Outer
Outer is a direct-to-consumer premium outdoor furniture brand selling modular sofas, sectionals, dining sets, and accessories through its e-commerce site and a peer-hosted Neighborhood Showroom network of 1,000+ U.S. locations, serving homeowners, interior designers, and hospitality buyers.
- Company typePrivate
- Founded2017
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Outer does
Outer is a direct-to-consumer premium outdoor furniture brand founded in 2017 and headquartered in Los Angeles, California. The company designs, manufactures, and sells modular outdoor sofas, sectionals, dining sets, chaise lounges, fire pits, pergolas, and accessories through its e-commerce platform liveouter.com, supplemented by a unique Neighborhood Showroom program featuring over 1,000 customer-hosted locations across 49 U.S. states. Its primary customer base is homeowners with outdoor living spaces, with a secondary B2B segment served through a Trade Program for interior designers, architects, and hospitality buyers.
Outer's competitive positioning rests on three proprietary technologies: OuterShell, a patented integrated cover system that protects cushions from rain, pollen, and debris; OuterWeave, a performance fabric engineered for weather, stain, mold, and fade resistance; and OuterCloud, a triple-layer memory foam cushion design. The product line spans aluminum, handwoven wicker, FSC-certified teak, and OuterStone materials, with prices ranging from approximately $675 for Adirondack chairs to over $12,000 for large sectionals, backed by industry-leading warranties up to 10 years. The company has been recognized as the #1 Outdoor Furniture Brand by Architectural Digest.
Outer monetizes primarily through one-time direct product sales to consumers, with secondary B2B revenue from a Trade Program offering 25% off sitewide to interior designers and hospitality professionals. Ancillary revenue streams include accessories (covers, rugs, throw pillows, blankets), a sofa configurator tool, free design consultations, an accident protection plan, and 0% financing options. The company is venture-backed, having raised a $50 million Series B in September 2021 led by Capital Today (Kathy Xu) with participation from Sequoia Capital China, Mucker Capital, and other institutional investors, providing capital for product expansion, sustainable materials development, and international growth.
Outer firmographics
Firmographics- Name
- Outer
- Legal name
- Outer
- Website
- https://liveouter.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outer is a direct-to-consumer premium outdoor furniture brand selling modular sofas, sectionals, dining sets, and accessories through its e-commerce site and a peer-hosted Neighborhood Showroom network of 1,000+ U.S. locations, serving homeowners, interior designers, and hospitality buyers.
- Ownership category
- akta.pro rank
Outer industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
Keywords
Where Outer is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Outer generates revenue through direct-to-consumer sales of outdoor furniture and accessories via its e-commerce platform. Products include modular sofas, dining sets, chaise lounges, fire pits, and accessories. The company offers various materials (aluminum, wicker, teak, OuterStone, concrete) at different price points with industry-leading warranties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Modular Seating - Starting at $1,300 per seat including cushion with OuterShell |
| Unit Pricing | Pay-as-you-go | Aluminum Outdoor Sofas - $3,275 to $10,280 |
| Unit Pricing | Pay-as-you-go | Teak Outdoor Sofas - $3,620 to $12,320 |
| Unit Pricing | Pay-as-you-go | Wicker Outdoor Sofas - $2,700 to $11,510 |
| Unit Pricing | Pay-as-you-go | Dining Sets - $1,700 to $11,650 |
| Unit Pricing | Pay-as-you-go | Chaise Lounges - $1,850 to $4,300 |
| Unit Pricing | Pay-as-you-go | Throw Pillows - $72.25 to $85 |
| Unit Pricing | Pay-as-you-go | Adirondack Chairs - $675 to $940 |
| Subscription | Annual | Trade Program - 25% off sitewide plus volume savings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Outer product offering
Product offeringCore offering
Outer designs, manufactures, and sells premium direct-to-consumer outdoor furniture, including modular sofas and sectionals, dining tables and sets, chaise lounges, fire pit tables, Adirondack chairs, coffee and side tables, pergolas, and accessories. Products are offered in aluminum, wicker, FSC-certified teak, and OuterStone (sintered stone) materials, protected by the company's patented OuterShell cover system and built on OuterWeave performance fabric and OuterCloud memory foam cushions. Orders are placed primarily through liveouter.com with fulfillment supported by a Neighborhood Showroom trial network.
