What Breef does

Breef is a Denver-headquartered, two-sided B2B marketplace and payments platform that connects brands with a network of more than 25,000 vetted boutique marketing, creative, digital, and web agencies across 27 countries. Founded in 2019 in New York as "Curated" and rebranded to "Breef" in 2021, the company serves both ends of the market: brands ranging from growth-stage startups to Fortune 500 enterprises (Amazon, Netflix, Unilever, Spotify, Heineken, Pantone, Affirm, Magic Spoon, and Nestle among disclosed clients), and boutique agencies seeking pipeline from enterprise demand. The platform's core architecture combines an AI-assisted Scoping Tool for project definition, a curated agency-matching system with human Marketing Strategists available 24/7, an integrated project management dashboard, and payment processing that captures all brand-to-agency transactions through the platform with a 30% initial deposit requirement.

The core product surfaces four workflow stages — scoping, matching, contracting, and payment — into a single closed marketplace, with a 5-day pitch turnaround and an average of 6+ pitches per project. Non-circumvention terms require a 12-month post-introduction exclusivity on matched pairs, and all payments must flow through Breef, which anchors take-rate capture on expansion and repeat scopes.

Breef monetizes via two streams: a one-time $199 placement fee paid by brands when they hire an agency, and a 15% referral fee on total project value (excluding hard costs such as production, media spend, or influencer fees) charged to agencies for the first 12 months of client engagement. Brands join and post projects for free; agencies join and pitch for free and pay only on wins. The company has raised $21 million across a 2021 seed ($3.5M) and a 2023 Series A ($16M), both led by Greycroft. Disclosed platform milestones include $500M+ in cumulative projects created and 60,000+ marketers, creatives, and founders on the platform.

Name

Breef

Legal name

Breef Inc.

Website

https://breef.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Breef is a Denver-headquartered two-sided B2B marketplace and payments platform that connects brands — from startups to Fortune 500s like Amazon, Netflix, and Unilever — with more than 25,000 vetted boutique marketing, creative, and digital agencies across 27 countries, monetizing via a $199 brand placement fee and a 15% agency referral fee.

Ownership category

akta.pro rank

Product category

Agency Marketplace Platform

NAICS

Software Publishers (513210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Agency marketplace platform
• Marketing services procurement
• Creative agency matching
• Project scoping software
• Agency referral commissions

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Agency Referral Fees: 15% referral fee on total project value for the first 12 months of client engagement, including additional work or expanded scopes within the 12-month period. Excludes hard costs such as production, media spend, or influencer fees.
2. Brand Placement Fees: One-time $199 placement fee charged to brands when they successfully hire an agency through the platform. Posting projects and receiving pitches is free for brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Breef is a closed B2B agency marketplace and payments platform that connects brands with 25,000+ vetted boutique marketing, creative, digital, and web agencies. Brands use an AI-powered or human-guided Scoping Tool to define project briefs and receive curated agency pitches within approximately five business days, with all contracts and payments processed through the platform's standardized framework and integrated payment rails.

Product overview

Breef is a B2B agency marketplace and payments platform that connects brands with vetted marketing, creative, and digital agencies. The core offering is the Breef Agency Marketplace, a closed platform where brands create project scopes using the Scoping Tool, receive curated pitches from hand-selected agencies, and manage the full project lifecycle—including contracts and payments—through an integrated dashboard. The platform also provides human-guided support through Marketing Strategists and includes the Breefing Room content hub featuring industry resources, guides (Project Guide, KPI Guide), and marketing insights. Breef operates a transaction-based revenue model, charging agencies a 15% referral fee and brands a one-time $199 placement fee, with all payments processed through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Breef Agency Marketplace Closed B2B marketplace where brands create project scopes and receive curated agency pitches from 25,000+ vetted marketing, creative, digital, and web agencies, with all contracts and payments processed through integrated platform rails.
• Scoping Tool Tool that enables brands to define project briefs—goals, deliverables, and budget parameters—either through AI assistance or with expert Marketing Strategists, producing a scope that drives curated agency pitches.
• Marketing Strategist Support White-glove human advisory service in which dedicated Marketing Strategists guide brands through project scoping, agency selection, and campaign planning, available 24/7 via booked calls.

Quantifiable outcome

• 35% average savings on agency projects
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sortlist: European-headquartered agency marketplace connecting brands with marketing, digital, and creative agencies. Closest direct peer to Breef in business model, target customer (brands seeking agencies), and take-rate monetization, with structural difference being geographic focus on EMEA.
• Clutch: B2B services marketplace with verified reviews and agency directories covering marketing, development, and IT services. Comparable to Breef as a buyer-to-supplier matching platform in the agency services vertical, though more directory-led and less trans-actional than Breef.
• Agency Spotter: Agency directory and matching platform connecting brands with vetted marketing and creative agencies. Direct competitor in the agency discovery and shortlisting workflow, with comparable target buyer (brand marketers) but a search-and-directory monetization model versus Breef's transactional take-rate.
• DesignRush: Agency marketplace enabling brands to find and compare top marketing, design, and technology agencies. Compares closely to Breef as a discovery and matching tool for brand-side buyers of agency services, with similar categorical taxonomy across digital, creative, and web.
• The Manifest: B2B agency directory and ranking platform covering marketing, design, development, and consulting agencies. Operates in the same buyer-supplier matchmaking space as Breef, primarily through curated listings and reviews rather than transactional matching.

Emerging players

• 99designs: Design marketplace connecting brands with freelance designers for logos, web, and creative projects. Comparable marketplace structure to Breef but narrower focus on design rather than full-service marketing and creative agency matching.
• Bark: Online marketplace connecting consumers and businesses with local professional service providers, including marketing agencies. Comparable marketplace structure for agency discovery but broader service-category scope and primarily SMB/consumer-focused.

Broad incumbents

• Upwork: Largest generalist freelancer marketplace connecting businesses with independent contractors across marketing, creative, and tech. Competes with Breef at the lower end of marketing services spend where individual freelancers substitute for boutique agencies.
• Fiverr: Global freelance services marketplace offering predefined marketing, creative, and digital service packages. Indirect competitor to Breef in transactional marketing services, particularly for SMB buyer segments with smaller project budgets.
• Toptal: Elite freelancer and agency network connecting businesses with top-tier marketing, design, and technology talent. Comparable platform structure for matching brands with vetted creative talent, but positioned as individual freelancer matching rather than agency matchmaking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/breefworks
• Instagraminstagram.com/breefwork
• TikToktiktok.com/@breefwork
• Xx.com/breefwork
• Facebookfacebook.com/breefwork

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breef