Surgical Theater
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Surgical Theater firmographics
Firmographics- Name
- Surgical Theater
- Legal name
- Surgical Theater, Inc.
- Website
- https://surgicaltheater.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Surgical Theater industry classification
Industry- Product category
- Surgical Visualization Software
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG)
- akta.pro secondary industries
- Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL), Surgical Visualization & OR Video Integration (4K/3D, Recording, Routing) (HLAHADAD), Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), Radiology AI, CAD & Advanced Visualization Software (HLAHABAJ)
Keywords
Where Surgical Theater is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surgical Theater business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- XR Platform Software Subscription: SaaS-style licensing of the eXperiential Reality platform for surgical planning, visualization, and patient engagement. Subscription model with per-seat or site-based licensing for hospitals and surgical centers.
- Intraoperative Navigation Systems: SyncAR systems (Spine and Cranial) sold as integrated navigation solutions compatible with existing surgical navigation technology, platforms, devices, and tools in operating rooms.
- Professional Services & Training: Implementation support, training, and onboarding services for hospitals deploying XR technology. Marketing activation program offered to surgeon partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise hospital licensing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Surgical Theater product offering
Product offeringCore offering
Surgical Theater develops an AI-driven eXperiential Reality (XR) platform that converts 2D medical imaging (MRI, CT, DTI, angiography, fMRI, Perfusion) into interactive 3D models used for surgical planning, patient engagement, and intraoperative AR navigation. Its product suite includes FDA 510(k) cleared SyncAR Spine and SyncAR Cranial AR navigation systems, PlanXR for pre-operative planning, BrainSTORM for epilepsy care, XR Studio for collaborative case review, and ConveyXR for patient consent visualization. The platform is sold to hospitals and surgical centers, with over 50,000 documented clinical utilizations.
Product overview
Surgical Theater offers a comprehensive eXperiential Reality® (XR) platform that provides a unified suite of tools supporting the entire surgical continuum of care. The platform architecture consists of three core pillars: Surgical Planning (PlanXR™, BrainSTORM™, XR Studio™), Patient Engagement (ConveyXR™), and OR Visualization (SyncAR® Spine, SyncAR® Cranial). AI-powered segmentation transforms 2D MRI and CT scans into interactive 3D models that surgeons use for preoperative planning, patient education, and intraoperative guidance. The platform has supported over 50,000 XR utilizations across the continuum of care.
Differentiator
Problem solved
Functional benefit
Brands
- eXperiential Reality: The company's core XR technology platform that transforms 2D medical imaging into immersive 3D models for surgical visualization and planning
- SyncAR Spine
- SyncAR Cranial
- PlanXR
- BrainSTORM
- XR Studio
- ConveyXR
Products and services
- SyncAR Spine FDA 510(k) cleared intraoperative AR navigation system for spinal surgery that integrates MRI and CT imaging with AI-powered segmentation, trajectory guidance, live drill tracking, and real-time XR visualization overlay; over 50,000 clinical uses documented.
- SyncAR Cranial AR overlay system for cranial surgery that projects relevant anatomical renderings onto the live surgical view, synchronizing navigation, microscope, and AR visualization into the existing OR workflow through a heads-up display within the surgeon's microscope.
- PlanXR AI-driven pre-operative surgical planning platform that creates patient-specific XR reconstructions from CT and MRI, including bone resection planning, soft tissue segmentation (plexus, nerve roots, blood vessels, discs, muscles, spinal canal, tumors), and implant planning integration.
- BrainSTORM Epilepsy care visualization platform that integrates all patient data (MRIs, CT, fMRI, DTI, MEG, sEEG) into a comprehensive 360-degree XR model to facilitate neurologist-neurosurgeon collaboration and optimize OR planning for sEEG placement and seizure mapping.
- XR Studio Multi-user collaborative environment for dynamic patient-specific case reviews, presentations, and education delivered through XR headsets, enabling professors to guide students in virtual operating room settings.
- ConveyXR Patient engagement tool that delivers patient-specific XR reconstructions directly to patients, enhancing understanding and trust for informed medical decisions and bridging communication barriers such as age and language.
- eXperiential Reality Platform Comprehensive AI-driven XR platform that transforms traditional 2D medical scans into interactive 3D models supporting clinical decisions from the clinic to the OR; encompasses the company's surgical planning, patient engagement, and intraoperative visualization products.
Quantifiable outcome
- 29% reduction in time per clip during aneurysm procedures
- +5 more outcomes
Companies that use Surgical Theater
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Surgical Theater technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Surgical Theater partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Mayo CliniccoreMajor academic medical center partnership using Surgical Theater XR technology for neurosurgery and spine procedures. Dr. Maziyar Kalani cited as key opinion leader using platform for spine surgery visualization.
- Stanford School of MedicinecoreLeading neurosurgery program using Surgical Theater for cranial surgery planning. Dr. Gary K. Steinberg serves as key opinion leader and testimonial source.
- Hoag Spine CentercorePerformed the first SyncAR for spine surgery in the world. Dr. Burak Ozgur and Dr. Robert G. Louis serve as key opinion leaders for the technology.
- Mount Sinai HospitalcoreMajor neurosurgery program using SyncAR Cranial for brain surgery visualization. Dr. Joshua B. Bederson serves as key opinion leader.