Product overview
Outer is an outdoor living brand offering a comprehensive portfolio of modular outdoor furniture products. The core offering centers on premium outdoor sofas and sectionals available in three frame materials: aluminum (lightweight and low-maintenance), wicker (handwoven all-weather texture), and teak (FSC®-certified natural wood). These are complemented by outdoor dining tables and sets (in teak, aluminum, and OuterStone® materials), chaise lounges, fire pit tables, and accessories. The company's proprietary technologies—OuterShell® (integrated protective covers), OuterWeave® (performance fabric), and OuterCloud® (memory foam cushions)—differentiate its products. Supporting services include a sofa configurator tool, free design consultations, a trade program for B2B partners, and the Neighborhood Showroom program with over 1,000 locations. The company positions itself around sustainability and durability with industry-leading warranties up to 10 years.
Differentiator
Problem solved
Functional benefit
Brands
- OuterShell: Patented integrated cover system that protects outdoor furniture from rain, pollen, dust, and debris.
- OuterWeave
- OuterCloud
- OuterStone
Products and services
- Aluminum Outdoor Sofas & Sectionals Modular outdoor sofas and sectionals built from powder-coated 6063 aluminum with weather-resistant construction, available in configurable layouts for modern patios and decks.
- Wicker Outdoor Sofas & Sectionals All-weather wicker outdoor sofas and sectionals with handwoven texture over aluminum frames, available in brown, black, and open-weave styles with modular configurations.
- Teak Outdoor Sofas & Sectionals FSC-certified Grade A teak outdoor sofas and sectionals offering natural warmth and modular comfort, designed to develop a silver-gray patina over time.
- Teak + Aluminum Extendable Outdoor Dining Tables & Sets Outdoor dining tables and coordinated seating sets combining FSC-certified teak with aluminum frames, including extendable configurations for large gatherings.
- OuterStone Outdoor Dining Tables & Sets Stone-inspired outdoor dining tables with sintered stone tabletops in mineral gray and glacier white finishes, paired with coordinated aluminum seating.
- Aluminum Outdoor Dining Tables & Sets Low-maintenance aluminum outdoor dining tables and coordinated seating in charcoal and modern profiles for patio dining.
- Outdoor Chaise Lounges Modern outdoor chaise lounges in aluminum and wicker with adjustable recline, available in standard and infinite-recline configurations.
- Fire Pit Tables Outdoor fire pit tables in OuterStone sintered stone and concrete with integrated burners for year-round outdoor living.
- Outdoor Coffee & Side Tables Durable outdoor coffee and side tables in aluminum, teak, and OuterStone for lounge seating and everyday use.
- Ascent Adirondack Chairs Modern Adirondack chairs crafted from GRS-certified post-consumer recycled UPE, featuring ergonomic design for all-day comfort, available individually or with a matching ottoman.
- Flex Collection Compact outdoor furniture designed for balconies and smaller patios, combining Danish-inspired aluminum and wicker design.
- Outer Pergolas Outdoor pergola structures designed to define and enhance outdoor living spaces as part of Outer's outdoor living portfolio.
- All-Weather Covers Protective all-weather covers designed to keep outdoor furniture cleaner, drier, and ready to use.
- Eco-Friendly Outdoor Rugs Durable outdoor rugs designed to define lounge, dining, and patio spaces with added texture and comfort.
- OuterWeave Outdoor Throw Pillows Water-resistant throw pillows crafted with OuterWeave performance fabric, featuring machine-washable covers and Repreve 100% post-consumer recycled polyester fiber fill.
- Bug Shield Outdoor Blankets Outdoor throw blankets designed to add comfort while helping create a more enjoyable patio or backyard setup.
- Outer Trade Program Dedicated B2B program for interior designers, architects, landscape architects, and hospitality buyers offering 25% off sitewide, volume savings, dedicated account support, complimentary swatches, tax-exempt options, and access to industry events.
- Financing Options 0% APR financing and monthly payment plans available through checkout to help customers purchase Outer's outdoor furniture.
- Free Outdoor Design Consultation Complimentary expert design consultation where Outer's design team helps customers plan their outdoor space with personalized product recommendations.
- Accident Protection Plan Add-on protection plan that covers accidental damage to purchased Outer outdoor furniture.
