Kin Euphorics
Kin Euphorics is a New York-based functional beverage company founded in 2018 that sells non-alcoholic 'social tonics' built on adaptogens, nootropics, and botanicals via DTC e-commerce, Walmart, and Target to sober-curious and wellness-oriented adult consumers.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kin Euphorics does
Kin Euphorics, Inc. (legal entity Kin Social Tonics, Inc., incorporated in Delaware) is a New York-based functional beverage company founded in 2018 that produces non-alcoholic 'social tonics' combining adaptogens, nootropics, and botanicals. The product portfolio spans four ready-to-drink canned SKUs — Lightwave (calm, lavender-vanilla), Kin Spritz (energizing, citrus-ginger), Kin Bloom (rosé-inspired, strawberry-oak), and Actual Sunshine (immunity, pineapple-turmeric) — plus two made-to-mix bottled spirits: High Rhode (aperitif-style, hibiscus-orange bitters) and Dream Light (sleep, oak-clove-cinnamon). Formulations are built around proprietary blends of ingredients including Reishi Mushroom, Rhodiola Rosea, 5-HTP, L-Theanine, GABA, Schisandra, Damiana, Melatonin, Turmeric, Saffron, and Berberine (in Luna Morada). All products are non-alcoholic, with some gently caffeinated via Coffeeberry.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce (kineuphorics.com) with subscription pricing (10% discount, 1/2/3-month cadence), mass-retail distribution through Walmart and Target, independent 'bliss bodega'/'super shop' placement via store locator, and wholesale partnerships on Faire and Airgoods. Pricing ranges from $39 (8-pack cans, single made-to-mix bottles) to $57 (12-pack) to $69 for bundles (Variety 16 Pack, Sleep/Social Duo), with a dynamic Bundle Builder tool supporting AOV expansion. Brand visibility is anchored by celebrity co-founder/investor Bella Hadid and editorial coverage in NYLON, VOGUE, Daily Beast, and Food & Wine. Co-founder Jennifer Batchelor serves as Chief Euphorics Officer, with Ryan Giunta as Chief Sales Officer leading the wholesale motion. Capitalization to date includes a May 2019 $5M round (Canaan Partners, Melitas Ventures, Refactor, Spring St. Group), an earlier 2018 round, and a 2025 community investment/crowdfunding raise via Republic. International shipping is not currently supported.
Kin Euphorics firmographics
Firmographics- Name
- Kin Euphorics
- Legal name
- Kin Social Tonics, Inc.
- Website
- https://kineuphorics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kin Euphorics is a New York-based functional beverage company founded in 2018 that sells non-alcoholic 'social tonics' built on adaptogens, nootropics, and botanicals via DTC e-commerce, Walmart, and Target to sober-curious and wellness-oriented adult consumers.
- Ownership category
- akta.pro rank
Kin Euphorics industry classification
Industry- Product category
- Non-Alcoholic Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Kin Euphorics is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kin Euphorics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct Product Sales: Sale of functional beverages through e-commerce website with subscription option offering 10% discount. Products sold in ready-to-drink cans (8-pack, 12-pack, 24-pack) and made-to-mix bottles. One-time purchases and subscribe-and-save models available.
- Wholesale Distribution: Bulk sales through retail partners including Walmart and Target, as well as independent 'bliss bodegas' and 'super shops' identified through store locator.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Single Product - Ready-to-Drink Cans |
| Unit Pricing | Monthly | Single Product - Made-to-Mix Bottles |
| Unit Pricing | Monthly | Variety 16 Pack |
| Unit Pricing | Monthly | Sleep/Social Duo Bundle |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Kin Euphorics product offering
Product offeringCore offering
Kin Euphorics manufactures and sells non-alcoholic functional beverages marketed as 'social tonics.' Its portfolio includes ready-to-drink sparkling cans (Kin Spritz, Kin Bloom, Lightwave, Actual Sunshine) and made-to-mix bottle spirits (High Rhode, Dream Light) formulated with adaptogens, nootropics, and botanicals designed to support mood, energy, calm, immunity, and sleep without alcohol.
Product overview
Kin Euphorics is a functional beverage company that creates non-alcoholic 'social tonics' designed to provide mood-boosting effects through adaptogens, nootropics, and functional botanicals without alcohol. The product portfolio includes ready-to-drink canned beverages (Lightwave, Kin Spritz, Kin Bloom, Actual Sunshine) and made-to-mix bottle spirits (High Rhode, Dream Light), along with bundled offerings (Variety 16 Pack, Sleep/Social Duo). All products are designed to nourish the mind and body by tuning mood and activating the power, energy, and peace within the consumer.
Differentiator
Problem solved
Functional benefit
Products and services
- Lightwave Non-alcoholic, non-caffeinated sparkling canned beverage designed to mellow the mind, balance reactions to stress, and conjure inner peace. Features notes of lavender-vanilla, smoked sea salt, and passionflower.
- Kin Spritz Non-alcoholic and gently caffeinated sparkling canned beverage formulated to elevate mood, smooth out stress, and offer an energy boost. Features notes of ginger, orange bitters, hibiscus, and citrus.
- Kin Bloom Non-alcoholic rosé-inspired sparkling canned beverage designed to awaken passion, conjure a calmer mind, and unlock heart-opening joy any time of day. Features juicy summer strawberry, white grape, barrel oak, and rosemary citrus notes.
