Three Spirit
Three Spirit is a London-based non-alcoholic beverage company that designs plant-based botanical elixirs and wine alternatives using adaptogens and nootropics, selling via DTC e-commerce, a subscription service and 1,200+ UK and US retail and hospitality partners including Waitrose, Selfridges, Hawksmoor and The Connaught.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Three Spirit does
Three Spirit Drinks Ltd (operating as Three Spirit) is a London-based, privately held non-alcoholic functional beverage company founded in 2018 and operating as a wholly owned subsidiary of Beyond Alcohol Ltd. It designs and sells plant-based botanical elixirs (Livener, Social, Nightcap) and a wine-alternative sub-line called Blurred Vines (Spark and Sharp), formulated using adaptogens, nootropics, herbs, distillates and ferments with extraction methods including maceration, fermentation, distillation, reverse osmosis, freeze-drying and ultrasonic extraction. The company reports over 1,200 points of distribution across UK and US retail and hospitality, alongside a direct-to-consumer Shopify storefront with a Build-Your-Own subscription offering 15% recurring savings. Pricing on individual 50cl bottles sits at approximately £25.99 and 750ml wine alternatives at £16.99, with multi-product bundles providing 11-21% discounts. The company monetizes through one-time DTC purchases, a subscription recurring stream, wholesale to UK supermarkets and on-trade venues, and accessories/merchandise. Three Spirit is B Corp certified (July 2022), has accumulated 30-40 industry awards, and has published peer-reviewed research in Frontiers in Nutrition on myrcene that ranks in the top 1% of platform publications. Distribution spans four named UK retailers (Waitrose, Ocado, Selfridges, Majestic), premium hospitality groups (The Alchemist, The Connaught, Young's, Hawksmoor) and ingredient suppliers including Tregothnan, Rare Tea Co., Charles Faram, Aspall's, Waykana and London CRU. Cumulative disclosed funding is approximately $4.4M across a 2019 seed and a 2021 CircleUp-led round, and the operating team is described at 11-50 employees with co-founder Dash Lilley serving as Head Alchemist.
Three Spirit firmographics
Firmographics- Name
- Three Spirit
- Legal name
- Three Spirit Drinks Ltd
- Website
- https://threespiritdrinks.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Three Spirit is a London-based non-alcoholic beverage company that designs plant-based botanical elixirs and wine alternatives using adaptogens and nootropics, selling via DTC e-commerce, a subscription service and 1,200+ UK and US retail and hospitality partners including Waitrose, Selfridges, Hawksmoor and The Connaught.
- Ownership category
- akta.pro rank
Three Spirit industry classification
Industry- Product category
- Non-Alcoholic Functional Beverages
- SIC
- Beverages (2080), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
- akta.pro secondary industry
- Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)
Keywords
Where Three Spirit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Three Spirit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through own website (threespiritdrinks.com) offering individual bottles, bundles, and subscriptions with pricing from £16.99 to £89.00.
- Subscription (Build Your Own Bundle): Recurring subscription model offering 15% discount on all orders with flexible frequency options. Ships in boxes of 6 or 12 bottles. Customers can customize their box with elixirs and/or vines.
- Wholesale Distribution: B2B wholesale to retailers (Waitrose, Ocado, Majestic, Selfridges) and on-trade venues (bars, restaurants, hotels).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Elixir Bottles (50cl) |
| Unit Pricing | Pay-as-you-go | Bundle Options |
| Unit Pricing | Pay-as-you-go | Blurred Vines Wine Alternatives |
| Subscription | Monthly | Subscription - Build Your Own Bundle |
| Unit Pricing | Pay-as-you-go | Accessories and Merchandise |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Three Spirit product offering
Product offeringCore offering
Three Spirit designs, manufactures and sells plant-based, non-alcoholic botanical elixirs (Livener, Social, Nightcap) and Blurred Vines wine alternatives (Spark, Sharp) formulated with adaptogens, nootropics, herbs, distillates and ferments to deliver targeted mood effects (energy, social uplift, relaxation) without alcohol. Products are sold individually, in bundles, and via a 15%-discount Build Your Own Bundle subscription, and are also distributed through UK supermarkets and premium hospitality venues.
Product overview
Three Spirit is a non-alcoholic beverage company offering botanical elixirs and wine alternatives designed by plant scientists and bartenders to enhance mood throughout the day and evening. The core product line consists of three botanical elixirs—Livener (energizing), Social (mood-elevating), and Nightcap (relaxing)—complemented by the Blurred Vines wine alternatives (Spark sparkling rosé alternative and Sharp white wine alternative). The company sells individual products, curated bundles (including The Collection, The Super Collection Bundle, and themed bundles), accessories (tote bags, drinking straws), and a subscription service. All products are marketed as hangover-free, plant-based alternatives that use adaptogens, nootropics, and functional botanicals to provide mood-enhancing effects without alcohol.
Differentiator
Problem solved
Functional benefit
Brands
- Livener: Non-Alcoholic Botanical Elixir marketed as 'The Pick-Me-Up' - energising elixir with guayusa, guava leaf, schisandra and vibrant berries.
- Social
- Nightcap
- Blurred Vines
- Livener XS
Products and services
- Livener Non-alcoholic botanical elixir positioned as an energising party pick-me-up, formulated with guayusa, guava leaf, schisandra berries, ginger and cayenne to deliver a clean caffeine lift without jitters or crash; sold in 50cl bottles at £25.99 to consumers and via wholesale to bars and retailers.
- Social Non-alcoholic botanical elixir marketed as a social companion and mood elevator, containing lion's mane mushroom, yerba mate, damiana and cacao designed to deliver elevated, calm, connected feelings; sold in 50cl bottles at £25.99.
- Nightcap Non-alcoholic botanical elixir formulated for evening relaxation, featuring valerian, hops, lemon balm, ashwagandha and maple syrup to support a mellow, dreamy, soothed state; sold in 50cl bottles at £25.99.
- Livener XS Limited-edition extra-spicy variant of Livener with enhanced cayenne pepper content, targeted at consumers who prefer additional heat from their functional elixir.
- Spark (Blurred Vines) Non-alcoholic sparkling rosé alternative with bright red-fruit flavours and natural caffeine, designed as a lively, pink, effervescent party starter; sold in 750ml bottles at £16.99.
- Sharp (Blurred Vines) Non-alcoholic aromatic white wine alternative with a light spritz, formulated with invigorating electrolytes, amino acids and vitamin D and intended to be paired with food; sold in 750ml bottles at £16.99.
- Build Your Own Bundle Subscription Recurring subscription service allowing customers to build a custom bundle of Three Spirit elixirs and/or Blurred Vines wines, with 15% off every order, configurable frequency, monthly shipping in boxes of 6 or 12 bottles, and the ability to pause or cancel anytime.
- The Straw Reusable branded drinking straw accessory sold as a standalone merchandise item for £9.00 on the Three Spirit website.
- 'Powered by Plants' Tote Bag Branded heavy-duty canvas tote bag featuring the 'Powered by Plants' messaging, sold as a standalone accessory for £14.00 on the Three Spirit website.
Quantifiable outcome
- 10M+ alcohol units avoided by consumers
- +2 more outcomes
Companies that use Three Spirit
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Three Spirit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Three Spirit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered notable and core.
- The Wine SocietynotableThree Spirit collaborated with The Wine Society for their Next Generation Series celebrating 150 years. A limited edition bottle of Sharp was renamed Botanical Brew for the anniversary, available exclusively through The Wine Society.
- TregothnancoreUK-based supplier of specialty botanical ingredients for Three Spirit products. Tregothnan is known for their sustainable and high-quality plant cultivation in Cornwall.
- Charles FaramcoreUK hop merchant and supplier providing specialty hop varieties including Mosaic hops used in Nightcap elixir.
- Rare Tea Co.corePremium tea supplier providing high-quality tea ingredients including green tea extracts for Three Spirit products.
- WaykanacoreSupplier of guayusa, the Amazonian holly plant that provides clean caffeine in Livener. Waykana aids reforestation of the Amazon Rainforest.
- London CRUcoreLondon-based fermentation facility and supplier contributing to Three Spirit's production processes.
