Sigo Seguros
Sigo Seguros is a digital-first auto insurance agency providing bilingual (Spanish) personal auto policies, including to drivers with foreign IDs, in Texas and California, with announced expansion into Florida.
- Company typePrivate
- Founded2019
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sigo Seguros does
Sigo Seguros is a digital-first auto insurance agency serving Hispanic, Latino, and immigrant communities in the United States. Founded in 2019 by Nestor Solari and operating as Sigo Insurance Services LLC, the company underwrites non-standard personal auto policies in Texas (license 2480662) and California (license OM72941), with an announced push into Florida. Its product set spans liability, collision, comprehensive, uninsured/underinsured motorist, personal injury protection, medical payments, gap, rental, SR-22, and a rideshare/commercial-use surcharge rider. Distribution is 100% digital: a bilingual (Spanish-first) website, native iOS and Android apps, WhatsApp, SMS, email, and a phone-based bilingual licensed agent team reporting to a Director of Operations.
The platform is built around a mobile-first, Spanish-language user experience and accepts US licenses, international licenses, passports, consular cards, and ITINs, with no credit score check required for pricing. A telematics app is offered as a usage-based option, and the technology stack includes HubSpot and dialer/CRM tooling for inside sales. Headcount is reported at 1–10, but the company cites 90,000+ insured persons and over 500% growth in gross written premiums in 2023, indicating a capital- and distribution-light operating model that leverages carrier partners rather than a balance-sheet carrier structure.
Sigo Seguros operates as an agency/broker, earning commission on policies placed with carrier partners plus a transparently itemized broker fee; pricing is quote-based and varies by vehicle, driver, and coverage, with monthly and semi-annual billing and a stated up-to-30% savings positioning. Total disclosed funding across seed, pre-Series A, and Series A rounds (2021–2024) is approximately $22.5 million, with the September 2024 $10.5M Series A led by Varco Capital earmarked for geographic expansion and product investment. Go-to-market is direct-to-consumer with product-led onboarding, complemented by inside-sales conversion; customer acquisition is concentrated in Spanish-language social channels (Facebook, TikTok, Instagram, YouTube, LinkedIn), with earned-media visibility on Univision, T-Mobile, and Televisa.
Sigo Seguros firmographics
Firmographics- Name
- Sigo Seguros
- Legal name
- Sigo Insurance Services LLC
- Website
- https://sigoseguros.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sigo Seguros is a digital-first auto insurance agency providing bilingual (Spanish) personal auto policies, including to drivers with foreign IDs, in Texas and California, with announced expansion into Florida.
- Ownership category
- akta.pro rank
Sigo Seguros industry classification
Industry- Product category
- Auto Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Travel & Accident (Non-Life) Insurance (FSAJAMAN)
Keywords
Where Sigo Seguros is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Sigo Seguros business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales
Revenue model
- Auto Insurance Premiums: The company generates revenue through auto insurance policy premiums. Customers pay monthly or semi-annual (every 6 months) premiums for coverage. The company acts as an insurance agency/broker, earning commissions and broker fees on policies sold.
- Broker Fee: Sigo Seguros charges a small broker fee for their services, which allows them to provide personalized attention, expert guidance, and dedicated support. The broker fee is clearly itemized in quotes for full transparency.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quote-based pricing tailored to individual driver profiles |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Sigo Seguros product offering
Product offeringCore offering
Sigo Seguros is a digital-first auto insurance agency that provides affordable, transparent auto insurance policies to Spanish-speaking and immigrant communities in the US. The company sells liability, collision, comprehensive, and optional coverage add-ons through a bilingual mobile-first platform and licensed agent support, accepting foreign IDs and licenses without requiring credit score checks. Coverage is currently available in Texas and California, with plans to expand into Florida.
Product overview
Sigo Seguros offers a digital-first auto insurance platform providing transparent, affordable auto insurance to the Spanish-speaking and immigrant communities in the US. The core product is the Sigo Seguros Auto Insurance policy, available in Texas and California, sold through a mobile-first digital platform (web application and native mobile apps for iOS and Android). The company also offers add-on modules including a Telematics App (usage-based insurance), SR-22 Filing Service, Gap Insurance, Rental Car Coverage, and Rideshare/Commercial Use Coverage. Policies can be purchased with or without a US driver's license, accepting foreign IDs and ITINs. Coverage types include Liability (required), Collision, Comprehensive, Uninsured/Underinsured Motorist, Personal Injury Protection (PIP), Medical Payments, and Gap Insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Sigo Seguros Auto Insurance Digital-first auto insurance policy providing liability, collision, comprehensive, and optional coverage add-ons (uninsured motorist, personal injury protection, medical payments, gap, rental) for Spanish-speaking drivers, including those with foreign licenses or no US driver's license. Available in Texas and California.
