What Clutch does

Clutch is a B2B marketplace platform headquartered in Washington DC that connects enterprise buyers with vetted service providers across IT, marketing, development, design, and business services. Founded in 2013 and operating with 51-100 employees, the platform hosts 280,000 to 350,000+ service providers across 2,000+ service categories, attracts approximately 1.4 million monthly buyers and 15 million+ business leaders annually, and facilitates more than $2 billion in global service projects per year. Named buyer-side references include IBM, eBay, Delta, Mastercard, Comedy Central, and Hello Fresh, but these logos illustrate platform trust rather than paid-customer concentration.

The platform's core product is a verified-review directory augmented by AI-powered discovery and matching tools. Functional components include ClutchAI (a chatbot for natural-language provider discovery), SmartMatch (an AI-driven recommender returning 1-5 candidate providers), Shortlist (a side-by-side scorecard tool), and Project Brief (an AI-assisted brief generator). In May 2026, Clutch launched the AI Visibility Dashboard in partnership with Conductor, enabling providers to monitor how they appear in AI-generated answers across ChatGPT, Claude, Perplexity, and Gemini. The platform runs recognition and ranking programmes including Clutch 100, Clutch 1000, Clutch Global Awards, and the Leaders Matrix, which serve both as marketing assets and as data-collection mechanisms.

The business model is two-sided and freemium-anchored. Buyers access the platform at no cost; service providers list free basic profiles and can upgrade to Clutch Verified, an annual subscription at $499/year that confers a verification badge, elevated search placement, unlimited case studies, performance data, and a dedicated support representative. A separate Advertiser program offers custom-priced priority placements, robust targeting, and a 90-day strategic onboarding program with a dedicated Customer Success Analyst. Buyer-side traffic is generated primarily through SEO-driven directory pages, original research published as Clutch Reports, and content marketing. Clutch remains a privately held company, with no institutional funding round disclosed in sourced material.

Name

Clutch

Legal name

Clutch

Website

https://clutch.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Clutch is a B2B marketplace connecting enterprise buyers with over 280,000 vetted service providers across IT, marketing, design, and business services, monetizing via verified reviews, a $499/year Verified subscription, and a custom-priced Advertiser program.

Ownership category

akta.pro rank

Product category

B2B Services Marketplace

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• B2B marketplace platform
• Verified client reviews
• Service provider directory
• Agency discovery platform
• Vendor matching marketplace

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Service Provider Listings (Free Tier): Basic company profiles with limited analytics, case studies, and no Clutch verification or website link. Free tier generates volume for the marketplace.
2. Clutch Verified Subscription: Annual subscription at $499/year providing verification badge, greater visibility above non-verified providers, no competitors on profile, website link, unlimited case studies, performance data, and dedicated support representative.
3. Clutch Advertiser Program: Custom-priced advertising program with priority placements on desired service pages, robust targeting options, 90-day strategic onboarding program, and dedicated Customer Success Analyst.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Clutch operates a B2B marketplace platform that connects buyers with over 280,000 service providers across development, IT, marketing, design, and business services. The platform is anchored by verified client reviews and offers AI-powered matching (SmartMatch, ClutchAI chatbot), provider shortlisting, and a Project Brief tool to connect buyers with multiple best-fit providers. Service providers can list for free or upgrade to the Clutch Verified subscription ($499/year) or Clutch Advertiser program for greater visibility, and use the AI Visibility Dashboard to monitor presence in AI-generated search answers.

Product overview

Clutch operates as a B2B marketplace platform connecting over 280,000 service providers with buyers worldwide. The platform's core offering is Clutch.co, which provides verified client reviews, provider directories across 2,000+ service categories, and matching tools. The AI Visibility Dashboard (launched May 2026 in partnership with Conductor) is the latest major product addition, enabling providers to monitor their visibility in AI-generated search results. Key products include ClutchAI (AI chatbot for provider discovery), SmartMatch (AI-driven provider recommendations), Shortlist (provider comparison tool), Project Brief (AI-powered brief generator), and Clutch Verified (verification add-on). Clutch also runs recognition programs including the Clutch 100 (top 100 fastest-growing companies), Clutch 1000 (top 1,000 B2B service providers), and Clutch Global Awards. The platform serves buyers free and offers optional paid tools for service providers including Clutch Verified and Clutch Advertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Clutch.co Marketplace Platform Core B2B marketplace platform connecting 280,000+ service providers with 1.4 million monthly buyers across 2,000+ service categories; provides verified client reviews, provider directories, and tools for discovering, shortlisting, and contacting business service providers.
• AI Visibility Dashboard Dashboard for B2B service providers that monitors and benchmarks how they appear in AI-generated search answers across ChatGPT, Claude, Perplexity, and Gemini; provides an AI Visibility Score, competitive benchmarking, and actionable recommendations to improve AI search performance.
• ClutchAI Chatbot AI-powered chatbot that answers buyer questions in natural language and connects them to service providers with relevant expertise faster than traditional directory browsing.
• SmartMatch AI-driven matching tool that curates a list of 1–5 providers matching user project requirements based on the buyer-provided project overview.
• Shortlist Provider comparison tool that lets buyers save favorite providers while browsing, evaluate pricing and expertise using a scorecard, and share shortlisted providers with their network to support decision-making.
• Project Brief AI-powered brief generator that creates customized project briefs from buyer goals and company information, enabling buyers to send project requests to multiple best-fit providers simultaneously.
• Clutch Verified Annual subscription ($499/year) verification program that confirms agency credentials and legitimacy through independent business registration, legal history, credit background, and client feedback checks; includes verification badge, priority placement above non-verified providers, no competitors on profile, website link, unlimited case studies, performance data, and dedicated support.
• Clutch Advertiser Program Custom-priced advertising program offering priority placements on desired service pages, robust targeting options, a 90-day strategic onboarding program, and a dedicated Customer Success Analyst.

Quantifiable outcome

• Providers with 50+ reviews receive 63x more AI citations than providers with 0 reviews
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• ConductorcoreTechnology or Integration · 5 May 2026Strategic partnership to build the AI Visibility Dashboard. Conductor contributes the data engine, monitoring AI-generated responses across ChatGPT, Claude, Perplexity, and Gemini to show how agencies appear in AI-powered searches. This is the first AI visibility tool designed specifically for B2B agencies, analyzed at scale by Conductor. The partnership combines Clutch's structured agency data with Conductor's enterprise AI monitoring capabilities.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• G2: G2 is the leading B2B software and services reviews marketplace, with a similar two-sided model monetizing vendors through Verified profiles and advertising. While G2 skews toward software/SaaS, it overlaps directly with Clutch on IT services and digital agency categories.
• GoodFirms: GoodFirms is a B2B marketplace for IT, software, and service providers with verified reviews and ranked directories — directly comparable to Clutch in target customers, provider categories, and verified-review value proposition.
• DesignRush: DesignRush is a B2B agency directory covering design, development, marketing, and technology services. It competes head-to-head with Clutch in agency-discovery workflows and ranks providers by portfolio and reviews.
• Sortlist: Sortlist is a global agency marketplace connecting brands with marketing, creative, and tech agencies through a matching workflow. Comparable to Clutch's SmartMatch and project-brief tools, with similar provider monetization.
• TopDevelopers: TopDevelopers is a curated directory and marketplace for IT and software development service providers, ranking companies by reviews and portfolio strength — directly comparable within Clutch's development service categories.
• UpCity: UpCity is a B2B marketplace and directory for marketing agencies, IT services, and business service providers with verified reviews and provider rankings — directly competing with Clutch in SMB-to-mid-market buyer segments.

Broad incumbents

• Trustpilot: Trustpilot is a broad consumer-and-business reviews platform with verified-review infrastructure and provider subscriptions. While not B2B-services focused, its review-verification methodology and freemium-to-paid model are directly analogous to Clutch Verified.
• Capterra (Gartner): Capterra, owned by Gartner, is a major software and services reviews marketplace serving B2B buyers. While its core focus is software, it overlaps with Clutch on services categories and operates a similar paid-verified-provider model at scale.
• Yelp: Yelp is a broad consumer-business reviews platform with paid provider profiles and verified review signals. While primarily B2C, Yelp's review-trust infrastructure and provider monetization inform Clutch's broader marketplace playbook.

Others

• Conductor: Conductor is Clutch's strategic partner for the AI Visibility Dashboard, providing enterprise AI-monitoring technology across ChatGPT, Claude, Perplexity, and Gemini. It is an enabling technology partner rather than a marketplace competitor, but its capabilities underwrite Clutch's newest product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/clutch_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clutch