Quantifiable outcome
- 1,000% increase in sales during pandemic
- +3 more outcomes
Companies that use Outer
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Outer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Outer partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights7 records
Outer competitors and assessment
Company assessmentBroad incumbents
- Crate & Barrel: Crate & Barrel is a broad national home furnishings retailer with a sizable outdoor furniture assortment sold through stores and e-commerce. Comparable to Outer on outdoor category overlap and aspirational homeowner customer, but competes from a much broader portfolio and lower price entry points.
- CB2: CB2 is Crate & Barrel's modern sister brand selling design-forward indoor and outdoor furniture at more accessible premium price points. Comparable to Outer on design-conscious homeowner target and outdoor category overlap, though Outer competes on durability-specific outdoor IP.
- Restoration Hardware (RH): RH is the dominant premium home furnishings retailer with a substantial outdoor furniture category across its galleries and RH Outdoor division. Comparable to Outer as a premium-tier competitor with a much larger catalog and physical gallery footprint, but Outer competes on DTC efficiency and innovative outdoor-specific IP.
- Trex Outdoor Furniture: Trex Outdoor Furniture manufactures eco-friendly outdoor seating made from recycled materials and sells through retail and online channels. Comparable to Outer on outdoor category focus and recycled-material sustainability messaging, but distributes through traditional retail rather than DTC.
Direct peers
- Yardbird: Yardbird is a DTC sustainable outdoor furniture brand offering recycled-material sofas, sectionals, and dining sets. Closest direct competitor to Outer — both target premium outdoor furniture with sustainability messaging and compete for the same eco-conscious homeowner segment.
- Article: Article is a DTC furniture brand selling modern, mid-to-premium sofas, dining, and outdoor furniture direct to consumers with no retail markup. Directly comparable to Outer on business model (DTC, no showrooms but direct delivery) and target customer (design-conscious homeowners seeking premium quality below Restoration Hardware prices).
- Serena & Lily: Serena & Lily is a premium DTC lifestyle brand offering indoor and outdoor furniture with a coastal-aesthetic design language. Comparable to Outer in target customer (affluent design-conscious homeowners), price tier, and focus on weather-resistant premium materials.
- Frontgate: Frontgate is a premium outdoor and home furnishings retailer offering outdoor furniture, fire pits, and decor. Directly competes with Outer in premium outdoor seating and dining categories, with overlapping customer base of affluent homeowners.
- Castlery: Castlery is a DTC premium furniture brand offering modern sofas, dining, and outdoor furniture with a focus on design and quality. Closely comparable to Outer on DTC-only business model, premium price positioning, and direct delivery without showrooms.
- Polywood: Polywood is a leading sustainable outdoor furniture brand manufacturing made-in-USA products from recycled HDPE lumber. Direct competitor on sustainability positioning, premium outdoor furniture category, and direct-to-consumer plus retail distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outer social profiles
Digital presenceOuter compliance and trust
Trust signalCompliance3 records
Outer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outer leadership team
Management profileNumber of profiles
Profiles4 records
Outer funding detail
Funding detailFunding overview
Funding rounds8 records
Investors23 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outer
What does Outer do?
Outer designs, manufactures, and sells premium direct-to-consumer outdoor furniture, including modular sofas and sectionals, dining tables and sets, chaise lounges, fire pit tables, Adirondack chairs, coffee and side tables, pergolas, and accessories. Products are offered in aluminum, wicker, FSC-certified teak, and OuterStone (sintered stone) materials, protected by the company's patented OuterShell cover system and built on OuterWeave performance fabric and OuterCloud memory foam cushions. Orders are placed primarily through liveouter.com with fulfillment supported by a Neighborhood Showroom trial network.
Is Outer a public or private company?
Outer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Outer founded?
Outer was founded in 2017. It employs 11 to 50 people.
Where is Outer based?
Outer is headquartered in Santa Monica, United States, in the North America region.
How does Outer make money?
One revenue line is on record: direct Product Sales.
Who are Outer's main competitors?
Broad incumbents on record are Crate & Barrel, CB2, Restoration Hardware (RH) and Trex Outdoor Furniture. Direct peers are Yardbird, Article, Serena & Lily, Frontgate, Castlery and Polywood.
Does Outer have an API?
No public API is recorded for Outer.
What industry is Outer in?
Outer's product category is Outdoor Furniture. Its primary akta.pro industry code is CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail. Its NAICS code is 44912 and its SIC code is 5712.