Fresh Prep Foods

What Fresh Prep Foods does

Fresh Prep Foods Inc. is a Vancouver-based direct-to-consumer meal kit delivery company founded in 2014 by Becky Brauer, Dhruv Sood, and Husein Rahemtulla. The company delivers chef-inspired ready-to-cook recipes with pre-portioned, pre-prepped ingredients to subscribers' doors, alongside a complementary line of ready-to-eat heat-and-eat meals and a 150+-item grocery marketplace called Fresh Prep Market. Its core technology is a meal kit delivery platform supported by a proprietary, patented Zero Waste Kit reusable container system (described as a first-in-industry innovation) and an owned carbon-neutral delivery fleet that enables real-time tracking and reverse-logistics pickup of returnable cooler bags and packaging across 130+ cities in British Columbia, Alberta, Quebec, and Ontario. The company holds B Corporation certification and maintains CFIA, GMP, and Food Safe compliance for food handling.

Fresh Prep operates a subscription-recurring revenue model with weekly or bi-weekly billing, starting at $10.50 per serving for ready-to-cook meals and $6.92 per serving for ready-to-eat meals, with a $60 minimum order and 50%-off first-order promotions. Go-to-market is product-led growth via self-serve website sign-up, supplemented by organic social (Facebook, Instagram, TikTok, LinkedIn), email, an affiliate/student referral program, and a corporate gift card channel. The customer base is entirely consumer, segmented by persona into individual/family, environmentally-conscious, and health-conscious diners, with no enterprise concentration. In addition to meal kits, the company sells 150+ grocery staples as add-on modules and operates a Fresh+ Rewards loyalty program that auto-enrolls subscribers.

The business has expanded through acquisitions: Peko (a surplus-grocery delivery service focused on food-waste reduction, acquired February 2023) and Cook it Recipes Inc. (a Montreal-based meal kit company acquired February 2024 to establish presence in Quebec and Ontario). Fresh Prep received a large minority investment from SEMCAP Food & Nutrition in July 2025 alongside Renewal Funds to support ongoing national expansion. The company was named to Globe and Mail's Canada's Top Growing Companies list for the fifth consecutive year in 2025, reporting 118% revenue growth from 2021 to 2024.

Name

Fresh Prep Foods

Legal name

Fresh Prep Foods Inc.

Website

https://freshprep.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Fresh Prep Foods is a Vancouver-headquartered direct-to-consumer meal kit subscription service delivering chef-inspired ready-to-cook recipes, ready-to-eat meals, and 150+ grocery staples across 130+ Canadian cities using an owned carbon-neutral delivery fleet and a patented reusable Zero Waste Kit packaging system.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meal Kit Subscriptions: Recurring weekly or bi-weekly subscription model where customers select from 35+ chef-inspired meal options. Customers choose number of people (2-4) and number of recipes per week. Minimum order of $60 required. Subscriptions auto-renew unless cancelled. Revenue generated through weekly deliveries of meal ingredients and recipe cards.
2. Market/Grocery Items: 150+ grocery staples including produce, snacks, desserts, drinks, and essentials available for addition to meal orders. Revenue from one-time purchases added to subscription deliveries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fresh Prep Foods operates a weekly subscription meal kit delivery service in Canada, offering 35+ chef-inspired ready-to-cook recipes with pre-portioned ingredients plus ready-to-eat prepared meals and 150+ grocery staples. Orders are delivered fresh via an owned carbon-neutral fleet in reusable cooler bags and the patented Zero Waste Kit system, with flexible skip/pause/cancel subscription management.

Product overview

Fresh Prep Foods operates as a Canadian meal kit and food delivery subscription service with a platform-plus-modules architecture. The core product is the Fresh Prep Meal Kit Delivery service (ready-to-cook meal kits with 35+ weekly recipe options), which integrates with the Ready-to-Eat Meals sub-product (heat-and-eat prepared meals) and the Fresh Prep Market add-on module (150+ grocery staples). The proprietary Zero Waste Kit feature represents a patented sustainable packaging system unique to the company. The ecosystem also includes Gift Cards as an add-on and the Fresh+ Rewards loyalty program. Fresh Prep has expanded through acquisitions of Cook it (Montreal-based meal kit brand, acquired 2024) and Peko (Western Canadian surplus grocery service, acquired 2023), extending its geographic reach and sustainability positioning.

Differentiator

Problem solved

Functional benefit

Brands

• Peko: Surplus grocery delivery service acquired by Fresh Prep in 2023, offering perfectly edible but 'peculiar' produce at up to 40% less than grocery store prices.
• Zero Waste Kit

Products and services

• Fresh Prep Meal Kit Subscription Weekly subscription delivering 35+ chef-inspired ready-to-cook meal kits with pre-portioned ingredients and recipe cards, ready in 30 minutes or less, to Canadian households across BC, Alberta, Quebec, and Ontario.
• Ready-to-Eat Meals Heat-and-eat prepared meals delivered fresh and ready to consume in approximately 2 minutes, available as part of the weekly subscription for customers seeking even faster meal options.
• Fresh Prep Market Grocery staples add-on offering 150+ items including produce, snacks, desserts, drinks, salads, and essentials, delivered in the same weekly drop as meal kit orders.
• Fresh Prep Gift Cards Digital or printable gift cards in $75, $100, $150, and $200 denominations, with promotional 15% bonus value on $100+ purchases, sold direct to consumers and via the corporate sales team for group gifting.
• Peko Surplus Grocery Delivery Surplus grocery delivery service operating as a wholly-owned Fresh Prep subsidiary in Western Canada, rescuing perfectly edible but 'peculiar' produce and offering it at up to 40% less than grocery store prices.

Quantifiable outcome

• 22,851kg of single-use plastic diverted from waste stream in 2025
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Urban ImpactcoreStrategic or Co-development PartnerPartnership for responsible recycling of single-use plastics. Any single-use plastics used in Fresh Prep kits are returned to Urban Impact for responsible recycling, ensuring materials are diverted from landfills.
• Vancouver Food RunnerscoreStrategic or Co-development PartnerLocal food recovery organization partnering with Fresh Prep to reduce food waste and help provide nutritious food to Canadians in need. Part of company's food security initiatives.
• Ocean WisesupportingStrategic or Co-development PartnerSustainable seafood program enabling Fresh Prep to make responsible seafood choices for meal kits. Ensures seafood sourcing meets environmental sustainability standards.
• MSC (Marine Stewardship Council)supportingStrategic or Co-development PartnerSustainable seafood certification program working with Fresh Prep to source certified sustainable seafood products meeting MSC environmental standards.
• OnfleetcoreStrategic or Co-development PartnerDelivery management platform enabling Fresh Prep's carbon-neutral delivery program. Through Onfleet Offset Program, Fresh Prep offsets 352 metric tonnes of carbon annually for net-zero emission deliveries.
• Peko ProducecoreStrategic or Co-development PartnerPeko Produce helps fight food waste by rescuing perfectly edible but 'peculiar' produce, offering it at up to 40% less than grocery store prices. Fresh Prep acquired Peko in 2023 to further sustainability goals.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses3 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/freshprep.ca
• LinkedInlinkedin.com/company/freshprep
• Instagraminstagram.com/freshprep.ca
• TikToktiktok.com/@freshprep.ca
• Xx.com/FreshPrepCa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Prep Foods