Crate & Barrel
Crate & Barrel is a privately held specialty home furnishings retailer founded in 1962, operating 112+ stores across North America with franchise partners in 9 countries. It sells modern furniture, kitchenware, bedding, and home decor through Crate & Barrel, CB2, Crate & Kids, and Hudson Grace brands to consumers, trade professionals, and commercial buyers.
- Company typePrivate
- Founded1962
- HeadquartersNaperville, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Crate & Barrel does
Crate & Barrel (legal entity Euromarket Designs, Inc.) is a privately held specialty home furnishings retailer founded in 1962 by Gordon and Carole Segal in Chicago. The company operates 112 Crate & Barrel stores in the United States and 5 in Canada, complemented by franchise partners in 9 countries and a nationwide e-commerce platform with mobile app. Its portfolio comprises four brands: Crate & Barrel (modern home mainline), CB2 (high-design contemporary), Crate & Kids (formerly The Land of Nod, acquired 2000), and Hudson Grace (home decor and lifestyle, acquired 2019). The company serves individual consumers, professional interior designers through its Trade Program, and commercial buyers through its Contract Program and corporate gifting service.
The product catalog spans furniture (living, dining, bedroom, outdoor, office), kitchen and tabletop, bedding and bath, rugs, lighting, window treatments, decor, and gifts, supplemented by a co-branded Visa Signature credit card issued through First Bank & Trust and managed by Imprint Payments, with reward dollars redeemable across Crate & Barrel, CB2, and Crate & Kids. Crate & Barrel maintains recurring designer collaborations (Jeremiah Brent, Jake Arnold, Brigette Romanek, Athena Calderone, Tiffany Howell with Laura Harrier, Gaby Dalkin) and cultural crossover collections (The Bear, NFL Game Day, Converse for Crate & Kids, Sharland England, SteelPort). Operational technology integration includes Adyen's unified commerce platform consolidating payments across physical stores and e-commerce (replacing two prior processors), Quantum Metric's Experience Alerts for real-time customer experience monitoring, and Blue Yonder's AI-powered supply chain platform — the latter earning the 2026 Blue Yonder Trailblazer Award with reported 13% inventory reduction and approximately 12% improvement in forecast accuracy. Sustainability credentials include FSC-certified wood partnership since 2008, OEKO-TEX certified textiles, GREENGUARD Gold certifications on select products, and the Revive Sofa (99% post-consumer recycled materials, 2025 Green Good Design Award).
Revenue is generated primarily through direct-to-consumer product sales across owned retail stores and e-commerce, supplemented by co-brand credit card interchange and financing fees, B2B sales through the Trade Program and Contract Program, and corporate gifting. Pricing spans $2 entry items up to $5,000+ premium furniture, with regular warehouse sales up to 60% off, tiered financing terms (6 to 24 months on purchases from $749 to $2,999+), and registry completion discounts of 15%. Marketing combines social media (Instagram, TikTok, Pinterest, YouTube, Facebook), email/SMS, designer collaborations, and seasonal promotional events. As of the available data, revenue is not publicly disclosed; the company is privately held with no parent company, no PE ownership, and no public listing identified.
Crate & Barrel firmographics
Firmographics- Name
- Crate & Barrel
- Legal name
- Euromarket Designs, Inc.
- Website
- https://crateandbarrel.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Crate & Barrel is a privately held specialty home furnishings retailer founded in 1962, operating 112+ stores across North America with franchise partners in 9 countries. It sells modern furniture, kitchenware, bedding, and home decor through Crate & Barrel, CB2, Crate & Kids, and Hudson Grace brands to consumers, trade professionals, and commercial buyers.
- Ownership category
- akta.pro rank
Where Crate & Barrel is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crate & Barrel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Crate & Barrel generates revenue primarily through the sale of furniture, home decor, kitchenware, bedding, bath products, and outdoor furniture across its retail stores and e-commerce platform. The company also sells exclusive branded products through collaborations with designers and brands.
- Credit Card Program: Crate & Barrel operates a co-branded Visa Signature credit card through partnership with First Bank & Trust and Imprint Payments, earning interchange fees and transaction revenue on card purchases. Cardholders earn rewards dollars redeemable at Crate & Barrel, CB2, and Crate & Kids.
- Trade & Contract Programs: The company offers professional design trade programs and contract-grade furniture sales for interior designers and commercial projects, providing specialized pricing and services to B2B customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with seasonal sales |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Crate & Barrel product offering
Product offeringCore offering
Crate & Barrel is a multi-brand specialty home furnishings retailer that designs, sources, and sells modern furniture, kitchenware, tabletop, bedding, bath, decor, rugs, lighting, outdoor furniture, and gifts through its owned retail stores and e-commerce platform. The company operates complementary sub-brands including Crate & Kids (baby and children's), CB2 (high-design contemporary), and Hudson Grace (lifestyle decor), supported by services such as wedding and baby registries, free interior design consultations, and corporate gifting.
Product overview
Crate & Barrel is a specialty home furnishings retailer offering a unified multi-brand platform consisting of Crate & Barrel (main brand), Crate & Kids (baby and children's products), CB2 (high-design contemporary furniture), and Hudson Grace (lifestyle decor). The company operates over 100 stores across North America with international franchise partners in 9 countries. The product portfolio spans furniture (living room, dining, bedroom, office, outdoor), kitchen and food (appliances, cookware, knives, gourmet foods), tabletop and bar (dinnerware, drinkware, serveware, flatware), bedding and bath, decor and pillows, rugs, lighting, window treatments, and gifts. The company maintains designer collaboration programs including partnerships with Tiffany Howell, Laura Harrier, Jeremiah Brent, Jake Arnold, Brigette Romanek, and Athena Calderone. Services include wedding and baby registries, free interior design through The Design Desk, a Trade Program for professional designers, and corporate gifting. The company has recently emphasized sustainable products including the FSC-certified furniture line and the Revive Sofa made from 99% post-consumer recycled materials. Crate & Barrel also offers a co-branded credit card through Imprint Payments and has implemented omnichannel commerce solutions through Adyen and customer experience monitoring through Quantum Metric.
Differentiator
Problem solved
Functional benefit
Brands
- CB2: A high-design furniture and home decor store with collections ranging from contemporary pieces to rediscovered vintage icons, all crafted with premium materials and exceptional quality.
- Crate & Kids
- Hudson Grace
Products and services
- Crate & Barrel Retail Stores
- Crate & Barrel E-commerce Platform and Mobile App
- Crate & Kids
- CB2
- Hudson Grace
- Crate & Barrel Visa Signature Credit Card
- Wedding Registry
- Baby Registry
- Design Services (The Design Desk)
- Trade Program
- Contract Program
- Corporate Gifting
- Revive Sofa
- Howell & Harrier Collection
- Jeremiah Brent Collection
- Jake Arnold Collection
- Brigette Romanek Collection
- Athena Calderone Collection
- Crate & Kids x Converse Collection
- Crate & Kids x Sharland England Collection
- Cuisine::pro Knife Collection at Crate & Barrel
- SteelCore 2-in-1 Cutting Board (13" x 9")
Quantifiable outcome
- 99% post-consumer recycled materials in Revive Sofa
- +2 more outcomes
Companies that use Crate & Barrel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Crate & Barrel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Crate & Barrel partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, flagship, core and minor.
- Blue YondermajorCrate & Barrel received The Trailblazer award at Blue Yonder's 2026 ICON conference for measurable business impact achieved through AI-powered supply chain solutions, including inventory reductions of 13% and forecast accuracy improvements of approximately 12%.
- Tiffany Howell and Laura HarrierflagshipCrate & Barrel launched Cinematic Interiors Collection with designer Tiffany Howell and actress Laura Harrier, featuring 87 pieces inspired by vintage cinema and fashion, available online and through retail locations in the U.S. and Canada.
- SteelPort Knife Co.coreSteelPort Knife Co. expanded its SteelCore 2-in-1 Cutting Board line with a new 13" x 9" size and launched it exclusively in collaboration with Crate & Barrel. The patent-pending product is made in Portland, Oregon.
- ConverseflagshipCrate & Kids announced its first fashion partnership with Converse, marking Converse's first foray into kids' furniture. The collection reimagines kids' spaces with heritage-inspired design and customizable options.
- GladlymajorGladly published a case study featuring Crate & Barrel's VP of Customer Care, Kate Showalter, highlighting quarterly initiatives bringing customer service operations into corporate offices for real-time service observation.
- Cuisine::procoreCuisine::pro announced partnership with Crate & Barrel to introduce its knife collections in U.S. stores and online, launching 51 new products across four ranges emphasizing craftsmanship and performance.
- Sharland EnglandcoreCrate & Kids introduced its first collaboration with Sharland England, founded by Louise Roe, creating a children's collection inspired by English countryside aesthetics featuring heritage materials and nostalgic designs.
- United AirlinesflagshipFirst airline partnership - Crate & Barrel curated dinnerware and decor throughout United's newly renovated Polaris lounge at Chicago O'Hare, spanning nearly 25,000 square feet with over 350 seats, marking the home retailer's debut in airline partnerships.
- Quantum MetricmajorCrate & Barrel implemented Quantum Metric's Experience Alerts feature to receive real-time notifications of potential customer experience disruptions across its 100+ stores, integrating with incident management tools like PagerDuty, ServiceNow, and OpsGenie.
- AdyencoreCrate & Barrel implemented Adyen's unified commerce solution to consolidate all payment channels across its 110 physical retail stores in the U.S. and Canada with its e-commerce operations, replacing two separate payment processors to enable omnichannel commerce.
- Jeremiah BrentcoreDesigner Jeremiah Brent has an ongoing collaboration with Crate & Barrel, creating furniture and home decor collections featuring modern design aesthetics.
- Jake ArnoldcoreDesigner Jake Arnold collaborates with Crate & Barrel on exclusive furniture and decor collections targeting modern interiors.
- Brigette RomanekcoreDesigner Brigette Romanek creates exclusive collections with Crate & Barrel, bringing her contemporary design vision to home furnishings.
- Athena CalderonecoreAthena Calderone partners with Crate & Barrel on curated home collections reflecting her design expertise and aesthetic.
- Gaby DalkinminorChef and food writer Gaby Dalkin collaborates with Crate & Barrel on kitchen and entertaining collections.
- Williams SonomaminorMoccamaster products sold through Williams Sonoma and Crate & Barrel in addition to Amazon and direct channels.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Crate & Barrel competitors and assessment
Company assessmentDirect peers
- Serena & Lily: Serena & Lily is a premium home furnishings and lifestyle brand with a coastal-modern aesthetic, competing directly with Crate & Barrel in the upper-premium furniture, bedding, and decor category including a strong trade program.
- Wayfair: Wayfair is the largest pure-play online home furnishings retailer in North America, competing on selection, price, and delivery speed with Crate & Barrel's e-commerce business and putting sustained pressure on category pricing.
- West Elm: West Elm (a Williams-Sonoma brand) competes head-to-head with Crate & Barrel in modern, design-forward furniture and home decor, including wedding registry and B2B trade programs, with strong sustainability positioning.
- Williams-Sonoma: Williams-Sonoma is the closest direct peer — a public specialty home retailer operating Pottery Barn, West Elm, and Williams Sonoma Home with similar multi-brand, registry, trade program, and omnichannel strategies aimed at the same premium home-furnishings consumer.
- Anthropologie (Urban Outfitters): Anthropologie's home category and Urban Outfitters' home assortment target a similar style-conscious female consumer with curated, design-forward furniture, decor, and tabletop — overlapping materially with Crate & Barrel's brand positioning.
- Pottery Barn: Pottery Barn is a direct Williams-Sonoma competitor in classic and modern home furnishings, overlapping heavily with Crate & Barrel in furniture, registry, and kids/pottery-barn-kids product lines.
- RH (Restoration Hardware): RH is a publicly traded luxury home furnishings retailer with galleries, design services, and a premium positioning that directly competes with Crate & Barrel in the upper end of the modern home category, including contract-grade offerings.
- Design Within Reach (MillerKnoll): Design Within Reach, part of MillerKnoll, sells modern designer furniture and accessories through showrooms and e-commerce, directly overlapping with Crate & Barrel and CB2 in the high-design modern category.
Emerging players
- Article: Article is a digitally native direct-to-consumer modern furniture brand competing aggressively on price, quality, and fast delivery; it pressures Crate & Barrel on the value-conscious end of the modern furniture category.
Broad incumbents
- IKEA: IKEA is the dominant global home furnishings incumbent with a much broader, value-oriented assortment and 400+ stores; it competes with Crate & Barrel primarily at the entry and mid price points and on furniture basics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Crate & Barrel social profiles
Digital presenceCrate & Barrel compliance and trust
Trust signalCompliance5 records
Crate & Barrel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crate & Barrel leadership team
Management profileNumber of profiles
Profiles7 records
Crate & Barrel subsidiaries and ownership
Company hierarchySubsidiaries3 records
Crate & Barrel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crate & Barrel M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crate & Barrel
What does Crate & Barrel do?
Crate & Barrel is a multi-brand specialty home furnishings retailer that designs, sources, and sells modern furniture, kitchenware, tabletop, bedding, bath, decor, rugs, lighting, outdoor furniture, and gifts through its owned retail stores and e-commerce platform. The company operates complementary sub-brands including Crate & Kids (baby and children's), CB2 (high-design contemporary), and Hudson Grace (lifestyle decor), supported by services such as wedding and baby registries, free interior design consultations, and corporate gifting.
Is Crate & Barrel a public or private company?
Crate & Barrel is a private company. It is classified as unknown and is currently operating.
When was Crate & Barrel founded?
Crate & Barrel was founded in 1962. It employs 5,001 to 10,000 people.
Where is Crate & Barrel based?
Crate & Barrel is headquartered in Naperville, United States, in the North America region.
How does Crate & Barrel make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are credit Card Program and trade & Contract Programs.
Who are Crate & Barrel's main competitors?
Direct peers on record are Serena & Lily, Wayfair, West Elm, Williams-Sonoma, Anthropologie (Urban Outfitters), Pottery Barn, RH (Restoration Hardware) and Design Within Reach (MillerKnoll). Article is listed as an emerging player. IKEA is listed as a broad incumbent.
Does Crate & Barrel have an API?
No public API is recorded for Crate & Barrel.