mmhmm
- Company typePrivate
- Founded2020
- HeadquartersBentonville, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
mmhmm firmographics
Firmographics- Name
- mmhmm
- Legal name
- mmhmm inc.
- Website
- https://mmhmm.app
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
mmhmm industry classification
Industry- Product category
- Video Communication Software
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)
- akta.pro secondary industry
- Media Asset Management (MAM) Platforms (MPAHAGAA)
Keywords
Where mmhmm is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Markets served
mmhmm business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Tools Subscription: Video productivity tools for professional and team use. The website shows product offerings with free trial CTAs ('Try it now'), suggesting a freemium or subscription-based model with premium tiers for teams and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial or freemium tier available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
mmhmm product offering
Product offeringCore offering
mmhmm (doing business as Airtime) develops and sells a video productivity application that bundles webcam enhancement, screen and presentation recording, slide-integrated presentation creation, and an interactive alternative to screensharing into a single virtual-camera-enabled product distributed as native macOS and Windows apps and a web app. The suite is sold to professionals and distributed teams as a freemium/subscription download for use during video meetings.
Product overview
mmhmm (doing business as Airtime) offers a unified platform of essential video tools for work. The core Airtime product suite comprises four integrated modules: Camera (webcam enhancement for video calls), Recorder (quick screen and update recordings), Creator (presentation creation with slides), and Stacks (live meeting collaboration). These tools are designed to help distributed teams record, present, and share over video, addressing the challenges of working remotely.
Differentiator
Problem solved
Functional benefit
Brands
- Airtime: Essential tools for video at work, including Camera (webcam superpowers), Recorder (easy recordings), Creator (presentations with slides), and Stacks (live meeting collaboration).
Products and services
- Airtime Essential tools for video at work that help teams record, present, and share over video. Combines webcam enhancement (Camera), recordings (Recorder), presentation creation with slides (Creator), and live meeting collaboration (Stacks) into a single virtual-camera-enabled application distributed for macOS, Windows, and the web. Targeted at founders, educators, sales professionals, and distributed work teams.
Companies that use mmhmm
Customer profileSegments4 records
Ideal customer profiles4 records
mmhmm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
mmhmm partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
mmhmm competitors and assessment
Company assessmentDirect peers
- Loom: Direct peer in async video messaging and screen recording for work. Loom's Recorder-like capabilities compete head-on with Airtime's Recorder, and both target the same 'video at work' horizontal use case across sales, education, and operations teams.
- Descript: Direct peer in video and audio recording with editing workflows aimed at creators, podcasters, and business communicators. Descript competes with Airtime's Recorder and overlaps with Creator on presentation-style video production.
- Riverside.fm: Direct peer in high-quality remote recording for podcasts, video interviews, and presentations. Overlaps with mmhmm's Recorder on quality, multi-track capture, and remote-collaboration use cases for creators and marketers.
- Camo: Direct peer as a third-party virtual camera app that enhances webcam quality and effects for video conferencing. Camo is the closest substitute to mmhmm's Camera module and shares the same virtual-camera-on-the-OS technical wedge.
- StreamYard: Direct peer in browser-based live streaming and branded presentation tooling. StreamYard overlaps with Stacks and Creator on multi-presenter, branded video experiences for live audiences.
Emerging players
- Snap Camera: Direct conceptual peer as a virtual camera lens/effects layer for video calls. Although Snap discontinued the product, it historically validated the same 'consumer-grade webcam effects for meetings' use case that mmhmm's Camera addresses.
- OBS Studio: Open-source virtual camera and scene-composition tool widely used by streamers and creators. OBS competes on the virtual-camera wedge and can replicate mmhmm's 'presenter + slides' workflows for free, constraining pricing power.
- Krisp: Emerging peer in AI-powered meeting productivity (noise cancellation, transcription, accents). Krisp sits in the same 'better video calls' category and competes for the same individual-buyer PLG funnel that mmhmm relies on.
Broad incumbents
- Wistia: Broad incumbent in business video hosting, recording, and marketing analytics. Wistia overlaps with Airtime Recorder for marketing/educator use cases and competes for the same professional video-at-work buyer.
- Vimeo: Broad incumbent in video creation, hosting, and OTT distribution for businesses. Vimeo competes at the higher end of Creator-style presentation and recorded video workflows and offers an enterprise sales motion mmhmm currently lacks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
mmhmm social profiles
Digital presencemmhmm financial estimates
Financial estimateRevenue estimate
Valuation estimate
mmhmm leadership team
Management profileNumber of profiles
Profiles6 records
mmhmm funding detail
Funding detailFunding overview
Funding rounds4 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mmhmm M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mmhmm
What does mmhmm do?
mmhmm (doing business as Airtime) develops and sells a video productivity application that bundles webcam enhancement, screen and presentation recording, slide-integrated presentation creation, and an interactive alternative to screensharing into a single virtual-camera-enabled product distributed as native macOS and Windows apps and a web app. The suite is sold to professionals and distributed teams as a freemium/subscription download for use during video meetings.
Is mmhmm a public or private company?
mmhmm is a private company. It is classified as venture growth investor backed and is currently operating.
When was mmhmm founded?
mmhmm was founded in 2020. It employs 51 to 100 people.
Where is mmhmm based?
mmhmm is headquartered in Bentonville, United States, in the North America region.
How does mmhmm make money?
One revenue line is on record: software Tools Subscription.
Who are mmhmm's main competitors?
Direct peers on record are Loom, Descript, Riverside.fm, Camo and StreamYard. Emerging players are Snap Camera, OBS Studio and Krisp. Broad incumbents are Wistia and Vimeo.
Does mmhmm have an API?
No public API is recorded for mmhmm.
What industry is mmhmm in?
mmhmm's product category is Video Communication Software. Its primary akta.pro industry code is MPAHAJAA, OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows), with a secondary code of MPAHAGAA, Media Asset Management (MAM) Platforms. Its NAICS code is 5121 and its SIC code is 7819.