Loom
Loom is a SaaS platform for asynchronous video messaging, enabling teams to record screen and camera content and instantly share it via link, with AI-powered summaries, integrations into Jira, Salesforce, Slack, and other enterprise tools, and tiered pricing from a free Starter plan to Enterprise contracts.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Loom does
Loom is a San Francisco-headquartered asynchronous video messaging platform for work, founded in 2016 and acquired by Atlassian in 2023 for approximately $975 million. The product enables users to record their screen, camera, or both from a browser extension, desktop app (Mac/Windows), or mobile app (iOS/Android) and immediately share the recording as a link, avoiding the upload-and-render delays typical of legacy video tools. Beyond the core recorder, the platform includes Loom HQ as a centralized video library with search across titles, people, tags, and transcripts, transcriptions in 50+ languages, comments, emoji reactions, drawing tools, and CTAs.
The company's technology stack runs on AWS and integrates natively with the broader SaaS and Atlassian ecosystems—Jira, Confluence, Linear, GitHub, GitLab, Salesforce, Slack, Google Workspace, Figma, Zoom, and Zendesk—enabling Loom videos and AI-generated artifacts to flow into engineering, sales, support, and documentation workflows. The Loom AI suite, launched in December 2023 and powered in part by OpenAI, adds automated titles, summaries, chapters, filler-word and silence removal, transcript-based editing, AI workflows that create Jira tickets and Confluence documents from recordings, and personalized video Variables for sales outreach. Enterprise-grade security (Atlassian Guard Standard for SSO/SCIM, custom data retention, SOC 2 Type 2, GDPR, CCPA, ISO 27001 via Atlassian) supports deployments in regulated buyers.
Loom operates a tiered SaaS subscription model: a free Starter tier, Business at $18/user/month, Business + AI at $24/user/month, and Enterprise on custom contracts with dedicated support, SSO/SCIM, and a 99.95% uptime SLA. Go-to-market combines product-led growth from the free tier with Atlassian-led enterprise field sales. Reported scale as of 2023 included more than 25 million registered users, 400,000 companies, presence in 192 countries, 77 million videos hosted on Loom HQ, and 150 million meetings reportedly replaced by Loom recordings that year.
Loom firmographics
Firmographics- Name
- Loom
- Legal name
- Loom, Inc.
- Website
- https://loom.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Loom is a SaaS platform for asynchronous video messaging, enabling teams to record screen and camera content and instantly share it via link, with AI-powered summaries, integrations into Jira, Salesforce, Slack, and other enterprise tools, and tiered pricing from a free Starter plan to Enterprise contracts.
- Ownership category
- akta.pro rank
Loom industry classification
Industry- Product category
- Asynchronous Video Messaging Software
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), Short-Form Video Publishing, Scheduling & Cross-Posting Tools (MPACAHAF)
Keywords
Where Loom is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (SaaS): Loom operates as a SaaS subscription business with tiered pricing plans (Starter free, Business $18/user/month, Business+AI $24/user/month) and enterprise custom pricing. Revenue is generated through per-seat subscriptions with annual or monthly billing. AI features are bundled into higher tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Starter - Free entry-level plan for individuals and small teams |
| Subscription | Monthly | Business - $18 per user per month for teams requiring unlimited recording and advanced editing |
| Subscription | Monthly | Business + AI - $24 per user per month with full AI suite included |
| Subscription | Annual | Enterprise - Custom pricing for large organizations with advanced security needs |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Loom product offering
Product offeringCore offering
Loom sells a SaaS video messaging platform that lets knowledge workers record their screen, camera, and audio from browser, desktop, or mobile, then share time-stamped, commented videos via link. The product is augmented with Loom AI for automatic transcription, summaries, chapters, and action items, and is sold on a tiered per-seat subscription aimed at replacing meetings with asynchronous video for distributed teams.
