Mount

What Mount does

Mount was a New York-based creator-driven content platform founded in 2020 that connected travel creators with Airbnb hosts, experience operators, and tour operators to produce organic travel content influencing booking decisions. The platform served three primary user segments: Airbnb hosts seeking traveler acquisition through authentic creator content, local experience operators needing pre-search discoverability, and travel creators seeking collaboration and monetization opportunities. Mount operated from rentmount.com and reached over 50 million travelers monthly through organic creator content distributed across Instagram and TikTok, with the operating model positioned around turning user-generated content into bookings rather than social engagement metrics.

The company was a venture-backed private startup with 11-50 employees, raising $1.4 million in a seed round in November 2021 led by General Catalyst with participation from Blue Startups, Pillar VC, Scribble Ventures, and Seed Round Capital. Mount had participated in the MassChallenge accelerator in 2020 and received engagement from Tribeca Venture Partners in late 2022. Revenue mechanics, pricing, and customer logos were not disclosed prior to acquisition; the business model centered on a self-serve platform connecting SMB hosts and operators with travel creators for content collaboration and direct bookings.

In February 2026, Mount was acquired by Popfly, a California-based creator collaboration platform serving adventure brands. Co-founders Madi Rifkin and Casey Evans joined Popfly in key leadership positions, and Mount's network was integrated into Popfly's broader platform. Post-acquisition, the combined offering targets travel, tourism, outdoor, and adventure businesses with UGC tools, sponsored content, affiliate programs, ambassador programs, creator storefronts, and campaign management — extending Popfly's reach into physical-world businesses such as surf shops, ski resorts, coffee roasters, and travel experiences.

Name

Mount

Website

https://rentmount.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Mount was a New York-based creator-driven content platform that connected travel creators with Airbnb hosts and experience operators, reaching 50 million travelers monthly before being acquired by Popfly in February 2026.

Ownership category

akta.pro rank

Product category

Travel Creator Marketing Platform

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industry

Local Tours, Activities & Attractions Metasearch (THALAEAI)

Keywords

• Travel creator marketing
• Creator collaboration platform
• Influencer marketing software
• User-generated content
• Experience marketplace

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Mount operated a creator-driven travel content platform that connected travel creators with property managers, Airbnb hosts, experience operators, and tour operators. The platform enabled travel brands to collaborate with creators on authentic content and turn UGC into bookings. Mount was acquired by Popfly in February 2026 and its network was integrated into Popfly's creator marketing platform.

Product overview

Mount was a standalone travel platform before being acquired by Popfly in February 2026. As an independent product, Mount operated as a travel creator network connecting travelers with Airbnb hosts, experience operators, and travel content creators. Following the acquisition, Mount's network and technology were integrated into Popfly's creator marketing platform, which now offers creator collaboration tools for travel, outdoor, and adventure brands. The combined offering includes user-generated content tools, sponsored content, affiliate programs, ambassador programs, creator storefronts, and campaign management features.

Differentiator

Problem solved

Functional benefit

Products and services

• Mount (Acquired)

Quantifiable outcome

• Reached 50 million+ travelers monthly through organic creator-driven content

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PopflycoreStrategic or Co-development Partner · 1 February 2026Popfly, a California-based creator collaboration company, acquired Mount as part of its strategy to expand into travel and local experiences. Mount founders Madi Rifkin and Casey Evans joined Popfly in key positions. The acquisition integrated Mount's network of travel creators, Airbnb hosts, experience operators, and tour operators into Popfly's platform, connecting the creator economy to physical-world businesses such as surf shops, ski resorts, coffee roasters, and travel experiences.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Popfly: Creator marketing platform for adventure and outdoor brands; acquired Mount and now operates the combined travel/experiences vertical. Direct parent and closest product peer for creator-driven travel campaign tooling.
• GetYourGuide: Global tours, activities, and experiences booking marketplace. Comparable to Mount because it serves the same experience operator supply base and competes for traveler discovery and booking intent.
• Viator: Experiences marketplace owned by Tripadvisor, connecting travelers with tours, attractions, and activities worldwide. Direct functional peer for Mount's experience-operator customer base.
• Peek: Software and marketplace for tours, activities, and experiences operators, including booking tools and distribution. Comparable operator-side platform serving the same experience-operator customers as Mount.
• Klook: Asia-led travel activities and experiences booking platform with global expansion. Comparable scale competitor in tours and experiences discovery and booking, with growing creator-led marketing.
• Aspire (now CreatorIQ): Enterprise creator marketing platform used by travel and lifestyle brands to run influencer and UGC campaigns. Direct comparable for Mount's B2B creator-collaboration workflow.
• LTK (formerly LIKEtoKNOW.it): Creator-to-commerce platform turning influencer content into trackable purchases, originally in fashion and now expanding into travel. Direct comparable for the UGC-to-booking funnel Mount built.
• Headout: On-demand tours, attractions, and experiences marketplace with curated supply and last-minute inventory. Comparable to Mount for experience-operator partnerships and traveler discovery.

Broad incumbents

• Airbnb Experiences: Airbnb's hosted-experiences product layered on top of its accommodation marketplace. Overlaps with Mount's Airbnb host and experience-operator segments and competes for the same booking funnel.
• Tripadvisor Experiences: Travel metasearch and review platform with a large experiences booking business (powered by Viator). Broad incumbent competing for the same experience-discovery and booking intent as Mount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rentmount
• Facebookfacebook.com/rentmount
• LinkedInlinkedin.com/company/mountamenities

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount