What Ordr does

Ordr is a privately held, Santa Clara-based cybersecurity company founded in 2015 that sells an AI-powered connected asset security platform for enterprises. The platform discovers, classifies, and profiles every connected device across IT, IoT, OT (operational technology), and IoMT (Internet of Medical Things) environments using agentless passive network analysis and behavioral fingerprinting trained on 100M+ real-world device profiles. Core products include the ORDR AI Protect Platform, the AI Protect for Security and AI Protect for Segmentation modules, and ORDR IQ, a multi-agent AI orchestrator launched in November 2025 that automates threat triage, policy generation, and natural-language security workflows.

The platform is differentiated by closed-loop enforcement: rather than stopping at dashboards, Ordr generates least-privilege segmentation policies from observed traffic, simulates them before enforcement, and pushes them through existing customer infrastructure (firewalls, NAC, cloud control planes) without requiring rip-and-replace. Ordr monetizes through annual and multi-year enterprise subscriptions priced on a quote basis tied to device count and module selection. It sells primarily through direct enterprise field sales and inside sales, supplemented by 130+ technology integrations (Cisco, Palo Alto Networks, Fortinet, CrowdStrike, Splunk, ServiceNow, etc.) and availability on the Cisco Global Price List. Customer segments span healthcare, manufacturing, financial services, higher education, government, and retail/hospitality, with marquee logos including Cleveland Clinic, Cook Medical, CHRISTUS Health, nVent, ENGIE, and Veritex Community Bank.

Ordr has raised over $90 million across multiple venture rounds, including a $40 million Series C in June 2022 co-led by Battery Ventures and Ten Eleven Ventures. The company holds SOC 2 Type II and HIPAA certifications, has been recognized as a 2024 Gartner Cool Vendor, a 2025 G2 Leader in Network Segmentation, a Deloitte Technology Fast 50 company, a Forbes Cloud 100 honoree, and a KLAS Research-rated vendor in healthcare IoT security. Leadership includes CEO and co-founder Gnanaprakasam Pandian and co-founder/chief scientist Sheausong Yang, with the company operating at a headcount of 101–250 employees.

Name

Ordr

Legal name

ORDR, Inc.

Website

https://ordr.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Cybersecurity / IoT and Connected Asset Security

NAICS

Software Publishers (5132), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Network Detection & Response (NDR) (HDADABAI)

akta.pro secondary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• IoT security platform
• Connected asset visibility
• Medical device security
• Network microsegmentation
• OT IoMT security

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Platform Licensing: Annual or multi-year subscription licenses for the ORDR AI Protect Platform. Platform tiers include AI Protect for Security and AI Protect for Segmentation. Pricing is quote-based, tailored to customer environment size and device count.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ordr sells an AI-powered connected-asset security platform that performs agentless discovery, behavioral classification, risk scoring, and microsegmentation enforcement across IT, IoT, OT, and IoMT devices. The platform is delivered as a subscription and includes modules for security (AI Protect for Security) and segmentation (AI Protect for Segmentation), plus an ORDR IQ multi-agent AI orchestration layer that exposes asset intelligence through natural-language queries and automates triage and policy enforcement. It is built for enterprises in healthcare, manufacturing, financial services, higher education, government, and retail/hospitality.

Product overview

ORDR offers a unified AI-powered connected asset security platform designed to protect IT, IoT, OT (Operational Technology), and IoMT (Internet of Medical Things) devices across enterprise environments. The portfolio centers on the ORDR AI Protect Platform, which provides complete asset visibility from discovery to enforcement, classified across 100M+ devices. The platform integrates two core AI modules: AI Protect for Security delivers real-time behavior-based device visibility and risk prioritization, while AI Protect for Segmentation translates asset intelligence into enforced micro-segmentation policies. ORDR IQ serves as the AI orchestration layer, providing natural language querying capabilities powered by multi-agent AI that enables users to ask questions in plain English about network assets and receive actionable insights, policy recommendations, and automated workflow execution. The platform supports agentless deployment and integrates with existing security infrastructure including firewalls, NAC, SIEM, and ITSM tools through 130+ native integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• ORDR AI Protect Platform Unified SaaS platform providing agentless discovery, behavioral classification, risk scoring, and microsegmentation enforcement for IT, IoT, OT, and IoMT devices, classified against 100M+ device profiles; for enterprise security and IT teams across healthcare, manufacturing, financial services, higher education, government, and retail.
• ORDR IQ Multi-agent AI orchestration layer on top of the ORDR AI Protect Platform that enables natural-language queries for device intelligence, automated threat triage, policy generation, and zero-touch enforcement; for security operations, IT, facilities, and compliance teams.
• AI Protect for Security Module of the ORDR AI Protect Platform providing real-time, behavior-based device visibility and risk assessment that prioritizes remediation by actual organizational impact rather than raw vulnerability scores; for security teams managing IT, IoT, OT, and IoMT environments.
• AI Protect for Segmentation Module of the ORDR AI Protect Platform that converts authoritative asset intelligence into enforced microsegmentation policies, containing exposure, preventing lateral movement, and protecting critical systems without rip-and-replace; deployable in days rather than months; for security and network teams.