- Sigo Seguros Mobile Application Native mobile application enabling customers to quote, purchase, manage, and pay for auto insurance policies digitally. Available on iOS App Store and Google Play Store.
- SR-22 Filing Service SR-22 certificate filing service for drivers required by the state to demonstrate financial responsibility after certain violations such as DUI or prior uninsured driving.
- Commercial Use / Rideshare Coverage Optional surcharge-based coverage extension for drivers using their vehicles for commercial purposes through rideshare or delivery apps (Uber, Lyft, DoorDash).
Quantifiable outcome
- Over 500% growth in gross written premiums in 2023
- +3 more outcomes
Companies that use Sigo Seguros
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Sigo Seguros technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Sigo Seguros partnerships and signals
Strategic signalScale indicators8 records
Recent moves9 records
Expansion highlights6 records
Sigo Seguros competitors and assessment
Company assessmentBroad incumbents
- Direct Auto Insurance: Non-standard auto insurance carrier owned by National General. Comparable customer segment (drivers with imperfect records, working-class drivers), though distributed through physical storefronts rather than digital-only.
- Lemonade (Auto): Public insurtech that recently expanded into auto insurance. Comparable digital-first, mobile-native platform approach, though Lemonade is multi-line and Sigo is auto-only and agency-model.
Direct peers
- Fred Loya Insurance: Large Hispanic-focused non-standard auto insurance agency operating across multiple US states. Directly comparable to Sigo as a Spanish-language auto insurance intermediary targeting similar immigrant and working-class customer segments.
- Clearcover: Digital-native auto insurance carrier emphasizing lower prices through technology. Comparable digital-first auto insurance positioning, with overlap in targeting digitally-savvy drivers seeking cheaper alternatives.
- SafeAuto Insurance: Non-standard auto insurance carrier targeting drivers with imperfect records or limited credit history. Comparable customer profile to Sigo's immigrant and working-class segment, though SafeAuto is a carrier rather than agency.
- Root Insurance: Mobile-first auto insurance carrier using telematics-based pricing. Comparable digital-first GTM and product innovation, though Sigo is an agency and Root is a direct carrier.
- Pronto Insurance: Non-standard auto insurance agency with strong presence in Hispanic and immigrant communities, primarily in California, Texas, and Florida. Overlaps directly with Sigo on bilingual auto insurance distribution and customer demographics.
Others
- The Zebra: Online auto insurance comparison marketplace. Not a direct competitor but a related digital auto insurance channel that may capture comparison-driven customers before they reach agencies like Sigo.
Emerging players
- Branch Insurance: Digital auto and home insurtech bundling home and auto coverage through a mobile app. Comparable digital-first personal lines insurance GTM with overlap in serving under-served customers online.
- Loop Insurance: Auto insurance-focused insurtech emphasizing transparent pricing and lower costs. Comparable digital-native auto insurance positioning with similar customer value proposition on price transparency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sigo Seguros social profiles
Digital presenceSigo Seguros financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sigo Seguros leadership team
Management profileNumber of profiles
Profiles2 records
Sigo Seguros funding detail
Funding detailFunding overview
Funding rounds8 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sigo Seguros M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sigo Seguros
What does Sigo Seguros do?
Sigo Seguros is a digital-first auto insurance agency that provides affordable, transparent auto insurance policies to Spanish-speaking and immigrant communities in the US. The company sells liability, collision, comprehensive, and optional coverage add-ons through a bilingual mobile-first platform and licensed agent support, accepting foreign IDs and licenses without requiring credit score checks. Coverage is currently available in Texas and California, with plans to expand into Florida.
Is Sigo Seguros a public or private company?
Sigo Seguros is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sigo Seguros founded?
Sigo Seguros was founded in 2019. It employs 1 to 10 people.
Where is Sigo Seguros based?
Sigo Seguros is headquartered in Austin, United States, in the North America region.
How does Sigo Seguros make money?
Two revenue lines are on record. Auto Insurance Premiums are the primary driver. The others are broker Fee.
Who are Sigo Seguros's main competitors?
Broad incumbents on record are Direct Auto Insurance and Lemonade (Auto). Direct peers are Fred Loya Insurance, Clearcover, SafeAuto Insurance, Root Insurance and Pronto Insurance. The Zebra is listed as an others. Emerging players are Branch Insurance and Loop Insurance.
Does Sigo Seguros have an API?
No public API is recorded for Sigo Seguros.
What industry is Sigo Seguros in?
Sigo Seguros's product category is Auto Insurance. Its primary akta.pro industry code is FSAJAMAN, Travel & Accident (Non-Life) Insurance. Its NAICS code is 524210 and its SIC code is 6411.