Wet Hydration
Wet Hydration is a Las Vegas-based functional beverage company selling zero-sugar Protein Water (10g clear whey protein, BCAAs, electrolytes) and Wellness Water (functional botanicals, electrolytes) in aluminum cans via DTC, Amazon, Walgreens, Duane Reade, and The Vitamin Shoppe for health-conscious consumers and fitness enthusiasts.
- Company typePrivate
- Founded2020
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Wet Hydration firmographics
Firmographics- Name
- Wet Hydration
- Legal name
- Wet Beverages LLC
- Website
- https://wethydration.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wet Hydration is a Las Vegas-based functional beverage company selling zero-sugar Protein Water (10g clear whey protein, BCAAs, electrolytes) and Wellness Water (functional botanicals, electrolytes) in aluminum cans via DTC, Amazon, Walgreens, Duane Reade, and The Vitamin Shoppe for health-conscious consumers and fitness enthusiasts.
- Ownership category
- akta.pro rank
Wet Hydration industry classification
Industry- Product category
- Functional Hydration Beverages
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
Keywords
Where Wet Hydration is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wet Hydration business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through wethydration.com featuring both one-time purchases and subscription options (Subscribe & Save with 10-20% discounts). Orders ship with free shipping and typically arrive within 3-5 business days.
- Retail Wholesale: Wholesale distribution to specialty health retailers including The Vitamin Shoppe, Walgreens, and Duane Reade NYC. Products sold in aluminum cans through brick-and-mortar stores as part of national expansion strategy.
- Marketplace Sales: Sales through Amazon marketplace with promotional pricing (e.g., 30% off campaigns). Platform for reach beyond direct-to-consumer channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Protein Water 12-pack with subscription options |
| Subscription | Monthly | Electrolyte Water Variety Pack with subscription options |
| Unit Pricing | Pay-as-you-go | Individual Protein Water flavors |
| Unit Pricing | Pay-as-you-go | Bundled multi-pack purchases |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Wet Hydration product offering
Product offeringCore offering
Wet Hydration manufactures and sells premium zero-sugar functional beverages in recyclable aluminum cans across two core lines: a Protein Water line (10g clear whey protein, BCAAs, electrolytes, 45 calories) and an Electrolyte/Wellness Water line (10 calories) with flavor-specific functional ingredients such as L-Theanine, Ashwagandha, Aloe Vera, Vitamin D, ginger, turmeric, magnesium, and potassium. Products are sold direct-to-consumer via wethydration.com with monthly subscription options, on Amazon, and through retail partners including Walgreens, Duane Reade NYC, and The Vitamin Shoppe.
Product overview
Wet Hydration is a premium functional beverage brand launched in 2020, offering two core product lines: Protein Water and Wellness Water (Electrolyte Water). The Protein Water line includes Kiwi Strawberry, Pineapple Whip Colada, and Passion Guava flavors, each providing 10g clear whey protein, BCAAs, and electrolytes with zero sugar and 45 calories. The Wellness Water/Electrolyte Water line features four functional varieties: White Grape Lemonade (focus), Watermelon Lime (refresh), Peach Pineapple (glow), and Orange Mango (essential), each enhanced with specific functional ingredients like L-theanine, ashwagandha, aloe vera, vitamin D, ginger, and turmeric. Products are packaged in recyclable aluminum cans and available in 12-pack formats with subscription options offering 10-20% savings. The company also offers optional add-on services for carbon offset and shipping protection through Corso, along with branded merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- Protein Water — Kiwi Strawberry A clear whey protein water delivering 10g of clear whey protein per serving with BCAAs and electrolytes, zero sugar, 45 calories per serving, in Kiwi Strawberry flavor. Sold in 12-packs via wethydration.com with subscription and one-time purchase options.
- Protein Water — Pineapple Whip Colada A clear whey protein water delivering 10g of clear whey protein, BCAAs, and electrolytes per serving in Pineapple Whip Colada flavor, zero sugar at 45 calories per serving. Marketed as the most popular flavor. Sold in 12-packs via wethydration.com with subscription and one-time purchase options.
- Protein Water — Passion Guava A clear whey protein water delivering 10g of clear whey protein, BCAAs, and electrolytes per serving in Passion Guava flavor, zero sugar at 45 calories per serving. Sold in 12-packs via wethydration.com with subscription and one-time purchase options.
- Protein Variety Pack A 12-pack variety bundle of Wet Hydration's Protein Water flavors combining Passion Guava, Pineapple Whip, and Kiwi Strawberry. Each can provides 10g of clear whey protein, BCAAs, and electrolytes, zero sugar, 45 calories per serving. Available via wethydration.com at $33.99 one-time or with Subscribe & Save discounts of 10%, 15%, or 20% (priced $30.59, $28.89, $27.19) on monthly delivery with free shipping.
- Electrolyte Water — White Grape Lemonade (Focus Water) A zero-sugar functional hydration water with 10 calories per serving, formulated with L-Theanine and Ashwagandha to support focus, calm, and relaxation. Sold in 12-packs via wethydration.com with subscription and one-time purchase options.
- Electrolyte Water — Watermelon Lime (Refresh Water) A zero-sugar functional hydration water with 10 calories per serving, formulated with magnesium and potassium for hydration replenishment, marketed as a midday reset. Sold in 12-packs via wethydration.com with subscription and one-time purchase options.
- Electrolyte Water — Peach Pineapple (Glow Water) A zero-sugar functional hydration water with 10 calories per serving, formulated with electrolytes, aloe vera, and vitamin D to support immunity and skin health, positioned as a morning hydration glow drink. Sold in 12-packs via wethydration.com with subscription and one-time purchase options.
- Electrolyte Water — Orange Mango (Essential Water) A zero-sugar functional hydration water with 10 calories per serving, formulated with electrolytes, ginger, and turmeric for daily wellness and anti-inflammatory support. Sold in 12-packs via wethydration.com with subscription and one-time purchase options.
- Electrolyte Water Variety Pack Best-selling 12-pack variety pack of Wet Hydration's Electrolyte/Wellness Waters, including Peach Pineapple, Watermelon Lime, Orange Mango, and White Grape Lemonade flavors. Each can delivers electrolytes plus flavor-specific functional ingredients at 10 calories per serving, zero bubbles, vegan and OU Kosher certified. Available at wethydration.com at $28.99 one-time or with Subscribe & Save discounts of 10%, 15%, or 20% (priced $26.09, $24.64, $23.19) on monthly delivery with free shipping.
- Wet Hydration Brand Merchandise Apparel and accessories carrying the Wet Hydration brand, including the One Sip at a Time Shirt, Trucker Hat, Tote Bag, and Weaving Everyone Together Crewneck. Sold through the Wet Hydration online store as ancillary brand merchandise.
Quantifiable outcome
- Zero sugar and zero artificial sweeteners in all products
- +3 more outcomes
Companies that use Wet Hydration
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wet Hydration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wet Hydration partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- The Vitamin ShoppecoreStrategic retail partnership launching February 2026 making Wet Hydration's portfolio of functional wellness waters and protein waters available at the specialty health retailer. The rollout includes SKUs from the core Wellness Water lineup as well as select Protein Water products in aluminum cans. This launch represents a key component of Wet Hydration's national expansion strategy through specialty health retailers.
- REVOLVE (Rodeo House)minorOfficial hydration partner of the REVOLVE rodeo house during Stagecoach Weekend, keeping attendees hydrated at the desert event. Brand activation included event presence and promotional mentions through REVOLVE's social media channels.
- FuzehouseminorCommunity partnership with Fuzehouse involving NYC Summer Club events and community activations. Brand hosted pop-up events and hydration stations at Fuzehouse community gatherings.
- ShopifycoreE-commerce platform powering the Wet Hydration online store, providing the technical infrastructure for product sales, checkout processing, customer accounts, and order management.
- Seal SubscriptionscoreSubscription management platform enabling Subscribe & Save functionality, allowing customers to set up recurring deliveries with automatic 10-20% discounts and flexible subscription modification or cancellation options.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Wet Hydration competitors and assessment
Company assessmentDirect peers
- Liquid Death: Premium canned water and functional beverage brand selling through DTC, retail, and on-premise channels with a similarly disruptive lifestyle-driven marketing playbook and aluminum-can packaging. Comparable as a small-batch premium hydration brand competing for the same DTC and specialty retail shelf.
- Celsius: Functional fitness/energy beverage competing in the same convenience, grocery, and DTC channels. Comparable on positioning (functional benefits, fitness-oriented consumer) and recent trajectory from emerging brand to mainstream distribution.
- Poppi: Functional prebiotic soda brand that scaled rapidly through DTC and major retail (Walmart, Target, Whole Foods). Comparable as a clean-label, functional-ingredient beverage brand with strong lifestyle/social marketing.
- Recess: Sparkling water infused with adaptogens and hemp — directly comparable in the functional-ingredient hydration space (L-Theanine, Ashwagandha), with overlapping premium positioning and similar target consumer.
- Hint Water: Premium unsweetened flavored water brand with national distribution. Comparable as a clean-label, zero-sugar water-based beverage competing for the same health-conscious hydration consumer.
Broad incumbents
- Gatorade (PepsiCo): The category-defining sports hydration brand owned by PepsiCo. Competes directly with Wet Hydration's Protein Water line for post-workout and recovery occasions, with vastly larger distribution and marketing scale.
- BodyArmor: Sports and electrolyte hydration beverage now owned by Coca-Cola. Closely comparable product positioning (protein-enhanced, electrolyte hydration) with far greater retail penetration and marketing spend.
- Liquid IV: Leading hydration multiplier brand (now under Unilever) competing head-to-head with Wet Hydration's electrolyte/hydration line on functional hydration benefits, with much broader distribution and marketing support.
- Fairlife Core Power: High-protein ready-to-drink shake brand owned by Coca-Cola. Directly comparable product positioning to Wet Hydration's Protein Water line (protein + electrolytes in a portable format), with far greater scale and shelf presence.
Emerging players
- OLIPOP: Functional soda positioned on clean ingredients and wellness benefits. Comparable trajectory as a venture-backed CPG that scaled rapidly through DTC into national retail on the back of functional/clean-label positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wet Hydration social profiles
Digital presenceWet Hydration compliance and trust
Trust signalCompliance3 records
Wet Hydration financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wet Hydration leadership team
Management profileNumber of profiles
Profiles1 record
Wet Hydration funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wet Hydration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wet Hydration
What does Wet Hydration do?
Wet Hydration manufactures and sells premium zero-sugar functional beverages in recyclable aluminum cans across two core lines: a Protein Water line (10g clear whey protein, BCAAs, electrolytes, 45 calories) and an Electrolyte/Wellness Water line (10 calories) with flavor-specific functional ingredients such as L-Theanine, Ashwagandha, Aloe Vera, Vitamin D, ginger, turmeric, magnesium, and potassium. Products are sold direct-to-consumer via wethydration.com with monthly subscription options, on Amazon, and through retail partners including Walgreens, Duane Reade NYC, and The Vitamin Shoppe.
Is Wet Hydration a public or private company?
Wet Hydration is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wet Hydration founded?
Wet Hydration was founded in 2020. It employs 1 to 10 people.
Where is Wet Hydration based?
Wet Hydration is headquartered in Las Vegas, United States, in the North America region.
How does Wet Hydration make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Wholesale and marketplace Sales.
Who are Wet Hydration's main competitors?
Direct peers on record are Liquid Death, Celsius, Poppi, Recess and Hint Water. Broad incumbents are Gatorade (PepsiCo), BodyArmor, Liquid IV and Fairlife Core Power. OLIPOP is listed as an emerging player.
Does Wet Hydration have an API?
No public API is recorded for Wet Hydration.
What industry is Wet Hydration in?
Wet Hydration's product category is Functional Hydration Beverages. Its primary akta.pro industry code is CRADAHAK, Sports Drinks & Hydration Beverages, with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 312112 and its SIC code is 2080.