Quantifiable outcome

• Reduce threat triage from hours to seconds
• +9 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration97 records

AI capability9 records

Feature7 records

Partnerships

28 partnerships are on record, tiered flagship and core.

• CiscoflagshipTechnology or IntegrationIntegration with Cisco ISE, firewalls, and Cisco Cloud Control for dynamic policy enforcement at scale. Available on Cisco Global Price List (GPL). ORDR brings device intelligence and Identity-First Segmentation to Cisco's agentic operations platform.
• Palo Alto NetworkscoreTechnology or IntegrationIntegration for IEC microsegmentation and Zero Trust policy rules. Organizations combine ORDR device intelligence with Palo Alto Networks for effective IoT and digital OT device protection.
• FortinetcoreTechnology or IntegrationPartnership to deliver IoT and unmanaged device security solution by integrating FortiManager, FortiGate, and FortiNAC with ORDR Systems Control Engine (SCE).
• CrowdStrikecoreTechnology or IntegrationIntegration ensures security of all managed and unmanaged devices with comprehensive device visibility, vulnerability insights, and ability to enforce policy to mitigate threats.
• SentinelOnecoreTechnology or IntegrationIntegration enables collection of managed device data, vulnerabilities, and threat insights for comprehensive device visibility and understanding of risk.
• Aruba (HPE)coreTechnology or IntegrationIntegration exchanges device details and network data to ensure every device is seen and properly secured. Integrates with Aruba ClearPass for NAC enforcement.
• Juniper NetworkscoreTechnology or IntegrationIntegration augments device profiles with network context, visualizes communications, and enforces policies through Juniper infrastructure.
• MicrosoftcoreTechnology or IntegrationIntegrations with multiple Microsoft solutions including Endpoint Detection & Response, Identity Management, and SIEM (Microsoft Sentinel) for enhanced device context and risk insights.
• Rapid7coreTechnology or IntegrationBidirectional integration allows comprehensive vulnerability testing without gaps. ORDR sends device details to determine what is scanned, when and how. Rapid7 scan results feed into ORDR security analytics.
• ServiceNowcoreTechnology or IntegrationCMDB integration ensures real-time, trusted asset intelligence. Bidirectional sync fuels better workflows, security, and ROI. Automated ticketing integration.
• SplunkcoreTechnology or IntegrationORDR transmits security alerts, device information, and critical information to Splunk for improved event management and SIEM integration.
• IBM QRadarcoreTechnology or IntegrationORDR integration allows SecOps teams to leverage ORDR's rich device data to create alerts, reports, and custom analyses for improved event management.
• ForescoutcoreTechnology or IntegrationIntegration provides visibility into every connected device for rapid response to active threats and simplified creation of segmentation policies.
• Check PointcoreTechnology or IntegrationIntegration enables Take Control of IoT and OT security through segmentation. ORDR integrates with Check Point Security Management for multi-gateway policy enforcement.
• ZscalercoreTechnology or IntegrationIntegration with Zscaler's Zero Trust Device Segmentation platform and Client Connector enables security teams to assess and contain risk without network redesign.
• DragoscoreTechnology or IntegrationPartnership delivers unified and deep visibility across IT, OT, and IoT environments. Joint solution translates enriched OT asset data into actionable network controls for reduced risk and downtime.
• TenablecoreTechnology or IntegrationBidirectional integration enables comprehensive vulnerability testing without gaps or disruptions. Tenable leverages device details from ORDR for scanning decisions.
• QualyscoreTechnology or IntegrationBidirectional integration enables comprehensive vulnerability scanning without gaps. Qualys uses ORDR device insights for scanning decisions; ORDR uses scan results for security analytics.
• NuvolocoreStrategic or Co-development PartnerHealthcare partnership combining ORDR's IoT Security Platform with Nuvolo's workplace management platform. Enables organizations to optimize device utilization while reducing risk and improving operational efficiency.
• GigamoncoreTechnology or IntegrationPartnership delivers unsurpassed visibility and control into every connected device. Combines ORDR's asset intelligence with Gigamon's network visibility infrastructure.
• GuardicorecoreTechnology or IntegrationGuardicore pulls ORDR's device classification data and adds it to a granular map of the data center for single view and ability to segment unmanaged devices.
• GE HealthcarecoreTechnology or IntegrationIntegration with GE Healthcare ReadySee for IoMT security. Combines ORDR's AI Protect with GE Healthcare's medical device ecosystem for enhanced visibility and security.
• AWScoreTechnology or IntegrationIntegration extends visibility into cloud assets by collecting essential cloud instance attributes from Amazon Elastic Compute Cloud. Also automates cloud compliance reporting.
• Google CloudcoreTechnology or IntegrationIntegration extends visibility into cloud assets by collecting essential cloud instance attributes from Google Cloud Platform.
• OktacoreTechnology or IntegrationEnable Single Sign On (SSO) for ORDR with Okta identity management platform.
• VMwarecoreTechnology or IntegrationIntegration leverages vSphere API for visibility into server management, virtual machines, and datacenter assets. Delivers whole-enterprise approach to security across hybrid cloud environments.
• WizcoreTechnology or IntegrationIntegration provides extended intelligence on cloud assets including security posture for end-to-end visibility and control across entire attack surface.
• Broadcom (Carbon Black)coreTechnology or IntegrationIntegration centralizes complete asset intelligence, uncovers security gaps, prioritizes vulnerabilities, and enables rapid threat response.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Armis: Armis is the most direct competitor to Ordr, offering an agentless asset intelligence and security platform for IT, IoT, OT, and IoMT devices with comparable behavioral classification, vulnerability prioritization, and integration ecosystem. Armis competes head-to-head with Ordr in healthcare, manufacturing, and financial services and was rated higher than Ordr on the KLAS Research healthcare IoT ranking.
• Claroty: Claroty specializes in OT and cyber-physical systems security, with deep presence in healthcare IoMT and industrial verticals that directly overlap Ordr's primary segments. Claroty scored higher than Ordr on the KLAS Research healthcare IoT ranking and competes for the same healthcare delivery organization budgets.
• Forescout: Forescout provides agentless device visibility and network access control for IT, IoT, OT, and medical devices and is one of Ordr's named integration partners. It competes with Ordr in device discovery, classification, and segmentation policy generation across enterprise and federal accounts.
• Asimily: Asimily focuses on medical device and IoMT risk management with deep healthcare-specific vulnerability prioritization and FDA recall workflows. Asimily topped the KLAS Research healthcare IoT ranking (96.6/100) and competes directly with Ordr's healthcare IoMT use cases.
• Nozomi Networks: Nozomi Networks delivers OT and IoT security with network-based monitoring, asset discovery, and threat detection—closely paralleling Ordr's Systems Control Engine. It competes for the same manufacturing, energy, and critical infrastructure Ordr targets.
• Dragos: Dragos is a leading OT cybersecurity platform focused on industrial control system visibility, threat detection, and incident response, and is one of Ordr's named integration partners. Dragos competes with Ordr for manufacturing and critical infrastructure security budgets while also complementing it through joint go-to-market.

Broad incumbents

• Tenable: Tenable is an established vulnerability management and exposure platform that has expanded into OT/IoT visibility and is one of Ordr's bidirectional integration partners. It competes indirectly with Ordr on connected-asset risk prioritization while offering a much broader exposure-management portfolio.
• CrowdStrike: CrowdStrike is the largest endpoint security platform and has been extending its Falcon platform into IoT/OT visibility and asset intelligence through partnerships and acquisitions. It competes with Ordr as a broad platform incumbent while also serving as a key integration partner.
• Cisco (Cyber Vision): Cisco's Cyber Vision and IoT Threat Defense offerings provide native IoT/OT visibility inside Cisco's networking and security portfolio, and Ordr's flagship Cisco ISE and Cisco Cloud Control integrations run on top of this stack. Cisco is both Ordr's most important go-to-market partner (GPL listing) and the most credible competitor that could internalize Ordr's capabilities.
• Palo Alto Networks: Palo Alto Networks offers IoT Security and OT Security modules within its broader Strata and Cortex platforms, competing with Ordr for Zero Trust and microsegmentation budgets in enterprise and industrial accounts. It is also a named integration partner, making it both a competitor and an ecosystem ally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ordrofthings
• Facebookfacebook.com/ordrofthings
• LinkedInlinkedin.com/company/ordrinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ordr