Name

Root

Legal name

Root Inc.

Website

https://rootinc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sylvania

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Professional Services: Root generates revenue through consulting engagements with enterprise clients for strategy alignment and activation services. The company works with organizations on organizational change, leadership development, and strategic planning engagements. Revenue is derived from professional services fees for strategy consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Root is a management consulting firm that helps enterprise organizations align leadership on strategy and activate it at scale through proprietary methodologies. Core offerings are delivered through the Learning Map® Experience, an 8-Step Strategy Activation Process, and service modules covering Leadership Alignment, Success Routines, Leading Change, and industry-specific engagements (Customer Experience, Technology Adoption, Unlocking Talent, Health Transformation, Maximize Operations). All engagements are customized, consultant-led, and sold to Fortune 500 and large enterprise clients.

Product overview

Root, a part of Accenture, is a consulting firm offering strategy alignment and activation services through a unified methodology built on 35+ years of experience. The core offering is the Strategy Activation Process—a structured 8-step approach delivered through four interconnected service modules: Leadership Alignment (creates executive clarity and conviction), Learning Map® Experience (engages organizations at scale through visual methods), Success Routines (identifies and scales high-performer behaviors), and Leading Change (builds change leadership capabilities). These are complemented by industry and function-specific services including Customer Experience, Technology Adoption, Unlocking Talent, Health Transformation, and Maximize Operations. The portfolio uses a combination of visualization, data, dialogue, storytelling, and facilitation methodologies to help organizations align on, implement, and sustain strategies for accelerated results.

Differentiator

Problem solved

Functional benefit

Brands

• Learning Map®: A proprietary process for activating strategy at scale through visual tools and experiential learning.
• Root Compass®
• Leading Change

Products and services

• Leadership Alignment A consulting engagement that creates leadership clarity and conviction for the strategic direction, helping executive teams align on and own the organizational strategy. Sold to C-suite and senior leadership buyers at enterprise organizations.
• Learning Map® Experience A proprietary visual learning experience that activates strategy at scale across an organization, engaging employees to understand the why, what, and how of strategy implementation through unique visual tools and interactive workshops. Sold to enterprise clients as a flagship consulting offering.
• Success Routines A consulting service that identifies the routines of high performers and scales them to the broader business, enabling organizational replication of effective behaviors. Sold to enterprise clients seeking performance improvement.
• Leading Change A consulting engagement that builds change leader capabilities to drive organizational transformation, leveraging Root's proprietary Leading Change methodology. Sold to enterprise clients undergoing major change initiatives.
• Strategy Activation Process An 8-step organizational change process that engages people intellectually, emotionally, logically, and meaningfully to achieve strategic success. Steps include Define Reality, Develop Compelling Future State, Define Strategic Priorities, Ensure Behaviors Support Vision, Create Leadership Advocacy, Get Everyone in the Game, Organizational Hardwiring, and Build Strategic Skills. Sold as a methodology framework to enterprise clients.
• Customer Experience Consulting A consulting service focused on improving customer experience through employee engagement and organizational change, helping organizations create exceptional customer experiences. Sold to enterprise clients seeking customer experience transformation (e.g., Gatorade/PepsiCo).
• Technology Adoption Consulting Consulting service that helps organizations drive adoption of new technologies by addressing people-side challenges, focusing on mindset shifts and user engagement rather than technical issues. Sold to enterprise clients rolling out new technologies.
• Unlocking Talent Consulting Talent management and development consulting that helps organizations understand and act on what people need to unleash their potential, moving beyond traditional empathy to organizational-level empathy. Sold to enterprise clients seeking talent strategy and leadership development.
• Health Transformation Consulting Healthcare-focused change management consulting that helps health organizations navigate rapid change, improve quality, and transform their systems with a focus on engaging every person in the organization. Sold to hospitals and health systems (e.g., Beaumont Hospitals).
• Maximize Operations Consulting Operational change management consulting focused on driving agility, adaptability, and continuous improvement, helping organizations respond to threats, seize opportunities, and resist stagnation (e.g., Clariant supply chain process literacy). Sold to enterprise clients in operations-heavy industries.

Quantifiable outcome

• 60-90% of strategies fail without proper activation
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AccentureflagshipStrategic or Co-development Partner · 1 January 2021Root was acquired by Accenture in 2021, becoming 'Root, a part of Accenture.' This acquisition integrated Root's strategy activation methodology with Accenture's broader consulting practice. The partnership enables Root to leverage Accenture's global reach while maintaining its proprietary approach to strategy alignment and activation.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Prosci: Prosci is a change management methodology and training firm specializing in the people side of organizational change. Highly comparable to Root in offering structured methodologies for change adoption and serving enterprise transformation leaders.
• Kotter International: Kotter International provides change management strategy and execution support built around John Kotter's 8-step process. Comparable to Root's strategy activation methodology and enterprise client base.
• FranklinCovey: FranklinCovey delivers execution and leadership training/coaching through proprietary frameworks (e.g., The 4 Disciplines of Execution). Comparable to Root in methodology-driven organizational effectiveness consulting.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with a leadership development and culture transformation practice. Comparable to Root in targeting C-suite and senior leadership for strategy and change engagements.
• McKinsey & Company: McKinsey is a top-tier global strategy consulting firm with an Organizational Practice that addresses transformation and culture change. Comparable to Root as a competitor for Fortune 500 transformation mandates.
• Boston Consulting Group: BCG is a leading global management consulting firm with change and transformation practices serving large enterprises. Comparable to Root in targeting strategic transformation engagements at Fortune 500 companies.
• Bain & Company: Bain & Company is a global management consulting firm with an Organization practice focused on change and transformation outcomes. Comparable to Root in serving enterprise clients on execution and change.
• Deloitte Consulting: Deloitte's Human Capital and Strategy & Transformation practices deliver enterprise change management at scale. Comparable to Root as a broader incumbent competing for similar transformation mandates.
• Heidrick & Struggles: Heidrick & Struggles provides executive search and leadership consulting services, including culture and organization advisory. Comparable to Root in addressing the people and leadership dimensions of strategy execution.
• Accenture: Accenture is Root's parent company since 2021 and a global professional services leader with broad change management and strategy capabilities. Root operates as a specialized practice within Accenture's Talent & Organization / Change Management offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/therootinc
• Facebookfacebook.com/therootinc
• LinkedInlinkedin.com/company/root-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root