Meta Quest Store and via direct download for non-Meta headsets.

MAI's business model is built on prepaid, non-refundable software subscriptions (monthly for personal users, annual for BodyMap Pro / institutional tiers) processed through Stripe, supplemented by site licenses for institutional deployments, a 7-day free trial funnel on Meta Quest, and a published reseller program. Go-to-market is product-led growth with content marketing (blog, tutorials, peer-reviewed research citations including UCLA's Frontiers in Virtual Reality study), social/community proof from a visible institutional roster, and channel partnerships. In April 2026, The Carlyle Group announced an agreement to acquire a controlling interest in MAI, signaling a major capital and ownership transition (source data flags possible entity ambiguity with a similarly-named wealth management firm of the same acronym).

Name

MAI

Legal name

Augmented Intelligence, LLC

Website

https://mai.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MAI (Augmented Intelligence, LLC) is a Fairfax, Virginia-based VR medical education company that builds BodyMap, AcuMap, and MAI Portal — immersive 3D anatomy, acupuncture training, and learning management platforms serving medical schools, acupuncture schools, and healthcare institutions across more than 15 countries.

Ownership category

akta.pro rank

Product category

VR Medical Education Software

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industry

Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

Keywords

• VR anatomy training
• Medical VR software
• Acupuncture training software
• Immersive learning platform
• Medical education technology

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. BodyMap/AcuMap Software Subscriptions: MAI generates revenue primarily through prepaid, non-refundable software subscriptions for its BodyMap and AcuMap VR platforms, billed on a periodic (monthly/annual) basis. Subscriptions include a 7-day refund window for personal versions. Payment is processed via Stripe. Site licenses allow educators to authorize student installations under their institutional account.
2. MAI Portal Access: MAI Portal, the web-based management and tracking platform, is offered as part of the BodyMap Pro subscription tier, providing administrators and instructors with organizational management tools, exam creation, and student performance analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MAI develops and sells VR-based anatomy and acupuncture training software (BodyMap and AcuMap) that runs on Meta Quest and HTC VIVE headsets. BodyMap features over 4,000 anatomical structures, 63 major body movement animations, 3D cutting-plane tools, and integrated courses, quizzes, and flashcards; AcuMap is the world's first VR acupuncture training solution with real-time needle insertion angle and depth feedback. The web-based MAI Portal complements the VR platform with instructor administration, exam creation, and student performance tracking.

Product overview

MAI (Medical Augmented Intelligence) provides an integrated VR and MR (Mixed Reality) anatomy and acupuncture training platform consisting of three core products: BodyMap for immersive human anatomy education with over 4,000 anatomical structures, AcuMap as the world's first VR acupuncture training solution with needle insertion precision feedback, and MAI Portal as the web-based learning management and tracking companion platform. The platform runs on VR headsets including Meta Quest and HTC VIVE, targeting medical students, educators, and healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• BodyMap VR anatomy platform that enables students, instructors, and healthcare professionals to explore human anatomy through immersive 3D models featuring over 4,000 anatomical structures, 63 major body movement animations, 201 medical images (cadaver and radiographic), cross-sectional cutting planes, courses, quizzes, flashcards, and collaborative online classroom features. Targets medical and health sciences students and instructors.
• AcuMap World's first VR acupuncture training solution providing immersive 3D visualization of acupuncture points, meridians, and underlying anatomical structures with real-time needle insertion angle and depth feedback. Targets acupuncture students, instructors, and licensed TCM practitioners.
• MAI Portal Web-based tracking and management platform for BodyMap that enables instructors and administrators to view user activity and performance, create exams from a question bank, review completed quizzes, and add customized notes to flashcards. Includes Admin, Instructor/Pro, Student, and Personal user tiers.

Quantifiable outcome

• Over 90% of students indicated that VR would enhance their anatomy learning experience and help them learn a topic better than traditional models (UCLA focus group study, Frontiers in Virtual Reality 2024)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Meta (Facebook)coreTechnology or IntegrationBodyMap and AcuMap are distributed as downloadable VR applications through the Meta Quest store, compatible with Meta Quest 3, Meta Quest 2, Meta Quest Pro, and Meta Rift S headsets. Meta provides the hardware platform and app distribution marketplace.
• Stripe, Inc.coreTechnology or IntegrationStripe is MAI's third-party payment processor for subscription billing via the platform. Payment processing services are governed by Stripe's terms, conditions, and privacy policy.
• VR ResellersminorChannel Partner/ Reseller/ DistributorMAI operates a 'Become a Reseller' program enabling third-party resellers to distribute BodyMap and AcuMap VR platforms to their customer bases.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Complete Anatomy (3D4Medical / Elsevier): 3D4Medical's Complete Anatomy is a leading interactive 3D anatomy platform used in medical schools globally, now part of Elsevier. Directly competes with MAI's BodyMap in the anatomy education category, with overlapping medical school customers and curriculum integration use cases — the primary non-VR competitor in MAI's core market.
• Visible Body: Visible Body provides interactive 3D anatomy and physiology models for education and clinical reference. Closely comparable to BodyMap as a subscription-based 3D anatomy learning platform sold to medical and health science students and educators, though currently non-VR.
• Osso VR: Osso VR provides VR-based surgical and procedural training for medical device companies, surgeons, and medical students. A direct competitor in VR medical education with a similar institutional sales motion targeting medical schools and healthcare training programs.
• FundamentalVR: FundamentalVR delivers VR surgical simulation with haptic feedback for training and assessment in surgery. Operates in the same VR medical training category as MAI's BodyMap and AcuMap, selling to medical schools, hospitals, and medical device companies.
• Surgical Theater: Surgical Theater provides VR-based medical visualization and surgical planning, originally focused on patient-specific 3D rendering for pre-operative planning and patient education. Comparable VR medical visualization technology stack and institutional sales motion.
• SimX: SimX produces VR clinical simulation software for nursing, emergency medicine, and pre-hospital training, running on Meta Quest and other headsets. Closely comparable VR medical simulation platform with similar hardware support and institutional sales motion.
• Health Scholars: Health Scholars provides VR training for healthcare providers and first responders, including BLS, ACLS, and clinical scenario simulations. Comparable VR clinical training platform targeting healthcare professionals with similar institutional sales motion.

Emerging players

• ORamaVR: ORamaVR develops VR-based medical and surgical training scenarios for healthcare professionals and students. Operates in the same VR medical training space with a similar institutional focus, though currently smaller scale.

Broad incumbents

• Touch Surgery (Digital Surgery / Medtronic): Touch Surgery is a surgical simulation and training platform acquired by Medtronic, offering procedure rehearsal and step-by-step surgical walkthroughs. A broader incumbent in the medical simulation category with overlapping institutional customers but a different modality.
• VirtaMed: VirtaMed develops high-fidelity medical simulation training systems for surgery, endoscopy, and ultrasound. A broader incumbent in medical simulation training with institutional sales to medical schools and hospitals, though more focused on physical/haptic simulators than pure VR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/augmented-intelligence-inc.
• Xx.com/mai_bodymap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAI