Olipop
Olipop is a functional prebiotic soda brand that sells 20+ flavors of low-sugar (2–5g), 35–45 calorie sodas built on its proprietary OLISMART® fiber blend via DTC subscriptions and mass-market retail (Walmart, Target, Whole Foods, Amazon) to health-conscious Gen Z and Millennial consumers seeking digestive-health alternatives to traditional soda.
- Company typePrivate
- Founded2017
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Olipop does
Olipop is a functional prebiotic soda brand founded in 2015 by Ben Goodwin (CEO and Formulator) and David Lester, headquartered in Oakland, California and operating as a Public Benefit Corporation (OLIPOP PBC). The company produces two core product lines — a refrigerated 9g fiber line and a shelf-stable 6g fiber line — built around its proprietary OLISMART® blend of prebiotic fibers and botanical extracts (Cassava Root Fiber, Chicory Root Inulin, Jerusalem Artichoke Inulin, Nopal Cactus, Marshmallow Root, Calendula Flower, and Kudzu Root). Products contain 2–5g of sugar and 35–45 calories per 12 oz can and target health-conscious Gen Z and Millennial consumers seeking digestive-health benefits in formats mimicking nostalgic soda flavors (Vintage Cola, Classic Root Beer, Cream Soda, Strawberry Vanilla, Cherry Cola, among 20+ flavors and three variety packs).
The company operates an omnichannel go-to-market that combines direct-to-consumer e-commerce (drinkolipop.com, with a subscription option delivering 15% discount, free shipping over $50, and 2/4/8-week delivery cadence) with mass-market retail presence at Walmart, Target, Whole Foods, Amazon, and Instacart. Pricing is positioned at premium to conventional soda — $35.99 for a one-time 12-pack, $30.59 on subscription. Revenue mechanics are diversified: DTC e-commerce (subscription and one-time), retail reorders, and a creator/affiliate program generating 12% of total sales at a 1,000% ROI across 1,000+ creators.
In early 2024 the company achieved profitability with annual sales surpassing $400 million, doubling from the prior year. In February 2025, Olipop closed a $50 million Series C led by J.P. Morgan Private Capital's Growth Equity Partners at a $1.85 billion post-money valuation. Olipop holds approximately 60% market share in the U.S. prebiotic soda category and ranks as the top non-alcoholic beverage brand in the U.S. by dollar sales and unit growth per Circana/SPINS data. Recent activity has included a major brand refresh in June 2026 (the "feel good soda" platform with retro-inspired packaging and a nationwide advertising campaign) and an aggressive 2026 slate of cross-brand CPG collaborations (Goodwipes, Cocokind, Space Camp Wellness, Black Rock Coffee Bar, Hannah Montana 20th anniversary activation). All current operations are U.S.-domestic; no international expansion is documented.
Olipop firmographics
Firmographics- Name
- Olipop
- Legal name
- OLIPOP PBC
- Website
- https://www.drinkolipop.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Olipop is a functional prebiotic soda brand that sells 20+ flavors of low-sugar (2–5g), 35–45 calorie sodas built on its proprietary OLISMART® fiber blend via DTC subscriptions and mass-market retail (Walmart, Target, Whole Foods, Amazon) to health-conscious Gen Z and Millennial consumers seeking digestive-health alternatives to traditional soda.
- Ownership category
- akta.pro rank
Olipop industry classification
Industry- Product category
- Functional Prebiotic Soda Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE)
- akta.pro secondary industry
- Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF)
Keywords
Where Olipop is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Olipop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Online Sales: Olipop sells directly to consumers through its website with subscription options offering 15% recurring discounts, free shipping on orders $50+, and flexible delivery frequencies (every 2, 4, or 8 weeks). One-time purchases available at standard pricing.
- Retail Distribution: Products sold through major retail channels including Walmart, Target, Whole Foods, Amazon, and Instacart. Retail partnerships provide mainstream distribution and brand visibility.
- Creator/Affiliate Commission Revenue: Revenue generated through affiliate and influencer marketing programs where creators earn commissions on referred sales, generating 12% of total company sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-time purchase - 12-pack at $35.99 |
| Subscription | Monthly | Subscription - 15% discount at $30.59 per 12-pack |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Olipop product offering
Product offeringCore offering
Olipop manufactures and sells functional prebiotic sodas formulated with its proprietary OLISMART® blend of plant-based fibers and botanical extracts, delivering 6–9g of prebiotic fiber, only 2–5g of sugar, and 35–45 calories per 12-oz can. The portfolio is split between a refrigerated 9g fiber line and a shelf-stable 6g fiber line, offered across roughly 20 nostalgic flavor variants (Vintage Cola, Classic Root Beer, Cream Soda, Strawberry Vanilla, etc.), bundled variety packs, and a recurring DTC subscription service available alongside national retail distribution at Walmart, Target, Whole Foods, and Amazon.
Product overview
Olipop is a functional prebiotic soda brand offering two product lines: the original refrigerated 9g Fiber Line for maximum digestive health benefits, and the shelf-stable 6g Fiber Line for convenient anywhere consumption. Both lines use the proprietary OLISMART blend of prebiotic fibers and botanicals. The portfolio includes over 20 distinct flavors (Classic Grape, Vintage Cola, Classic Root Beer, Cream Soda, Strawberry Vanilla, Cherry Cola, Banana Cream, Ginger Ale, and more), plus three variety packs. The company also offers a subscription service providing 15% discounts and free shipping. Products contain 2-5g sugar, 35-45 calories per can, and are positioned as a healthier alternative to traditional soda.
Differentiator
Problem solved
Functional benefit
Products and services
- 9g Fiber Line (Original Refrigerated Prebiotic Soda) Original refrigerated prebiotic soda line delivering 9g of OLISMART® prebiotic fiber per 12-oz can, with 2-5g sugar and 35-45 calories, sold across roughly 15 flavor variants (Vintage Cola, Classic Root Beer, Cream Soda, Strawberry Vanilla, Crisp Apple, Banana Cream, etc.) for health-conscious consumers seeking a traditional soda taste with digestive benefits.
- 6g Fiber Line (Shelf-Stable Prebiotic Soda) Shelf-stable prebiotic soda line delivering 6g of OLISMART® prebiotic fiber per 12-oz can, with the same low-sugar, low-calorie nutritional profile as the 9g line, designed for ambient retail distribution and convenient storage outside the fridge.
- Olipop Subscription Service Direct-to-consumer auto-delivery subscription providing a 12-pack of any Olipop flavor (9g or 6g line) at $30.59 per shipment — a 15% discount on the $35.99 one-time price — with free shipping, early access to new flavor launches, and the ability to swap flavors, skip, or cancel at any time.
- Classic Soda Variety Pack (12-can, 6g Fiber) 12-can shelf-stable variety pack combining four classic soda flavors (Vintage Cola, Cream Soda, Classic Root Beer, Ginger Ale) from the 6g fiber line, offered to consumers and households wanting multi-flavor assortment without refrigeration.
- Favorites Variety Pack (12-can, 6g Fiber) 12-can shelf-stable variety pack combining four of Olipop's top-selling flavors (Strawberry Vanilla, Classic Grape, Cream Soda, Classic Root Beer) from the 6g fiber line, designed for new and existing customers seeking a curated flavor assortment.
Quantifiable outcome
- Annual sales exceeding $400 million in 2024, doubling from prior year
- +4 more outcomes
Companies that use Olipop
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Olipop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Olipop partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Space Camp WellnessminorBeauty brand Space Camp Wellness collaborated with Olipop to create four soda-inspired lip balms launched May 14, available at Target and online. The partnership emphasizes flavor, function, and nostalgia, blending Olipop's drink flavors with Space Camp Wellness packaging design.
- Inc. Founders HouseminorOlipop participated in Inc. Founders House event in Los Angeles on April 16, 2026 at Regent Santa Monica Beach, featuring founders from Sweetgreen, Bombas, and Kalshi for networking and knowledge-sharing.
- GoodwipesminorOlipop partnered with Goodwipes to launch Peaches & Cream flushable wipes, initially announced as an April Fools' Day prank that became a real product. The wipes are sold at 4,000 Walmart locations and online until August 2026, promoting digestive health and bathroom hygiene.
- Hannah Montana 20th AnniversaryminorOlipop participated in promotional activities surrounding the 20th anniversary of Hannah Montana, coordinated by Disney and driven by Miley Cyrus's public teasing, generating significant brand collaborations and consumer engagement.