Product overview
Loom is a unified video messaging platform for work, comprising the core Loom product with integrated AI capabilities (Loom AI), multiple deployment options (Chrome Extension, Desktop App, iOS/Android mobile apps), and purpose-built solution packages for different teams (Engineering, Sales, Support, Design, Marketing, Product Management, Education). The platform is offered through tiered pricing: Starter (free), Business ($18/user/month), Business + AI ($24/user/month), and Enterprise. Loom HQ serves as the centralized video hosting and content management layer, enabling organizations to search, organize, and share workplace video content. Loom was acquired by Atlassian in 2023 and integrates natively with Atlassian products including Jira, Confluence, and Atlassian Guard for enterprise security.
Differentiator
Problem solved
Functional benefit
Products and services
- Loom (Async Video Recorder) Core video messaging platform that lets individual contributors and teams record screen, camera, and audio from browser, desktop, or mobile, then share a link with time-stamped commenting. Used by knowledge workers in software, customer support, marketing, and education to replace synchronous meetings with asynchronous video updates and demos.
- Loom AI AI suite layered on top of Loom recordings that auto-generates transcripts, summaries, chapters, action items, and follow-up message drafts, helping teams convert video updates into structured written artifacts for Slack, email, and project tools.
- Loom Workspaces Team and organization-level workspace layer that organizes Loom recordings into shared folders with permissions, helping distributed teams store, search, and re-use recorded videos as institutional knowledge.
- Loom HQ Enterprise admin and analytics dashboard that gives IT and team admins controls over user provisioning, SSO/SAML, SCIM, content retention, branding, and usage analytics across the organization's Loom deployment.
- Loom Mobile Apps (iOS and Android) Native iOS and Android applications that let users record and view Loom videos from mobile, enabling on-the-go asynchronous updates and video consumption for distributed teams.
- Loom Desktop Apps (macOS and Windows) Native macOS and Windows desktop applications offering system-level screen, audio, and camera capture, as well as shortcuts for instant recording and link sharing directly from the operating system.
- Loom API and SDKs Developer-facing API and SDKs that allow third-party applications and workflows to programmatically record, upload, retrieve, and embed Loom videos, extending the platform into custom integrations.
Quantifiable outcome
- Organizations report 50% fewer meetings using Loom async video communication
- +7 more outcomes
Companies that use Loom
Customer profileNamed customers19 records
Segments9 records
Ideal customer profiles3 records
Loom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability7 records
Feature6 records
Loom partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- OpenAIcoreOpenAI provides AI processing capabilities for Loom's AI features including automatic title generation, summaries, chapters, and video-to-text transcription. OpenAI receives transcript data as text files but not full videos or audio.
- JiracoreDeep native integration allowing users to create Jira issues directly from Loom recordings. Loom AI can auto-populate bug reports with technical context (device/browser/OS, console errors, network activity) into Jira tickets.
- GitHubcoreIntegration with GitHub for embedding Loom videos in pull requests, issues, and wikis. Users can record and insert video context directly into code review workflows.
- GitLabcoreNative GitLab integration enabling video embeds in merge requests and issues for visual code review and collaboration.
- LinearcoreIntegration with Linear for creating issues directly from Loom recordings. Loom AI can auto-populate issue details for bug reporting and project tracking.
- SalesforcecoreSalesforce integration available on Enterprise plan allowing video analytics to sync directly with CRM, enabling sales teams to track prospect engagement with video content.
- SlackcoreDeep Slack integration enabling seamless video sharing and collaboration within Slack channels and workspaces.
- Google WorkspacecoreIntegration with Google Workspace including Gmail for video sharing and broader Google ecosystem connectivity.
- FigmacoreIntegration with Figma for design teams to share Loom videos directly within Figma workflows and design review processes.
- ZoomcoreEnterprise plan includes Zoom Import capability allowing users to upload Zoom meeting recordings to Loom HQ for centralized video management.