- NYU Langone HealthcoreComprehensive Neurofibromatosis Center using Surgical Theater for complex spinal tumor planning. Dr. Anthony K. Frempong-Boadu cited as KOL.
- Houston MethodistcoreENT and head/neck surgery program using XR visualization. Dr. Mas Takashima serves as key opinion leader.
- Lehigh Valley Health NetworkcoreDr. Walter C. Jean using Surgical Theater for patient engagement and surgical planning. Featured in case studies for VR consultations.
- Texas Children's HospitalcorePediatric hospital using XR technology for complex pediatric surgical planning and patient engagement.
- Carlo Besta Neurological InstitutecoreLeading European neurological center using Surgical Theater technology.
- Klinikum BambergcoreGerman hospital using Surgical Theater XR platform for surgical planning.
Scale indicators7 records
Recent moves3 records
Expansion highlights6 records
Surgical Theater competitors and assessment
Company assessmentDirect peers
- Brainlab: Brainlab is a direct competitor in surgical navigation, intraoperative visualization, and OR planning across spine, cranial, and ENT procedures. Both companies offer FDA-cleared platforms that integrate imaging into surgical workflows, competing for the same hospital customers.
- Augmedics: Augmedics develops AR-based surgical navigation systems for spine surgery (xvision), directly competing with Surgical Theater's SyncAR Spine. Both target the same spine surgeon customer base with headset- and display-based AR intraoperative guidance.
- Proprio Vision: Proprio develops AI-driven surgical visualization and intraoperative guidance using light field technology, targeting neurosurgery and spine. It competes with Surgical Theater's SyncAR Cranial and SyncAR Spine offerings for advanced intraoperative visualization.
- ImmersiveTouch: ImmersiveTouch provides VR-based surgical planning and simulation platforms for neurosurgery, spine, and other specialties. It competes directly with Surgical Theater's PlanXR and BrainSTORM pre-operative planning solutions.
Emerging players
- Medivis: Medivis builds AR surgical visualization and planning tools for clinicians, overlapping with Surgical Theater's XR planning and OR visualization offerings. The company focuses on AR-driven holographic visualization for surgical decision-making.
- EchoPixel: EchoPixel offers interactive 3D medical visualization software for surgical planning, overlapping with Surgical Theater's XR pre-operative planning capabilities. The platform converts DICOM imaging into manipulatable 3D models for clinicians.
- FundamentalVR: FundamentalVR delivers VR-based surgical simulation and training with haptic feedback. While more focused on training than Surgical Theater's clinical platform, it competes for similar surgeon attention and budget in the surgical XR category.
Broad incumbents
- Surgical Science: Surgical Science is a broader incumbent in virtual reality surgical simulation and training, serving medical education and device companies. It is comparable as an established surgical XR vendor, though focused more on training than Surgical Theater's patient-facing continuum.
- Medtronic: Medtronic's StealthStation and Mazor systems are dominant incumbents in surgical navigation and robotic-assisted spine surgery. As a broad medtech incumbent, Medtronic is a competitive threat through scale, installed base, and integration with hospital procurement.
- Stryker: Stryker operates across surgical navigation, spine implants, and neurosurgical visualization. With its broad portfolio and capital resources, Stryker represents a competitive incumbent that could expand into the AR surgical visualization space Surgical Theater occupies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Surgical Theater social profiles
Digital presenceSurgical Theater compliance and trust
Trust signalCompliance2 records
Surgical Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surgical Theater leadership team
Management profileNumber of profiles
Profiles10 records
Surgical Theater funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surgical Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surgical Theater
What does Surgical Theater do?
Surgical Theater develops an AI-driven eXperiential Reality (XR) platform that converts 2D medical imaging (MRI, CT, DTI, angiography, fMRI, Perfusion) into interactive 3D models used for surgical planning, patient engagement, and intraoperative AR navigation. Its product suite includes FDA 510(k) cleared SyncAR Spine and SyncAR Cranial AR navigation systems, PlanXR for pre-operative planning, BrainSTORM for epilepsy care, XR Studio for collaborative case review, and ConveyXR for patient consent visualization. The platform is sold to hospitals and surgical centers, with over 50,000 documented clinical utilizations.
Is Surgical Theater a public or private company?
Surgical Theater is a private company. It is classified as venture growth investor backed and is currently operating.
When was Surgical Theater founded?
Surgical Theater was founded in 2010. It employs 11 to 50 people.
Where is Surgical Theater based?
Surgical Theater is headquartered in Los Angeles, United States, in the North America region.
How does Surgical Theater make money?
Three revenue lines are on record. XR Platform Software Subscription is the primary driver. The others are intraoperative Navigation Systems and professional Services & Training.
Who are Surgical Theater's main competitors?
Direct peers on record are Brainlab, Augmedics, Proprio Vision and ImmersiveTouch. Emerging players are Medivis, EchoPixel and FundamentalVR. Broad incumbents are Surgical Science, Medtronic and Stryker.
Does Surgical Theater have an API?
No public API is recorded for Surgical Theater.
What industry is Surgical Theater in?
Surgical Theater's product category is Surgical Visualization Software. Its primary akta.pro industry code is HLAHADAG, Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT), with a secondary code of HLAHAEAL, Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine). Its NAICS code is 339112 and its SIC code is 3841.