- Black Rock Coffee BarminorBlack Rock Coffee Bar partnered with Olipop to launch Coco Lime Dirty Pop, a limited-time beverage blending Olipop's Dr. Goodwin soda with coconut, lime, and sweet cream. Available March 1 through April 30, 2026 at all Black Rock locations nationwide, priced at $6.05-$6.95.
- CocokindminorCocokind launched new Ceramid Lip Blur Balms created with Olipop, representing a beauty and beverage brand collaboration.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Olipop competitors and assessment
Company assessmentDirect peers
- Poppi: Direct competitor in prebiotic soda with similar positioning around digestive health, low sugar, and TikTok-driven Gen Z marketing. Acquired by PepsiCo in 2025, making it the most direct head-to-head comparable.
- Health-Ade Kombucha: Functional fermented beverage brand sold in similar premium retail channels (Whole Foods, Target) and targeting health-conscious consumers seeking digestive-health benefits, though via kombucha rather than prebiotic soda.
- Spindrift: Sparkling water brand with real fruit ingredients, targeting similar better-for-you consumer with premium retail distribution and a clean-label, low-sugar positioning.
- Olipop's main direct competitor: Reference placeholder retained from the data set but Poppi above already covers this peer slot.
- Reed's Inc. Craft soda brand with healthier positioning (less sugar, natural ingredients) competing in similar retail aisles, though at smaller scale and without Olipop's prebiotic fiber differentiation.
- Zevia: Public zero-calorie, better-for-you soda brand using stevia rather than prebiotic fiber. Closest publicly-traded functional soda comparable with similar flavor and target demographic.
Emerging players
- Culture Pop: Emerging prebiotic soda brand competing in the same category with similar low-sugar, high-flavor positioning. Smaller scale but directly comparable product and GTM motion.
Broad incumbents
- Olipop's broad functional beverage incumbent: Reference placeholder retained from the data set but Coca-Cola above already covers this peer slot.
- Vita Coco: Public functional beverage leader (coconut water) with comparable health-positioned, natural-ingredient ethos and similar broad retail distribution; demonstrates the exit/IPO trajectory Olipop could follow.
- The Coca-Cola Company: Incumbent carbonated soft drink giant with deep distribution and capital; recently pushing into functional/prebiotic variants and represents the most significant potential acquirer or competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Olipop social profiles
Digital presenceOlipop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olipop leadership team
Management profileNumber of profiles
Profiles3 records
Olipop funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olipop M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olipop
What does Olipop do?
Olipop manufactures and sells functional prebiotic sodas formulated with its proprietary OLISMART® blend of plant-based fibers and botanical extracts, delivering 6–9g of prebiotic fiber, only 2–5g of sugar, and 35–45 calories per 12-oz can. The portfolio is split between a refrigerated 9g fiber line and a shelf-stable 6g fiber line, offered across roughly 20 nostalgic flavor variants (Vintage Cola, Classic Root Beer, Cream Soda, Strawberry Vanilla, etc.), bundled variety packs, and a recurring DTC subscription service available alongside national retail distribution at Walmart, Target, Whole Foods, and Amazon.
Is Olipop a public or private company?
Olipop is a private company. It is classified as venture growth investor backed and is currently operating.
When was Olipop founded?
Olipop was founded in 2017. It employs 101 to 250 people.
Where is Olipop based?
Olipop is headquartered in Oakland, United States, in the North America region.
How does Olipop make money?
Three revenue lines are on record. Direct-to-Consumer Online Sales are the primary driver. The others are retail Distribution and creator/Affiliate Commission Revenue.
Who are Olipop's main competitors?
Direct peers on record are Poppi, Health-Ade Kombucha, Spindrift, Olipop's main direct competitor, Reed's Inc. and Zevia. Culture Pop is listed as an emerging player. Broad incumbents are Olipop's broad functional beverage incumbent, Vita Coco and The Coca-Cola Company.
Does Olipop have an API?
No public API is recorded for Olipop.
What industry is Olipop in?
Olipop's product category is Functional Prebiotic Soda Beverages. Its primary akta.pro industry code is AFAFAFAE, Probiotic/Prebiotic Functional Beverage Production (Non-Fermented), with a secondary code of AFAJAKAF, Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium). Its NAICS code is 312111 and its SIC code is 2080.