- Actual Sunshine Non-alcoholic immunity and beauty boosting canned beverage featuring vitamins C and D, Zinc, Saffron, Turmeric, Collagen, and gentle caffeine from Coffeeberry for a morning boost. Features pineapple, ginger, turmeric, and cardamom notes.
- High Rhode Gently caffeinated, non-alcoholic made-to-mix beverage formulated to conjure captivating conversation and release contagious energy. An herbaceous aperitif-style spirit featuring hibiscus, orange bitters, licorice root, and sea salt.
- Dream Light Non-alcoholic, non-caffeinated made-to-mix beverage formulated to quiet the mind and support reaching a natural circadian rhythm for deeper, more restful sleep. Features notes of smooth earthy oak, smoky clove, and spicy cinnamon.
- Sleep/Social Duo Bundle Day-to-night duo bundle containing one bottle each of High Rhode and Dream Light, non-alcoholic made-to-mix spirits stacked with adaptogens, nootropics, and botanics.
- Variety 16 Pack Sampler bundle containing 16 ready-to-drink cans with 4 cans each of Actual Sunshine, Kin Spritz, Kin Bloom, and Lightwave, designed to elevate everyday rituals from dusk till dawn.
Quantifiable outcome
- Featured in major publications including NYLON, VOGUE, Daily Beast, and Food & Wine
Companies that use Kin Euphorics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Kin Euphorics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kin Euphorics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WalmartcoreWalmart serves as a major retail distribution partner for Kin Euphorics products. The partnership is noted as part of the broader adaptogen beverage sector's growth momentum, with Kin listed alongside other category players like Beam and Moon Juice as notable companies with strategic partnerships.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kin Euphorics competitors and assessment
Company assessmentDirect peers
- De Soi: Non-alcoholic sparkling wine and aperitif brand co-founded by Katy Perry with adaptogen-forward formulations. Closely comparable to Kin in target occasion (social aperitif), celebrity-led brand strategy, and adaptogen-functional positioning.
- Ghia: Non-alcoholic bitter aperitif brand with botanical/herbal functional positioning. Directly comparable to Kin Spritz and Kin Bloom as an adult, alcohol-free functional beverage for social occasions, also sold DTC and through retail.
- Three Spirit Drinks: Functional non-alcoholic spirit brand using adaptogens, nootropics, and botanicals designed to deliver specific effects (energy, calm, social). Highly comparable to Kin's mood-targeted, mood-specific product architecture and evening-use occasion.
- Seedlip: Pioneer non-alcoholic 'spirit' brand founded in the UK and acquired by Diageo. Directly comparable to Kin Euphorics' made-to-mix bottle line (High Rhode, Dream Light) as a category-defining NA functional/aperitif spirit targeting the same sober-curious consumer.
- Caleño: Non-alcoholic tropical-inspired spirit brand targeting the same sober-curious social occasion as Kin. Directly comparable made-to-mix NA spirit positioning with multi-country retail distribution.
- Recess: Sparkling water infused with adaptogens and hemp/cannabinoids (CBD). Comparable to Kin on the adaptogen-functional positioning, DTC subscription model, and millennial/Gen Z target consumer — though more CBD-leaning in formulation.
Broad incumbents
- Lyre's Spirit Co. Range of non-alcoholic 'spirits' mimicking classic cocktail categories (gin, whiskey, rum, etc.). Comparable to Kin's NA spirit ambition but with a broader, classical cocktail-replication product range and deeper international distribution.
- Athletic Brewing: Largest non-alcoholic craft beer brand in the U.S., with major retail distribution and substantial venture backing. Operates in the broader zero-proof/sober-curious space as Kin but addresses the beer occasion; the dominant scaled player in the overall NA category.
Emerging players
- Mela: Apple cider vinegar-based functional wellness beverage brand sold DTC and in retail with celebrity co-founder (Krysten Ritter). Comparable to Kin on the celebrity-amplified, wellness-functional DTC beverage model.
- Hiyo: Adaptogen and nootropic functional sparkling water brand sold at Whole Foods and Sprouts. Comparable to Kin on the adaptogen/nootropic functional positioning and natural retail channel strategy, though priced lower and more mass-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kin Euphorics social profiles
Digital presenceKin Euphorics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kin Euphorics leadership team
Management profileNumber of profiles
Profiles3 records
Kin Euphorics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kin Euphorics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kin Euphorics
What does Kin Euphorics do?
Kin Euphorics manufactures and sells non-alcoholic functional beverages marketed as 'social tonics.' Its portfolio includes ready-to-drink sparkling cans (Kin Spritz, Kin Bloom, Lightwave, Actual Sunshine) and made-to-mix bottle spirits (High Rhode, Dream Light) formulated with adaptogens, nootropics, and botanicals designed to support mood, energy, calm, immunity, and sleep without alcohol.
Is Kin Euphorics a public or private company?
Kin Euphorics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kin Euphorics founded?
Kin Euphorics was founded in 2018. It employs 11 to 50 people.
Where is Kin Euphorics based?
Kin Euphorics is headquartered in New York, United States, in the North America region.
How does Kin Euphorics make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Who are Kin Euphorics's main competitors?
Direct peers on record are De Soi, Ghia, Three Spirit Drinks, Seedlip, Caleño and Recess. Broad incumbents are Lyre's Spirit Co. and Athletic Brewing. Emerging players are Mela and Hiyo.
Does Kin Euphorics have an API?
No public API is recorded for Kin Euphorics.
What industry is Kin Euphorics in?
Kin Euphorics's product category is Non-Alcoholic Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of AFAFABAH, Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics). Its NAICS code is 312111 and its SIC code is 2080.