- Aspall'scoreHistoric British cider vinegar maker supplying apple cider vinegar used in Livener and Social elixirs.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Three Spirit competitors and assessment
Company assessmentDirect peers
- Seedlip: Pioneer in non-alcoholic distilled spirits, founded in the UK with a similar bartender-meets-botanist positioning. Both brands target the sober-curious consumer via premium retail, on-trade, and DTC channels, making Seedlip the most direct comparable in the non-alcoholic botanical spirit category.
- Kin Euphorics: US-based functional non-alcoholic beverage brand using adaptogens and nootropics for mood-related effects. Targets the same sober-curious, functional beverage consumer with a similar premium positioning, ambassador model, and DTC-plus-retail distribution strategy.
- Ghia: Non-alcoholic aperitif brand with botanical, functional positioning aimed at social occasions. Comparable premium pricing, designer-brand aesthetic, and on-trade presence alongside DTC, directly overlapping Three Spirit's mindful-drinking target consumer.
- Lyre's Spirit Co. Range of non-alcoholic spirits mimicking classic cocktail profiles, distributed globally through on-trade and retail. Comparable breadth of flavored non-alcoholic alternatives with similar premium pricing and bar/restaurant channel focus.
- Athletic Brewing Company: Largest US craft non-alcoholic brewery, operating in the broader no/low alcohol space. Comparable brand-led, multi-channel (DTC + retail + on-trade) strategy targeting the same mindful-drinking consumer, though in beer rather than spirits/elixirs.
- Pentire: UK-based non-alcoholic botanical spirit distilled from plants sourced from the Cornish coast. Closely comparable on geography, botanical-distillation positioning, premium pricing, and on-trade placement strategy.
Emerging players
- De Soi: Non-alcoholic functional aperitif brand using adaptogens, founded by musician Katy Perry and Morgan McLachlan. Comparable sober-curious positioning, premium retail presence, and functional ingredient story, though with stronger celebrity-driven marketing.
- Recess: US functional beverage brand using adaptogens and hemp for mood and focus effects. Comparable functional positioning and use of adaptogens, with overlap on the millennial, wellness-oriented consumer, though positioned as a daily functional drink rather than social occasion alternative.
- Aplós: Non-alcoholic hemp-infused spirit brand with a focus on calming and social relaxation effects. Comparable adaptogen/hemp ingredient philosophy and sober-curious target consumer, with smaller distribution footprint than Three Spirit.
Broad incumbents
- Diageo: Global spirits incumbent and owner of Seedlip. Diageo's strategic interest in no/low alcohol (including Seedlip, Captain Morgan Spiced Rum 0.0%, and broader portfolio moves) represents the most important incumbent competitive force for Three Spirit in both on-trade listings and retail shelf space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Three Spirit social profiles
Digital presenceThree Spirit compliance and trust
Trust signalCompliance2 records
Three Spirit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Spirit leadership team
Management profileNumber of profiles
Profiles2 records
Three Spirit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Spirit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Spirit
What does Three Spirit do?
Three Spirit designs, manufactures and sells plant-based, non-alcoholic botanical elixirs (Livener, Social, Nightcap) and Blurred Vines wine alternatives (Spark, Sharp) formulated with adaptogens, nootropics, herbs, distillates and ferments to deliver targeted mood effects (energy, social uplift, relaxation) without alcohol. Products are sold individually, in bundles, and via a 15%-discount Build Your Own Bundle subscription, and are also distributed through UK supermarkets and premium hospitality venues.
Is Three Spirit a public or private company?
Three Spirit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Three Spirit founded?
Three Spirit was founded in 2018. It employs 11 to 50 people.
Where is Three Spirit based?
Three Spirit is headquartered in London, United Kingdom, in the Europe region.
How does Three Spirit make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription (Build Your Own Bundle) and wholesale Distribution.
Who are Three Spirit's main competitors?
Direct peers on record are Seedlip, Kin Euphorics, Ghia, Lyre's Spirit Co., Athletic Brewing Company and Pentire. Emerging players are De Soi, Recess and Aplós. Diageo is listed as a broad incumbent.
Does Three Spirit have an API?
No public API is recorded for Three Spirit.
What industry is Three Spirit in?
Three Spirit's product category is Non-Alcoholic Functional Beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production, with a secondary code of AFAFAAAJ, Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production. Its SIC code is 2080.