- ConfluencecoreIntegration with Atlassian Confluence for embedding Loom videos in documentation and knowledge bases. AI workflows can export video content directly to Confluence.
- ZendeskcoreIntegration with Zendesk for customer support teams to share video content directly within support workflows and ticketing systems.
- AWScoreLoom's infrastructure is built on AWS backbone providing secure and reliable cloud infrastructure for video processing and storage.
- Atlassian GuardcoreEnterprise plan includes Atlassian Guard Standard (SSO, SCIM provisioning) for enterprise-grade security and identity management.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Loom competitors and assessment
Company assessmentDirect peers
- BombBomb: BombBomb focuses on personal video email for sales prospecting and customer communication, competing head-on with Loom's sales video outreach and Variables personalization features.
- Vidyard: Vidyard is a video messaging and hosting platform built for sales and marketing teams, with native CRM integrations and personalization features that directly compete with Loom's sales-use-case positioning and Business/Enterprise tiers.
- Hippo Video: Hippo Video is an async video messaging platform for sales, marketing, and support teams with AI-powered personalization, overlapping directly with Loom's core product offering and use-case packages.
- Sendspark: Sendspark provides personalized video recording and email-outreach tools for sales teams, including AI-driven personalization — closely comparable to Loom for Sales and the recently launched Variables feature.
- Wistia: Wistia is a video hosting and analytics platform for businesses and marketers, competing with Loom HQ on video hosting, organization, engagement insights, and business-tier use cases.
Broad incumbents
- Slack (Salesforce): Slack is a deep Loom integration partner and now a Salesforce-owned communication platform that could introduce native async video clips, competing with Loom within the Slack channel workflow itself.
- Zoom (Zoom Clips / Zoom Captions): Zoom has shipped async video recording (Zoom Clips) and AI Companion summaries that increasingly overlap with Loom's recording and meeting-replacement use cases, while bundling into existing enterprise Zoom seats.
- Microsoft Teams: Microsoft Teams includes native recording, transcription, and Copilot AI summaries across its enterprise install base, posing bundling risk to Loom's enterprise seat expansion among Microsoft-shop customers.
- Google Meet / Google Vids: Google Meet and the newer Google Vids product bundle video messaging, recording, and AI summaries into Workspace, competing with Loom on enterprise distribution and pricing leverage with existing Google customers.
Emerging players
- Descript: Descript is an AI-powered video and podcast editing platform with transcription-driven workflows, overlapping with Loom AI's auto-enhancement, filler-word removal, and edit-by-transcript features for creators and businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Loom social profiles
Digital presenceLoom compliance and trust
Trust signalCompliance4 records
Loom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loom leadership team
Management profileNumber of profiles
Profiles3 records
Loom funding detail
Funding detailFunding overview
Funding rounds8 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loom
What does Loom do?
Loom sells a SaaS video messaging platform that lets knowledge workers record their screen, camera, and audio from browser, desktop, or mobile, then share time-stamped, commented videos via link. The product is augmented with Loom AI for automatic transcription, summaries, chapters, and action items, and is sold on a tiered per-seat subscription aimed at replacing meetings with asynchronous video for distributed teams.
Is Loom a public or private company?
Loom is a private company. It is classified as corporate owned and is currently operating.
When was Loom founded?
Loom was founded in 2016. It employs 101 to 250 people.
Where is Loom based?
Loom is headquartered in San Francisco, United States, in the North America region.
How does Loom make money?
One revenue line is on record: subscription Plans (SaaS).
Who are Loom's main competitors?
Direct peers on record are BombBomb, Vidyard, Hippo Video, Sendspark and Wistia. Broad incumbents are Slack (Salesforce), Zoom (Zoom Clips / Zoom Captions), Microsoft Teams and Google Meet / Google Vids. Descript is listed as an emerging player.
Does Loom have an API?
No public API is recorded for Loom.
What industry is Loom in?
Loom's product category is Asynchronous Video Messaging Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 51211 and its SIC code is 7812.